AI, Investment, Legal Challenges and Music Tech with Valeska Pederson Hinz
Release Date: 05/07/2025
Building Music Communities with Native Instruments
Music Tectonics
On today's episode we talk with Bomo Piri, Chief Brand Officer at Native Instruments. Our conversation begins with the techno Berlin roots of the brand and dives into what’s happening today with their strategic partnerships -- like the London based Young Urban Artist Foundation, and a very cool sounding recent collab with Mustard at Coachella. We chat about Bomo's unique marketing approach as well as the importance of authentic community engagement, and how they see that as a throughline to most of their marketing efforts. The News! The Music Tectonics...
info_outline
Are We Doing Copyright Wrong in Music?
Music Tectonics
On today's podcast we have a truly amazing talk with Damien Riehl, a musician and technology lawyer who is one of the masterminds behind All the Music Project; an algorithmically generated catalogue of 471 billion melodies, which was then put into the public domain in an attempt to protect musicians from being sued for copyright claims. It is a fascinating conversation. News! The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit to find shownotes and a...
info_outline
How to Sell Musical Instruments, with Adam McHeffey
Music Tectonics
”Create a flurry of content. But do not put $10,000 aside for a celebrity to come in and talk about your brand. I want you to go after thirty smaller creators with followings between ten and thirty thousand.” Today we hear from Adam McHeffey, the former CMO of Artiphon and current Chief Creative Officer at Rock Paper Scissors to discuss effective strategies for marketing musical instruments. Key points include the significance of IRL networking, the importance of strategic planning, and the role of traditional PR. Adam also provides some very clear step-by-step marketing strategies....
info_outline
Non-Traditional Artist Careers: Social Music Creation
Music Tectonics
Today we bring you the recording from our latest on-line Seismic Event, “Artist Careers in a Parallel Universe.” It was an exploration into the livelihood of three working artists; Clara Venice, Vivek Agrawal, and The Phronetic. RPS Chief Creative Officer, Adam McHeffey talks with them about how they are using new technology to fuel their creative visions, how they've built brand relationships, and importantly, how they're monetizing their networks. Great insight into how they make it work. Also! stick around for the news. Seismic Activity Guests for the...
info_outline
Unpacking the Latest in Music and Tech: Spotify, Apple, and AI Fraud
Music Tectonics
On today’s news roundup show Dmitri and Eleanor tackle the week's music tech news. They discuss Spotify's app store changes, Apple Music's new transfer tool, and so many AI music industry developments, including the $10 million AI music fraud case. News you might want to read: The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us...
info_outline
The Future of Music is Visual: With Ty Roberts
Music Tectonics
In today’s episode we welcome pioneering innovator Ty Roberts, founder of Gracenote, and former CTO of Universal Music Group. We talk about some of the pivotal moments in his career including Gracenote's role in the development of iTunes, and working with David Bowie on generative music. We discuss the future of visual music experiences, the rise of AI in music creation, and the possibilities for personalized live events using advanced technologies. Shoutouts from the News The Music Tectonics podcast goes beneath the surface of the music industry to explore how...
info_outline
Surveying the Horizon of Music and Tech: Rock Paper Scanner
Music Tectonics
On today's episode, Dmitri and Tristra discuss the news of the week. They review recent acquisitions like Monstercat and BANDS, and discuss the economic confidence of the music sector despite economic downturns. They also talk about the evolving role of AI and the implications of recent legal copyright cases on AI training data. It’s a lot of news to round up! Shoutouts The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit to find shownotes and a transcript for this...
info_outline
AI, Investment, Legal Challenges and Music Tech with Valeska Pederson Hinz
Music Tectonics
Today we are talking with Valeska Pederson Hinz, partner at Perkins Coie, about what’s happening in the world of music tech investment. Valeska has extensive experience in guiding companies and investors from Series A to IPO and has an indispensable vantage point. Our conversation includes the current state of venture capital funding, the impact of generative AI on the industry and the ongoing legal debates surrounding fair use versus licensing in AI training data. She also has practical advice for startup founders from the legal standpoint of someone who guides growth stage companies. ...
info_outline
Who Owns What in Music Tech with Cherie Hu
Music Tectonics
Today Dmitri talks with Cherie Hu, music industry analyst and founder of Water and Music. We start by discussing the Ouroboros project which maps the complicated and intertwined stakes in the music industry held by various entities, including private equity firms, media conglomerates, and tech companies like Tencent. We also talk about shifting power dynamics between the majors and the independents, the impact of AI – particularly generative AI, and trends in rights management and live music. Shoutouts The Music Tectonics podcast goes beneath the surface of the...
info_outline
Streaming Slowdown. What Slowdown? With Mark Mulligan
Music Tectonics
In this episode, Dmitri speaks with Mark Mulligan, veteran tech analyst and leading digital thinker from MIDiA Research. Topics include the slowing growth of streaming revenue, shifts in market share among major and independent labels, the rise of the global south in subscriber numbers, and the impact of super-premium subscriptions on monetization. We also talk about the future potential disruptions from AI and legal challenges and how the music industry might adapt and innovate in the face of these changes. News Shoutouts! The Music...
info_outlineToday we are talking with Valeska Pederson Hinz, partner at Perkins Coie, about what’s happening in the world of music tech investment. Valeska has extensive experience in guiding companies and investors from Series A to IPO and has an indispensable vantage point. Our conversation includes the current state of venture capital funding, the impact of generative AI on the industry and the ongoing legal debates surrounding fair use versus licensing in AI training data. She also has practical advice for startup founders from the legal standpoint of someone who guides growth stage companies.
News Shoutouts
Spotify posts record-high operating profit for Q1
Splice acquires Spitfire Audio
Epidemic Sound acquires AI startup Song Sleuth
NMPA says Spotify’s Q1 growth due to ‘undercutting of songwriters’ via audiobook bundling
Jack Dorsey’s ‘Delete All IP Law’ post highlights the hypocrisy of Big Tech Billionaires
The Music Tectonics podcast goes beneath the surface of the music industry to explore how technology is changing the way business gets done. Visit musictectonics.com to find shownotes and a transcript for this episode, and find us on LinkedIn, Twitter, and Instagram. Let us know what you think!
Get Dmitri’s Rock Paper Scanner newsletter.