E-commerce Entrepreneurship: Navigating the Challenges and Triumphs of Product Innovation
Next Level Supply Chain with GS1 US
Release Date: 01/10/2024
Next Level Supply Chain with GS1 US
The Food Safety Modernization Act (FSMA) compliance deadline is approaching quickly, giving companies less than a year to meet new food safety and traceability requirements. But beyond compliance, why does traceability matter? In this episode, , Founder & CEO of , joins hosts and to discuss how product traceability can streamline recalls, reduce food waste, and build consumer trust. Inconsistent data and lack of interoperability are some of the biggest challenges companies face in food traceability. Starfish addresses these challenges by enabling secure, seamless data sharing...
info_outlineNext Level Supply Chain with GS1 US
Customers have endless options at their fingertips. If they can’t find what they need in your store, they’ll simply go elsewhere to shop. But this isn’t just a retailer’s problem, it’s a challenge that impacts the entire supply chain. In this episode, industry expert joins hosts and to break down the critical importance of on-shelf availability. Mike shares why ensuring products are accessible to customers is more essential than ever. He also shares how RFID, AI-driven algorithms, and robotics are transforming inventory accuracy, alongside actionable strategies to keep shelves...
info_outlineNext Level Supply Chain with GS1 US
Traceability and supply chain integrity are more than just buzzwords—they’re the backbone of patient safety and industry innovation. In this episode, host welcomes , Founder and CEO of to explore the transformative power of the Drug Supply Chain Security Act (DSCSA). They discuss how the shift from lot-level to item-level traceability is revolutionizing healthcare, providing unprecedented safeguards against counterfeiting and channel diversion. From the mechanics of 2D barcodes to the role of AI in analyzing supply chain data, Gary shares practical insights from his 20+ years of...
info_outlineNext Level Supply Chain with GS1 US
As 2025 approaches, supply chain trends like digital transformation, AI, sustainability, and smart logistics remain top of mind. In this episode, , Vice President of Strategic Account Management at , joins hosts and to explore how data quality plays a crucial role in addressing these trends. James offers practical insights for businesses to tackle emerging challenges and seize opportunities in an evolving supply chain landscape. In this episode, you’ll learn: The top trends shaping the supply chain industry in 2025 Why data quality and governance are essential for...
info_outlineNext Level Supply Chain with GS1 US
Modern technology makes starting an online business easy. However, that also means stiffer competition. How can aspiring entrepreneurs succeed in the world of e-commerce? In this episode, , at , joins hosts and to discuss the essential steps and common pitfalls of starting and growing an online business. They discuss ways high-quality imagery, detailed product descriptions, and social media engagement can help your store stand out. Jesse also shares insights on emerging market trends like live selling and community engagement. In this episode, you’ll learn: How...
info_outlineNext Level Supply Chain with GS1 US
This year has been packed with incredible supply chain stories showcasing innovation, collaboration, and inspiring moments in supply chain logistics. In this episode, hosts and take you through their favorite conversations of the year, featuring insights from industry leaders like Gena Morgan, Dr. Darin Detwiler, and Chuck Lasley. They discuss key topics that defined the year—data quality, traceability, retail automation, and the UPC barcode—all while looking ahead to what’s next in 2025. In this episode, you’ll learn: Key trends that influenced supply chains in 2024 ...
info_outlineNext Level Supply Chain with GS1 US
What started as a college project has now become a pantry staple sold in over 5,000 stores. In this episode, , Co-Founder of , joins hosts and to share how a homemade hot sauce grew into a beloved national brand. Matt explains how traceability and consistency have been key to scaling the business while keeping product quality high. Through detailed product codes and a robust production database, Hank Sauce tracks every ingredient from batch creation to store shelves, ensuring full transparency and control. This meticulous approach to data and process has fueled Hank Sauce’s growth...
info_outlineNext Level Supply Chain with GS1 US
With disruptions becoming more frequent, companies must adapt or risk falling behind. To stay ahead, many are embracing new technology, with AI emerging as a powerful tool for enhancing supply chain agility and resilience. In this episode, , VP of Research at , joins hosts and to talk about the key trends shaping the future of supply chains. He highlights the need for organizations to adapt by improving cross-functional collaboration and leveraging artificial intelligence. In today’s rapidly changing global environment, organizations must focus on their people, processes, and...
info_outlineNext Level Supply Chain with GS1 US
With less than 10% of warehouses currently automated, the industry is on the verge of a major transformation. As automation surges, one element will define success: the power of high-quality data. In this episode, , Product Manager at , and , Director of Software Consultancy at , join hosts and to discuss how accurate data is essential to the future of warehouse automation. Reis and Gasper share examples of how poor data can disrupt automated systems, causing costly delays and inefficiencies. They emphasize that by improving data management, companies can not only prevent these...
info_outlineNext Level Supply Chain with GS1 US
As supply chains become increasingly complex and stringent regulations like DSCSA and FSMA become more prevalent, understanding how to leverage EPCIS (Electronic Product Code Information Services) for granular visibility and efficient data management is more crucial than ever. In this episode, hosts and are joined by , Global Standards Director at . Matt unpacks the fundamentals and applications of EPCIS, from its role in modeling supply chain processes to its transformative impact across industries like healthcare, food, retail, and logistics. EPCIS can help your organization achieve...
info_outlineLisa Lane is the innovative mind behind Rinseroo, an e-comm shower darling to solve the pain point of washing big dogs in the shower. She joins Reid and Liz to discuss the intricacies of bringing a new product to market, including the importance of building and maintaining brand identity and the need for brand protection in the ever-evolving landscape of e-commerce.
Her perspective offers practical advice for entrepreneurs seeking to establish and safeguard their brands in online marketplaces. She underscores the immense potential of platforms like Amazon and TikTok Shop for reaching new customers and driving sales and also delves into the challenges faced during product manufacturing. Tune in for her insight into bringing an idea to life in the marketplace.
Key takeaways:
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The significance of understanding the market, manufacturing, distribution, and advertising aspects of product development when bringing a new product to market. the significance of having a viable product that is different from what's already out there, determining the market size and potential customer appeal, understanding profit margins, and making the right decisions about manufacturing and distribution.
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The power of ecommerce platforms and technology, particularly Amazon and TikTok, in reaching a wide audience and scaling a business, which have enabled small businesses to thrive in the ecommerce landscape.
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The importance of building a strong brand identity and obtaining trademarks to protect products from knockoffs, particularly in the ecommerce space, and the role of GS1 barcodes in ensuring legitimacy and brand protection.
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