The Ninja Selling Podcast
The Ninja Selling Podcast is for real estate agents, loan officers, sales professionals and anyone looking to better their business to increase their income per hour. Hear from the rotation of hosts from the Ninja Selling team as they share tips and tricks from top-producing agents around the country.
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Bounce Back
01/13/2025
Bounce Back
Welcome to a brand-new episode of the Ninja Selling Podcast! This episode kicks off 2025 with a special theme of resilience and renewal, featuring inspiring stories from Jonny Layne, a successful real estate agent with Compass, alongside insights from Ninja Coach, Jon Hill. This episode explores overcoming adversity, the importance of mindset in achieving success, and practical strategies for maintaining peak performance in the competitive field of real estate. Jonny shares his remarkable journey, from facing homelessness as a child to becoming a top-performing realtor, offering a unique perspective on how to view challenges not as setbacks, but as opportunities for growth and gratitude. The conversation also delves into Jonny's experience with burnout and how, through Ninja Coaching and a renewed focus on personal values, he rediscovered his passion for real estate and life. Episode Highlights: 00:00 - Jon Hill and Jonny Layne 02:54 - Discovering Ninja Selling Through Coaching 03:35 - Unlocking Opportunities in Your Database 05:08 - Transforming Adversity into Motivation 08:58 - Gratitude as a Daily Practice 10:29 - Coaching Insights: Building Momentum 11:29 - Overcoming Burnout with Coaching 14:27 - Gradual Mindset Shifts for Growth 17:01 - Focus on Impact Over Results 18:07 - Small Tweaks to Elevate Performance 19:22 - Inflection Points in Coaching Progress 21:13 - Tactics That Drive Success in Real Estate 24:20 - Life Beyond Business: Family and Legacy 25:14 - Connect with Jon and Jonny Key Takeaways: "Circumstances shape us, but they don't define us. Use them as leverage to move forward." "I woke up today. Everything else is extra credit." "The dashboard is bigger than the rearview for a reason. We move forward." "In coaching, it's not about being hard on someone. It's about helping them find what they're doing right." "Gratitude starts with appreciating the smallest things - a sunrise, a kind gesture, a simple moment." "In real estate, it's a people-driven business. Love people, and success will follow." "Coaching isn't about results alone. It's about changing lives and building genuine connections." "When burnout hits, remember: Nothing is permanent. Seek new perspectives and tools." "Client events aren't just business. They're about building community and sharing joy." "True success isn't measured by results, but by the impact you have on others." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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What's Your 2025 Word of the Year?
12/16/2024
What's Your 2025 Word of the Year?
Welcome to the latest episode of the Ninja Selling Podcast where hosts Rob Nelson and Peter Parnegg explore the transformative power of choosing a "word of the year" as a guiding principle for personal and professional growth. Peter shares how this simple yet profound exercise can reframe behaviors, align goals, and anchor affirmations, offering practical examples from his own life and coaching experience. Together, Rob and Peter dive into the nuances of business planning, personal reflection, and using tools like AI to enhance clarity and intentionality as you prepare for the year ahead. As you will hear, this episode unpacks the role of mindfulness, goal alignment, and vulnerability in crafting a meaningful "word of the year." From navigating limiting beliefs to cultivating trust and simplicity, the hosts provide actionable strategies to help listeners refine their focus and improve decision-making. They also discuss how tools like affirmations and AI-generated prompts can help synthesize goals into a powerful word or phrase that serves as a North Star for the year. Whether you're aiming to improve your organization, deepen your focus, or simplify your life, this episode is definitely packed with insights to inspire your journey. Episode Highlights: 00:00 - Introduction to the Power of Reflection 00:38 - The Concept of the Word of the Year 01:42 - How Self-Reflection Fuels Change 03:29 - Examples of Transformational Words 05:08 - Connecting Goals, Programming, and Beliefs 08:37 - Simplifying Life and Business 13:18 - Mind Your Own Business: A New Perspective 16:05 - Vulnerability as a Path to Growth 19:16 - Leveraging AI for Goal Alignment 24:31 - Starting Early for Maximum Impact Key Takeaways: "The word of the year is a guiding anchor. It helps correct behaviors that keep us stuck. It's more than just a word. It's a synopsis of your goals and affirmations." "AI tools can help synthesize affirmations and words of the year. Use them to align your goals and affirmations." "A word of the year is a self-imposed guardrail. It helps correct behaviors that don't serve us. It's about honest reflection." "Commitment means doing the hard work at the end of projects. It means taking care of yourself and not cheating on your goals." "If you're looking to improve, you must be willing to be vulnerable. Expose your shortcomings to grow." "Mind your own business. Be mindful in your dealings and treat yourself and others with respect." "The cost of scale isn't complexity. Simplifying things unlocks what needs to happen to reach our goals." "If you want to improve, start now. Wrestle with your word of the year and begin living that new identity." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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Make 2025 Your Best Year Ever in Real Estate
12/09/2024
Make 2025 Your Best Year Ever in Real Estate
In this latest instalment of the Ninja Selling Podcast, host Eric Thompson is joined by Jerry Beers, a respected Ninja coach, to explore effective business planning strategies for achieving a phenomenal 2025. They delve into the powerful "stop and start" list methodology, and uncover surprising parallels between law enforcement and real estate success. Listeners can anticipate practical takeaways ready for immediate implementation! This episode focuses on strategic planning and self-reflection, examining both actions to cease and activities to initiate within one's real estate business. Together, Eric and Jerry unpack the importance of thoughtful analysis before abandoning strategies, highlighting the significance of self-compassion alongside high standards, the pitfalls of comparison, and the need for simplified processes. Our two experts finish up their informative and inspiring conversation with a focus on cultivating patience and the power of consistent effort for long-term success - a powerful conclusion to an undeniably powerful episode. Episode Highlights: 00:00 - Leveraging Law Enforcement Skills in Real Estate 02:22 - Coaching Lessons from Leadership and Training 03:13 - Why Law Enforcement Professionals Excel in Real Estate 05:34 - Adapting to Client Needs for Effective Communication 08:28 - Analyze Before You Stop: Improving Business Efforts 09:03 - The Power of Self-Awareness and Grace in Business 11:54 - Stop Comparing; Start Celebrating Your Success 12:57 - Keep It Simple: Overcoming Business Overcomplication 16:26 - Patience and Consistency: Long-Term Success in Real Estate 18:44 - The Compounding Effect of Daily Real Estate Practices 19:18 - Closing Thoughts: Planting Seeds for a Prosperous Future Key Takeaways: "Stop being too quick to stop something. Start fully analyzing your effort." "Stop giving yourself a hard time. Start giving yourself grace." "Stop comparing your success to others. Focus on your own success." "This business is only complicated if you let it be complicated." "Stop making things complicated. Start making things easier on yourself." "What you focus on expands. Focus on your strengths, not your gaps." "Start being patient. Play the long game and see the effect of compounding." "Nothing happens overnight. Consistency and time are key to growth." "Meet people where they're at by asking great questions and using The Platinum Rule." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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Holiday Flow Ideas
11/25/2024
Holiday Flow Ideas
The Ninja Selling Podcast wishes you a Happy Thanksgiving! In this special episode, hosts Rob Nelson and Eric Thompson share creative and heartfelt ways to connect with your clients during the holiday season, inspired by a recent virtual happy hour they hosted for their coaching clients. This episode is packed with actionable "flow" ideas – perfect for strengthening relationships and showing gratitude to your sphere. Rob and Eric discuss the thoughtful gifts they sent to their coaching clients: locally-sourced hot chocolate, a curated wine selection, and pre-made old fashioneds. They encourage listeners to replicate this idea, suggesting a simple Google Form or QR code postcard to gather client preferences and deliver personalized gifts. Beyond gifts, they delve into other unique flow activities, like baking and delivering homemade bourbon pecan pies (shoutout to Ninja Robin!), hosting a client family photo shoot, and even organizing a festive wreath-making party. This episode also addresses the common concern of using public record information for sending holiday cards. Rob and Eric reassure listeners that this practice is acceptable when done with genuine intention and offer creative ways to solicit addresses from clients directly. Finally, they revisit Peter Parnig’s Ninja Action Tip about the “FORD in a package” technique, emphasizing its effectiveness for initiating meaningful conversations at holiday gatherings, especially with those you haven't seen in a while. Tune in for a dose of inspiration and practical tips to make this holiday season your most fruitful yet! And from everyone at the Ninja Selling Podcast, Happy Thanksgiving! Episode Highlights: Gratitude for the Ninja Nation and the spirit of Thanksgiving Recap of the Ninja Coaching client appreciation happy hour and gift-giving strategy Flow idea: Delivering locally sourced gifts to your top clients Flow idea: Baking and delivering homemade treats (bourbon pecan pie, anyone?) Addressing the "creepiness" factor of using public records for holiday mailings Flow idea: Hosting a client family photo shoot Flow idea: Organizing a wreath-making party Revisiting Peter Parnig's Ninja Action Tip: The FORD in a package Key Takeaways: Show clients you appreciate them with thoughtful, personalized gifts. Incorporate client appreciation activities into your annual business plan. Make flow activities fun, easy, and valuable for your clients. Don’t be afraid to use public records for holiday mailings, but be mindful and respectful. The FORD in a package is a powerful tool for sparking engaging conversations. Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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Want More Closings? Master Your PIE Time
11/18/2024
Want More Closings? Master Your PIE Time
t’s business planning season, and what better way to prepare for a successful 2025 than by mastering “PIE Time”? Join Eric Thompson and Ninja Coach Mark Johnson on the Ninja Selling Podcast for a fun and insightful discussion about maximizing your productivity and achieving significant results. This episode breaks down the often-overcomplicated concept of PIE Time into easy-to-implement strategies, perfect for agents of all experience levels. As Thanksgiving approaches, what better time to discuss how to make the most of your "pie" – your valuable time? Eric and Mark emphasize the importance of tracking your time within the three key categories of PIE Time: Productive Time (P Time), Indirectly Productive Time (I Time), and Everything Else Time (E Time). They explain how understanding the relationship between these categories can lead to more predictable income and a smoother, more consistent business. They offer practical tips and real-life coaching examples to illustrate how tracking and analyzing these time segments can reveal hidden opportunities for growth. Tune in to discover how to calculate key ratios like dollars per P Time hour and dollars per I Time hour, which can illuminate the true value of your activities. Learn how to optimize your I Time to generate more P Time and ultimately boost your bottom line. Eric and Mark also explore strategies for leveraging E Time – often seen as less valuable – by delegating, automating, or rethinking tasks to create more opportunities for client interaction and business growth. This episode is a must-listen for any real estate professional looking to level up their business in the new year. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Episode Highlights: Introduction to PIE Time and its importance Defining P Time, I Time, and E Time Easy wins for tracking PIE Time – start simple! Key ratios: Dollars per P Time hour and dollars per I Time hour The I Time to P Time ratio – a crucial metric for success How PIE Time principles align with the Ninja 9 Success Habits Turning E Time into I Time – uncovering hidden opportunities Using PIE Time for effective business planning Final thoughts: Keep it simple and get better every month Key Takeaways: “P Time is when you have a client, a contract, and you – it’s highly valuable.” “I Time is anything that leads to P Time – think prospecting and relationship building.” “E Time is everything else – but it holds hidden opportunities for growth.” “Track your PIE Time daily, even if it's just jotting down hours in each category.” “Aim for a 2:1 ratio of I Time to P Time.” “Don't overthink it – be consistent with your tracking.” “Delegate, automate, or rethink E Time tasks to maximize your productivity.” “PIE Time principles help you create more predictable income.” Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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Business Planning
11/04/2024
Business Planning
Rob Nelson and Peter Parnegg team up to share invaluable lessons from Peter’s recent business planning roadshow across the Midwest on today’s episode. They delve into strategies for bridging the “great divide” in the real estate market, highlighting why some agents excel while others face challenges. Listeners will learn the critical importance of integrating the Ninja Nine practices into daily routines and preparing early for year-end to set the stage for a productive new year. Peter shares his observations about the widening gap in the real estate industry and explains how mindset shifts and proactive routines can turn challenges into opportunities. Together, Rob and Peter also break down essential components of effective business planning, such as maintaining an updated client database and using time-blocking to overcome procrastination. The episode underscores the value of consistency, exemplified by an agent’s simple change that led to a $415,000 deal. Concluding with motivating advice, our hosts encourage listeners to commit to actionable steps that will empower their real estate journey and lead to lasting success. Episode Highlights: 00:00 Business Planning Roadshow Insights 01:20 The Great Divide Among Realtors 02:24 Realtors Emotional Investment and Commitment 03:23 Importance of December for Business Flow 05:28 Real Estate Cycles and Annual Planning 06:44 Why Start Business Planning Early? 08:15 Clearing Low Level Guilt for Better Performance 09:28 Key Actions for an Effective Business Plan 10:38 Updating Your Database - A Game Changer 12:06 Implementing and Incentivizing the Ninja Nine 14:10 Challenges in Time Blocking and Routine Building 16:42 Integrity in Completing Tasks Consistently 17:43 Grace in Imperfection and Ongoing Course Corrections 19:22 Simple and Cost Effective Business Planning Steps 22:12 2025 - The Year of Fluency and Buyer Seller Process 23:11 Choosing Your Word of the Year 24:54 Examples of Corrective and Aspirational Words 26:46 Cumulative Benefits of Word of the Year Choices 28:43 Final Encouragement for Business Planning Key Takeaways: "The great divide: 10-15% of realtors thrive, while 70-75% struggle. A divide within the divide is emerging." "Answer unknown calls with positivity. It could lead to unexpected opportunities." "The real estate agent's year starts in November, not January. Prime the pump for January results." "Get your database right. Everything you don't do keeps you living in the past." "The done business plan is the best business plan. Start and end your plan in a single day." "Simplify your business plan: database, postcards, income goal, transactions." "Make the effort. Every time you do, you'll be glad you did." "A focused fool can accomplish more than a distracted genius. Keep doing without immediate reward." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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The Secret To Effortless Real Estate Referrals
10/28/2024
The Secret To Effortless Real Estate Referrals
The Secret To Effortless Real Estate Referrals In today’s inspiring and informative episode, host Eric Thompson welcomes Bruce Wechsler, a seasoned Ninja agent from Denver, and his Ninja Coach, Steve Mangelson, for a deep dive into authentic client relationships and business impact. Together, they explore cultivating a genuine flow with clients through unique engagement events, like pumpkin deliveries and Thanksgiving pies, to strengthen connections and boost client retention. Bruce shares his approach to leveraging Ninja Nine principles, using tools like hot and warm lists and real estate reviews to stay tuned into clients' life changes and establish his brand as caring and effective. Listeners gain insights into managing diverse markets, setting high sales goals, and achieving work-life harmony by blending personal passions with professional growth. Bruce and Steve discuss how personalized follow-ups and market-focused strategies boost referrals, increase client value, and build lasting, trust-based relationships. Real estate professionals will find actionable strategies and techniques here, revealing how thoughtful touches can set you apart in today’s competitive market. Discover more great strategies in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 00:00 How Authentic Flow Boosts Client Relationships 01:26 Serving Diverse Markets 02:38 Strategies for Achieving High Sales Volumes in Real Estate 03:36 A Unique Client Engagement Tradition 04:48 Building Client Connection Through Thanksgiving 06:08 Client Appreciation Events 07:49 Managing Frequent Client Touchpoints without Overwhelm 08:30 Balancing Personal Life and Real Estate Success 09:35 Leveraging Relationships for Business Growth on the Go 10:26 Achieving High Sales with 21 Weeks Off 12:04 Hot and Warm Lists and Tracking Client Needs Effectively 13:50 Nurturing Leads with Personalized Non Real Estate Touches 16:12 Real Estate Reviews Streamlining for Referral Generation 17:18 Enhancing Client Value with Focused Market Insights 19:38 Simple Tips for Consistent Real Estate Reviews 21:50 First Impressions of Ninja Selling from a Newcomer's Perspective Key Takeaways: "Being in flow with clients authentically creates impactful connections and results." "Drive by for pie: A tradition transformed by COVID, now a cherished client event." "Client appreciation events are legendary for their fun and connection, bringing 150 attendees." "Hot and warm lists are vital." "Real estate reviews keep me top of mind, showcasing appreciation and market updates." "Intent matters. Caring deeply about clients transforms business relationships." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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A Servant’s Heart
10/21/2024
A Servant’s Heart
Georgia Pinto, an incredible Ninja from Southwest Florida, joins Eric today to review her transformative journey with the Ninja Selling system. Sharing how she applies the "servant's heart" philosophy to her business, especially when navigating challenges like hurricanes, Georgia dives into the importance of community support, personal growth, and staying committed to positive action. With insights on how coaching, time blocking, and a disciplined approach have led to real estate success, Georgia provides valuable tips for agents looking to elevate their performance. Throughout the episode, Georgia emphasizes the power of building strong client relationships and referral networks through empathy and service. She details how she leverages her weekly practice of 50 live interviews to stay connected, generate leads, and provide outstanding service. This episode highlights essential strategies like time blocking, effective follow-ups, and the mindset shift from thinking to doing. Whether you're an experienced agent or just starting out, Georgia's story offers practical lessons on achieving massive real estate success through consistency, care, and community. Episode Highlights: 00:00 The Power of a Servant’s Heart in Business 01:20 Staying Positive and Committed to Your Values 02:14 Building Connections and Community Support After Natural Disasters 03:05 How to Lead with Empathy During Crises 05:55 Staying in Touch with Clients in Times of Need 06:40 Building Strong Referral Networks Through Service 10:19 The Importance of Personal Development in Sales 14:18 How to Adopt a Mindset of Action in Real Estate 16:54 The Power of Accountability in Professional Growth 20:00 Strategies for Effective Time Blocking and Follow Through 21:35 How Open Houses Can Boost Long Term Client Relationships 24:09 The Impact of Affirmations on Real Estate Success 25:36 The Secret to Consistent Client Interviews and Follow Ups 26:15 Turning Conversations into Leads Through Active Listening 28:19 Educating Clients on Recent Market Changes for Better Results 30:50 Following Through on Client Conversations to Build Trust 31:09 Making Client Interactions More Personal and Meaningful 33:56 Using Follow-ups to Deepen Client Relationships 35:19 How to Flip Conversations to Learn More About Clients 37:29 The Importance of Finding a Way to Attend Ninja Installations 38:20 How Surrounding Yourself with the Right Community Drives Success 39:36 The Power of ‘One More’ 40:20 How Authenticity and Care Build Trust in Client Relationships Key Takeaways: "A servant's heart means stepping up when your community needs you. It's about helping others, not just when it's convenient." "Living in fear is never a good thing. Keep a positive mindset, especially during challenging times." "Fortune is in the follow-up. Be authentic and make it about them, not you." "Sharpen your saw. Commit to time blocking and follow through to see real results." "Ninjas are doers, not just thinkers. It's about taking action and being true to your commitments." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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The Winter Soldier
10/14/2024
The Winter Soldier
Are You a Summer Soldier? Welcome to another insightful episode of the Ninja Selling Podcast! Join hosts Rob Nelson and Larry Kendall as they bring you to the scenic town of Vail, Colorado, for the annual Winter Soldier Conference. In this episode, they delve into the origins of the Winter Soldier mindset, a philosophy born from resilience in challenging real estate markets, and share the history behind its name. Larry reflects on 40 years of hosting the Winter Soldier Conference, highlighting its significance in navigating the ever-evolving real estate industry. As they discuss this year’s focus, they emphasize how the Winter Soldier mindset remains vital for success, especially in today’s unpredictable market. Rob and Larry also stress the importance of planning ahead and how starting your business year in the fourth quarter is key to thriving in the real estate industry. They reminisce about standout keynote speakers from past conferences, such as Tony Robbins and Robert Kiyosaki, and share how the Ninja Nine principles help create lasting client relationships and foster business growth. This episode also celebrates the loyalty of long-term team members, showcasing how employee retention builds strong, cohesive teams that succeed in both personal and professional realms. Whether you're a real estate veteran or new to the industry, this episode offers timeless lessons on resilience, relationship-building, and planning for success. Episode Highlights: 00:00 Winter Soldier Conference 01:12 Origin of the Winter Soldier Concept 04:00 Evolving Purpose of the Winter Soldier Conference 05:25 Importance of Starting the Business Year Early 06:33 Highlighting Keynote Speakers at the Conference 08:34 Building a Long Term Team and Employee Retention 10:00 Celebrating Career Milestones and Longevity at the Company 11:57 Core Takeaways from Winter Soldier Focus on Relationships and Value Creation 14:47 Staying Relevant Embracing Face to Face Interaction in a Digital World 16:09 Success in Business Requires Embracing Routine 18:43 The Secret to Generating Referrals Without Asking 20:23 Larry Kendall’s First Ninja Selling Class and Its Subsequent Growth Key Takeaways: "We're not summer soldiers or sunshine patriots. We're here for our clients in all markets." "Embrace the routine. Believe that the system works if you work the system." "Referrals are not generated by asking. They come from building relationships." "The conversation is the relationship. Face to face, voice to voice, remains crucial." "If you want a great next year, start your year by November 1, not January 1." "Are you referable? Did your clients have a memorable experience and feel you delivered consistently?" "Winning 50 straight Super Bowls requires evolving while sticking to core values." "Be grateful every day. An energy and mindset of gratitude will serve you well." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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Trying Something New
10/07/2024
Trying Something New
Master Ninja Instructor Bob Sutton joins today’s host, Rob Nelson, on this latest installment of the Ninja Selling podcast to share his inspiring journey to becoming a successful real estate agent and top instructor, and discuss the transformative power of trying something new. Together they explore the importance of embracing change, both personally and professionally, and dive into Bob's pivotal decision to leave his stable mining career for real estate. The episode also introduces an exciting new learning experience—Ninja Selling at Sea—offering Ninjas the opportunity to engage in training and build community aboard a cruise ship. Listeners will discover how Bob’s approach to trying new things is grounded in strategic planning and expert mentorship. From his venture into real estate to his experience breeding championship dogs, Bob highlights the significance of starting with the end in mind and breaking new endeavors into manageable steps—crawl, walk, run. The hosts emphasize how these principles can be applied to any challenge, creating a path to success whether in business, learning, or personal growth. This episode is packed with insights on innovation, community building, and achieving long-term goals through deliberate action. Embrace the change, start with intention, and the results will follow. Enjoy more great insights in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 00:00 Bob Sutton’s Journey to Real Estate Success 02:29 Transition from Mining to Real Estate 03:34 Importance of Trying Something New 05:41 Ninja Selling Goes to Sea: 06:14 Learning New Processes: Breeding Championship Dogs 09:09 Partnering with Experts for Success 10:28 Starting with the End in Mind for Effective Planning 13:16 Implementing the Crawl-Walk-Run Approach 18:00 Building Community and Mastermind Groups on the Cruise 22:56 The Value of Bringing Family and Building Relationships 26:24 Join the Ninja Selling Facebook Group and Learn More Key Takeaways: "Trying something new can lead to unexpected success. Start with small steps and build from there." "In life and business, find a guide. Someone who's been there before can shorten your learning curve." "Start with the end in mind. Work backward to create a clear path to success." "Crawl, walk, run. Begin with the basics, build habits, and soon you'll be running toward your goals." "The beauty of life is that challenges at first often become strengths later on." "Bring your squeaky wheels. Collaborate to solve the troubled parts of your journey." "Commit early. Plan ahead to enjoy your investment in yourself and your family." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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Ninja Installation Takeaways You Need To Know
09/30/2024
Ninja Installation Takeaways You Need To Know
Eric Thompson is back in the host’s seat today to offer insights and observations on his recent experience attending a Ninja Selling installation in Fort Collins, Colorado, alongside key figures like Larry Kendall and Don Tennyson. He shares impactful lessons from the event, focusing on improving mindset, refining skillset, and taking purposeful action. Eric recounts how attendees, including a husband and wife team achieving record-breaking results, used these principles to thrive in their real estate careers. Emphasizing that there is always a market despite external challenges, Eric inspires listeners to concentrate on what they can control to deliver exceptional value to clients. Our host also highlights actionable strategies learned at the installation, such as honing negotiation skills and mastering the buyer process with a well-prepared buyer packet. He underscores the importance of focusing on the "vital few" actions that create the most impact, sharing the story of one attendee who lost 85 pounds by applying Ninja principles to his life and business. A key takeaway is the commitment to live real estate reviews each week, which fosters stronger client relationships. With inspiring stories and practical advice, this episode serves as a powerful reminder of both the many benefits of attending Ninja Selling Installations, and the fact that real estate professionals can succeed in any market when they focus on mindset and strategic action. Episode Highlights: 00:00 Ninja Selling Installations 04:12 No Fear of Future Changes 05:47 Focusing on What You Can Control in Real Estate 07:22 Inspiring Stories from Ninja Installation Attendees 08:45 Value of Effective Seller Negotiation 11:03 The Importance of Mindset, Skillset, and Actions 12:15 ‘There is Always a Market’ Mindset 14:08 ‘Mastering the Buyer Process’ Skillset 15:47 Actionable Steps for Using Buyer Packets 17:24 Real Estate Reviews as a ‘Must Do’ Action 19:02 Final Thoughts on Focus on Mindset, Skillset, and Action Key Takeaways: "Your biggest expense is the money you don't make. Focus on mindset, skillset, and actions to maximize your income." "Are you focused on the vital few? 20% of your actions create 80% of your results." "There's always a market. Change in people's lives creates opportunities regardless of industry rules or interest rates." "Mindset takeaway: There's always a market because there's always change. Focus on the opportunities that change brings." "Skillset takeaway: Have a great buyer packet with newly revised documents and a clear articulation of your value." "Action takeaway: Commit to doing two live real estate reviews per week. Serve your clients and position yourself as a trusted advisor." "In the face of new industry rules, sharpen your skills and focus on adding value to your clients." "Abundance mindset: Focus on the 70% of water in the glass, not the 30% that's empty. There's plenty of opportunity." "Real estate reviews are working well right now. Make them simple and consistent, offering them as a service and a gift to your clients."
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Become a Top Producer With THIS Mindset
09/23/2024
Become a Top Producer With THIS Mindset
Eric Thompson welcomes Julie Will, one of Ninja Selling’s highly experienced coaches, to the podcast today to share valuable strategies for real estate professionals looking to enhance their business. Together, they explore the importance of creating a "start doing" and "stop doing" list, which provides a clear path to success by focusing on key activities that drive results. Julie also highlights the power of relationship-based selling, a core aspect of the Ninja Selling system, and shares how it transformed her career by helping her increase her income per hour while achieving a better work-life balance. Throughout the episode, listeners will discover how to effectively manage distractions and set boundaries, ensuring their time is spent productively. Our duo notes that, by tuning out industry "noise" and maintaining a positive mindset, agents can keep their focus on opportunities rather than obstacles. They also go on to highlight the power of building and managing a warm list—an essential tool for nurturing client relationships and boosting referrals. Staying in hyperflow and recognizing key life changes in clients are both emphasized as well as they allow agents to consistently add value, build trust, and drive long-term success. Tune in today for the expert advice offered on maximizing your own productivity and staying focused on meaningful growth. Enjoy more great advice in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 00:00 Start Doing and Stop Doing Lists 01:05 Switching to a Relationship-Focused Approach 02:13 Power of the Ninja Selling System 02:50 Increase Income Per Hour, Improve Work-Life Balance 04:10 Coaching Others for Real Estate Success 05:23 Show Up Consistently for Growth 06:06 Be Intentional with Your Workday 07:14 Time Blocking for Success 09:16 Honor Time Blocks and Set Boundaries 10:15 Respect Your Time and Future Clients 12:00 Avoid Distractions, Focus on Growth 12:30 Stay Positive, Ignore Industry Noise 14:00 Focus on Opportunities, Not Obstacles 16:30 Build and Manage a Warm List 18:50 Add People Experiencing Life Changes 21:45 Stay in Hyperflow, Build Relationships for Referrals Key Takeaways: "Time block your schedule. Specific tasks at specific times eliminate confusion." "Ignore the noise. Focus on your goals, not the distractions." "Your future self will thank you for the work you do today." "Be the source of education for your clients." "Hyperflow means staying in touch and adding value consistently." "What you focus on expands. Choose to focus on opportunities, not obstacles." "Think of time blocks as meetings with your future self. Never blow them off."
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Larry Kendall Answers Your Questions
09/16/2024
Larry Kendall Answers Your Questions
In today’s insightful episode of The Ninja Selling Podcast, hosts Rob Nelson and Larry Kendall dive into a range of thought-provoking topics arising from the premise, "If you could ask Larry Kendall anything, what would it be?" Fielding questions covering everything from personal development to real estate strategies, Larry reflects on the life-changing influence of Think and Grow Rich by Napoleon Hill, explaining how a powerful mindset has been crucial in overcoming challenges and driving growth. He also emphasizes the role of gratitude and goal-setting, sharing insights from The Gap and the Gain and its alignment with the Ninja Selling system. Larry goes on to address key strategies for exiting the real estate business, introducing the "Golden Handoff" for smoothly transitioning client relationships during retirement. He underscores the importance of balancing professional achievements with personal fulfillment, highlighting community involvement and authentic connections as vital components of long-term success. Larry hints at potential updates to Ninja Selling, such as new approaches to social media and essential strategies like the value clarification question for sellers. The episode ends with a powerful reminder that a strong mindset, meaningful relationships, and community engagement are the foundations of lasting success in both life and business. More great advice can be found in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 00:00 Transparency and Striving for Improvement in Podcasting 01:34 Think and Grow Rich by Napoleon Hill 02:56 Larry's Early Business Experiences 03:01 Impact of Mindset and Personal Challenges on Growth 04:05 The Gap and the Gain and Its Alignment with Ninja Selling 05:16 Potential Additions to Ninja Selling 08:33 Overview of the ‘8 in 8’ Campaign 10:45 Strategies for Retiring from Real Estate Using "The Golden Handoff" 13:48 Larry's Admiration for Warren Buffett and His Principles 15:35 Larry's Upcoming Book, Ninja Leadership 19:08 Importance of Community Involvement and Building Relationships Key Takeaways: "You need to give. Giving back implies you don't give unless you have something." "The Ninja Selling system is based on universal principles. I wouldn't change anything." "Use social media as a database to look for pain and pleasure, then respond offline." "A range of value for a home depends on the marketing and negotiating skills of your realtor." "Build relationships through volunteering and community involvement. Business will follow." "Transitioning a business takes a plan and usually two or three years." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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How to Finish 2024 Strong and Set Up for 2025 Success
09/09/2024
How to Finish 2024 Strong and Set Up for 2025 Success
Rob and Peter are the hosts today, and together they explore the evolving dynamics of the real estate industry, focusing on how agents can navigate the "new normal." They discuss the significant structural changes impacting the market, offering strategies for thriving amidst fewer transactions and increased marketplace noise. Central to their advice is the importance of relationship-building and mastering core business practices like the "Ninja Nine," which are essential for long-term success in real estate. By leveraging these fundamentals, agents can maintain stability in uncertain times while driving business growth. Our hosts emphasize that in today’s competitive market, success boils down to two key aspects: generating business and effectively executing it. They review the power of tools like F.O.R.D. calls and relationship-building techniques, which many agents still struggle to master. To finish 2024 strong and position themselves for success in 2025, agents need to focus on nurturing client relationships, reconnecting with their database, and improving their expertise through live training like Ninja Now. As is highlighted here today, the path to success in real estate isn’t just about surviving—it’s about excelling through skillful, consistent execution. More great advice can be found in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 00:00 Real Estate Market's Reaction to Structural Changes 01:27 Industry's Focus on Internal Discussions Over Consumer Impact 02:40 How to Finish 2024 Strong and Set Up for 2025 Success 03:35 Mastering the Ninja Nine System 05:00 The Two Key Challenges in Real Estate 06:51 Why Skill Development is Critical for Business Generation 07:14 Ninja Nine Business Generation and Client Nurturing Strategy 09:10 How Ninja Selling Operates as a Complete System for Real Estate 12:38 Overview of the New Ninja Now Course for Advanced Training 14:05 Navigating Distractions in the Real Estate Industry 15:07 Deep Dive into F.O.R.D Calls Strengthening Client Relationships 18:58 Demonstrating Value in Real Estate Conversations 20:00 Articulating and Creating Value for Buyers and Sellers 23:25 Key Focus Areas to Finish Strong in 2024 and Prepare for 2025 24:12 Nurturing Relationships by Creating Value through the Ninja Nine System 25:12 Final Thoughts on Ninja Now Key Takeaways: "Nurturing relationships by creating value.” "The most valuable gift you have to offer is yourself.“ "To finish 2024 strong and set up for success in 2025, focus on the Ninja Nine and creating value." "Demonstrate your value by creating it, not just articulating it." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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NOLA Property Guys Explain the Real Estate Vibe Check
09/02/2024
NOLA Property Guys Explain the Real Estate Vibe Check
In this latest episode of the Ninja Selling podcast, host Eric Thompson is joined by Joe Robert and Brett Blanchard, the dynamic duo behind the NOLA Property Guys at Reve Real Estate in New Orleans. They discuss how they have successfully expanded their market share in a challenging real estate market by fully embracing the Ninja Selling system. Their conversation highlights the critical role of energy management, the benefits of a well-coordinated team, and the importance of focusing on essential activities that drive real estate success. Joe and Brett reveal how recommitting to the Ninja Selling principles revitalized their business, emphasizing the need to manage energy by eliminating distractions and doubling down on high-impact tasks. They discuss the power of real estate reviews, the effectiveness of phone calls in building client relationships, and the importance of leveraging each other's strengths in teamwork. As you will hear, the insights they share today provide valuable strategies for any real estate professional looking to thrive, even in a down market, making this installment of the Ninja Selling podcast yet another must-listen for all. Even more insightful strategies can be found in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 00:55 Recommitting to the Ninja Path for Success 04:47 Leveraging Energy to Drive Business Growth 07:18 Importance of Complementary Strengths in Teams 10:19 Overcoming Fear of Making Phone Calls 11:47 Doubling Down on Efforts to Grow Market Share 13:40 The Power of Real Estate Reviews 18:12 Enhancing Client Relationships with Handwritten Notes 21:23 Using the Vibe Check to Save Time in Home Buying 24:35 Exploring New Orleans French Quarter History and Must Eat Dishes Key Takeaways: "The system works when you work the system." "Focus on things you can control. Let go of the noise around you." "It's not them that's scared. It's us that's scared to make the call." "When someone's on your heart, it's for a reason. Write them a note." "Gumbo as a dish describes us as people. It warms your heart and soul." "Double down on your efforts. Redouble your energy to grow market share." "Perfection is the enemy of the good. If it's good, let it be good." "The vibe check saves you time. Make sure the community feels right." "Write more notes. People love getting mail." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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Why This Realtor Doesn't Fear Market Shifts
08/26/2024
Why This Realtor Doesn't Fear Market Shifts
Christine Moore, the top-tier realtor from Austin, Texas, and her Ninja Coach, Tracy Peterson- Nienaber, return to join Ninja Selling President, Eric Thompson, for today’s episode. Sharing her extraordinary journey of personal and professional growth, Christine reveals how she scaled her real estate business from $5 million to $18 million while navigating significant life challenges. As you will hear, her story exemplifies the power of the Ninja Selling system in fostering resilience and success, making it a compelling example of how mindset and strategic focus can transform both business and life. Christine delves into the critical strategies and mindset shifts that have defined her success, particularly during times of personal crisis. She discusses the importance of gratitude, time blocking, and commitment to her four pillars as key components in sustaining her business and finding purpose amid adversity. Her experience illustrates how coaching and the Ninja Nine system can be lifelines during difficult times, helping to maintain productivity and achieve ambitious goals. Join this stellar panel today and gain a better understanding of how a strong mindset and the right tools can lead to exceptional outcomes, even in the face of overwhelming challenges. Even more lifelines can be found in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 00:00 Introduction to Christine Moore’s Journey 00:35 Christine Moore’s Business Transformation 01:47 Understanding the Impact of the Ninja Selling System 03:39 Achieving High Ranking in a Tough Market 04:46 Overcoming Market Challenges with Ninja Principles 05:22 Attracting High-Net-Worth Clients with Ninja Strategies 07:19 Managing Personal Crisis with a Ninja Mindset 09:55 Building Client Loyalty Amid Personal Challenges 10:15 Update on Christine’s Son’s Health 13:01 Balancing Passion Projects with Professional Focus 15:07 Embracing the Power of a Ninja Mindset 16:15 Overcoming Struggles with Real Estate Reviews 17:53 Taking the Next Step by Hiring an Assistant 19:44 Expressing Gratitude for the Ninja Community Key Takeaways: "I'm not a perfect Ninja, but I have the perfect Ninja mindset." "If you work the system, the system works." "When you provide value, it pays off." "You have to wake up every day and be very focused." "You don't have to be perfect to succeed; stay true to the mindset." "Simple tools can really help us in times of crisis." "Find your passion and get involved, but don't overcommit." "Ninja is about focus and doing what you do best." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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How Jonathan Spears Built A $500M Team
08/19/2024
How Jonathan Spears Built A $500M Team
Larry Kendall is back in the host’s chair this week, and is excited to welcome the remarkable Jonathan Spears, a top real estate professional from northwest Florida, to the podcast. The youngest broker to break a billion dollars in sales, Jonathan shares his amazing journey here today - from entering real estate at 18 to now leading a team generating $500 million annually. Together, he and Larry discuss parallels between Florida and Colorado's second home markets, balancing work and family, and building strong client relationships. Jonathan's story emphasizes the power of passion, strategic planning, and the importance of building and leading a successful real estate team. He illustrates the significance of adaptability and perseverance in overcoming market challenges, recounting his early days working for minimum wage and learning the market through broker price opinions, eventually transitioning into luxury real estate. Our guest also goes on to highlight the value of strategic marketing, effective self-auditing, and time management to achieve business success. Emphasizing a structured approach and leveraging individual team strength, Jonathan offers invaluable insights for real estate professionals aiming to balance their careers and personal lives in this must-listen episode of the Ninja Selling podcast. So many more incredible insights can be found in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 0:00:00 Introduction 0:01:04 Market parallels: Florida and Colorado 0:02:13 Jonathan's early start 0:02:33 His business growth 0:04:42 Jonathan’s first year in real estate 0:09:21 Transition to luxury market 0:11:16 Building relationships with builders and developers 0:12:32 Marketing and PR 0:16:03 Balancing family life and business 0:18:12 Building a team 0:19:17 Hiring an assistant and expanding the team 0:22:03 Implementing Ninja Selling principles 0:24:16 Evolving team and brand 0:26:41 Monitoring performance and building quality relationships 0:28:08 Importance of quality conversations 0:29:32 Adapting to market changes 0:31:38 Generating business through relationships 0:32:05 Self-auditing for efficiency 0:36:39 Falling in love with routine 0:37:10 Final advice Key Takeaways: "Where you gravitate is what you'll cultivate." "Be an ambassador of your market." "Self auditing is about self accountability. Track your activities to find inefficiencies." "The biggest advice: always mind your vibe." "If you don't track, you don't care." "Fall in love with the boredom of the routine." "When you show up, show up fully. Let your passion influence those around you." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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He Wrote The Book On A Drama Free Life
08/12/2024
He Wrote The Book On A Drama Free Life
In today’s unique and informative episode, Rob Nelson and Eric Thompson delve into the strategies for living a drama free life. As the newly appointed head of Ninja Coaching, Eric brings his extensive 30-year experience in real estate and two decades as a Ninja to the forefront, sharing practical wisdom from his book, No Drama Zone. The discussion highlights how his calm and strategic approach has positively impacted his team, especially during the challenging period of 2020. Throughout the episode, Eric identifies the three root causes of drama—dramatic people, low trust, and lack of clarity—and provides insights on how to address these to reduce chaos in life. The episode also explores the significance of adopting a proactive mindset, known as the player mentality, and the importance of setting clear boundaries and learning to say "no." By focusing on what you can control, Eric emphasizes, you can create a more peaceful and productive environment. Listeners, today, are even treated to a special segment where Eric reads directly from his book, offering actionable advice on maintaining balance and focus in both personal and professional settings. And to help listeners even further, Eric invites them to embark on a transformative 100-day journey with daily lessons from his book, ensuring these principles become ingrained in their everyday lives. This episode has it all! Don’t forget that even more inspiring information and advice can be yours by joining the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 00:00:21 Introduction of Eric 00:01:54 His qualifications and experience 00:03:43 Eric’s tenure as president of The Group 00:05:23 His inspiration behind writing No Drama Zone 00:08:11 Three root causes of drama 00:10:57 Player vs. victim mindset 00:13:13 Real estate transactions and drama 00:14:17 The importance of clarity 00:18:41 The No Drama Zone audiobook and the 00:19:45 Eric’s reading of the first section of No Drama Zone Key Takeaways: "Drama sucks the life and soul out of us. Drama moves in where inspiration, focus, and clarity once lived." "There's an inverse relationship between trust and drama." "Players simply focus on the things that they can control, and they get fully in control of those things." "Without certainty and clarity, there is drama." "It's time to get over it. No more keeping score in your personal relationships." "Judging puts you on a path to be old and grumpy. Curiosity puts you on a path to be wise and cheerful." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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How To Generate Referrals Without Asking
08/05/2024
How To Generate Referrals Without Asking
The incomparable Larry Kendall takes over the hosting duties today to sit down for a fascinating conversation with the person who literally wrote the book on generating business referrals without asking. Stacey Brown Randall, national speaker and author of, of course, Generating Business Referrals Without Asking joins Larry to discuss the art of cultivating referrals without the awkwardness of asking and share the secrets of building a thriving referral-based business. Stacey shares her journey from a failed business to becoming an expert in referrals, emphasizing the power of building genuine relationships. Along the way, she and Larry explore the nuances of referral marketing, including the importance of understanding your referral sources and creating memorable and meaningful connections. Together, they delve into the concept of "hot zones" for referrals and how to plant "referral seeds" effectively, and Stacey rounds things out by discussing her comprehensive system for generating referrals, including personalized thank-you notes and strategic communication to nurture relationships. So many more incredible insights can be found in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 0:00:05 Introduction to the episode and Stacey 0:01:05 Shared philosophies 0:02:54 Stacey's career journey 0:06:22 Writing the book and launching a podcast 0:08:50 Referral generation philosophy 0:12:13 Planting ‘referral seeds’ 0:16:22 The torture of not getting referrals 0:18:19 Hot zones for referrals 0:23:49 Integration with Ninja Selling 0:24:06 Stacey's resources and programs 0:26:22 Final advice on referral sources 0:27:29 Final thoughts and farewell Key Takeaways: "Referrals only come from relationships, but relationships need ongoing connection." "It's about being memorable and meaningful in your outreach." "Planting referral seeds isn't just about saying, 'Thank you for your referrals.' It's about showing genuine appreciation and creating a memorable experience." "Identify who your referral sources are and decide if you need to take better care of them because they take care of your business." "A referral is not about you getting a new client; it's about helping someone solve a problem." "Referrals are abundant if you can figure out how to earn them and plant the referral seeds." "In a business built on relationships, it's crucial to show that you genuinely care beyond just business transactions." "Tracking and understanding your referral sources is the first step in enhancing your referral strategy." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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5 Questions That Turn Conversations Into Clients
07/29/2024
5 Questions That Turn Conversations Into Clients
Celebrated Master Ninja Instructor and co-creator of the Ninja Installation, Don Tennessen, joins Rob on the podcast for today’s examination of Ninja Selling's "Five Magic Questions," a crucial tool for building client relationships by prioritizing their needs and interests. Together, they note that, unlike traditional sales methods that focus on the salesperson, Ninja Selling emphasizes asking insightful questions, fostering a genuine connection with clients. Don and Rob explore how this approach not only builds rapport but also uncovers potential business opportunities by focusing on personal aspects such as Family, Occupation, Recreation, and Dreams (F.O.R.D). They go on to offer a practical demonstration of using these questions to engage clients naturally, illustrating their effectiveness in both personal and professional contexts. The pair also stress the importance of adapting and practicing these questions, being attentive and flexible, and tailoring conversations to the unique situations of each client. Join Don and Rob today and learn how well-practiced skills can lead to more natural and meaningful conversations, setting the stage for successful outcomes. Plenty more strategies for success can be found in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 0:00 Start 0:24 Introducing the Five Magic Questions 2:30 Relationship-building focus 2:52 The F.O.R.D. framework 4:27 Role-playing the F.O.R.D. questions 8:08 Adapting to changing circumstances 13:04 Practicing the questions 13:41 Resources and community engagement Key Takeaways: "Build relationships by focusing on them, not yourself. Ask questions, don't just answer." "Pay attention to others. People love talking about their favorite subject: themselves." "Asking great questions reveals changes in people's lives, leading to business opportunities." "Practice the Five Magic Questions to make conversations natural and not awkward." "A house for every kid: Buy a rental property young, let tenants pay, and fund college with it." "Understand that people have options. Ask questions to discover their hopes and dreams." "Always follow the lead of the person you're talking to. It's not about scripts, but connection." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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Why Bother Asking? (You Should!)
07/22/2024
Why Bother Asking? (You Should!)
Ninja Selling’s CEO Rob Nelson is back again today, and this time he is joined by Peter Parnegg, an author and Ninja Selling Instructor boasting more than 4 decades of experience in the real estate industry. Together, they explore the transformative power of asking the right questions in sales, complete with a discussion of how the Socratic method, a core element of Ninja Selling, differs from traditional sales presentations by focusing on inquiry rather than scripts. They note that this approach not only creates value for clients but also builds deeper connections and trust. Emphasizing the importance of having a diverse set of skills to handle unexpected situations with elegance, Peter goes on to highlight the key elements of Ninja Selling: Mindset, Skillset, and Actions. He also delves into his book, Why Bother Asking?, which focuses on the power of questions in creating meaningful connections. Our guest goes on to explain how clarifying ambiguous terms and focusing on genuine interactions can transform sales and personal relationships. Wrapping up with Peter sharing the significance of the Ninja Selling key symbol, which represents the energetic connections within the Ninja community, today’s episode underscores the truth that being seen and heard, and helping others feel the same, is essential not only for a successful business but for a fulfilling life as well. An outstanding opportunity to be seen and heard can be found in the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 00:00 Start 00:23 Introduction 04:14 Presentation vs. socratic presentation 05:46 The creation of value through questions 06:39 Elegance in sales 09:22 Core elements of Ninja Selling 10:00 Buyer and Seller Processes 11:13 Words that mean nothing 14:38 Writing a book on questions 17:28 The importance of connection 19:42 The Ninja Selling key symbol Key Takeaways: "People love to buy and they don't want to be sold. Stop selling and start attracting." "Creating value is through asking questions that lead to clarity." "Most salespeople have a very small bag of shot selection. Build a bigger toolbox for elegance." "The paydirt of being alive is ultimately our interactions with human beings." "When you say ‘big’, tell me what that means to you. Always clarify words that mean nothing." "People are loyal to you when they know you, like you, and trust you." "Most of us listen with the intent to reply rather than with the intent to understand." "The way we connect better is by asking people about what's important to them." "Fulfillment comes from being seen, being heard, and helping others feel seen and heard." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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Ninja Coaches: Why Agents Use Them To Win
07/15/2024
Ninja Coaches: Why Agents Use Them To Win
Welcome back to the Ninja Selling podcast today, where President of Ninja Coaching, Eric Thompson, sits down with Tracy Peterson-Nienaber, and Mark Johnson for an absolutely fascinating conversation. Bringing their extensive expertise as certified Ninja coaches to the forefront, Tracy and Mark unpack the crucial distinction between training and coaching, highlighting how each plays a vital role in the journey toward mastery and success. With insights from coast to coast, you are sure to gain a deeper understanding of how these two elements intertwine to create a powerful foundation for your real estate business. Their discussion here today revolves around differentiating between training and coaching, emphasizing the unique value each brings. As they note, training lays the groundwork, providing essential knowledge and skills, while coaching offers personalized guidance, ensuring you implement these lessons effectively. Exploring these themes, they share personal experiences and practical examples, shedding light on how to balance the roles of CEO and employee in your business. Whether you're struggling with accountability, navigating the complexities of real estate reviews, or simply seeking ways to run your business more strategically, this episode offers valuable takeaways that are guaranteed to enhance your professional growth. Episode Highlights: 0:00 Introduction 0:47 Tracy’s coaching background 1:16 Mark’s background 1:38 Training vs. coaching 3:44 The golf analogy 5:18 The Installation analogy 8:06 Providing accountability 8:58 Current themes with coaching clients 14:10 Common reasons for coming back to Installations 19:36 Learning more and your feedback Key Takeaways: "Training provides the roadmap; coaching helps you implement it." "Coaching customizes the training to fit your individual needs." "Accountability in coaching keeps you on track and motivated." "Act like a CEO, not just an employee, to run your business effectively." "Break down overwhelming tasks into small, manageable steps." "Show up consistently; it's key to success." "Real estate reviews are about starting conversations, not presentations." "Coaching helps reduce the peaks and valleys in your business." "Training teaches the skills; coaching helps you master them." "Evaluate your business periodically to stay aligned with your goals." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Contact Tracy: Contact Mark:
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The Future Of Ninja Selling Revealed
07/08/2024
The Future Of Ninja Selling Revealed
Ninja Selling CEO, Rob Nelson, and the legendary Larry Kendall welcome you all to the exciting new era of the Ninja Selling podcast! Join them here today for an enlightening conversation regarding the core principles, and the past, present, and future, of both the Ninja Selling philosophy and the podcast itself. With Matt and Garrett moving on to their next great adventure, the future of the podcast remains brilliant, building on its trademark teamwork with a network of instructors and coaches who will be showing up to share their expertise on upcoming episodes. In today’s episode, Larry starts things off as a very special guest sharing his thoughts on the enduring importance of building trust and connections for success in any market - timeless wisdom that continues to be a cornerstone of the Ninja Selling philosophy. To navigate the ever-changing real estate landscape, the "Ninja Nine" - a core set of success habits - continues as a powerful pillar, while a new course, "Ninja Now," has been specifically designed to equip agents with the tools they need to thrive in the current climate. Along with all this exciting news, today’s podcast will also feature inspiring stories from everyday Ninjas achieving extraordinary results whose journeys and practical tips will serve as a source of encouragement and valuable lessons for us all. As this new era begins, the Ninja Selling podcast will be arriving every Monday, delivering all the actionable guidance and inspirational content you’ve counted on for so long. Rest assured, with a commitment to your success, it remains your one-stop shop for empowering real estate knowledge and beyond! One thing that definitely hasn’t changed is the community of 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: 0:00 Start 0:04 Introduction 1:05 Guide Camp 2:32 Ninja Selling history 4:21 What put Ninja ‘on the map’ 5:44 Building Ninja into a business 8:29 Larry’s vision for Ninja 10:26 Ninja’s future 12:55 The Blue Man Group analogy 14:34 Ninja Selling in unprecedented times 17:17 Larry’s business generation workshops 18:13 Ninja ‘golden nuggets’ 19:24 The future of the Ninja Selling podcast 22:35 Gratitude and the podcast’s mission Key Takeaways: "Our clients are the heroes, and we are their guides along the Ninja path." "The solutions we come up with as a group are far greater than any of us could do on our own." "The goal of Ninja Selling is to increase your income per hour so you can have a life." "Stop selling, start solving." "The Ninja movement, the Ninja community, is bigger than one person." "We've developed a system that will work in the future in all markets." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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The Opportunity Ahead with Garrett, Matt, & Larry
06/17/2024
The Opportunity Ahead with Garrett, Matt, & Larry
Welcome to Matt and Garrett’s momentous final episode with the Ninja Selling Podcast! Joining them on this special broadcast is none other than Ninja Guru, Larry Kendall, and together they delve into the podcast's evolution as well as its exciting future. As Matt and Garrett continue to transition to their new podcast, Life at Ten Tenths, they reflect on the incredible journey and the exciting opportunities that lie ahead, expressing heartfelt gratitude to their loyal community, Our talented trio also assure listeners that the Ninja Selling legacy will continue to thrive with new hosts and fresh perspectives. Along the way Larry offers his most sincere gratitude to Matt and Garrett for their friendship as well as the work they have done to spread the Ninja message worldwide. He also shares some powerful stories and analogies on the importance of clarity and focus in the ever-changing real estate industry, emphasizing the need for living Life at Ten Tenths. As Matt and Garrett move on to undertake their new venture aimed at helping individuals reach their highest potential both within real estate and beyond, it becomes crystal clear that they would still love to return to Ninja Selling as guests in the future. Far from being the end of an era, today’s historic episode actually marks the beginning of two new exciting eras, so keep checking in at the Ninja Selling Facebook group for updates on its evolution, and plug in your email address at to continue connecting and growing with Matt and Garrett. Above all, please rest assured that everyone at Ninja Selling and Life at Ten Tenths are overflowing with gratitude for your valued presence and participation, and are looking forward to continuing this incredibly successful collaboration with you all for many, many years to come. Episode Highlights: Gratitude for everyone’s significant contributions to the Ninja Selling community The future of the Ninja Selling Podcast Matt and Garrett’s transition to Life at Ten Tenths, and its broader focus beyond real estate The importance of clarity, focus, and maintaining effective systems in the real estate industry Stories and analogies about living life fully engaged and maximizing potential Reflections on the growth and evolution of the Ninja Selling Podcast and its community Embracing opportunities and maintaining a positive mindset during transitions and challenges Life at Ten Tenths’ mission to help people live at their highest potential and lead a more fulfilling life Key Takeaways: "This episode is to bring closure and clarity and let everyone know what's happening in the future." "You have something to offer the world that's bigger than just in the narrow lane of real estate." "Take your foot off the brake and step on the gas." "The more complicated something becomes, the more opportunity there is for the really good people." "We're focusing on community and bringing amazing people together to grow." "We're excited to continue to bring value to the Ninja Nation." "There's always a market for real estate." Links: Email: Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events
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Over 3.5 Million Downloads Later: What We’ve Learned
05/30/2024
Over 3.5 Million Downloads Later: What We’ve Learned
Garrett and Matt are thrilled to dive into today's special episode as they reflect on their incredible journey of over 580 episodes and more than 3.5 million downloads! As they celebrate this remarkable milestone, they take a few minutes to review how they've grown both personally and professionally since the podcast’s inception, the lessons they've learned along the way, and how many of these lessons parallel real estate world wisdom as well. Discussing their launch of the podcast in 2018, the trials they faced, and the importance of pushing through challenges, our hosts emphasize the significance of investing in the right tools and resources to ensure quality and efficiency. Additionally, they highlight the parallels between podcasting and running a real estate business, particularly the need for consistency, frequency, and continuous improvement. More than anything, they want to thank all of you who have tuned in over the years, and encourage you to keep sharing your feedback about the podcast. Join in this special celebration today and revel in the reflections, anecdotes, and practical advice Matt and Garrett have accumulated in both real estate and podcasting over the years. Keep the celebration going by joining the close to 17000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: The power of consistency Overcoming early challenges Investing in quality Lessons from real estate The role of teamwork The value of listener feedback and how it shapes the content and direction of the podcast Key Takeaways: "A lot of agents say, 'I can't do this myself. It's too frustrating,' instead of saying, 'Where can I make an investment into my business to help me move beyond this?'" "When one of us is going down the wrong path or talking too much, it's good to call each other out." "It's very easy to be like, 'We just need to be careful through that corner,' instead of learning and figuring it out." "Your real, true business is the stuff that is growing it. It is your phone calls, your notes, all that stuff." "The best thing you can do from a comparison perspective is compare yourself to who you were yesterday." "We were excited to have ten downloads in the beginning, and now we're over two and a half million." "This is where exponential growth comes out – when you're consistent in your real estate world." "We need to transition your consistency from bursts of effort to a consistent, smooth flow of communication." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Seeing the Change on the 15th Day
05/27/2024
Seeing the Change on the 15th Day
Matt and Garrett build upon some previous topics here today by taking a deep dive into the complexities of the current real estate market and providing their trademark expert insights on navigating these interesting times. Examining why some listings remain stagnant while others quickly find buyers, they highlight the emergence of distinct market tiers and the influence of economic pressures on buyer behavior. Our hosts go on to emphasize the importance of understanding local market trends and financial constraints faced by different buyer segments for more effective decision-making. Stressing the critical role of data analysis in identifying trends and making informed choices, Matt and Garrett share strategies for positioning listings in a competitive market, advocating for the expansion of search criteria to uncover hidden opportunities. By understanding the broader economic impacts and continuous market comparison, real estate professionals can better serve their clients and achieve successful transactions. Armed with this knowledge, agents can navigate the market's complexities and thrive amidst financial challenges, ultimately positioning themselves as trusted experts in the real estate industry. More valuable advice can be found when you join the close to 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: The current state of the real estate market and emerging trends The impact of economic pressures on different market tiers Understanding the importance of data analysis for informed decision-making Strategies for positioning listings effectively The significance of expanding search criteria to uncover hidden opportunities How financial constraints affect buyer behavior and market dynamics The role of continuous market comparison in staying ahead The lily pads in the pond Key Takeaways: "I don't take anything at face value. I want to know what's going on." “There's this lower end price range that's moving pretty quick. There's a higher end price range - very high price range - that's moving very quickly. And then there's this middle group that is holding a little bit.” “Expand the search!” “In confusing times people move towards value. People look for an expert and the opportunity to share education.” “Knowledge is at an all time high because people are confused.” “That is how you become a true advisor to your people, is you see the change early enough that you can advise people to make smart decisions.” Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Building Your Dreamer Teams
05/23/2024
Building Your Dreamer Teams
Inspired by a conversation involving the topic of ‘looky-loos’, Matt and Garrett take the opportunity today to delve into the crucial role of language in real estate, revealing how rephrasing terms can open up new opportunities. Highlighting the transformative potential of viewing potential clients as "dreamers" rather than just "leads," our hosts emphasize the importance of recognizing their long-term aspirations and goals. Matt and Garrett go on to explore the nuances of engaging with clients in the dreaming phase of their real estate journey, stressing the importance of providing attention and care to those envisioning their future, even if they are not immediately ready to buy or sell. They note that, by shifting mindsets and treating dreamers with the same respect as ready-to-transact clients, agents can cultivate a robust referral network. Practical tips, personal anecdotes, and strategies for creating an engaging open house environment are offered throughout the episode, illustrating how these approaches can lead to long-term success in real estate. More ideas about how to set yourself apart can be found when you join the close to 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: The power of language: transforming "looky-loos" into "dreamers" The importance of patience and relationship-building in real estate Practical strategies for engaging with potential clients at open houses How changing your mindset can lead to long-term success Personal anecdotes illustrating the impact of treating every client with respect The difference between immediate transactions and cultivating future business Tips on creating a welcoming and engaging open house environment Quotes: "What if we retitle 'looky-loos' as 'dreamers'? These are people who are envisioning their future, and that's a powerful place to connect with them." "Dreamers are searching for something. They're checking things out, trying to figure out if there's something better out there." "It's not about the immediate sale but about adding value and building relationships that will lead to future business." "Changing your language and mindset can unlock new doors and create more meaningful connections." "The real opportunity with people in dreaming mode is the referral opportunities that come from these folks." "Your database is the central nervous system of your business. The more dreamers you add, the stronger it becomes." "By treating every interaction with care, we can cultivate a robust referral network and a thriving business built on genuine relationships." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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“Your Opportunity in Your Hands Right Now!”
05/20/2024
“Your Opportunity in Your Hands Right Now!”
Fuelled by his month-long hardcore carnivore diet, some ill-advised ice cream, and a dose of caffeine, Matt is eager to join Garrett in tackling the potentially addictive topic of inventory and absorption rate data here today. Their discussion offers a rich blend of personal anecdotes and professional strategies that underline the pivotal role these metrics play in shaping real estate dynamics. By examining how different market conditions influence inventory adjustments and absorption trends, they equip listeners with the knowledge to navigate the market at a whole new level of effectiveness. Throughout the episode, Matt and Garrett share insights from their own experiences, highlighting how a thorough understanding of market metrics can lead to successful client guidance and enhanced listing strategies. They explore the advantages of being proactive in a fluctuating market and discuss the necessity of educating clients to set realistic expectations about what the market holds. This comprehensive analysis not only aids listeners in mastering the art of market prediction but also stresses the importance of adapting to market changes. By the end of the discussion, it's clear that the ability to interpret and utilize these crucial market indicators effectively is what sets top-performing agents apart in the competitive landscape of real estate. More ideas about how to set yourself apart can be found when you join the close to 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: The significant impact of inventory levels and absorption rates How Matt and Garrett have used these stats to guide their clients successfully Different market conditions and how to adapt strategies accordingly The benefits of a detailed, data-driven approach to real estate Implementing these strategies into daily operations How market trends can predict future real estate movements Educating clients about the market to set realistic expectations Quotes: "I found it was a very simple way to make me an expert and make people go, “This kid actually does his homework and knows what's going on.”" "You have got to do the numbers because the actual change is so kind of minute as it's changing, but it has massive implications in the actual results that are going on." "If you understand and can look at the changes in supply and demand, you can better prepare your buyers and sellers for what the market’s going to be like." "We're seeing inventories rise across the United States. Every place has got its own fingerprint, its own personality right now." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Maintaining “I” Contact
05/16/2024
Maintaining “I” Contact
Having addressed the “P.I.E. Time” concept in early episodes - be sure to check them out on the website if you haven’t already - Matt and Garrett drill down on its “I” component in today’s episode. Stressing the importance of “I-Time”, aka “Indirectly Productive Time”, our hosts discuss why it is so crucial for business development, offer insights into balancing productive and indirectly productive time, and explore practical strategies for planning and committing to these essential activities. As they delve into the nuances of business development, Matt and Garrett draw analogies with pizza restaurants and food trucks to illustrate the importance of visibility and relationship building. They emphasize that creating leads isn't just about buying lists but fostering genuine connections that translate to business opportunities. They also offer actionable challenges to help listeners plan their “I-Time” effectively and illustrate how the right mix of activities can help agents navigate a thriving business, avoid burnout, and create lasting client relationships. Even more help will be available to you the minute you join the close to 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Understanding "I-Time" Balancing "I-Time" and "P Time" The importance of genuine connections Committing to "I-Time" Visibility through "I-Time" Integrating "I-Time" in daily schedules Preventing burnout Actionable "I-Time" strategies Quotes: "The I stands for Indirectly Productive, but it really also stands for Important, the most important." "It's the I-Time that creates the business.” "If we don't have any of this stuff going out, you are just a restaurant sitting in the strip mall going, ‘When are people going to show up?’" "You should be able to look at your day and your calendar at the end of it and go, ‘I put in five hours of my eight-hour day into I-Time.’" "If you're not sending out flyers, thanking customers, and creating that experience, they will forget about you." "Even when we're busy, I know it's hard, but if you get control of it, you're going to have probably too much business." "Your day should be primarily I-Time when you're trying to get a business off the ground." "You need to be out there helping people understand exactly what it is that you offer." "Scheduling I-Time before emails or client calls can help integrate it seamlessly into your daily routine." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Be the Brand
05/13/2024
Be the Brand
Matt and Garrett are back at it, and this time they’re delving deep into the world of personal branding, focusing on the critical importance of authenticity beyond superficial elements like logos and colors. Their insightful dialogue highlights how authentic branding should be a mirror of one's personality and core values, which not only builds trust but also ensures consistency across all professional interactions. Along the way, our hosts discuss common mistakes where individuals adopt branding styles that do not reflect their true selves, leading to a disconnect between personal and professional identities. Matt and Garrett also provide practical advice to help listeners avoid the pitfalls of inauthentic branding, emphasizing the need for maintaining a consistent brand that truly resonates with an individual's character and professional ethos. Today’s episode serves as an essential guide for anyone aiming to forge a genuine connection between their personal identity and professional image, reminding us all that authenticity is not just beneficial but essential for building a successful and sustainable professional identity. Discover more success and sustainability strategies by joining the close to 16,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Understanding personal branding The pitfalls of inauthentic branding Authenticity in action Navigating brand identity Consistency over time Real-life examples Future-proofing your brand Quotes: "You are the brand, so you've got to show up first and foremost." "If you're building a business, show up as you are, not as you think you should be." "People can trust a brand that doesn’t cause confusion." "Lean into discovering who you are to develop a brand that truly represents you." "It's not about the logo or the colors; it's about who you are and how consistently you present that to the world." "When you align your brand with who you truly are, you don't just attract business—you build lasting relationships." "The challenge isn't just in creating a brand; it's in discovering and staying true to the brand that is authentically yours." "Authentic branding isn't a one-time effort; it's a continuous process of alignment and re-alignment." "Your brand is more than just a public face; it's a reflection of your true self in the professional sphere." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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