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Mastering the Ninja Planner with Creator Eric Hardy

Ninja Selling Podcast

Release Date: 10/06/2025

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As the leaves turn and business planning season kicks into high gear, Rob Nelson sits down with a very special guest, Erik Hardy, the creator of the Ninja Planner. Together, they dive deep into one of the most crucial tools in the Ninja system, exploring its origin story and its role as a cornerstone for success. Rob and Erik discuss the fundamental principles of time management, accountability, and how intentional planning can dramatically increase your income per hour while helping you build a life you love - a masterclass in moving from being busy to being truly productive.

In this insightful conversation, you will hear how Erik’s own experience on the “hamster wheel of up and down” in his real estate business led to the creation of the planner. He and Rob break down the power of a hybrid system, using a digital calendar for collaboration and a paper planner for deep, personal time blocking and accountability. They explore how the planner is more than just a calendar; it is a comprehensive system for tracking your Ninja Nine, including gratitude, affirmations, and the critical 50 FORD & Record contacts. Learn the practical strategies for using this tool to gain awareness, eliminate distractions, and ensure that the most important tasks get done, ultimately leading to a more focused and fulfilling business and life.

Episode Highlights:

  • The origin story of the Ninja Planner, born from the rollercoaster of real estate.

  • Why time blocking with a paper planner is a crucial time management tool.

  • Combining a digital calendar with a paper planner for a powerful hybrid system.

  • Using the planner as your command center for the Ninja Nine habits.

  • Mastering the 50 FORD & Record by documenting conversations and follow-ups.

  • Moving from being busy to being productive through increased awareness.

  • How the planner helps you organize your whole life, not just your business.

  • The different versions of the Ninja Planner and where to find them.

Key Takeaways:

"Fall marks a lot of things for us, one of them being business planning season."

"The system only works with application, and application is the result of accountability."

"There is something about when you physically write it down in the planner...it just locks it in your mind."

"A task will take as much time as you give it."

"Surprises and derailments and unexpected events are pretty infrequent."

"If it gets put down on paper in the same place, a place that is sacred, it is not a sticky note."

"The goal of Ninja Selling is to help you increase your income per hour so that you can have a life."

"You don’t have to have this amazing rolodex in your head, you have to have a system."

"Please use a tool to make sure and understand how you are spending your time."

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