From TikTok to Checkout - How Social Commerce is Revolutionizing the Supply Chain with Wes Duquette, ShipBob
Next Level Supply Chain with GS1 US
Release Date: 05/29/2024
Next Level Supply Chain with GS1 US
The way cash moves through the supply chain is evolving. What was once a paper-heavy process is now embracing digital transformation. In this episode, , Senior Manager at , joins hosts and to discuss the shift from traditional, manual methods to more secure, efficient, and accountable digital solutions. Financial institutions and the Federal Reserve are demanding greater transparency and control over cash movement, and armored transport teams are under increasing pressure to adapt. Robert walks us through the process of how Axiom is modernizing armored transport, replacing...
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The packaging around your product now matters just as much as the product itself. For companies navigating Extended Producer Responsibility (EPR) laws, that's quickly becoming the reality. And it’s reshaping how teams think about data, packaging, and compliance. In this episode, , Senior Director of Data Governance and Business Platforms at LLC, joins hosts and to demystify what EPR means for manufacturers and retailers. With legislation ramping up across states, Lindsay explains how brands are preparing for complex reporting requirements, coordinating across departments, and...
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How are brands thinking about their supply chains five years after the COVID-19 crisis? Companies are now leaning more heavily into innovation, from making their operations resilient to market changes to launching sustainability initiatives. In this episode, , CEO and Chief Content Officer at , joins hosts and following her keynote at GS1 Connect. They discuss why the supply chain is now at the center of innovation and how companies can stay ahead of changes in the economy and evolving customer demands. Drawing on her experience leading Fast Company and Inc., Stephanie shares how resilience,...
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Confused by the new regulations and a patchwork of state-level policies? With a new administration setting fresh policy priorities, supply chains are facing shifting rules and growing pressure to adapt. , Vice President of Government and Regulatory Affairs at , joins hosts and to decode the changes affecting how products are made, moved, and sold, and what businesses can do to stay ahead. From SNAP waivers and red dye bans to extended producer responsibility (EPR) laws and 2D barcodes, this episode breaks down how government decisions are impacting daily operations across food, retail, and...
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What if you could see what your customers are searching before they even hit 'buy'? In today’s hyper-competitive marketplace, that’s exactly what the best brands are doing, and it’s giving them a serious edge. In this episode, , General Manager of Retail & Alternative Channels at , joins hosts and to break down how brands are using real-time search, product, and shopper data to respond faster to market signals on Amazon and beyond. Chris shares how companies are identifying market opportunities, protecting category share, and improving performance across pricing, inventory, and...
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How do you build a beverage brand from scratch and land in over a thousand stores? For , it started with stress and a few homemade “potions”. In this episode, Aisha, Founder and CEO of , joins hosts and to talk through what really goes into launching and scaling a functional drink brand. From labeling boxes by hand to managing relationships with co-packers and navigating supply chain failures, Aisha shares the behind-the-scenes story most startup founders keep to themselves. She also gets real about what went wrong, like barcode mix-ups and Amazon returns gone sideways, and...
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What does it take to grow a brand on Amazon today? The rules have changed, and Amazon is now less of a storefront and more of a dynamic ad and data platform. In this episode, , Founder and CEO of , joins host to share what he’s learned over 22 years in the e-commerce world. From selling as a reseller to building a brand and leading an agency, Jayson explains why success now depends on feeding the algorithm, not pitching to buyers. He breaks down how streaming TV is driving direct Amazon sales, the problem with locked attributes and UPCs, and why attribution is finally catching up to the...
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How accurate is your inventory? For many retailers, answering that question is more difficult than it appears—especially when inventory counts are only conducted once or twice a year. In this episode, , President, RFID Solutions Division, , sits down with hosts and to explore how RFID solves one of retail’s biggest challenges. Dean shares how real-time data at the item level drives results from return fraud to buying online and pick up in store. He also discusses what it takes to make RFID work at scale, how adoption has changed post-COVID, and why distribution centers are the next...
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Did you know that the first coupon dates back to the 1800s? It hasn't changed much for something that's been around that long, and how shoppers redeemed coupons stayed the same…until now. In this episode, , CEO of , joins hosts and to talk about how the world of coupons is finally catching up. With digital formats, real-time validation, and built-in fraud prevention, coupons are evolving for the modern retail experience. Brett explains what it takes to bring an old system into the digital age, why coupon fraud has become such a costly issue, and how these changes are unlocking...
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Do you ever think about food safety when you sit down for a meal? It’s easy to take for granted, but behind every meal, strict standards and practices ensure the food we consume is safe. In this replay episode, we revisit our conversation with , Founder and CEO of . Darin’s path to food safety is deeply personal, driven by the tragic loss of his son to E. coli. Darin shares how the food safety industry is adapting to technological advancements like data analytics, AI, and digital solutions while meeting the ongoing demand for consistent production. If you've ever wondered about the efforts...
info_outlineSocial commerce is booming, and today’s conversation proves that if you haven’t considered selling on social media, then it’s time you did.
Wes Duquette is VP and GM of B2B and Retail at ShipBob, a tech-enabled 3PL that empowers small and medium businesses with advanced supply chain capabilities. In this episode, he speaks with Liz and Reid about the powerful impact of influencers and platforms like TikTok and Instagram in driving actionable purchases. And it’s no surprise that QR codes are revolutionizing the advertising landscape.
Wes shares invaluable insights on the critical importance of an omnichannel strategy, global expansion, and scalable infrastructure for brands aiming for growth. His pointers on barcoding, packaging, and back-office systems provide a stellar roadmap for future retail scalability. He discusses the evolving dynamics of direct-to-consumer channels and alternative marketplaces and understands why registering with giants like Amazon is crucial—even if you're a dedicated Shopify seller.
Key takeaways:
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How influencers and platforms like TikTok are transforming retail engagement and driving omnichannel growth strategies for brands
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Learn about the operational scalability challenges faced by SMBs during retail launches and discover strategies for effectively navigating high-volume demands and pivotal retail relationships.
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Critical infrastructure elements such as barcoding, packaging, and robust back-office systems are essential for ensuring future scalability and seamless integration across various retail channels and marketplaces.
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