594: Why So Many Entrepreneurs Hit A Wall And How to Break Through
Release Date: 06/10/2025
616: The Black Friday Playbook We’re Using This Year
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Most ecommerce sellers panic during Black Friday because they copy whatever the big brands are doing, but that usually crushes margins instead of driving real profit. In this episode, Toni and I break down the exact playbook we’re running this year including the moves that matter and the ones we’re intentionally avoiding. If you want a BFCM strategy built for small teams and strong margins instead of flashy discounts, this is the episode for you.
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615: How Montana Knife Company Hit 8 Figures On Shopify WITHOUT Amazon
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In this episode, I chat with Brandon Harahoe, VP of Montana Knife Company, an 8-figure brand that’s proudly Made in the USA and built entirely on Shopify. If you’ve ever wondered whether it’s still possible to scale a massive ecommerce business without Amazon, Brandon’s story proves it can be done and done profitably. We dive into how his team built a loyal community around American craftsmanship, the marketing tactics that fueled their explosive growth, and what it really takes to win as a DTC brand today.
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614: The Hidden Rules Of Brand Deals That Influencers Never Talk About
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In this episode, Toni and I unpack the lesser-known realities of brand partnerships. We talk about what actually happens behind the scenes and why some collaborations work while others fall flat. We discuss the unspoken expectations and trade-offs so you can navigate deals more confidently and make better long-term decisions.
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613: From Zero To Skincare CEO: How Cristina Brooks Potts Built Her Dream Brand
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In this episode, I interview a student in my Create A profitable online Store course, Cristina Brooks Potts, on she created her own successful skin care company from complete scratch over at www.authenticego.com. Her story is truly inspirational. Enjoy!
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612: Lessons From the Smartest eCommerce Founders at ECF Live
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In this episode, Toni and I share what we learned at Ecommerce Fuel Live in Bozeman Montana. You’ll learn the most actionable lessons, the surprising themes that kept coming up, and the mindset shifts shared by the smartest operators in the room.
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611: The Shopify Features That Are Exploding Sales For Big Brands With Kurt Elster
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In this episode, I sit down with Kurt Elster, host of The Unofficial Shopify Podcast, to talk about how AI is shaking up ecommerce and changing the way Shopify brands grow. We discuss the new AI tools that are actually moving the needle, boosting conversions, streamlining operations, and increasing average order value.
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610: How To Use AI To Scale 7 & 8 Figure Ecommerce Brands With Ritu Java
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In this episode, I chat with Ritu Java, founder of PPC Ninja, about how top ecommerce brands are using AI to scale faster and smarter. We dig into real-world examples of how automation and data-driven tools are transforming ad management, product research, and day-to-day operations. Whether you’re running a seven- or eight-figure store, you’ll learn how to use AI to save time, cut costs, and unlock new growth opportunities.
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609: Forget Apple Podcasts. This Is Where Listeners Really Are
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In this episode, we’re cutting through the hype around Apple Podcasts and Spotify to talk about where listeners really spend their time, YouTube. I’ll show you why video is quickly becoming the default for podcast consumption and how creators who adapt are pulling ahead.
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608: Why Most Amazon Sellers Will Fail In 2025 (And What Winners Do Differently) With Norm Farrar
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In this episode, I sit down with Norm Farrar, one of the most respected voices in ecommerce and Amazon selling. We dive into what’s actually working right now, from building brands that command higher prices to avoiding the traps that cause most sellers to fail whether it’s DTC or Amazon.
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607: Will Vibe Coding Replace Shopify Apps? A Discussion With Toni Herrbach
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In this episode, we’re diving into vibe coding and asking the big question: will you ever need to buy a Shopify app again? Vibe coding lets you build custom features on your store without stacking endless plugins, and it could change the entire Shopify ecosystem. We’ll cover what it is, who it helps, and whether this is the beginning of the end for paid SAAS apps.
info_outlineIn this episode, Toni and I dive deep into what it really feels like to get stuck even when your business is working and life looks “successful” on the outside.