311 How Stacie Edwards Became a Confident, Profitable Meat Marketer (and You Can Too!)
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 05/07/2025
316 Why Your Middle-Priced Product Sells Best: The Compromise Effect Explained
My Digital Farmer | Marketing Strategies for Farmers
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: Marketing doesn’t have to feel...
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315 What's a Thank You Page in Farm Marketing?
My Digital Farmer | Marketing Strategies for Farmers
Back in high school, I was that kid—the one who planned elaborate treasure hunt parties for my friends. I loved the thrill of creating a roadmap and leading them from clue to clue, always pointing to the next step. And honestly? That’s what a great thank you page does, too. A wise mentor once told me, "You're always taking your people somewhere..." In this episode, we’re talking about the most underutilized page in farm marketing—your thank you page. Whether it appears after someone signs up for your email list or buys your product, your thank you page isn’t just a...
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314 The Power of a Beta Test in Marketing
My Digital Farmer | Marketing Strategies for Farmers
Have you ever had a big idea for your farm business—but you didn’t act on it because it felt too overwhelming or risky? That was me. Until my coach said five simple words that completely shifted my thinking: “Just put a container around it.” In this episode, I share how we beta tested our new Chef’s Line of prepared foods—and how using the concept of a beta test gave us the freedom to move forward without fear or perfectionism. If you’ve been sitting on an idea because it feels “too big,” this episode will show you how to test it, refine it, and build momentum with less...
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313 Building Systems and Automations into Your Farm Business Using Zapier
My Digital Farmer | Marketing Strategies for Farmers
What if you could reclaim hours of your time each week—just by documenting and automating the simple tasks you’re already doing? In this episode, I sit down with Glen Young of Cold Springs Organics, a Farm Marketing School member and automation-building wizard, to talk about how he’s using Zapier + AI to automate processes in his farm business—from order management to email marketing, lead tagging, customer onboarding, and even abandoned cart follow-ups. Glen shares how he went from juggling everything manually to building smart, scalable workflows that save him time and create a...
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312 How a Homesteader Turned Her Side Hustle into a Growing Farm Business
My Digital Farmer | Marketing Strategies for Farmers
What happens when a total city girl decides to go all-in on the homesteading life… and ends up building a full-blown farm business from scratch? Here's the link to her homesteading membership: Podcast Sponsors: Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid...
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311 How Stacie Edwards Became a Confident, Profitable Meat Marketer (and You Can Too!)
My Digital Farmer | Marketing Strategies for Farmers
May 7, 2025 Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it? This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset of a CEO. But that transformation didn’t happen overnight. Stacie’s journey is full of hard-won lessons: from hiring her first coach, to outsourcing hog production, to finally letting go of the fear that held her back from charging what her...
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310 Selling Flowers to Florists with Abundant Blooms Flower Farm
My Digital Farmer | Marketing Strategies for Farmers
When Ruth Ann Majauskas first launched her flower farm in 2020, she tried a little bit of everything—farmers markets, retail, subscriptions. But the magic happened when she shifted her focus entirely to wholesale… selling flowers directly to florists. What started as trial and error quickly evolved into a streamlined system with loyal buyers, consistent orders, and a workflow she could count on. Now, Ruth Ann runs a thriving wholesale flower farm business—and she’s helping other flower farmers learn how to do the same. In today’s episode, she shares how she built her...
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309 Starting a UPick from Scratch Inside a FMS Coaching Call with David Heeks
My Digital Farmer | Marketing Strategies for Farmers
Imagine launching a brand-new U-Pick strawberry business... with only a few months to get everything in place. No website. No email list. No customer base. That’s exactly the challenge David Heeks faced this spring—and in this episode, you’ll hear how we mapped out his entire sales funnel during a live Farm Marketing School coaching call. David had just completed the Farm Marketing School (FMS) project on "Auditing Your Sales Funnel," and came prepared to share his homework. We walked through every stage of the customer value journey, from building awareness and engagement all the way to...
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308 Inside a Sales Funnel: How I Became a Raw Dog Food Superfan in 7 Days
My Digital Farmer | Marketing Strategies for Farmers
It started with a few innocent dog scratches. My dog Daisy was itching like crazy, and I began to wonder: could it be her food? One Google search later, I found myself tumbling headfirst into a raw dog food rabbit hole—complete with Facebook ads, blog articles, YouTube videos, and a subscription box I could not refuse. In just seven days, I went from “hmm, maybe I’ll try something new” to full-blown raw food DIYer with a freezer full of meat and a meal plan I created myself. And I didn’t just buy dog food—I bought into an identity shift. I wanted to become the kind of person who...
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307 Five Signs It's Time to Raise Your Farm Prices
My Digital Farmer | Marketing Strategies for Farmers
Are you charging enough for your farm products or services? Recently, I was on a coaching call with a farmer who ran a wedding event space on their farm. They were booked solid for over a year—yet hadn’t raised their prices in years. That’s a major sign they could (and should) charge more. The truth is, most farmers hesitate to raise prices because they’re afraid of losing customers. But what if I told you that keeping your prices too low could actually be hurting your business? In today’s episode, I’m breaking down five key signs that it’s time to increase your prices—and how...
info_outlineMay 7, 2025
Ever wonder what it really takes to sell premium farm products with confidence—and actually make money doing it?
This week, I sit down with Stacie Edwards, a Farm Marketing School member who once felt nervous about charging “too much” for her meats. Today? She knows her numbers, prices for profit, and runs her business with the mindset of a CEO. But that transformation didn’t happen overnight.
Stacie’s journey is full of hard-won lessons: from hiring her first coach, to outsourcing hog production, to finally letting go of the fear that held her back from charging what her work is truly worth. She shares the real story of what it takes to step out of a scarcity mindset and step into profitability—without apology.
🎧 Whether you sell meat, veggies, or any farm product, this episode is a must-listen for anyone who wants to shift their mindset, get clear on pricing, and build a business that lasts.
Meet Today's Podcast Guest: Stacie Edwards
Stacie is the owner and farmer at Edwards Family Farms in Nebo, North Carolina, where she and her husband raise high-quality pasture-raised chicken, pork, and beef. She’s passionate about regenerative farming, transparency, and helping busy families trust their food by knowing their farmer. Alongside running the farm, Stacie mentors other farmers on how to understand the value of their products and price them sustainably—so they can build profitable businesses that last.
To learn more about Stacie and her farm (or to reach out to her for consulting services), visit her website: https://edwardsfamilyfarmsnc.com/
==> Facebook page for Edwards Family Farms
==> Instagram Page for Edwards Family Farms
==> Check out Stacie's Local Line online storeto see all the categories of products she created! Test this idea on your own store and see if it brings in more sales (or causes overwhelm and decision fatigue. I suspect you will sell more!)
Podcast Sponsors:
Local Line:
Local Line is my preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:
Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
- 📆 Creating a promotion calendar that drives consistent sales
- 🛠️ Setting up & optimizing your Google Business Profile
- 📧 Writing high-converting emails (nurture, promotions, onboarding)
- 🗣️ Collecting & using customer testimonials effectively
- 🔍 Auditing & improving your sales funnel
- 💬 Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
Links Mentioned in This Episode:
==> Follow me on Instagram: @mydigitalfarmer
==> Join My Email List: Get weekly farm marketing tips delivered straight to your inbox. Sign up at www.mydigitalfarmer.com/subscribe.
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