270 How to Calculate Your Order Minimum for Your Online Farm Store
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 07/10/2024
My Digital Farmer | Marketing Strategies for Farmers
Ever feel like you don’t have enough time to create a great marketing campaign? What if I told you it’s possible to throw together a full week’s worth of promo content in just ONE hour? That’s exactly what happened to me yesterday. In this episode, I’m sharing how I turned a simple promo post for my Fish Holiday Sampler Boxes into a full-blown 7-day marketing campaign. All it took was a little inspiration, some quick thinking, and leveraging the content I already had in my back pocket. You’ll hear the behind-the-scenes of how I pulled from existing resources like customer photos,...
info_outline 289 How to Quickly Qualify a Farm Lead or ProspectMy Digital Farmer | Marketing Strategies for Farmers
Are you struggling to identify and prioritize your best customers? Ever felt like you’re just throwing spaghetti at the wall, hoping for a sale to stick? What if there were a proven framework that could help you qualify leads more effectively, saving you time and energy? In this episode, we’re diving into the B.A.N.T. formula—Budget, Authority, Need, and Timeline—a powerful tool that top sales professionals use to zero in on their ideal customers. But how does this framework apply to selling directly to consumers, especially when they’re deciding whether to commit to a CSA membership...
info_outline 288 How Much Longer?... The Value and Purpose of Waiting in BusinessMy Digital Farmer | Marketing Strategies for Farmers
Ever feel like your farm business goals are taking too long to materialize? In this episode, we explore the often-overlooked value of "waiting" in business and why those seemingly stagnant moments are vital for growth. Drawing from my own journey through a long waiting period, I unpack the hidden benefits that emerge when we embrace the "in-between" times. Whether you're waiting to go full-time, reach a new revenue milestone, or snag that big wholesale gig, there's a lot happening beneath the surface—and it's all happening for you. In this episode, we discuss: Why waiting is a...
info_outline 287 The Corporate Transparency Act Deadline: What Every Farmer Should KnowMy Digital Farmer | Marketing Strategies for Farmers
Have you filed your CTA report yet? (Do you even know what that means?) This is a fairly "new" (and unknown) legal requirement and I'm discovering that a lot of farm business owners have no idea about it. As a business, you may have to file a report, and you have until December 31, 2024, to do so (or face some big fines). In this episode, I break down the Corporate Transparency Act and its implications for business owners, especially small farms. With insights from my lawyer Richard Chamberlain, we dive into the federal reporting requirements designed to identify your beneficial owners...
info_outline 286 What's Your Farm Lead Worth? Farm Metrics: Understanding your EPL (Earnings Per Lead)My Digital Farmer | Marketing Strategies for Farmers
November 6, 2024 by Corinna Do you know how much each lead is worth to your farm business? In this episode, we dive deep into the concept of Earnings Per Lead (EPL) and how it can transform the way you approach marketing for your farm. I’ll explain exactly what EPL is, how to calculate it for both paid and organic campaigns, and why this metric is critical to understanding the value of each lead. By tracking EPL, you'll learn how to make data-driven decisions to boost your farm’s revenue, whether you’re running a CSA, selling farm products, or hosting events. Listen in to discover:...
info_outline 285 Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall BallantineMy Digital Farmer | Marketing Strategies for Farmers
Are you creating value-added products and selling them in your farm business? After hearing this episode, you may decide to get started! "Value-added" refers to any agricultural products that have been processed or enhanced in a way that increases their market value. This could involve transforming raw farm products into something more convenient, shelf-stable, or unique, thus making them more appealing to customers. For example, turning fresh vegetables into pickles, making jams from fruit, or creating bone broth from animal by-products are all considered value-added because they offer more...
info_outline 284 Holiday Promotions: How to Prep Your Farm's Online Store for the HolidaysMy Digital Farmer | Marketing Strategies for Farmers
With the holidays coming, are you preparing any farm promotions to finish Q4 strong? If not, this episode is for you. I've invited my friend Christina Marbury (the marketing director of Taste the Local Difference -- a marketing agency for farmers) to share her expertise in building holiday promotions that sell. Christina has the advantage of working with hundreds of farms across the Midwest on their marketing strategy, and she has seen the types of offers that work well for the Thanksgiving/Christmas seasons. Your consumer is "trained" to buy this time of year. Between gift giving and the big...
info_outline 283 CSA Early Renewal Promotions: My ProcessMy Digital Farmer | Marketing Strategies for Farmers
Are you a CSA farmer that has to get their members to "renew" every year and it always feels like a STRUGGLE? I've got you, my friend, because in this episode, I share my process for setting up my CSA early sign "renewal" promotion every fall in the final week of my CSA. I give them only 7 days to make up their minds. I've used the same sales system for the last 7 years, and I consistently get 75-85% of them to renew. Here is an overview of the steps that I walk through in more detail in the episode. Use this as your checklist for running your own campaign: Set the three key dates....
info_outline 282 The Secret to Turning Small Actions into Big Commitments: How to Make Customers StickMy Digital Farmer | Marketing Strategies for Farmers
In this episode, we dive into the powerful psychology of consistency and how small commitments can lead to bigger, lasting customer actions. Inspired by Robert Cialdini’s principle of consistency from his book Influence, we explore how getting your customers to take small, meaningful steps—like participating in social media posts or attending a farm event—can prime them for bigger purchases down the line. We’ll also discuss how this principle helps customers claim an identity and align their values with your farm, creating a loyal, committed base. Tune in to learn how to leverage this...
info_outline 281 When to use Fixed Price v. Percentage DiscountsMy Digital Farmer | Marketing Strategies for Farmers
Fixed Price discounts. You've seen them. "Save $5 when you spend $25!!" Percentage off discounts. You've seen those too: "Get 20% off when you spend $25 or more!" But which one is more effective? If you were going to build a coupon code in your online store, or offer a promotion at your farm store -- which one will lead to more sales? Well... it depends. As it turns out, there are best practices surrounding the use of the fixed price v. the percentage off discount. And it all revolves around sales psychology. Our brains just "feel better" when we use one over the other -- in certain...
info_outlineLast week, I shared 3 ways to increase the average amount a customer spends in a transaction with you. One of those suggestions was to create an "order minimum."
But how do you decide what that order minimum should be?
Well... you look at the numbers. Which numbers? That's what this episode is all about. I share 5 key metrics you should review to help you figure out your order minimum, AND I share the formula to plug those numbers into.
Your homework this week is simple: calculate what your order minimum should be, and then go set it up! Test it out for 2 weeks and see what happens.
This podcast was sponsored by Local Line, my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy to use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise, Local Line should definitely be one of the e-commerce solutions you consider as you switch. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2024. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Some of the resources mentioned in this episode:
Join my free email list! I have a great "Crash Course in farm marketing" that will guide you through the marketing jungle over the course of several months. Each week, you'll get a new email with suggestions and tips to make your marketing better. Subscribe at https://www.mydigitalfarmer.com/subscribe
Farm Marketing School - my monthly online marketing school membership just for farmers. Farm Marketing School is an on-demand library of marketing workshops and project plans that will help you build some of the most important marketing elements in your farm business like: building a promotion calendar, setting up your Google Business Profile, auditing your sales funnel, updating your home page of your website, building your first email nurture sequence, acquiring and deploying testimonials, and practicing different types of offers. You get to chose what you want to study and build each month. These projects are designed to be completed in under 30 days, so that you slowly build your marketing system piece by piece. Use the step by step project planner and resource folder to help you jumpstart your work. Take advantage of my new marketing crash course inside or take the onboarding assessment tool to help you identify where your funnel is broken and what project to do first. To see what courses are currently inside of FMS, or to try out Farm Marketing School for a month at mydigitalfarmer.com/fms Start and cancel your membership anytime.
Find my marketing Facebook group for CSA farmers!
Follow me on Instagram for a daily IG story tip on marketing! @mydigitalfarmer