Libsyn Directory

Live at SXSW - Farmer-Founded Brands Will Save American Fashion

Release Date: 04/16/2025

Sara Domek – The Science and Story of Wyoming’s Wildlife Migration

Mountain & Prairie with Ed Roberson

Sara Domek is Wyoming’s Migration Program Director for The Nature Conservancy. Sara grew up in the small town of Kemmerer and later moved to Pinedale, giving her a rare, firsthand perspective on Wyoming’s working landscapes—both from a natural resources and a conservation standpoint. Her upbringing, paired with years of experience working in nonprofits, agencies, and boots-on-the-ground conservation, makes her uniquely suited to lead TNC’s efforts to protect Wyoming’s world-renowned wildlife migrations. If you’ve spent any time driving through Wyoming, you’ve probably cruised...

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Cody Wellema is a master hatmaker and the founder of Wellema Hat Co., a highly regarded, California-based custom hat business. For over a decade, Cody built a reputation as one of the country’s premier craftspeople in the art of traditional hatmaking, creating heirloom-quality hats by hand, using vintage tools and techniques that harken back to a slower, more intentional era. His work has been worn by artists, ranchers, musicians, and everyday folks alike, and his shop became not only a destination for finely made hats, but a gathering place rooted in community and craft. On January 8th of...

Live at SXSW - Farmer-Founded Brands Will Save American Fashion

Mountain & Prairie with Ed Roberson

This is a special live episode recorded this past March at SXSW in Austin, Texas, and it features a conversation I had the honor of moderating with two powerhouse guests: Cate Havstad-Casad of Range Revolution and Daniel Mouw of Duckworth. The title of the panel was Farmer-Founded Brands Will Save American Fashion. At first glance, that might sound like a bold claim, but these two are actually doing the work to make it real. Cate is a designer, hatmaker, and regenerative rancher whose company, Range Revolution, is turning discarded cattle hides into regenerative high-end leather goods. Daniel...

Elliot Ross: Where Landscape, Justice, and Storytelling Meet

Mountain & Prairie with Ed Roberson

Elliot Ross is a photographer and writer whose work focuses on the intersection of landscape, identity, and justice in the American West. His images have appeared in Time, National Geographic, and The New York Times, and he’s known for deeply researched, long-term projects that combine striking visual storytelling with a journalist’s rigor. Whether he's documenting water access on the Navajo Nation or tracing the contours of Glen Canyon as it reemerges, Elliot brings a rare mix of artistry, empathy, and precision to every assignment. Born in Taiwan and raised on the eastern plains of...

Aaron Citron: Crafting Conservation Policy in a Changing West

Mountain & Prairie with Ed Roberson

Aaron Citron is the Associate Director of External Affairs at The Nature Conservancy, where he leads state-level policy engagement across Colorado. His work spans a wide array of conservation priorities, including water management, healthy forests, renewable energy siting, and partnerships with private landowners and tribal nations. Aaron plays a key role in bridging on-the-ground conservation efforts with the legislative and regulatory frameworks that support them. He also helps shape TNC’s strategy around climate and energy policy, working to ensure a rapid but responsible transition to...

David Cronenwett - Lessons from Jiu-Jitsu, On and Off the Mats

Mountain & Prairie with Ed Roberson

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Mountain & Prairie with Ed Roberson

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George Hodgin Returns – Risk-Taking, Leadership, and the Future of Cannabis

Mountain & Prairie with Ed Roberson

George Hodgin is a former Navy SEAL turned entrepreneur who is revolutionizing the world of medical cannabis research. George is the founder and CEO of BRC - Biopharmaceutical Research Company, one of the only federally legal cannabis research organizations in the United States. His company is leading the charge in developing safe, regulated, and scientifically-backed cannabis-based therapeutics—offering alternatives to opioids and other pharmaceutical treatments. This is George’s second time on the podcast—our first conversation was almost exactly five years ago, back when his company...

Ivan McClellan Returns - From Behind the Lens to Center of the Arena

Mountain & Prairie with Ed Roberson

is a photographer, writer, and storyteller who’s shining a light on Black cowboy culture in a way that’s never been done before. When we first talked back in 2020, Ivan was in the early stages of immersing himself in this world—capturing rodeos, meeting cowboys, and telling stories that had largely been overlooked. Now, nearly five years later, he’s once again forging his own path by creating , an electrifying, high-stakes event that’s bringing some of the best cowboys and cowgirls in the country together to compete for serious prize money, all while celebrating a rich and important...

Betsy Gaines Quammen Returns - Myths, Curiosity, and Human Connection (Live at the Old Salt Festival)

Mountain & Prairie with Ed Roberson

is a Montana-based historian and writer whose work explores the history and myths of the American West and how those stories have endured and shaped life in the region today. Betsy joined me on the podcast several years ago to discuss her amazing book, , and since then, she’s published another must-read: . In True West, Betsy meets face-to-face with a wide range of folks here in the West– from militia members to hardcore environmentalists– and seeks to understand why they believe what they do. Combining these conversations with her deep understanding of history, Betsy is able to...

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The title of the panel was Farmer-Founded Brands Will Save American Fashion. At first glance, that might sound like a bold claim, but these two are actually doing the work to make it real. Cate is a designer, hatmaker, and regenerative rancher whose company, Range Revolution, is turning discarded cattle hides into regenerative high-end leather goods. Daniel is the president of Duckworth, a Montana-based wool company that’s rebuilding the American supply chain– one sheep, sweater, and ranch at a time.

Together, we dug into some big questions: What happened to American-made textiles? Why are most of us walking around wearing plastic? And what would it look like to rebuild rural economies from the ground up, using natural fibers like leather and wool, raised and processed responsibly, here in the United States? It might sound like we’re talking fashion and manufacturing trends—but this is really a conversation about values, ecosystems, and the future of rural America.

Cate and Daniel are funny, deeply thoughtful, and grounded in the realities of both agriculture and business. They bring hard-earned optimism to a conversation that too often gets bogged down in doom and gloom. And they make a compelling case for why fashion can be a vehicle for stewardship, beauty, and connection to the land. We also had a sharp, engaged audience that asked some truly insightful questions– you’ll hear a few of those toward the end.

Thanks to Cate and Daniel for the amazing conversation, thanks to SXSW for inviting us, and thank you for listening.

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SXSW
Range Revolution
Casad Family Farms
Duckworth
Full episode notes and links: https://mountainandprairie.com/sxsw/

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TOPICS DISCUSSED:

2:10 - Introductions
6:35 - A history lesson in US fiber production
10:22 - Current supply chain challenges facing producers
16:17 - Why natural fibers are superior to synthetics
19:17 - The true cost of synthetics and fast fashion
23:17 - How Range Revolution and Duckworth are restoring economic power to ag producers
27:36 - The unique role of for-profit businesses in solving these challenges
33:13 - Positivity as a strategic business decision
37:09 - How do you scale this regenerative fashion movement?
40:32 - Embracing natural characteristics in design
42:06 - How to capture attention in today’s information age
46:13 - What would an ideal community support system look like?
50:26 - Fabric frequencies!
52:53 - How to convert standard retail buyers into regenerative buyers
56:40 - Any collaboration with the EU fashion industry?

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