344 How to Win Back Customers Who Have Gone Cold
My Digital Farmer | Marketing Strategies for Farmers
Release Date: 01/14/2026
373: The 7 Essential Offers Every Farm Business Needs
My Digital Farmer | Marketing Strategies for Farmers
Imagine asking the first runner in a relay race to carry the baton from the starting line all the way to the finish. No winning team would do that. Yet many farm businesses unknowingly expect one offer to do exactly that. In this episode, I introduce a simple framework that completely changed the way I think about marketing: The Offer Portfolio. Instead of relying on one offer to attract new customers, create first-time buyers, build loyalty, increase order value, and generate referrals, you'll discover the 7 essential offers every farm business should consider -- and the unique role each one...
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372 Dealing with Dread: The Hidden Marketing Obstacle That's Keeping Farmers Stuck
My Digital Farmer | Marketing Strategies for Farmers
Have you ever found yourself putting off the very marketing task that could help your farm grow? Writing the email. Launching the promotion. Recording the video. Raising your prices. Building the sales page. You know it needs to get done... but every time you think about it, you feel that heavy sense of dread. In this episode, I share a personal discovery that is challenging the the way I think about procrastination, marketing, and business growth. After catching myself avoiding two important projects this month, I realized something surprising: I wasn't avoiding the work. I was avoiding the...
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371 Re-Broadcast: Use This Weekly Checklist to Sell More at the Farmer's Market
My Digital Farmer | Marketing Strategies for Farmers
This podcast is for all of you who go to farmer's markets!! This episode is a rebroadcast! I first recorded it two years ago, and I decided to share it again, because it needs repeating! Do you want to walk away from the market feeling like you did everything you could to maximize sales that day? Here's a fact: You're going to sell more at the farmer's market if you do a little bit of preparation in the sales strategy department. In this episode, I'm sharing my checklist of "things to make sure you do" before you hop into the truck and head to market. Things like: create a weekly special...
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370 Finding the Friction That's Costing You Sales
My Digital Farmer | Marketing Strategies for Farmers
Every farm has friction. The question is… can you see it? Friction is anything that makes buying from your farm harder than it needs to be. It shows up in every business—often in places we've become blind to because we know our own systems so well. The good news? You don't have to eliminate every point of friction to see results. Sometimes removing just one obstacle can make a meaningful difference. In this episode, I'll introduce you to the concept of becoming a Friction Detective. Together, we'll explore the most common places friction hides in a farm business, the questions you...
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369 The One Metric That Tells You if Your Farm Leads Are Actually Worth Anything
My Digital Farmer | Marketing Strategies for Farmers
What is a lead actually worth to your farm business? Most farmers know how many email subscribers they have. Far fewer know what those subscribers are actually worth. And that can lead to some very bad marketing decisions. In this episode, I introduce a simple metric called Earnings Per Lead (EPL) that helps you measure the value of the people entering your world -- i.e. whether they came from a Facebook ad, a farmers market, a farm tour, a referral, or a lead magnet. You'll learn how to calculate EPL, why it's different from Cost Per Lead, and how it can help you decide which marketing...
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368: How to Prioritize Your Farm Marketing When Time Is Tight
My Digital Farmer | Marketing Strategies for Farmers
One of the questions I hear all the time from farmers is: "What marketing channel should I focus on?" Or: "If I only have a few hours a week, what's the minimum marketing I need to do?" But I think that's the wrong question. The real question is: Where should I invest my limited marketing time so it creates the biggest impact? In this episode, I share a simple framework to help you decide where your marketing time should go based on the three metrics that actually drive farm revenue: customer count, average order value, and order frequency. We'll talk about the four places marketing time...
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367: Not Every Offer Is a First Offer: A Live FMS Coaching Call with Pigasus Meats
My Digital Farmer | Marketing Strategies for Farmers
What happens when you launch an offer that seems like a no-brainer... and nobody buys it? In this episode, you'll listen in on a real coaching call with Lexi from Pigasus Meats. Lexi came to the call frustrated because their Simple Supper Box subscription had only attracted one customer after months of promotion. As we dug into the problem, we uncovered a lesson that applies to every farm business: Not every offer is the right first offer. Many farmers assume that if an offer isn't selling, the offer itself must be flawed. But sometimes the real issue is where that offer sits in the customer...
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366 What Farmers Can Learn from Aldi's "Shop First" Strategy
My Digital Farmer | Marketing Strategies for Farmers
I got this podcast episode idea in the middle of Aldi. Seriously. I was walking down the grocery aisle when a sign stopped me in my tracks. It said: "Shop Aldi First." And I remember thinking: "Dang. That's good." Buried inside that simple phrase was a powerful marketing lesson that applies to almost every direct-to-consumer farm business. Aldi isn't trying to convince customers to buy everything from them. They're trying to become the first stop. In this episode, I unpack the marketing strategy behind Aldi's campaign and show how farmers can apply the same thinking to become the first place...
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365 Build Your Farm’s "Dream 25" List
My Digital Farmer | Marketing Strategies for Farmers
What if the fastest way to grow your farm business wasn’t finding more customers… but finding the people who already HAVE your customers’ attention? In this episode, I’m introducing the concept of the “Dream 25 List” -- a simplified version of the famous Dream 100 marketing strategy -- and showing farmers how to identify partnership opportunities hiding all around them. We’re talking about: what's a Dream 25 list? why partnerships can accelerate trust faster than social media how to identify 25 businesses and influencers that already serve your ideal customer examples of...
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364 CSA Buy Down Offers: Marketing Case Study with Thirsty Fruit Farm
My Digital Farmer | Marketing Strategies for Farmers
In this episode, I sit down with Krista Barzen-Hansen of Thirsty Fruit Farm (one of my students from Farm Marketing School!) to break down how her farm marketing has evolved and strengthened over the past year. In this farm marketing case study, we unpack: how customers discover her farm, how she nurtures leads, how she's constantly optimizing her "gateway" product what content she creates, how she thinks about onboarding, the systems she’s building, and how she’s learning to approach marketing with confidence and experimentation instead of overwhelm. Krista’s primary sales model...
info_outlineWhat do you do when your customer just… stops paying attention? This week’s episode was inspired by a walk on our farm -- and a stubborn dog who found a vole in the field and completely tuned me out. Calling louder didn’t work. Waiting didn’t work. What finally worked was walking back out to her, getting in her line of sight, and offering her the right treat -- something she actually wanted.
That moment sparked a powerful realization about customers who go quiet (and what actually brings them back).
If you’ve ever looked at your email list or customer list and thought, “Where did everyone go?” -- this episode is for you.
Customers going cold doesn’t mean they’re unhappy. It usually means they’re distracted, out of rhythm, or don’t have a clear reason to buy right now. In this episode, I introduce the concept of win-back campaigns (one of the simplest, highest-ROI marketing systems you can build for your farm).
We’ll talk about:
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Why customers go quiet (and why it’s not personal)
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What a win-back campaign actually is (and what it’s not)
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Why win-backs are much easier than most farmers think
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How a single win-back campaign can become a reusable asset you run year after year
This episode is a pared-down training -- just enough to help you see what’s possible and why it’s worth doing, without overwhelming you with tech or tactics.
If you want the step by step for how to actually build this asset fast, I have an entire project inside of Farm Marketing School on Setting Up Your Win-Back Campaign, including:
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How to identify cold customers
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How to build your win back offer
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How to set up tags and automations in your email provider
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How to write the emails (with templates + AI prompts)
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How to turn win-backs into a repeatable, yearly system
👉 If you want the how-to, not just the why, that’s where it lives. Visit www.mydigitalfarmer.com/fms to gain access to this project (and 15 other marketing asset project playbooks!) Membership is paid monthly. Cancel whenever you want.
Thank You to Our Podcast Sponsors:
Local Line:
Local Line is my farm's preferred e-commerce platform for farmers. Are you looking for a new solution for your farm? I can't recommend it enough. Easy-to-use inventory management, great customer service, continuous improvement, and a culture dedicated to equipping farmers with marketing expertise. Local Line is offering a free premium feature for free for one year on top of your paid subscription. Claim your discount by signing up for a Local Line account today and using the coupon code: MDF2026. Head to my special affiliate link to get started: www.mydigitalfarmer.com/localline
Farm Marketing School:
Want a plug-and-play marketing system for your farm? Join Farm Marketing School—my monthly membership where I teach farmers how to build simple, repeatable marketing systems that actually drive sales. Inside, you’ll get:
✅ Step-by-step marketing projects (emails, website design, lead magnets, promotions & more)
✅ Templates & swipe files to save you hours of work
✅ Live coaching calls every month for strategy & support
Inside, you'll get access to bite-sized marketing projects like:
📆 Creating a promotion calendar that drives consistent sales
🛠️ Setting up & optimizing your Google Business Profile
📧 Writing high-converting emails (nurture, promotions, onboarding)
🗣️ Collecting & using customer testimonials effectively
🔍 Auditing & improving your sales funnel
💬 Monthly live coaching calls for answers to your burning questions
No more winging it. No more guessing. Just a clear, repeatable system that makes marketing easier. Join here:
👉 www.mydigitalfarmer.com/fms (Cancel anytime!)
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