Cody Wellema – After the Fire, Before What’s Next
Mountain & Prairie with Ed Roberson
Release Date: 04/24/2025
Mountain & Prairie with Ed Roberson
Jason Gardner is a retired Navy SEAL who now works as a top-level leadership instructor with Echelon Front. Over his thirty-year career in the SEAL teams, he served in combat operations in Somalia, Iraq, and Afghanistan, later becoming Command Master Chief of SEAL Team Five and Training Detachment. Since retiring from the Navy, Jason has worked with hundreds of organizations as a leadership instructor and strategic advisor, helping teams apply high-stakes leadership principles to business and life. He now lives in a remote corner of northeastern Washington with his wife, Iris, and their two...
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Todd Ulizio is the co-owner of Two Bear Farm, an organic vegetable farm in Whitefish, Montana, that’s quietly become a cornerstone of the Flathead Valley’s local food community. Alongside his wife Rebecca, Todd has spent nearly two decades growing food, building soil, and figuring out how to make a small, values-driven farm work in a world that doesn’t always make it easy. Todd’s path to farming was anything but direct. He grew up in Connecticut and followed a traditional educational and career path, eventually becoming an accountant at a prestigious Big 6 Firm. Experiencing success...
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Sammy Matsaw Jr. is the Director of the Columbia Basin Program at The Nature Conservancy, where he works at the intersection of salmon recovery, tribal sovereignty, and large-scale river restoration across one of the most complex watersheds in North America. In this role, Sammy helps guide conservation strategies that span state lines, political boundaries, and cultural histories—while keeping people, relationships, and responsibility at the center of the work. Sammy grew up on the Shoshone-Bannock Reservation, surrounded by salmon stories, land-based learning, and a deep sense of...
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Today’s episode is a bit of a departure from the usual format. I’m re-sharing a recent conversation I had on my friend Brendan Leonard’s new podcast, . I’m sure most of y’all are already familiar with Brendan’s work, but for those of you who aren’t, he’s an author, illustrator, filmmaker, and creator of . Brendan’s new podcast is built around a simple but fascinating premise: conversations about the books, films, art, and creative works that have helped shape a person’s life and career. In this conversation, we spend less time on what I do, and more time on what’s...
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Mike Schaedel is the Western Montana Forest Restoration Director for The Nature Conservancy, where he leads some of the most ambitious and collaborative forest restoration work happening anywhere in the West. Based in Missoula, Mike works at the intersection of science, community partnerships, and land stewardship—helping restore fire-adapted forests, reduce wildfire risk, and improve the health and resilience of landscapes across the region. Mike’s career path is super interesting and anything but traditional. He grew up in Portland, fell in love with the mountains through rock climbing,...
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This month marks ten full years of my bimonthly book-recommendations project—a decade of weird little paragraphs about the books that grab my scattered attention. Whether you’ve been here since the beginning or signed up five minutes ago, thank you. I’m still baffled anyone reads these things, but I’m grateful all the same. To mark the occasion, I recorded a late-night solo episode from The Shed, diving deeper into each of my September & October picks: why I chose them, what stayed with me, and the sometimes-unexpected lessons I gleaned from each of them. Or you could just describe...
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Devon O’Neil is a journalist, author, and longtime friend of mine whose new book "The Way Out: A True Story of Survival in the Heart of the Rockies" is one of the best pieces of outdoor nonfiction I’ve read in years. The book tells the harrowing true story of a backcountry ski trip near Leadville, Colorado, that turned tragic—and the years-long process of understanding what really happened, and how a mountain town wrestled with loss, resilience, and the complicated relationship we all have with risk and wild places. It’s gripping, deeply reported, and beautifully written—equal parts...
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Carli Kierstead is the Forest Program Director for The Nature Conservancy in Wyoming, where she leads efforts to understand and restore some of the West’s most critical—and often overlooked—ecosystems. From beetle kill and wildfire to drought, Wyoming’s forests face a range of challenges that ripple far beyond the state’s borders. These high-country forests are the headwaters of several major river basins, providing water to millions of people across the American West. In this conversation, Carli and I dig into the past, present, and future of Western forests—how management...
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Bex Frucht is a force of nature—a storyteller and community builder whose work blends performance, land, and small-town life in the American West. Based in Livingston, Montana, she’s the founder of TMI Live, a storytelling series that celebrates vulnerability, humor, and human connection, and for the past three years, she’s been the “vibe steward” of the Old Salt Festival, where her talent for bringing people together has become legendary. Whether she’s hosting a show, coaching storytellers, or emceeing a fundraiser, Bex radiates generosity, intelligence, and positivity in a way...
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Yvon Chouinard needs no introduction. The founder of Patagonia, pioneer of clean climbing, co-founder of 1% for the Planet, and lifelong advocate for simplicity and wildness, he’s one of the world’s most influential environmental leaders. Now in his mid-80s, Yvon continues to live, work, and fish by the same principles that have guided him since his dirtbag climbing days: live simply, take responsibility for your impact, and keep finding meaning through deep, direct engagement with nature. His newest book, “Pheasant Tail Simplicity: Recipes and Techniques for Successful Fly Fishing,”...
info_outlineCody Wellema is a master hatmaker and the founder of Wellema Hat Co., a highly regarded, California-based custom hat business. For over a decade, Cody built a reputation as one of the country’s premier craftspeople in the art of traditional hatmaking, creating heirloom-quality hats by hand, using vintage tools and techniques that harken back to a slower, more intentional era. His work has been worn by artists, ranchers, musicians, and everyday folks alike, and his shop became not only a destination for finely made hats, but a gathering place rooted in community and craft.
On January 8th of this year, Cody and his family lost their Altadena storefront and workspace in the Eaton Canyon Fire, one of the many devastating fires that destroyed a large part of the greater Los Angeles area in early 2025. In the aftermath, he has navigated an overwhelming combination of grief, logistics, and uncertainty—yet throughout it all, he has maintained a sense of gratitude, humility, and forward-looking optimism that is as rare as it is inspiring. As he puts it, the fire forced a kind of reset—one that, while painful, has given him a blank page and the opportunity to reimagine the next chapter of his creative life.
In this conversation, we talk about Cody’s early entrepreneurial spirit, his deep appreciation for vintage craftsmanship, and how he taught himself the trade by deconstructing old hats and learning from the past. We also explore the role of presence in parenting, the importance of community, and the creative possibilities that can emerge when the old path is unexpectedly cleared. Cody’s story is one of resilience, creativity, and deep care– for people, for his craft, and for doing things the right way.
I was so inspired by Cody’s optimism and gratitude, and I know you will be too. Be sure to check out the episode notes for links to everything we discussed, including a GoFundMe page that was set up to support Cody and his family during this unexpected time of chaos.
Thanks for listening, I hope you enjoy!
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- Wellema Hat Co.
- Cody on Instagram
- GoFundMe page for the Wellemas
- Full episode notes and links: https://mountainandprairie.com/cody-wellema/
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TOPICS DISCUSSED:
- 3:30 – Intro, how’s Cody doing?
- 7:04 – His default wiring is optimism
- 8:49 – Setting an example for the kids
- 10:52 – Roots
- 12:41 – Cody’s evolution
- 17:33 – Heading out on his own
- 19:31 – Getting to hats
- 25:50 – Taking apart old hats
- 28:33 – Monetization
- 30:59 – Hindsight and going all in
- 34:41 – The fear of diving in
- 38:33 – Time to define
- 41:14 – More than just hats
- 46:29 – Blessing in the bad
- 51:59 – Moving on
- 56:00 – Cody’s first time voicing his new idea
- 1:04:59 – Taking the compliments
- 1:08:56 – Figuring out a blank slate
- 1:13:00 – Inspiration recs
- 1:18:16 – Final words of wisdom
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