8 Categories To Business Clarity

We have the opportunity to be out in front of business owners and with business owners a lot—both in our speaking and our coaching. One of the things we hear over and over again is the sense that people just don't want to work, or that they're not willing to do the things we need them to do. Or, “It's just easier if I do it myself,” right?

Well, the reality is a lack of clarity leads to confusion. So, at least from an owner's perspective, we can do our part in bringing the clarity.

Hey, it's Scott Beebe with Business On Purpose. It's time to be liberated from chaos—to make time for what matters most. Make sure to check out the Dickey and Donnie podcast on the Business On Purpose channel.

Let’s explore the concept of creating clarity to combat chaos in your business. See, when you try to do everything yourself, confusion usually follows. And that confusion is where chaos thrives—imagine it as a breeding ground for chaos. You might find yourself at the end of a workday wondering, “Where did all the time go?” and feel like you’ve accomplished very little.

Instead of trying to handle everything on your own, we need to consider delegating and training—empowering other people. This enhances understanding and starts to free up your time for the things that really matter.

But how do you begin to establish a chaos-free business environment that sets the soil so that clarity can thrive? First up, there's a process rooted in ancient wisdom. Thousands of years ago, it was written: Write the vision down so that those who read it may run. And it continues: Wait for its appointed time, for it surely will come.

If you believe in the power of a clear vision—and you really should, because vision has been around for centuries and millennia—then you can start to outline some categories. Here’s how to think of vision:

1. Time Duration: Define how far into the future your vision extends. A good starting point is typically around 36 months, or three years.

2. Family and Personal Freedom: You might be thinking, “Scott, I thought this was a business vision.” It is. But a business vision disconnected from your personal life isn’t a true vision—it becomes fragmented. So, describe what you want for your family and yourself by the end of that time frame. Be specific about your ideal lifestyle, generosity initiatives, travel plans, and how you envision spending your time.

3. Your Ideal Week: Define your perfect week with a weekly schedule. Of course, life isn’t perfect, but we can design it intentionally. As Annie Dillard put it: A schedule defends from chaos and whim. It’s a net for catching days. A scaffolding on which a worker can stand and labor with both hands at different sections of time. She continues: A schedule is a mock-up of reason and order. It’s willed and faked—and so brought into being.

4. Financial Goals: Articulate the financial goals needed to support the family and freedom objectives. Start by determining the profit you need to extract from the business, then work backward to figure out the revenue required to meet that goal.

5. Products and Services: Identify what products and services you need to offer to generate that revenue. Ask: What do these offerings need to look like to hit your desired profit margin? Analyze your current offerings and consider opportunities for improvement. You might need to add or remove certain services.

6. Team: With your products and services defined, now consider the team needed to deliver them effectively. This might involve evaluating your current team's strengths and weaknesses, identifying skill gaps, or planning for future hires and training.

7. Ideal and Non-Ideal Clients: Think about the customers your business serves best—and those it doesn’t. Your team will naturally want to serve some clients and avoid others. Be proactive in articulating both your ideal and non-ideal clients.

8. Company Culture: Culture is actually a biology term that we’ve borrowed for business. Consider the kind of culture you want to foster—whatever ingredients you feed into it, that’s what will grow. Imagine overhearing a client talking about your company in a restaurant. What would you want them to say? Write down those phrases to serve as guiding principles for your culture.

When you articulate your vision—literally write it down—across these eight categories, you create a roadmap for your business and personal growth. That transparency and even vulnerability helps dispel confusion and lays a strong foundation for an organized, efficient business environment.

There’s a well-known proverb that reminds us: Where there is no vision, people scatter. There are different versions of this idea, but we can also assume that where there is clarity of vision, people begin to gather.

Here’s something I wrote just before recording: A lack of clarity brings confusion, but a lack of effort neutralizes the clarity. Sit with that one. We may even explore it in a future episode.

Make sure to visit mybusinessonpurpose.com. There, you’ll find a variety of resources, including the Healthy Owner Assessment. It takes about five minutes and helps you understand how healthy the back end of your business really is. Go to mybusinessonpurpose.com/healthy.

SIGN UP for our Newsletter HER➡️ https://www.boproadmap.com/newsletter

For blogs and updates, visit our site HERE ➡️ https://www.mybusinessonpurpose.com/blog/

LISTEN to the Business On Purpose Podcast HERE ➡️ https://podcasts.apple.com/us/podcast/my-business-on-purpose/id969222210

SUBSCRIBE to our YouTube channel HERE ➡️ https://www.youtube.com/channel/UCbPR8lTHY0ay4c0iqncOztg?sub_confirmation=1