Episode #924: Brigham Blackham: The Importance of Storytelling in Business
Release Date: 06/02/2025
Natural Born Coaches
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info_outlineBrigham Blackham is a speaker, storyteller, success strategist, and the host of the Levelin’ Up podcast. In this episode, he shares how to use storytelling to get more clients!
What You’ll Hear In This Episode:
- The importance of storytelling in business, particularly for coaches, and the significance of alignment in your personal and professional life.
- Brigham’s framework for storytelling, including identifying significant moments, translating those moments to the audience, setting an objective, reliving the story, and providing a clear call to action.
- How his fear of losing his wife due to a cancer scare led him to prioritize his personal life and his career.
- His experience of connecting with Sharon Lecter, highlighting the importance of heart-to-heart conversations and the potential for meaningful shifts in people's lives.
- How storytelling is essential for making information memorable and impactful, rather than just organizing it.