342 The 12 Day of Christmas Song - Farm Marketing Edition
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 12/17/2025
360 What to Do with Your Farm's Greatest Hits
My Digital Farmer | Marketing Strategies for Farmers
I own every single album by the Indigo Girls. I’m a true fan. I know the deep cuts. The obscure songs. The ones most people have never heard of. But the album I reach for the most?...Their greatest hits. The one with all the favorites. The songs I already know I love. And it got me thinking… What if your farm had a “greatest hits album”? Most farmers are sitting on their most powerful sales tool… and not using it. Your best sellers—the products your customers already love—are doing more work than you think. But if you’re not intentionally leveraging them? You’re leaving...
info_outline
359 Are You Tracking This Number in Your Farm Business?
My Digital Farmer | Marketing Strategies for Farmers
What if the growth you’ve been chasing… isn’t actually about getting more customers? In this episode, I’m introducing a simple (but incredibly powerful) metric called Customer Value. And once you understand it, it will completely change how you think about your farm’s revenue, your marketing, and your growth strategy. Most farmers are focused on the wrong lever. They’re trying to bring in more people… when the real opportunity might already be sitting inside their current customer base. Inside this episode, I’m going to show you: What Customer Value actually is (and how to...
info_outline
358 Timing is Everything: The Best Time to Sell Your Farm Products
My Digital Farmer | Marketing Strategies for Farmers
I walked into the grocery store this week… and it felt like Easter punched me in the face. Everywhere I turned, there were Easter baskets, chocolate bunnies, pastel packaging, even M&M’s rebranded as “eggs.” It wasn’t just a reminder that Easter was coming—it was a full-on invitation to buy like it was Easter. And here’s the weird part… I found myself wanting things I didn’t even plan to buy. If your farm products aren’t selling, it might not be your pricing… your offer… or even your marketing. It might be your timing. In this episode, I’m breaking down the 5...
info_outline
357 How I Built a Spring Plant Sale Launch That Sold Out in 48 Hours
My Digital Farmer | Marketing Strategies for Farmers
We just sold out our entire Spring Plant Sale in 48 hours… and I had to shut the store down five days early. I don't think it was luck. This year, I approached the plant sale differently. I built it like a launch. And in the process, I uncovered a few new strategies (and a few surprising insights) that I haven’t shared before. If you’ve ever run a promotion and thought, “Why didn’t this sell as well as I hoped?”... this episode is your behind-the-scenes look at what actually moves the needle. I’m walking you through the anatomy of this year’s Spring Plant Sale launch -- what I...
info_outline
356 Inside a Farm Marketing School Coaching Call with MacKenzie Wright from Jones Brothers Farms
My Digital Farmer | Marketing Strategies for Farmers
What actually happens inside a Farm Marketing School coaching call? In this episode, you’re getting a rare, behind-the-scenes listen to a real 1:1 strategy session with MacKenzie Wright from , serving the Louisville and Northern Kentucky area with home-grown tomatoes, produce, and beef. In this conversation, we dig into social media strategy, what’s actually working, and how to think about content in a way that builds your email list—not just your follower count. We also explore what it looks like to step more fully into your role as the “face” of your brand… even when that feels a...
info_outline
355 The 3 Mindset Blocks Behind Selling Your Farm Products
My Digital Farmer | Marketing Strategies for Farmers
You don’t have a marketing problem. You have a hesitation problem. I see it all the time. Farmers build the offer. They may even grow the list. They do the marketing prep work. And when it’s time to promote?... They pull back. The question is why? This episode aims to uncover those beliefs quietly running your marketing. If you’ve ever thought: “I don’t want to be annoying.” “If they didn’t buy, maybe it’s me.” “Good products should just sell themselves.” You’re not alone. We dig into the three mindset blocks that keep farmers from selling confidently. We...
info_outline
354 Stop Selling the Product & Start Building the Offer
My Digital Farmer | Marketing Strategies for Farmers
(formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Ep 236 – How to Raise Your Prices (and Make More $) Using Price Anchoring Ep 334 – The Anatomy of a Great Email Offer — An Audit -- this is the monthly health membership I joined that allows me to get 2 sets of comprehensive blood tests per year (the ones that most doctors don't check for, but are really significant! It's been an empowering step for me!) The cost is $399/year, and covers the tests! Use this affiliate link...
info_outline
353 Turn FAQs Into Farm Sales: Answer the Questions That Stop Customers From Buying
My Digital Farmer | Marketing Strategies for Farmers
The other day I found the perfect desk on Facebook Marketplace. Great photos. Fair price. Only ten minutes away from my house. But I didn’t buy it. Why? Because one simple piece of information was missing — the dimensions. Without that one detail, I couldn’t tell if it would fit our space… so I moved on. And it made me realize something. Farm customers do this all the time. They want to buy… but a small unanswered question stops them from moving forward. If customers are interested in your farm but not actually buying, the problem might not be your product -- it might be the...
info_outline
352 The Hidden Goal of Every Farm Promotion
My Digital Farmer | Marketing Strategies for Farmers
I thought the goal of my recent promotion was simple: sell 40 prepaid online store credit memberships. That was it. 40 spots. Hit the revenue goal. Move on. But as I was building the emails, teasing it on social media, and checking my stats inside (my email service provider), I noticed something unexpected… My email list had jumped a LOT. And it wasn’t random. It was happening because of how I positioned the promotion before it ever opened. That’s when it clicked! Every promotion has a second goal. And most farmers completely miss it. Yes, promotions are meant to...
info_outline
351 How to Find Weekly Email Topic Ideas When You Don't Know What to Say
My Digital Farmer | Marketing Strategies for Farmers
Ever sit down to write your weekly email… Cursor blinking. Brain dead. And you’re thinking: “I KNOW I should email my list… but what on earth do I say this week?” In this episode, I’m pulling back the curtain on how I actually find ideas when I feel stuck! Most great emails don’t start with “content ideas” at all! They start with stories hiding in plain sight. If writing your weekly email feels harder than it should, chances are you’re looking in the wrong place for ideas. In this episode, I walk you through how to identify the central story of an email, and why...
info_outlineEvery December, I love to pull out something fun, festive, and just a little bit cheeky to celebrate the season… and this year, we’re doing it farm-style.
Today’s episode is a playful spin on the classic song The 12 Days of Christmas — but instead of partridges and pear trees, we’re singing our way through 12 foundational marketing must-haves every farm business needs to grow, thrive, and sell consistently.
You’ll laugh.
You’ll nod your head.
And you’ll walk away with a massive checklist of the exact pieces you need to build a truly functional farm marketing system.
Whether you're brand-new or refining your strategy for next season… this episode is the perfect year-end reset.
Think of this as a “greatest hits” episode — a roundup of twelve core marketing pillars that I believe every direct-to-consumer farmer should prioritize.
Each “day” of the song highlights one marketing asset (or strategy) that will transform the way you sell. And for every one of the 12 items, I point you to a specific podcast episode in my archives where you can dive deeper.
By the end, you’ll have a full “12 Days of Christmas” marketing checklist — PLUS a clear roadmap for what to work on next.
It’s fun. It’s educational. It’s actionable.
Are you ready?!!... Let's sing the song together. 😉
I'm leaving the entire song-list below, along with the podcast episode links where you can do a deeper dive!
Twelve Google Reviews
Ep 128: Why You Need to Be Getting Google Reviews
Eleven Monthly Offers
Ep 85: How to Plan Your Promotional Calendar
Ten Social Media Template Posts
Ep: 159 EIEIO! What to Post on Social Media
Nine Product Badges
Ep 151: Creative Badges for Your Product Descriptions
Eight Value-Added Products
Ep 285: Boost Your Farm's Revenue with Value-Added Products: Insights from Kendall Ballantine
Seven Coupon Codes
Ep 264: 15 Creative Ways to use Coupon Codes for Online Farm Sales (Part 1)
Six Emails (In a Nurture Sequence)
Ep 63: How to Build an Email Nurture Campaign to Warm Up Your Email List
Five Content Pillars!!!
Ep 23: Finding Your Brand's Content Pillars
Four Marketing Peaks
Ep 85: How to Plan Your Promotional Calendar for 2021
Three Key Metrics to Track
Ep 50: Three ways to Increase Your Revenue
Two Engaging Lead Magnets
Ep 9: The Anatomy of a Great Lead Magnet
One Weekly Email with Insanely High Open Rates!
Ep 92: Why You Need to Send a Weekly Email to Your List (and What to Talk About)
Don't forget to sign up for my free webinar on Dec. 30: Teaching the Farm Sales Framework.
If your farm sales feel random and hard to predict, it’s not because you’re bad at marketing — it’s because you don’t have a system. In this free 1-hour webinar, I’ll teach you the simple marketing framework every successful farm uses to move people from stranger → buyer → superfan. You’ll see exactly how customers progress through your sales funnel, which key marketing pieces you must have in place at each stage, and why your current efforts might not be working (plus how to fix them). When: Every Tuesday in December at 10 AM EST (no session on Dec. 23) — 👉 Save your seat and I’ll email you the Zoom link! Register here: www.mydigitalfarmer.com/webinar
Thank You to Our Podcast Sponsors:
Local Line:
Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2025. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:
Marketing doesn’t have to feel overwhelming! Farm Marketing School is my step-by-step system for building a profitable farm marketing plan. Inside, you'll get access to bite-sized marketing projects like:
📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions
Each project includes a workshop and step-by-step plan so you can take action and see results without the overwhelm. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
Helpful Links:
What email provider do I use? I recommend Kit.com (formerly ConvertKit.com) -- it is easy to use, powerful, and getting better every year. It also integrates with most e-commerce providers and tools. Use my affiliate link!
💛 Support the Podcast:
Love the My Digital Farmer Podcast? You can help keep the show going!
Subscribe on your favorite podcast app so you never miss an episode.
⭐️ Leave a Review on Apple Podcasts—it helps other farmers find the show.
Share this episode with a fellow farmer or small business owner.