Cody Wellema – After the Fire, Before What’s Next
Mountain & Prairie with Ed Roberson
Release Date: 04/24/2025
Sara Domek – The Science and Story of Wyoming’s Wildlife Migration
Mountain & Prairie with Ed Roberson
Sara Domek is Wyoming’s Migration Program Director for The Nature Conservancy. Sara grew up in the small town of Kemmerer and later moved to Pinedale, giving her a rare, firsthand perspective on Wyoming’s working landscapes—both from a natural resources and a conservation standpoint. Her upbringing, paired with years of experience working in nonprofits, agencies, and boots-on-the-ground conservation, makes her uniquely suited to lead TNC’s efforts to protect Wyoming’s world-renowned wildlife migrations. If you’ve spent any time driving through Wyoming, you’ve probably cruised...
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Cody Wellema – After the Fire, Before What’s Next
Mountain & Prairie with Ed Roberson
Cody Wellema is a master hatmaker and the founder of Wellema Hat Co., a highly regarded, California-based custom hat business. For over a decade, Cody built a reputation as one of the country’s premier craftspeople in the art of traditional hatmaking, creating heirloom-quality hats by hand, using vintage tools and techniques that harken back to a slower, more intentional era. His work has been worn by artists, ranchers, musicians, and everyday folks alike, and his shop became not only a destination for finely made hats, but a gathering place rooted in community and craft. On January 8th of...
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Live at SXSW - Farmer-Founded Brands Will Save American Fashion
Mountain & Prairie with Ed Roberson
This is a special live episode recorded this past March at SXSW in Austin, Texas, and it features a conversation I had the honor of moderating with two powerhouse guests: Cate Havstad-Casad of Range Revolution and Daniel Mouw of Duckworth. The title of the panel was Farmer-Founded Brands Will Save American Fashion. At first glance, that might sound like a bold claim, but these two are actually doing the work to make it real. Cate is a designer, hatmaker, and regenerative rancher whose company, Range Revolution, is turning discarded cattle hides into regenerative high-end leather goods. Daniel...
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Elliot Ross: Where Landscape, Justice, and Storytelling Meet
Mountain & Prairie with Ed Roberson
Elliot Ross is a photographer and writer whose work focuses on the intersection of landscape, identity, and justice in the American West. His images have appeared in Time, National Geographic, and The New York Times, and he’s known for deeply researched, long-term projects that combine striking visual storytelling with a journalist’s rigor. Whether he's documenting water access on the Navajo Nation or tracing the contours of Glen Canyon as it reemerges, Elliot brings a rare mix of artistry, empathy, and precision to every assignment. Born in Taiwan and raised on the eastern plains of...
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Aaron Citron: Crafting Conservation Policy in a Changing West
Mountain & Prairie with Ed Roberson
Aaron Citron is the Associate Director of External Affairs at The Nature Conservancy, where he leads state-level policy engagement across Colorado. His work spans a wide array of conservation priorities, including water management, healthy forests, renewable energy siting, and partnerships with private landowners and tribal nations. Aaron plays a key role in bridging on-the-ground conservation efforts with the legislative and regulatory frameworks that support them. He also helps shape TNC’s strategy around climate and energy policy, working to ensure a rapid but responsible transition to...
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David Cronenwett - Lessons from Jiu-Jitsu, On and Off the Mats
Mountain & Prairie with Ed Roberson
David Cronenwett is the owner of Helena Brazilian Jiu-Jitsu and a third-degree black belt under American Jiu-Jitsu legend Rafael Lovato Jr. David started his Jiu-Jitsu journey in Seattle in 1996, back when finding a place to train was like stumbling upon a secret society. Over the years, he’s not only refined his own game but has shared this art with hundreds of students in Montana’s capital city since opening his academy in 2016. But David’s path to Jiu-Jitsu wasn’t exactly a straight shot. He grew up in New Jersey, made his way west to study classical guitar at Cornish College of the...
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Helen Augare Carlson & Dylan DesRosier – Land, Language, and Stewardship in the Blackfeet Nation
Mountain & Prairie with Ed Roberson
Helen Augare Carlson and Dylan DesRosier are leaders, community builders, and proud members of the Blackfeet Nation. Helen, the Chair of the Piikani Studies Division at Blackfeet Community College, has dedicated over two decades to education, cultural preservation, and building pathways for future generations. Dylan, the Blackfeet Program Manager with The Nature Conservancy, brings a wealth of experience in conservation work rooted in respect for Indigenous knowledge and long-term community collaboration. In addition to their official roles, they both wear many hats when it comes to serving...
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George Hodgin Returns – Risk-Taking, Leadership, and the Future of Cannabis
Mountain & Prairie with Ed Roberson
George Hodgin is a former Navy SEAL turned entrepreneur who is revolutionizing the world of medical cannabis research. George is the founder and CEO of BRC - Biopharmaceutical Research Company, one of the only federally legal cannabis research organizations in the United States. His company is leading the charge in developing safe, regulated, and scientifically-backed cannabis-based therapeutics—offering alternatives to opioids and other pharmaceutical treatments. This is George’s second time on the podcast—our first conversation was almost exactly five years ago, back when his company...
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Ivan McClellan Returns - From Behind the Lens to Center of the Arena
Mountain & Prairie with Ed Roberson
is a photographer, writer, and storyteller who’s shining a light on Black cowboy culture in a way that’s never been done before. When we first talked back in 2020, Ivan was in the early stages of immersing himself in this world—capturing rodeos, meeting cowboys, and telling stories that had largely been overlooked. Now, nearly five years later, he’s once again forging his own path by creating , an electrifying, high-stakes event that’s bringing some of the best cowboys and cowgirls in the country together to compete for serious prize money, all while celebrating a rich and important...
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Betsy Gaines Quammen Returns - Myths, Curiosity, and Human Connection (Live at the Old Salt Festival)
Mountain & Prairie with Ed Roberson
is a Montana-based historian and writer whose work explores the history and myths of the American West and how those stories have endured and shaped life in the region today. Betsy joined me on the podcast several years ago to discuss her amazing book, , and since then, she’s published another must-read: . In True West, Betsy meets face-to-face with a wide range of folks here in the West– from militia members to hardcore environmentalists– and seeks to understand why they believe what they do. Combining these conversations with her deep understanding of history, Betsy is able to...
info_outlineCody Wellema is a master hatmaker and the founder of Wellema Hat Co., a highly regarded, California-based custom hat business. For over a decade, Cody built a reputation as one of the country’s premier craftspeople in the art of traditional hatmaking, creating heirloom-quality hats by hand, using vintage tools and techniques that harken back to a slower, more intentional era. His work has been worn by artists, ranchers, musicians, and everyday folks alike, and his shop became not only a destination for finely made hats, but a gathering place rooted in community and craft.
On January 8th of this year, Cody and his family lost their Altadena storefront and workspace in the Eaton Canyon Fire, one of the many devastating fires that destroyed a large part of the greater Los Angeles area in early 2025. In the aftermath, he has navigated an overwhelming combination of grief, logistics, and uncertainty—yet throughout it all, he has maintained a sense of gratitude, humility, and forward-looking optimism that is as rare as it is inspiring. As he puts it, the fire forced a kind of reset—one that, while painful, has given him a blank page and the opportunity to reimagine the next chapter of his creative life.
In this conversation, we talk about Cody’s early entrepreneurial spirit, his deep appreciation for vintage craftsmanship, and how he taught himself the trade by deconstructing old hats and learning from the past. We also explore the role of presence in parenting, the importance of community, and the creative possibilities that can emerge when the old path is unexpectedly cleared. Cody’s story is one of resilience, creativity, and deep care– for people, for his craft, and for doing things the right way.
I was so inspired by Cody’s optimism and gratitude, and I know you will be too. Be sure to check out the episode notes for links to everything we discussed, including a GoFundMe page that was set up to support Cody and his family during this unexpected time of chaos.
Thanks for listening, I hope you enjoy!
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- Wellema Hat Co.
- Cody on Instagram
- GoFundMe page for the Wellemas
- Full episode notes and links: https://mountainandprairie.com/cody-wellema/
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TOPICS DISCUSSED:
- 3:30 – Intro, how’s Cody doing?
- 7:04 – His default wiring is optimism
- 8:49 – Setting an example for the kids
- 10:52 – Roots
- 12:41 – Cody’s evolution
- 17:33 – Heading out on his own
- 19:31 – Getting to hats
- 25:50 – Taking apart old hats
- 28:33 – Monetization
- 30:59 – Hindsight and going all in
- 34:41 – The fear of diving in
- 38:33 – Time to define
- 41:14 – More than just hats
- 46:29 – Blessing in the bad
- 51:59 – Moving on
- 56:00 – Cody’s first time voicing his new idea
- 1:04:59 – Taking the compliments
- 1:08:56 – Figuring out a blank slate
- 1:13:00 – Inspiration recs
- 1:18:16 – Final words of wisdom
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