How Ron Johnson Built the Apple Store with Steve Jobs | Shop Different
Release Date: 10/05/2026
How Ron Johnson Built the Apple Store with Steve Jobs | Shop Different
Brainfluence
Ron Johnson built the Apple Store from a blank sheet of paper, turning a company that couldn't get shelf space at Best Buy into the most profitable retailer on earth. Before that he helped make Target "Tar-zhay," and after it he had one of the most publicly dissected tenures in retail history as CEO of JCPenney. In this episode of Brainfluence, Roger Dooley talks with Ron about his new book, Shop Different: How Retail Revealed Apple's Genius (co-written with Zander Nethercutt), and the lessons behind each chapter of that career. Ron explains why good design costs no more than bad design, what...
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Cockroaches, Bridges, and Beer: The Weirdest Experiments in Behavioral Science
Brainfluence
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Brainfluence
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Brainfluence
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Brainfluence
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Brainfluence
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iMotions, Affectiva and Neuromarketing with Peter Hartzbech
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This episode features Peter Hartzbech of iMotions, who discusses the company's biosensor software platform for studying human behavior. Key points: iMotions provides a software platform that uses biosensors like eye tracking, galvanic skin response, EEG, voice analysis, and facial expression analysis to study human behavior in both academic and commercial research. The company serves diverse sectors including academia, consumer insights, and human factors, offering tools for understanding human-to-human and human-to-machine interactions. Imotions helps brands with early-stage R&D,...
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Cruise Industry Insider: Making Waves with Lisa Lutoff-Perlo
Brainfluence
In the latest episode of the Brainfluence podcast, I had the pleasure of sitting down with Lisa Lutoff-Perlo, then Vice Chairman of External Affairs at Royal Caribbean Group and former CEO of Celebrity Cruises. Since then, Lutoff-Perlo became Chairwoman of the Board of the Hornblower Group and serves on the Board of Directors for AutoNation, AHC Group, and Amerant Bank. Lisa's journey from a low-level salesperson to a top executive is inspiring. Her latest book is . We covered a wide range of topics including the resurgence of the cruise industry post-pandemic, the innovative use of technology...
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Marshall Goldsmith’s AI Legacy: Free MarshallBot for Better Leadership Globally
Brainfluence
Join world-renowned executive coach Marshall Goldsmith as he explores his groundbreaking AI venture - MarshallBot. After decades of coaching Fortune 500 CEOs and writing 40 bestselling books, Goldsmith is now democratizing his leadership wisdom through an AI that thinks and responds just like him. In this fascinating conversation, he shares insights about training his AI, discusses the challenges top executives face with "winning too much," and explains why he's giving away his lifetime of knowledge for free. Whether you're a leader, coach, or just curious about the future of AI-powered...
info_outlineRon Johnson built the Apple Store from a blank sheet of paper, turning a company that couldn't get shelf space at Best Buy into the most profitable retailer on earth. Before that he helped make Target "Tar-zhay," and after it he had one of the most publicly dissected tenures in retail history as CEO of JCPenney. In this episode of Brainfluence, Roger Dooley talks with Ron about his new book, Shop Different: How Retail Revealed Apple's Genius (co-written with Zander Nethercutt), and the lessons behind each chapter of that career.
Ron explains why good design costs no more than bad design, what architect Michael Graves taught him about creating instead of copying, and how half an hour with the Ritz-Carlton's head of HR changed the entire vision of the Apple Store, including the bar that "dispensed advice instead of alcohol." He also makes the case that stores still work in an online world, weighs the future of department stores, and gives his candid account of JCPenney's everyday-pricing experiment: a strategy he still defends, executed at a speed he now regrets.
Show notes page with audio, text, resources: https://www.rogerdooley.com/ron-johnson-shop-different/
Amazon - Shop Different: How Retail Revealed Apple's Genius: https://link.amazon/B0iLSKZTu
LinkedIn - Ron Johnson: https://www.linkedin.com/in/ron-johnson-589233b9/
Connect with Roger:
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Roger's Stuff:
Website: https://www.rogerdooley.com
Neuromarketing: https://www.neurosciencemarketing.com/blog
Forbes: https://www.forbes.com/sites/rogerdooley/