258: The Best Marketing Strategies For Your Neuro Clinic With Sarah King, PT, DPT
Release Date: 03/24/2025
I Love Neuro
Dr. Katie Wadland, PT, DPT, GCS's entrepreneurial journey is a testament to adaptability and patient-centered care. What began as a pandemic-era pivot while homeschooling her children transformed into Healthy Aging Physical Therapy, a robust 20-person mobile practice specializing in geriatric and neurological rehabilitation. Her practice emerged from a critical healthcare need, offering innovative at-home therapy services that prioritize patient accessibility. Unlike traditional clinical models, Wadland created a flexible business approach that allows therapists to manage their own schedules...
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Ever consider specializing deeper into an aspect of neuro? Wonder what it’s like to dive deep into a subset of the neuro population and sharpen your practice? In today’s show, host Erin Gallardo, PT, DPT, NCS interviews Andrew Doubek, PT, DPT, GCS, NMD about his recent experience going through an accredited movement disorders fellowship program at the Ohio State. In the show we talk about the details of what the fellowship was like from the schedule, mix of experiences, requirements and types of patients. Andrew shares his insights and words of wisdom to anyone considering a...
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Balance is a common challenge among people with Parkinson’s disease and it can be made even more challenging when there is both a risk of falls AND a high fear of falling. What’s a clinician to do to improve overall balance when your patient is too fearful to try so many things? On today’s show Erin Gallardo, PT, DPT, NCS discusses exactly that predicament with physical therapists Sharanya Chavva, PT, DPT and Jennifer Lazaro, PT, DPT, NCS who share the findings of their poster from APTA CSM 2025. Their poster, which outlines a case study of a PwP, won the APTA Balance and Falls SIG first...
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So many clinicians are passionate about ensuring their clients get everything they need to gain the level of independence and quality of life they deserve after diagnosis. The disappointing part is they don’t always have access to the expert care they need. That’s where Leann Vitale, MS, OTR/L found herself several years ago realizing she had a dream to start her own practice in order to fill the gap. Taking that leap is scary and risky. Fortunately she met the perfect contact and mentor to get her going! In this episode of the I Love Neuro podcast, Leann shares her transformative journey...
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Treating individuals with ataxia is challenging for many reasons. Having some key insights from the literature is just what you need! That’s why on this week’s episode Erin Gallardo, PT, DPT, NCS interviewed Dr. Jeannie Stephenson, PT, PhD, MS, MCS and Dr. Staci Shearin, PT, PhD, NCS, GCS to discuss their research and clinical experiences in treating ataxia. The speakers recently presented a webinar inside NeuroSpark for members and the takeaways were so good we had to bring them on the podcast to share more! In the episode you’ll learn their insights on various types of ataxia,...
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Are you a neuro clinician working mobile or thinking about starting your side gig? Perhaps you’ll want to expand into your own space. day. Perhaps you already are and want to see if you can learn anything new. This episode will break it all down! Erin Gallardo, PT, DPT, NCS has a conversation with Han Nguyen, PT, DPT, NCS about how she built Neubility Rehab from a mobile practice to a brick-and-mortar in St. Petersburg, FL. She shares her top tips for negotiating equipment and co-op space as well as strategies to increase revenue outside of patient care. Key Insights: - Negotiated...
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A question many clinicians face is whether or not to go to a residency program. There are pros and cons either way and a LOT to consider. Additionally, with so many residencies available to clinicians there are things you want to look for that will be a good fit for you. Erin Gallardo, PT, DPT, NCS and Claire McLean, PT, DPT, NCS talk with Mari Biers, PT, DPT who is currently completing a neurologic residency at the University of Missouri. This conversation highlights multiple perspectives as Mari is currently in residency, Claire completed a neurologic residency and Erin did not do a...
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We’ve heard from our audience a lot that working with people with dementia can be very challenging for a number of reasons. In this episode Erin Gallardo, PT, DPT, NCS interviewed Dr. Natalie Douglas, a speech-language pathologist and dementia expert on her insights for rehabilitation professionals working with individuals living with dementia. Learn key tools that will help individuals follow through with tasks more independently while breaking down the barriers to application of the tools, practical strategies, do’s and don’ts of working with individuals with dementia and how to...
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Today’s episode compares persistent dizziness with persistent pain. There are patterns and insights from the literature that can help clinicians improve their approach to treating people with dizziness. Erin Gallardo, PT, DPT, NCS interviews Marc Broberg, PT, DPT, NCS on his theories after diving into the literature and treating people with dizziness for 15 plus years. Marc explains how approximately 25% of people with dizziness develop persistent symptoms. He shares the one key factor in determining how well they will recover. He believes successful treatment isn't about eliminating...
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We all know rehab is not accessible to everyone who needs it after a neurologic injury. There are a number of reasons why, and, fortunately, there are also people looking to solve that problem. On today’s show we interviewed Amy Rohe, MS, OTR/L, CSRS, ATP who works for Neurofenix, a company that is transforming neurological rehabilitation with its innovative virtual therapy platform. The primary tool used by the OTs of Neurofenix is the NeuroBall, an FDA-approved device, that offers patients engaging, data-driven occupational therapy from the comfort of their homes. This model of delivery is...
info_outlineJoin this conversation where Erin Gallardo, PT, DPT, NCS dives into Sarah King, PT, DPT’s winding career as a mobile practice owner turned online entrepreneur turned Director of Marketing for 5 rehab clinics in TX. Sarah goes way back with NeuroCollaborative to the literal beginnings. We discussed how it came to be and why she decided to step aside when it became official.
Sarah then discusses her journey with Invigorate, her own physical therapy and wellness practice specializing in Parkinson's disease. She describes the challenges of providing care within insurance limitations and the decision to become a mobile, cash-based practice then eventually serving in the online space for people with PD. Sarah openly shares the thought process that ultimately led her to shutting down Invigorate physical therapy and wellness.
Following her intuition Sarah landed in a position at Spero Rehab, a multi-location practice in TX that offers a mix of neuro and orthopedic services. She highlights Spero's key marketing strategies and provides insights to anyone looking to grow their practice with more reliable tactics than word of mouth. Sarah also discusses Spero's partnerships with nonprofits like the Lone Star Paralysis Foundation, which have provided equipment and resources to better serve their neuro patients. She emphasizes the importance of collaboration and connection in the neurotherapy community and what that looks like as well as the key ingredients responsible for the growth of Spero..
Learn more about Spero Rehab at www.sperorehab.com
Connect on IG: @sperorehab @sperorehabcentral @drsarahkingpt @gratefulpt