079: How To Use Branding To Get Your Ideal Clients w/ Hollie Arnett
Motion Hatch: Helping Motion Designers Do Better Business
Release Date: 01/05/2021
101: How to niche down as a motion designer w/ Giuseppe Forestieri
Motion Hatch: Helping Motion Designers Do Better Business
Should you niche down as a designer? We’ve all heard this advice! So, does niching down help you to win more clients or empower you to be seen as an expert? In this podcast, Hayley speaks with one of our students, Giuseppe about how he niched down his animation studio to work on projects he loves. About Giuseppe Forestieri Giuseppe Forestieri is the Animation Director of his own studio, and has a background in visual communication, specialising in animation and Illustration. Motion Aptitude is the fusion of two of Giuseppe’s biggest passions in life: creativity, and the great outdoors....
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100: Lessons learnt from making 100 podcast episodes w/ Hayley Akins
Motion Hatch: Helping Motion Designers Do Better Business
Hayley Akins is a motion designer, animator and the founder of Motion Hatch. Hayley launched this podcast in November 2017! In this episode, Hayley explains how and why she started this motion design podcast and what she’s learnt along the way. She hopes these
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99: How to create motion design side projects that complement your day job w/ Charli Marie
Motion Hatch: Helping Motion Designers Do Better Business
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98: How Giant Ant became a leading motion design studio w/ Jay Grandin
Motion Hatch: Helping Motion Designers Do Better Business
Jay is Co-Founder of Giant Ant, an animation studio in Vancouver. As Creative Director, Jay oversees nearly every project in the studio—leading the concept development and script writing processes as well as being actively involved in design and animation. In this episode, Jay unpacks how Giant Ant became a leading motion design studio.
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097: How to make six figures as a motion designer w/ John Filipkowski
Motion Hatch: Helping Motion Designers Do Better Business
John Filipkowski is a freelance motion designer from Chicagoland, with over ten years of experience. He’s worked with some huge brands on projects such as Dr Strange and Ant Man! In this episode we discuss how to earn six figures as a motion designer, the importance of outreach and how to build trust with clients.
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096: How to scale your income through productized services w/ Brad Hussey
Motion Hatch: Helping Motion Designers Do Better Business
Brad Hussey is a web designer, online educator and digital marketing consultant based out of Canada. Brad has taught more than 600,000 indie designers, developers and professionals how to get better at their craft and make a living doing work they love. In this episode we explore how you can use a productized service model to scale your motion design business.
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095: How to make passive income as a motion designer w/ Justin Archer
Motion Hatch: Helping Motion Designers Do Better Business
Justin Archer is a freelance motion designer who also makes passive income selling templates for final cut pro editors. He has almost 22k sales from Envato alone! In this episode we explore how he started making money through After Effects templates and how you can still be successful even if a market is saturated.
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094: How to get signed by a motion graphic design agent w/ Drew Melton
Motion Hatch: Helping Motion Designers Do Better Business
For some people, the idea of having an agent seems like a dream come true. But how do you actually get signed by a motion graphic design agent? What are the benefits? And once you’ve been signed, how do you make sure you get the most out of the relationship? Find out in our latest episode!
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093: How to work effectively with difficult clients w/ Ryan Koral
Motion Hatch: Helping Motion Designers Do Better Business
Ryan Koral has spent the past 13 years telling brand stories through video storytelling. In that time, he’s learned a thing or two about working with all different kinds of clients. Join us as he shares his top takeaways on how to build a great working relationship, no matter the brief or project.
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092: How to use brand strategy to grow your motion design business w/ Melinda Livsey
Motion Hatch: Helping Motion Designers Do Better Business
Melinda Livsey is a former graphic designer turned brand strategist. In this episode, she’ll teach you how you can use brand strategy to grow your motion design business and how to price your projects based on the value they’ll provide.
info_outlineHow you brand yourself may be one of the most important parts of being a profitable motion designer.
There are so many ways to go about it though. Do you brand yourself as a studio?
Should you show more of your personality on social media? What about a logo? How do you stand out from the crowd?
Today’s guest is going to help us answer all these questions.
About Hollie Arnett
Hollie Arnett is a branding coach and strategist. She specializes in helping creatives brand their passion so that they can build a business that allows them to do the thing that they love.
The Central Elements of Any Good Brand
Hollie boils effective branding down to three main elements. The first is clarity.
Both you and your audience need to be clear on what you do and who you target.
Next is creativity. You need something to help you stand out as you convey your messaging.
Lastly, you need consistency. Being consistent with your messaging will help people remember and recognize you.
The Best Branding is Simple Branding
Creating a logo for yourself may seem intuitive for a motion designer.
However, it’s not always a simple task. Hollie suggests considering whether or not you even need a logo.
If it’s holding you back, skip it altogether. Or, just use your name in a font you like. Ultimately, your brand is much more than a logo.
To effectively build a recognizable personal brand, Hollie recommends keeping it simple and recognizable.
Just a few core colours and fonts along with some patterns and photos should help get your core message and identity across.
Keeping this consistent across all the channels you use will keep you recognizable and memorable.
How can you use branding to convey your identity as a creative? Leave a comment on the episode page!
What do you struggle with the most when identifying your brand? Leave a comment on the episode page!
Links and resources
Follow Hollie on YouTube | Facebook | Instagram | Twitter | Pinterest
Vivid Vision by Cameron Herold
Learn Brand Strategy with Melinda Livsey
Creative Strategy and the Business of Design by Douglas Davis
Related episodes
Episode 10: How You Think Of Your Freelance Business Matters with Chris Do
Additional resources
Podcast music licensed by Big Waves
Podcast production & marketing support by the team at Counterweight Creative