074 :How to Start Your Own Motion Design Studio w/ Joel Pilger
Motion Hatch: Helping Motion Designers Do Better Business
Release Date: 10/20/2020
101: How to niche down as a motion designer w/ Giuseppe Forestieri
Motion Hatch: Helping Motion Designers Do Better Business
Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our students, Giuseppe about how he niched down his animation studio to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors....
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100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins
Motion Hatch: Helping Motion Designers Do Better Business
Hayley Akins is a motion designer, animator and the founder of Motion Hatch. Hayley launched this podcast in November 2017! In this episode, Hayley explains how and why she started this motion design podcast and what she’s learnt along the way. She hopes these
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99: How to create motion design side projects that complement your day job w/ Charli Marie
Motion Hatch: Helping Motion Designers Do Better Business
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98: How Giant Ant became a leading motion design studio w/ Jay Grandin
Motion Hatch: Helping Motion Designers Do Better Business
Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes as well as being actively involved in design and animation. In this episode, Jay unpacks how Giant Ant became a leading motion design studio.
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097: How to make six figures as a motion designer w/ John Filipkowski
Motion Hatch: Helping Motion Designers Do Better Business
John Filipkowski is a freelance motion designer from Chicagoland, with over ten years of experience. He’s worked with some huge brands on projects such as Dr Strange and Ant Man! In this episode we discuss how to earn six figures as a motion designer, the importance of outreach and how to build trust with clients.
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096: How to scale your income through productized services w/ Brad Hussey
Motion Hatch: Helping Motion Designers Do Better Business
Brad Hussey is a web designer, online educator and digital marketing consultant based out of Canada. Brad has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love. In this episode we explore how you can use a productized service model to scale your motion design business.
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095: How to make passive income as a motion designer w/ Justin Archer
Motion Hatch: Helping Motion Designers Do Better Business
Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated.
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094: How to get signed by a motion graphic design agent w/ Drew Melton
Motion Hatch: Helping Motion Designers Do Better Business
For some people, the idea of having an agent seems like a dream come true. But how do you actually get signed by a motion graphic design agent? What are the benefits? And once you’ve been signed, how do you make sure you get the most out of the relationship? Find out in our latest episode!
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093: How to work effectively with difficult clients w/ Ryan Koral
Motion Hatch: Helping Motion Designers Do Better Business
Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project.
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092: How to use brand strategy to grow your motion design business w/ Melinda Livsey
Motion Hatch: Helping Motion Designers Do Better Business
Melinda Livsey is a former graphic designer turned brand strategist. In this episode, she’ll teach you how you can use brand strategy to grow your motion design business and how to price your projects based on the value they’ll provide.
info_outlineFor those of us who start a studio, we think it will lead to a new level of freedom. Before too long, we realize that it’s a business and that creativity is just one part of it. Today’s guest helps creative business owners improve the business side of what they do so that they can focus on the parts that they love.
About Joel Pilger
Joel Pilger of RevThink is a consultant who helps creative studios become industry leaders. He focuses on helping owners in specific areas – genius, expertise, positioning, marketing, and sales – so their firms can produce their greatest work in the world.
Finding your freedom, genius, and niche
We all want the freedom to produce great work. Having your own motion design studio often gives you this freedom. But it’s not that simple. Joel explains how you can get the clients you’re after by curating a community, showcasing your expertise, and crafting your unique message. These aren’t simple and easy things. Yet, with the right approach and guidance it is completely achievable.
Work is very personal to creatives. Joel urges creatives who are searching for a niche to serve to look within their own genius to find it. Identifying your genius will lead you to your niche. If you can focus on what you love to do, you can serve the best clients for you and find joy and inspiration in your work.
Your community is the key to your success
In the end, much of a studio’s success is derived from its community. Reaching out within your network is the best place to find the employees you want and the best clients. Joel explains how this community doesn’t happen by accident. It takes regular and intentional curation and engagement. Joel describes how identifying people’s problems and offering yourself as a solution is an effective way to become an integral part of this community.
Quotes
“The foundation is focusing on your genius. You have to identify your genius and focus on it. That informs your positioning, you build your community, you work with those best clients, and great work shows up.” [10:43]
“Yes, I’m a big fan of working and focusing on a niche. However, niching down is a byproduct or a symptom of focusing on your genius.” [11:32]
“That’s ultimately the shift that we’re all going through if you’re in this business - from being an order-taker and providing services to becoming an expert and providing value, results, and outcomes.” [34:35]
In This Episode
- How consultants help studios improve various parts of their business [1:48]
- The different challenges of freelancing and owning a studio [4:40]
- How your niche derives from your genius [11:10]
- Growing a studio without giving up your creative pursuits [16:45]
- How curating a community can lead to new work [27:20]
- The shift that needs to happen to become a leader in your field [35:00]
- The one thing every motion designer needs to do to survive tough times [40:38]
Key Takeaways
Creativity is just one ingredient in owning a business. It should be the source of what you do and who you serve, but you’ll need help with the rest of the operation. Reaching out within your community will help you find the right people for your studio.
Communities do not happen by accident. You need to curate your community and continually make offers within it. This will provide you with the best resource your studio needs to succeed and grow.
Links & Resources
Follow Joel on Instagram | Linkedin
Additional Resources
Podcast music licensed by Big Waves
Podcast production & marketing support by the team at Counterweight Creative