148: The Coaching Industry's Trust Deficit: Why Everyone's Getting Burned
Release Date: 09/08/2025
158: The AI Gender Gap: Why Women Are 25% Slower to Adopt (And What It's Costing Us)
The Living on Purpose Podcast
Mari welcomes Aila Frishman - AI coach and founder of Cailence - to expose the boat that's already left the harbor: women entrepreneurs are 25% slower to adopt AI than men. Aila breaks down why women hesitate (the "is this cheating?" narrative, sustainability concerns, and who has time for bro YouTube videos?), what's at stake if we don't catch up (falling behind at work, losing to competitors, AI systems missing women's input), and the paradigm shift: AI doesn't add to your plate, it gives you time back. They discuss quick wins like planning Italy trips in minutes, opening your fridge and...
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157: Your Attachment Wound is Running the Show (Here's How to Find It) w/ Amy Prieb
The Living on Purpose Podcast
Mari welcomes back licensed therapist Amy Prieb (Crew Relationship Coach) for the first time since 2021 to talk about why we keep having the same fights and what's actually happening in those nanoseconds before we explode or shut down. Amy breaks down the two core attachment wounds - "I'm not enough" (withdrawers who move away from conflict) and "I'm too much" (pursuers who chase partners around the house with energy) - and explains why Tom calls therapy "going to church" while Mari calls it "the pain dungeon." They discuss why insight doesn't lead to change (fucking damnit), how emotions show...
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156: Which Version of You Gets to Have It All? Toxic Grit with Amanda Goetz
The Living on Purpose Podcast
Mari welcomes Amanda Goetz - two-time founder, four-time CMO, author of Toxic Grit, and creator of the Life's a Game newsletter - for a raw conversation about which version of you actually gets to have it all (spoiler: not the same one all the time). Amanda shares why she cried through her first therapy session before asking for divorce, how she builds "minimally viable days" when an A+ isn't possible (movement snacks count!), why she takes a "commute bath" to transition from assertive work mode to silly mom mode, and the dangerous trap of believing "if I just feel grateful enough, I shouldn't...
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155: Committed to Chaos: Why Women Double Down on Overwhelm with Elise Enriquez
The Living on Purpose Podcast
Mari welcomes back productivity wizard Elise Enriquez (Crew Faculty Coach) to expose the uncomfortable truth: most of us are committed to chaos and don't even know it. Elise shares her definition of productivity as "making progress on what matters most while remaining present to people, experiences, and opportunities" - which means sometimes a two-hour nap IS productivity. They dive into the four chaos responses - constant motion (firefighting everything), avoidance (scrolling instead of starting), paralysis (staring at your to-do list unable to move), and fawning (people-pleasing your way...
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154: Exposing the Dark Side: Web Celebs, Trust Deficits & Marketing That Doesn't Suck with Dr. Michelle Mazur
The Living on Purpose Podcast
Mari welcomes Dr. Michelle Mazur - messaging strategist with a Ph.D. in Communication, corporate marketing experience with Microsoft and Burt's Bees, author of 3 Word Rebellion, TEDx speaker, and co-host of Duped: The Dark Side of Online Business - to expose the predatory practices destroying trust in the coaching and marketing industry. After being duped herself (hello, $10k lesson), Mari found Michelle's podcast and finally felt seen. They dive into the biggest red flags to watch for: income claims without context, "experts" who are only 10% ahead of you, manipulative scarcity tactics, and...
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153: Start Where You Are: The Anti-Prescription Health Coaching Approach
The Living on Purpose Podcast
Mari welcomes back her college roommate and Crew health & wellbeing coach Molly Fitterer for a refreshingly honest conversation that starts with a wine hangover confession and ends with permission to watch Real Housewives all day as health homework. Molly breaks down the myths keeping women from prioritizing wellbeing - that health equals how you look, that it's a luxury requiring time and money, that you need to be in a perfect place to even start - and explains why choosing her daughter's first basketball game over speaking at Jumpstart was actually a masterclass in wellbeing coaching....
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152: Mindset vs. Identity: Why You Can't Out-Hustle Your Limiting Beliefs with Mindi Huebner
The Living on Purpose Podcast
Link to Jump Start: Mari welcomes back identity coach Mindi Huebner for a behind-the-scenes look at three months of transformational coaching inside The Crew. Mindi shares her journey from chronic burnout in sales (where she believed "rest was lazy") to becoming a certified clinical hypnotherapist and NLP practitioner, and explains the crucial difference between mindset and identity: "Mindset is editing the caption. Identity is changing the author." They dive into real member breakthrough stories - including the woman who realized she didn't have to follow someone else's "step 1, 2, 3"...
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151: It's Not That Deep: Business Pivots and Permission to Keep Going with Sara Dean
The Living on Purpose Podcast
Mari welcomes back Sara Dean - host of Shameless Leadership podcast with 970 episodes and millions of downloads - as The Crew's newest business coach faculty member. Sara shares how she seamlessly pivoted her podcast from Shameless Mom Academy after 8 years and 900 episodes (spoiler: she made it a grad school project), why she said yes to joining faculty despite being extremely sought-after, and her son's favorite phrase that became her biggest life lesson: "Mom, it's not that deep." They discuss the through-lines in career pivots versus chasing noise, why getting enough rejection means...
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150: 10 Squats While Your Coffee Brews: Unsexy Health Advice That Work
The Living on Purpose Podcast
Mari welcomes her college roommate and lifelong friend Molly Fitterer - board certified health coach, physical therapist, and geriatric specialist - as The Crew's newest faculty member. In this irreverent but informative conversation, Molly shares why working with 95-year-olds gives her a front-row seat to what health choices today mean for tomorrow, breaks down the overwhelming wellness buzzwords (sleep, strength, stress) into actually doable steps, and explains why she'll never give prescriptive advice. They discuss meeting people exactly where they are - whether that's walking to the...
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149: Trading Gurus for Champions: The Anti-Guru Coaching Revolution
The Living on Purpose Podcast
Mari welcomes back Mindi Huebner, certified Clinical Hypnotherapist, NLP Practitioner, and creator of the 24 Karat Identity™, as The Crew's newest faculty member. Mindi explains why mindset work alone is "lipstick on a pig" and how your subconscious identity drives 95% of your actions through neuroscience and subconscious reprogramming. They dive into the difference between "finishing strong" (grinding through) versus "finishing well" (closing chapters with integrity), Mindi's journey from sales burnout to discovering the identity gap she didn't know existed, and why Mari left her...
info_outline- How the coaching industry's explosive growth led to bad actors and a trust deficit - with clients being burned by expensive programs that over-promise and under-deliver
- Why productivity systems designed by "white men in white collars" don't work for women carrying the invisible workload of family management
- Mari's coaching burnout story: nearly quitting then revealing her vision for a faculty model during a session with Elise
- The new Crew faculty model: expert coaches in specialized areas (productivity, mindset, wellness and more) providing consistent monthly coaching rather than one-off guest sessions
- Elise's 16-year coaching evolution: from career transitions to discovering that women need foundational systems before they can work on bigger goals
- Why "Build Your Bonus Brain" works: creating external systems so your brain can focus on creativity and presence instead of remembering everything