Replay: Ways to Build an Enduring Brand on Amazon with Shannon Roddy
Next Level Supply Chain with GS1 US
Release Date: 07/10/2024
What’s Really on Your Plate? Insights on Food Safety Risks
Next Level Supply Chain with GS1 US
When food safety is on the line, every hour counts. The FDA’s new FSMA 204 rule is raising the standard for traceability, with stronger requirements designed to track products faster and manage recalls more effectively. At stake is not just compliance, but the ability to protect both consumers and businesses when outbreaks occur. In this episode, from the joins hosts and to explain what FSMA 204 means for supply chains. They explore why proactive traceability is replacing outdated reactive models and how better data is improving the speed and accuracy of investigations. You’ll also...
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What Retailers Can Learn from Carter’s RFID Journey
Next Level Supply Chain with GS1 US
Carter’s just pulled off what many retailers thought was impossible. In only three months, the iconic children’s apparel brand rolled out RFID technology across 700 stores: improving accuracy on every item and making life easier for both store teams and customers. In this episode, and from join hosts and to discuss how RFID became central to Carter’s retail operations, what it took to win buy-in across the company, and how it is improving both inventory management and customer experience. You’ll also hear how Carter’s uses RFID to cut payroll costs for year-end...
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How Armored Transport is Going Digital
Next Level Supply Chain with GS1 US
The way cash moves through the supply chain is evolving. What was once a paper-heavy process is now embracing digital transformation. In this episode, , Senior Manager at , joins hosts and to discuss the shift from traditional, manual methods to more secure, efficient, and accountable digital solutions. Financial institutions and the Federal Reserve are demanding greater transparency and control over cash movement, and armored transport teams are under increasing pressure to adapt. Robert walks us through the process of how Axiom is modernizing armored transport, replacing...
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Beyond the Box: Navigating EPR in Modern Supply Chains
Next Level Supply Chain with GS1 US
The packaging around your product now matters just as much as the product itself. For companies navigating Extended Producer Responsibility (EPR) laws, that's quickly becoming the reality. And it’s reshaping how teams think about data, packaging, and compliance. In this episode, , Senior Director of Data Governance and Business Platforms at LLC, joins hosts and to demystify what EPR means for manufacturers and retailers. With legislation ramping up across states, Lindsay explains how brands are preparing for complex reporting requirements, coordinating across departments, and...
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Why Smart Brands Are Rethinking Supply Chain Resilience
Next Level Supply Chain with GS1 US
How are brands thinking about their supply chains five years after the COVID-19 crisis? Companies are now leaning more heavily into innovation, from making their operations resilient to market changes to launching sustainability initiatives. In this episode, , CEO and Chief Content Officer at , joins hosts and following her keynote at GS1 Connect. They discuss why the supply chain is now at the center of innovation and how companies can stay ahead of changes in the economy and evolving customer demands. Drawing on her experience leading Fast Company and Inc., Stephanie shares how resilience,...
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From Red Tape to Resilience: How Regulation Shapes Supply Chains with Maggie Lyons
Next Level Supply Chain with GS1 US
Confused by the new regulations and a patchwork of state-level policies? With a new administration setting fresh policy priorities, supply chains are facing shifting rules and growing pressure to adapt. , Vice President of Government and Regulatory Affairs at , joins hosts and to decode the changes affecting how products are made, moved, and sold, and what businesses can do to stay ahead. From SNAP waivers and red dye bans to extended producer responsibility (EPR) laws and 2D barcodes, this episode breaks down how government decisions are impacting daily operations across food, retail, and...
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Why Your Amazon Ads Aren’t Working (And What the Best Brands Do Differently)
Next Level Supply Chain with GS1 US
What if you could see what your customers are searching before they even hit 'buy'? In today’s hyper-competitive marketplace, that’s exactly what the best brands are doing, and it’s giving them a serious edge. In this episode, , General Manager of Retail & Alternative Channels at , joins hosts and to break down how brands are using real-time search, product, and shopper data to respond faster to market signals on Amazon and beyond. Chris shares how companies are identifying market opportunities, protecting category share, and improving performance across pricing, inventory, and...
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Turning Wellness Rituals Into Retail Wins With Aisha Chottani
Next Level Supply Chain with GS1 US
How do you build a beverage brand from scratch and land in over a thousand stores? For , it started with stress and a few homemade “potions”. In this episode, Aisha, Founder and CEO of , joins hosts and to talk through what really goes into launching and scaling a functional drink brand. From labeling boxes by hand to managing relationships with co-packers and navigating supply chain failures, Aisha shares the behind-the-scenes story most startup founders keep to themselves. She also gets real about what went wrong, like barcode mix-ups and Amazon returns gone sideways, and...
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Making the Amazon Algorithm Work for Your Brand with Jason Boyce
Next Level Supply Chain with GS1 US
What does it take to grow a brand on Amazon today? The rules have changed, and Amazon is now less of a storefront and more of a dynamic ad and data platform. In this episode, , Founder and CEO of , joins host to share what he’s learned over 22 years in the e-commerce world. From selling as a reseller to building a brand and leading an agency, Jayson explains why success now depends on feeding the algorithm, not pitching to buyers. He breaks down how streaming TV is driving direct Amazon sales, the problem with locked attributes and UPCs, and why attribution is finally catching up to the...
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Solving Retail’s $1 Billion Inventory Problem with Dean Frew
Next Level Supply Chain with GS1 US
How accurate is your inventory? For many retailers, answering that question is more difficult than it appears—especially when inventory counts are only conducted once or twice a year. In this episode, , President, RFID Solutions Division, , sits down with hosts and to explore how RFID solves one of retail’s biggest challenges. Dean shares how real-time data at the item level drives results from return fraud to buying online and pick up in store. He also discusses what it takes to make RFID work at scale, how adoption has changed post-COVID, and why distribution centers are the next...
info_outlineToday, the speed of change in the market and on Amazon is rapid, making it difficult for brands to keep up and see continued success. But never fear, Shannon Roddy, of Avenue7Media, is here to give us insights into the brand-building strategies you need to succeed on Amazon, and beyond!
Key takeaways:
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Building a defensible brand is crucial for long-term success. Invest in building a brand that is recognizable, trustworthy, and unique to differentiate yourself from your competitors.
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Amazon holds over 50% of the online market and can significantly impact the success or failure of a brand. Harnessing Amazon's data and feedback is crucial for identifying trends, understanding demographics, and developing new products.
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Leveraging Amazon's platform and customer data can give you a competitive edge, but you need to adapt to changing customer preferences and market demands.
Connect with GS1 US:
Our website - www.gs1us.org
Connect with our guest:
Follow Shannon Roddy on LinkedIn
Jump into the Conversation:
[1:42] Can you share a little bit of your background and what you’ve been working on in the last couple of years?
[4:31] The Amazon space is constantly evolving, are there some major trends or changes that have happened recently?
[10:33] You gave us some examples when we talked before of how things can go wrong for brands on Amazon, so how can you help them make things go right?
[14:45] What are some other tips and tricks that you can offer?
[18:37] Does that also mean discontinuing product one and two while you expand out, or is that what you learn from the data?
[27:14] What do you see is next from Amazon’s perspective?
[29:06] What trends are you seeing that are blowing your mind?
[32:31] What’s your favorite technology?