Ninja Selling Podcast

The Ninja Selling Podcast is for real estate agents, loan officers, sales professionals and anyone looking to better their business to increase their income per hour. Hear from the rotation of hosts from the Ninja Selling team as they share tips and tricks from top-producing agents around the country.

The Power of Going All In 07/16/2026

The Power of Going All In Eric Thompson interviews D.J. Farris of Nashville, Tennessee, who shares the mindset shift that led to his first $100,000 month after nearly 20 years in real estate. While D.J. had experienced success throughout his career, he realized he had never fully committed to becoming the best Realtor he could be. Instead, he viewed real estate as something temporary while waiting for “something bigger.” Everything changed at the beginning of 2026. Through Ninja 90 and coaching with Steve Mandelson, D.J. embraced a new identity, committed fully to his business, and eliminated distractions that diluted his focus. Rather than chasing new tactics, he doubled down on the fundamentals: his hot and warm list, consistent Ninja Nine activities, and staying intentional with the people already in his world. The result was not only a dramatic increase in income but also a greater sense of purpose and confidence. D.J.'s story is a reminder that sustainable growth often begins with a shift in mindset rather than a new strategy. When he stopped waiting for his ship to come in and fully embraced his role as a professional Realtor, his business followed. Key Takeaways Lasting business growth begins with a shift in identity and commitment. Coaching provides accountability, clarity, and confidence to reach the next level. The hot and warm list is one of the most powerful drivers of consistent business. Eliminate distractions so you can focus on your highest-value activities. The Ninja Nine works when executed consistently with intention. Asking for help is often the breakthrough that unlocks new levels of success. Memorable Quotes “I quit waiting for my ship to come in.” “I wanted to leave nothing in the tank for 2026.” “I've stopped dating real estate and started marrying it.” “It doesn't have to be that hard.” “I finally believed I was capable of more.” Links Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: D.J. Farris: /episode/index/show/ninjacoaching/id/42105980

Where Books Find New Homes 07/02/2026

Where Books Find New Homes Eric Thompson interviews Alexis Pinter of Albuquerque, New Mexico, who shares the relationship-building strategies that helped her achieve her entire 2026 income goal by mid-June. After 12 years in real estate and two and a half years of coaching with Tracy Peterson-Nienaber, Alexis has built a business centered on authentic live flow, creative client events, and meaningful personal touches. Her signature strategy is a quarterly book swap, where clients, friends, family, and community members gather around a shared love of reading. The event naturally attracts like-minded people, creates new relationships, and reinforces her role as a connector rather than a salesperson. She complements this with an automated post-closing campaign of postcards and emails, along with highly personal outreach when clients experience meaningful life events such as a new baby, a lost pet, or becoming a U.S. citizen. Throughout the conversation, Alexis emphasizes that the best marketing comes from genuine care. By staying intentional, authentic, and consistent, she has created a business that generates referrals, deepens relationships, and attracts people who naturally fit her personality and values. Key Takeaways Build client events around your authentic interests rather than forcing traditional appreciation parties. A creative community event can generate both stronger relationships and new sphere connections. Combine automated post-closing systems with meaningful personal outreach for maximum impact. Small, genuine gestures during life's important moments create lasting relationships. Coaching helps identify your natural strengths and build a business around them. Consistency with simple relationship-building actions creates long-term momentum. Memorable Quotes “Where books find new homes.” “What is an event you would like to attend?” “Some of the most meaningful touches aren't automated.” “I'm a real person. I'm not just a salesperson.” “Don't underestimate the small things.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Alexis Pinter: /episode/index/show/ninjacoaching/id/41935265

Take a Month Off Without Losing Momentum 06/25/2026

Take a Month Off Without Losing Momentum In this episode, Eric Thompson interviews Sumina Bhatti of Austin, Texas, about how to take a truly restorative vacation without sacrificing your real estate business. Sumina shares a practical framework she has developed over years of travel, including trips lasting several weeks to several months, while maintaining strong client service and business momentum. The key is preparation. Sumina explains that successful time away begins with deciding what kind of trip you want to take: fully disconnected, partially working, or fully working from another location. Once that decision is made, everything else becomes easier. She emphasizes building a temporary support team, setting clear client expectations, establishing communication systems, and using technology to minimize interruptions while maintaining excellent service. A major theme is that many agents avoid taking meaningful vacations because they lack boundaries in their everyday business. The vacation itself becomes an opportunity to build better systems, delegate appropriately, and trust other professionals. By preparing well in advance and leveraging relationships, agents can take extended time away while ensuring clients continue to feel supported. The conversation also touches on Sumina’s journey through multiple Ninja Installations and coaching, highlighting how Ninja continues to serve as her anchor for both business growth and personal fulfillment. Key Takeaways Successful vacations begin with deciding how connected you want to be before the trip starts Build a temporary support team and prepare them well before you leave Clear communication and expectation-setting eliminate most client concerns Technology can support your systems, but preparation matters more than tools Vacations expose weak boundaries and encourage healthier business practices The same Ninja systems that create business success can create freedom and flexibility Memorable Quotes “If a brain surgeon can take a vacation, we can take a vacation.” “It’s setting the right expectations and doing the right preparation.” “Ninja has always been the thing that tethers me back to my purpose.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/41788960

The Pickleball League That Built a $40 Million Business 06/18/2026

The Pickleball League That Built a $40 Million Business Rob Nelson interviews Greg Roeder of Fort Collins, Colorado, who shares how he built a thriving real estate business by creating community around his passions rather than relying on traditional prospecting. A pivotal moment came when he invited a struggling homeowner to join a pickleball game, helping him realize he could offer more than real estate services—he could create meaningful connections. Greg began organizing what he calls strategic gatherings and signature events, including pickleball leagues, wellness events, coffee tastings, and other experiences that bring people together around shared interests. These gatherings naturally deepen relationships, generate referrals, and make live flow inevitable. He complements these events with highly targeted content and newsletters designed specifically for his ideal clients. Over three years, Greg grew his business from roughly $12 million in volume to $40 million while becoming one of the most recognized luxury agents in his market. His story demonstrates that when you build authentic community and create value beyond real estate, business growth follows naturally. Key Takeaways The best prospecting often starts with your passions, not traditional networking Strategic gatherings create natural opportunities for relationship building and referrals People connect more deeply through shared experiences than through real estate conversations Content should be designed for your ideal client, not for the masses Combining authentic live flow with targeted auto flow creates powerful momentum Building community positions you as the trusted hub of a growing network Memorable Quotes “I could be more than somebody who just lists and sells houses.” “Stop trying to serve everyone.” “You need to find your people.” “The first time I’d laughed in six months.” “Why are we waiting for somebody else to create it?” “You have to occupy the real estate portion of their brain.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Greg Roeder: /episode/index/show/ninjacoaching/id/41696965

Premium Service = Premium Fees 06/11/2026

Premium Service = Premium Fees Eric Thompson interviews Cyndi Olmstead, owner of Consi Realtors in Oldsmar, Florida, about two powerful business strategies: networking like a Ninja and offering premium service for a premium fee. Cyndi shares how she built a thriving real estate business from scratch after relocating to Florida without an existing sphere. By intentionally immersing herself in networking groups and later refining her focus to the most productive relationships, she created a strong referral-based business and achieved her best year yet. A major component of Cyndi’s success is her innovative use of real estate reviews through her local Chamber of Commerce. By combining networking, one-to-many presentations, and personalized real estate reviews, she stays top of mind while providing valuable market information. This system has become a major source of both flow and business. The second half of the conversation focuses on her premium concierge-style listing service. Rather than simply selling homes, Cyndi coordinates and manages everything from home preparation and repairs to downsizing, packing, moving, and settling clients into their next home. By creating a highly differentiated service model, she is able to confidently charge premium fees because the value she delivers is clear, measurable, and deeply appreciated by her clients. Throughout the episode, Cyndi emphasizes knowing your value, building authentic relationships, and creating systems that make it easy for people to work with you. Key Takeaways Networking works best when you focus on groups that align with your interests and produce meaningful relationships Real estate reviews can be an effective networking tool when delivered in a value-driven, educational setting One-to-many presentations create efficient opportunities for both live flow and auto flow Premium fees require premium value, and clients willingly pay more when the service solves significant problems Knowing your value allows you to confidently build a business around your strengths and ideal clients Coaching helps simplify decisions, refine focus, and create a business that fits your personality and goals Memorable Quotes “People see the value that you see in yourself.” “It is possible to have a really good business really quickly.” “I wanted the award for GCI, not volume.” “I had to find a way to make real estate reviews feel natural.” “If you’re not tied to the outcome of every single thing, it’s easier to choose what’s right for you.” “Know your value.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Cyndi Olmstead: /episode/index/show/ninjacoaching/id/41544460

Obsessed with Results - the Ninja Installation Evolves 06/08/2026

Obsessed with Results - the Ninja Installation Evolves In this bonus episode, Rob Nelson and Larry Kendall reflect on the evolution of Ninja Selling and announce a major change to Ninja training. Larry explains that The Group Real Estate served as the original testing ground for the systems that eventually became the buyer process, seller process, and Ninja Nine. A key theme is that most agents do not struggle because they lack knowledge. They struggle because they fail to consistently apply what they already know. While the Ninja Installation has long been praised as transformational, Ninja found that many agents needed additional accountability and support to implement the system consistently. This realization led to the integration of the Ninja Installation and Ninja 90. Beginning with a three-day training followed by 12 weeks of guided implementation, the focus shifts from simply learning the system to creating lasting habits and measurable results. Larry emphasizes that Ninja’s true product is not training; it is results, achieved through consistent execution of proven lead measures and activities. Key Takeaways Results, not training, are the true product of Ninja Selling Most agents know what to do, but need accountability to consistently do it Lead measures (activities) drive lag measures (results) The Ninja Nine remains the foundation of business generation Ninja 90 helps agents bridge the gap between learning and implementation The new Ninja Installation format combines a three-day training with 12 weeks of guided support Memorable Quotes “Our product is results.” “The most expensive gap in our business is the space between knowing and doing.” “It’s not a question of whether the system works. The question is whether you will work the system.” “Goals are lag measures. Activities are lead measures.” “The challenge isn’t learning the system. The challenge is consistently applying it.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/41536035

Why Does Time Feel So Fast? 06/04/2026

Why Does Time Feel So Fast? Rob Nelson and Peter Parnegg explore a question many people are asking: why does it feel like time is moving faster than ever? Rather than concluding that time itself has changed, they suggest that our perception of time has shifted because of how we spend our attention and energy. The conversation examines how distractions, obligations, and a lack of intentionality can create the feeling that life is speeding by. Peter reflects on how many professionals have become disconnected from where their time actually goes. He argues that the solution is not finding more time, but becoming more intentional with the time we already have. Through examples from his own life, he discusses identifying priorities, reducing “leakage” of time, and focusing on the activities and relationships that matter most. The discussion also ties directly into Ninja concepts like time blocking, P-Time, and living on purpose. Both Rob and Peter emphasize that success is not about squeezing more activity into the day but about aligning time with values, priorities, and meaningful experiences. Ultimately, the episode serves as a reminder that life is not measured by how quickly you respond to emails or how busy you appear, but by how intentionally you spend your time and whether you are present for the moments that matter most. Key Takeaways Time often feels like it is accelerating because attention is fragmented and priorities are unclear The solution is not finding more time but becoming more intentional about how time is spent Time blocking and P-Time help align daily activities with long-term priorities and goals Many people underestimate how much time is lost to distractions, transitions, and low-value activities Success comes from focusing on what matters most and eliminating unnecessary obligations Being fully present creates the most meaningful and memorable moments in life Memorable Quotes “You can be efficient with process and systems, but you cannot be efficient with people.” “Clarity is kindness.” “Our number one tool is our energy and our consciousness.” “You don’t lose 20 pounds at a time. You find 15 minutes here and 15 minutes there.” “Life is not measured by how quickly you respond to emails.” “When I get goosebumps, I know I am fully in the moment.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/41535880

When One Sentence Changes Your Life 05/28/2026

When One Sentence Changes Your Life Eric Thompson interviews longtime Realtor and Ninja, Brenda Fortna of Allentown, Pennsylvania. Brenda shares how a single sentence completely transformed her mindset, her business, and her life: “What if it all went right?” After stepping away from coaching and slipping into a mindset that quietly suggested her best years might be behind her, Brenda heard that phrase on a Ninja podcast and immediately adopted it as her new lens for life. What followed was a dramatic shift in both mindset and action. Brenda began preparing more intentionally for appointments, saying yes to opportunities she previously would have avoided, and embracing life list experiences with trust and optimism. She traveled to Spain for a month, took a spontaneous 7,000-mile road trip across the United States, visited national parks, connected with Ninjas across the country, and fully leaned into the belief that life and business could unfold beautifully. At the same time, her real estate business flourished. In just six months of active work during the year, Brenda exceeded her annual goals by more than 60 percent. She credits this to the joy, confidence, and flow she carried into every interaction. Her story illustrates how mindset influences energy, energy attracts opportunity, and one powerful question can completely reshape the direction of your life. Key Takeaways A single sentence or idea can completely shift your mindset and trajectory “What if it all went right?” creates both optimism and intentional action Mindset changes are powerful when paired with preparation and personal responsibility Joy and confidence are highly attractive and naturally improve business results Life list experiences should not wait until “someday” because saying yes creates momentum Listening to podcasts and surrounding yourself with positive ideas can create breakthrough moments Memorable Quotes “What if it all went right?” “I realized my turn wasn’t over.” “I wanted to increase the odds that it could all go right.” “Joy just exudes from you.” “Right attracts right.” “One sentence can open everything wide for you.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Brenda Fortna: /episode/index/show/ninjacoaching/id/41448275

Engage Your Agents With Anniversary Reviews 05/21/2026

Engage Your Agents With Anniversary Reviews In this episode, Eric Thompson interviews Arwa Armstrong of Heritage First Realty in Wichita, Kansas, along with her coach, Tracy Peterson-Nienaber, to explore how leaders can keep agents engaged, productive, and bought into a company culture. The centerpiece of the conversation is Heritage First’s annual anniversary review process, a highly intentional one-on-one meeting system designed to strengthen relationships, support agent growth, and improve retention. Arwa explains that each anniversary review is a face-to-face meeting held around the agent’s joining anniversary. Using a structured but flexible framework inspired by Ninja business planning, she creates personalized conversations focused on both personal and professional growth. The reviews begin with FORD conversations and move into questions about goals, support needs, highlights from the past year, and the agent’s vision of an ideal brokerage. The purpose is not evaluation, but connection, clarity, and support. The process has evolved into one of the defining cultural strengths of Heritage First Realty. While agents were initially hesitant about the meetings, they now actively look forward to them because they know the conversations are truly about helping them succeed. Combined with consistent leadership presence, coaching, and relationship-focused systems, the reviews have contributed to strong retention, a collaborative culture, and rapid brokerage growth. The episode highlights how Ninja principles apply not only to clients but also to leading agents and building a thriving company culture. Key Takeaways Anniversary reviews create intentional one-on-one time that strengthens engagement and retention The best leadership conversations focus on both personal and professional growth FORD conversations help leaders understand and support agents at a deeper level Leadership is about helping agents achieve their goals, not just monitoring performance Strong brokerage culture is built through consistency, relationships, and genuine care The “magic wand” question reveals what agents truly want from their brokerage experience Memorable Quotes “They don’t recruit. They attract.” “This is really about helping that person.” “You get to know your people better.” “If you learned something new, you had a FORD conversation.” “We’re in it for the long game.” “You are Ninjing your people.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Arwa Armstrong: /episode/index/show/ninjacoaching/id/41386220

The Most Exciting Time to Be in Real Estate 05/15/2026

The Most Exciting Time to Be in Real Estate In this episode of the Ninja Selling Podcast, Rob Nelson sits down with Ninja Selling Instructor Jessika Mayer to discuss why today’s real estate market may actually be the most exciting opportunity agents have seen in years. Despite industry change, media noise, and consumer uncertainty, Jessica explains why relationship-based agents are thriving by focusing on what they can control: trust, conversations, systems, and service. Rob and Jessika explore how the Ninja Scorecard, live flow, FORD conversations, and proven systems are helping agents dramatically shift their businesses in just weeks. They also discuss the growing importance of being a trusted advisor in the age of AI and why authentic relationships remain the greatest advantage an agent can have. At its core, this episode is a reminder that real estate has always been about people, and agents who embrace that truth are positioned to succeed in any market. Key Takeaways Trust is the New Currency In a world filled with information and uncertainty, consumers are looking for someone they know and trust to guide them through important decisions. The Basics Still Win Agents who consistently focus on live flow, relationships, and scorecard activities are seeing rapid momentum shifts in their businesses. AI Won’t Replace Trusted Advisors Consumers may use AI for information, but they still rely on human relationships for confidence, context, and guidance. Your Authenticity Is Your Advantage Systems matter, but the magic happens when agents pair proven systems with their own unique personality, perspective, and care for people. Memorable Quotes “The most valuable gift you have to offer is yourself.” “We don’t chase at Ninja, we attract.” “There’s really no competition; just look in the mirror.” “The artistry of relationship is you.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/41312920

How to Turn Things Around 04/30/2026

How to Turn Things Around Eric Thompson interviews Tammi Winbauer, a Bismarck, North Dakota Ninja, who shares how she turned her business around after a difficult stretch. At the start of 2025, Tammi was in a slump, dealing with personal challenges, low production, and a mindset focused on simply getting by. By the end of the year, she had dramatically reversed course, earning over $220,000 in the second half of the year and building strong momentum into 2026. Tammi credits her transformation to recommitting to the fundamentals of Ninja Selling, especially her morning routine, mindset work, and consistent execution of the Ninja Nine. With her coach's support, she shifted from reactive behavior to a highly intentional, structured approach. Her daily routine now includes gratitude, affirmations, note writing, planning, reviewing her hot and warm lists, and proactively matching clients with opportunities. A key theme is moving from “going through the motions” to deeper, more meaningful execution. Tammi emphasizes writing intentional notes, adding real estate reviews, and staying focused on abundance rather than scarcity. She also implemented clear boundaries in her schedule, which improved both her productivity and her quality of life. Her story demonstrates that even after a downturn, a business can be rebuilt with purpose, discipline, and consistency. The shift from survival mode to intentional action created both stronger results and a more fulfilling life. Key Takeaways Turning a business around starts with shifting from reactive behavior to intentional daily structure A consistent morning routine built on gratitude, affirmations, and planning creates a strong mindset foundation Meaningful execution of the Ninja Nine drives results, not just going through the motions Focusing on hot and warm lists daily creates proactive opportunities and strengthens relationships Setting boundaries improves both business performance and personal well-being Coaching provides clarity, perspective, and accountability that accelerates growth Memorable Quotes “I was trying to survive.” “My business today is very on purpose.” “There are different levels to doing the Ninja Nine.” “I was going through the motions.” “Who doesn’t like to be thought of?” “You are so worth it.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Tammi Winbauer: /episode/index/show/ninjacoaching/id/41048450

How to Score 112 Points a Week 04/23/2026

How to Score 112 Points a Week Eric Thompson interviews Kayla Carosella, a Cleveland-based brokerage owner and Ninja Coaching client, about how she leveraged the Ninja scorecard to drive extraordinary results. During a six-week scorecard challenge, Kayla averaged 112 points per week, totaling 674 points, and generated five listings, new business opportunities, and recruiting conversations—all directly tied to consistent activity tracking. Kayla emphasizes that the foundation of her success was simple but powerful: consistently hitting 50 live interviews per week. She shares how she creates these opportunities through a combination of hosting networking events, attending community events, and making intentional follow-up calls. Her approach is rooted in genuine curiosity, asking meaningful questions, and focusing on learning something new in every interaction. A key insight from Kayla is that the scorecard didn’t just increase her production—it re-energized her business. By adding daily text messages, handwritten notes, and structured follow-up, she reconnected with past relationships and deepened existing ones. The process became fun, competitive, and highly motivating, especially when combined with accountability and gamification. Ultimately, Kayla’s story demonstrates that the scorecard is not just a tracking tool—it’s a launchpad for consistent activity, stronger relationships, and predictable business growth. Her message is clear: you don’t need perfection, you need progress, and everything starts with meaningful conversations. Key Takeaways The key to high scorecard performance is consistently achieving 50 live interviews each week Networking events and community engagement are powerful ways to generate live conversations Simple actions like “you came to my mind” texts can create meaningful reconnections and opportunities Tracking interactions in real time is essential to staying consistent and maximizing results Gamifying activity through challenges increases motivation, consistency, and enjoyment Progress matters more than perfection; small improvements week over week create big results Memorable Quotes “You have to get your 50 live interviews.” “Just be a real person.” “Be the human that tries the hardest.” “It’s progress over perfection.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Lokal Real Estate: Katie Carosella: /episode/index/show/ninjacoaching/id/40913175

The Farming Formula That Works 04/13/2026

The Farming Formula That Works In this episode, Eric Thompson interviews Hope George, a Richmond, Virginia based team leader who has built a highly effective Ninja-style farming business that generates consistent listings and income. With 60 percent of her nearly $880,000 in GCI coming from farming, Hope shares a clear, repeatable system for farming intentionally and profitably. Hope’s approach begins with selecting the right farm using both relationship affinity and data. She analyzes past transactions, proximity, turnover rates, and competition to identify “fertile ground” before committing resources. From there, she implements a multi-layered flow system that combines high-quality monthly newsletters, targeted postcards with dynamic QR codes, and a strong follow-up system that includes handwritten notes, video messages, and in-person events. A key differentiator is her commitment to both art and science in her marketing. Her eight-page newsletter blends community content, real estate data, and local connections, while her postcards and brand kits create strong visibility and credibility. She complements this auto flow with live flow through charitable events, sponsorships, and consistent community presence. Hope emphasizes that farming requires persistence and financial discipline, noting it took eight months before her first listing. However, once momentum builds, the results compound. Her success illustrates that effective farming is not about luck but about consistent execution, strategic selection, and delivering exceptional value. Key Takeaways Start farming where you already have connection, familiarity, or past success Use data to validate your farm including turnover rate, competition, and ROI potential Commit financially and mentally because farming requires consistency before results appear Combine art and science in your marketing to connect emotionally and demonstrate expertise Use systems to convert auto flow into live flow through follow up and personal touches Leverage your listings aggressively to build visibility and momentum within the farm Memorable Quotes “I have clients calling me every month.” “It felt like feeding a slot machine until it hit.” “I’m trying to live on your fridge.” “I had to stay in it until it started bearing fruit.” “I almost quit at eight months.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Hope George: Hope George's samples: /episode/index/show/ninjacoaching/id/40859870

Clients Coming Out of the Woodwork 04/03/2026

Clients Coming Out of the Woodwork Eric Thompson interviews Jackie Converse, a Dallas-based Ninja with Allie Beth Allman & Associates, who is experiencing extraordinary momentum in her business, describing it as “clients coming out of the woodwork.” Jackie shares how this success is not accidental, but the result of consistent, authentic Ninja habits that focus on relationships over transactions. Jackie highlights three key drivers of her growth: handwritten notes, consistent auto flow through a weekly real estate newsletter, and thoughtful real estate reviews. Her handwritten notes, about ten per week, are personal, heartfelt, and not about real estate, which naturally leads to reconnection and in-person meetings. Her newsletter provides valuable market insights, while her real estate reviews create meaningful touchpoints that often convert into business without any pressure. A central theme of the conversation is authenticity. Jackie emphasizes that Ninja has given her permission to be herself and build her business in a way that aligns with her personality. Rather than pushing for transactions, she focuses on caring for people, staying in flow, and letting her marketing communicate her expertise. Combined with coaching support, this approach has helped her set better boundaries, streamline her systems, and attract clients who respect her time and value her guidance. Key Takeaways Handwritten notes are a powerful relationship tool that create emotional connection and natural follow up Consistent auto flow, such as newsletters and market updates, keeps you visible and reinforces expertise Real estate reviews create opportunities for business without being pushy or sales focused Authenticity is the foundation of effective flow and the best results come from being yourself Coaching provides clarity, accountability, and helps set boundaries that protect your time and energy You do not need perfection to succeed, consistent effort and following the system at a moderate level still produces strong results Memorable Quotes “I have clients coming out of the woodwork.” “It has nothing to do with real estate.” “Ninja has given me free license to be myself.” “I market what I do so I don’t have to tell them.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Jackie Converse: /episode/index/show/ninjacoaching/id/40726525

How to Build a Team That Actually Works 03/19/2026

How to Build a Team That Actually Works In this episode, Eric Thompson interviews John Zickert about how he has grown his real estate team while staying true to Ninja Selling principles. John shares how his team increased production from $55.6M and 120 transactions in 2024 to $66.6M and 151 transactions in 2025, not by chasing new tactics, but by becoming more consistent with the Ninja Nine, improving team alignment, and deepening their commitment to value-driven relationships. John explains the structure of his team, the role clarity within it, and the “definitive purpose” that guides everything they do: to create value for others. He walks through their flow systems, including newsletters, postcards, local business highlights, client appreciation events, personal notes, and a thoughtful weekly team meeting rhythm. He also discusses how coaching, business planning, mindset habits, and consistency have helped him become more purposeful as a leader. The episode is ultimately about building a team the Ninja way: with strong mindset, simple but consistent actions, community focus, and a commitment to people over shiny objects. Key Takeaways A strong team starts with a clear purpose. John’s team filters decisions through one simple idea: Does this create value? That clarity helps them stay aligned and avoid distractions.Growth often comes from consistency, not reinvention.Their 20% year-over-year growth did not come from a major new initiative. It came from doing the fundamentals more consistently over time. Flow works best when it is both personal and valuable. Their newsletters, postcards, local-love features, Z Crew events, and handwritten notes are all designed to genuinely serve clients and community, not just market to them. Great team meetings are intentional. John’s weekly team meeting includes gratitude, word-of-the-year reflection, pipeline review, marketing updates, Ninja teaching, idea sharing, and a positive close. It is designed to build both culture and clarity. Mindset is still the foundation. John credits much of his success to a disciplined morning routine built around gratitudes, affirmations, life-list review, reading, exercise, and meditation. For him, mindset is non-negotiable. Memorable Quotes “If we focus on creating value, we’ll have all the business we need.” “Anything we do in our business meetings—if it’s not going to create value, we’re not doing it.” “We’d rather do the Ninja Nine 85% of the time than try to do it 100% of the time and only hit 50%.” “We’re very careful not to look for the new shiny object.” “That morning mindset is so critical. It just keeps me focused.”\ Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: John Zickert: /episode/index/show/ninjacoaching/id/40548235

Auto-Flow 101: Why Flow Fixes Everything 03/12/2026

Auto-Flow 101: Why Flow Fixes Everything Rob Nelson and Eric Thompson break down one of the most repeated phrases in Ninja Selling: “Flow fixes everything.” The discussion begins with a question from a new Ninja who wondered what Auto-Flow really is and where to start. Rob and Eric use that question to explain how flow works and why it is essential to becoming the Realtor of choice. Flow simply means frequency of interaction. In Ninja there are two types: Live Flow and Auto-Flow. Live Flow is two-way communication, such as conversations, calls, meetings, and personal interactions. Auto-Flow is one-way communication, such as emails, newsletters, postcards, social media posts, or gifts that go out automatically. Both play different but complementary roles. Live Flow deepens relationships and builds trust, while auto flow maintains visibility and demonstrates expertise when you are busy or not actively connecting. They also explain the concept of the decision window. People often think about buying or selling real estate for 9 to 21 months, but they typically choose their agent in just 1 to 3 days. The agent who has been most consistently in flow during that period becomes the natural choice. Because most people know multiple Realtors, consistent flow is what separates the professional who gets the call from the one who is forgotten. The episode closes with a simple framework for implementing Auto-Flow. Three value-add touches per month, typically two digital and one print, mixing both art (heart-focused touches) and science (market expertise). When combined with Live Flow, this system keeps you top of mind and reinforces both your relationship and your professional credibility. Key Takeaways Flow means frequency of interaction and is the mechanism that keeps you top of mind Live Flow builds relationships while Auto-Flow maintains visibility and expertise The real estate decision window is extremely short even though the buying process is long Three value-add touches per month, combining art and science, create a simple auto flow system Auto-Flow should support relationships rather than replace live interactions Authentic communication always works better than generic marketing Real Estate Reviews are a powerful tool because they convert Auto-Flow into Live Flow conversations Only 6% of agents consistently stay in flow after a transaction. Memorable Quotes “Flow fixes everything.” “People on average know twelve realtors.” “Live Flow builds the relationship. Auto-Flow maintains the presence.” “You’re either visible or invisible.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/40408440

Don't Forget to Have Fun 03/09/2026

The Pivot from Buying Leads to Building Relationships 03/05/2026

The Pivot from Buying Leads to Building Relationships In this episode, Eric Thompson interviews Ryan Craig of Traverse City, Michigan, along with his Ninja Coach Mark Johnson, to explore a powerful transformation: pivoting from a cold lead centric business to a relationship based Ninja business. Ryan previously ran a high pressure lead generation operation with a large team and roughly 35,000 dollars per month in overhead, including about 10,000 dollars per month spent on cold internet leads. The model produced transactions, but it also created constant stress, fragmented attention, and a life where Ryan was physically present with his family but mentally tied to the phone. After discovering Ninja Selling while listening to the book with his wife, Ryan realized there was a different way to build a real estate career, one centered on relationships rather than relentless lead conversion. In 2025 he fully committed to the Ninja approach with coaching support from Mark Johnson. The result was dramatic: Ryan produced 722,000 dollars in gross commission income from 47 transactions and 34 million in volume, while simultaneously reducing his monthly overhead by about 25,000 dollars. Ryan credits the transformation to mindset, structure, and consistent implementation of the Ninja Nine habits. Instead of chasing cold leads, he began focusing on handwritten notes, proactive relationship calls, gratitude, and intentional conversations with people who already knew and trusted him. Mark helped him slow down, eliminate unnecessary commitments, and prioritize meaningful interactions over constant activity. The shift not only improved his income but restored balance in his life, allowing him to be present with his wife and five children. Ryan’s story illustrates how focusing on relationships, consistency, and purpose can produce both better business results and a better life. Key Takeaways Cold lead generation can create a false sense of productivity while increasing stress and reducing meaningful relationships High overhead business models often hide the true cost of lead driven systems Pivoting to a sphere based business dramatically increases income per hour and reduces overhead Relationship calls feel very different from cold lead calls because the trust already exists Handwritten notes and proactive conversations create compounding opportunities Consistent Ninja Nine habits create momentum and confidence Coaching provides clarity, accountability, and perspective during major business transitions Slowing down can actually accelerate growth by focusing energy on the right activities Addition through subtraction is often the fastest way to improve both life and business Fragmentation and constant responsiveness create anxiety, while proactive systems restore control Real estate success does not require working constantly, it requires working intentionally Relationships that already exist are often the most overlooked source of business Memorable Quotes “I bought the book for my wife and it turned out to be mine.” “The cold lead style of business is an illusion.” “You can only go so far before you run out of gas.” “I felt like a robot being told where to go and what to do.” “My kids would try to tell me about their day and I’d hold up one finger and say one more minute.” “I realized 87 percent of my business had always come from people I knew.” “My phone used to ring nonstop. Now it hardly rings at all.” “I used to feel fragmented. Now everything feels intentional.” “Addition through subtraction changed everything.” “The more things I cut out, the more the right things showed up.” “Doing the work consistently is what made the difference.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Ryan Craig: /episode/index/show/ninjacoaching/id/40322560

Bonus Episode: The Gold is in the Ghosts Sales Meeting 03/03/2026

Stop Selling. Start Solving. The Second Cornerstone of Ninja Selling 02/27/2026

Stop Selling. Start Solving. The Second Cornerstone of Ninja Selling Rob Nelson and Don Tennessen discuss Principle Two of Ninja Selling: Stop Selling. Start Solving. It’s built on a simple truth that people love to buy, and they hate to be sold. They explore why most sales approaches push people away, triggering defensiveness and avoidance, and how Ninja flips that dynamic by creating value, asking questions, and building relationships that naturally attract clients. Rob and Don clarify that the goal is not to avoid a process or abandon structure. The goal is to redefine what selling is, to become the trusted guide who helps people decide. They draw a sharp contrast between persuasion and clarity, emphasizing that confidence is built through communication, anticipating needs, reducing surprises, and making the transaction feel “greased” so the focus can stay on the human experience. A major theme is that real estate is uniquely emotional and complex because it is layered on top of life events like career changes, marriage, divorce, children, and moving routines and memories. That makes “fabled service” less about technical excellence and more about how clients feel during uncertainty. Don shares personal examples from selling rental properties and from a longtime doctor relationship to show what people remember most, the moments that communicate, I care about you, and I’ve got you. The conversation ends with a practical reset. If you feel yourself selling, you likely stopped solving, and the fastest pivot is to ask a question and re-center on the client’s next chapter. Key Takeaways People move away from sales pressure and move toward value, so the first goal is to stop pushing people away Stop selling is really about attracting clients instead of chasing them A Ninja mindset focuses on what you can give rather than what you can get The job is not to make people buy, the job is to help them decide Reputation replaces persuasion because what clients say about you is more powerful than what you say about yourself Value creation has two lanes, what you do during the transaction and what you do between transactions Clients want information, a clear process, consistent follow up, and fewer surprises Real estate is more complex than other financial transactions because it stacks on top of life change and emotion Fabled service is less about technical perfection and more about how you make people feel A moment of truth is when a client touches your process, so anticipate stress points and communicate proactively If you feel like you are selling, you probably stopped solving and started thinking about yourself The best pivot out of sales mode is to ask a question and return focus to the client and ask questions Strangers are only strangers as long as you let them be strangers, one meaningful conversation changes that The transaction is not the goal, it is the consequence of consistent relationship and service Memorable Quotes “People love to buy and they hate to be sold.” “Our job isn’t to make people buy. Our job is to help them decide.” “The mindset of a salesperson is to get something from someone. The mindset of a Ninja is what can we give.” “Reputation replaces persuasion.” “What do I have to do so they don’t have to lay awake at night?” “A moment of truth is when your client comes into contact with your process.” “You build confidence through clarity.” “If I’m solving, then I don’t have to sell. If I’m selling, I’ve probably stopped solving.” “The transaction is not the goal, it’s the consequence.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/40249685

Rebuilding on Purpose Through Flow 02/19/2026

Rebuilding on Purpose Through Flow Eric Thompson interviews Ryan Wentworth and Michael Parsiola of Reve Realtors in New Orleans, Louisiana, who experienced a dramatic turnaround after realizing they had been running their business “on accident.” After dropping from 20 million in volume to 13 million in a challenging market shaped by rising interest rates and skyrocketing insurance costs, they consciously decided to rebuild their business on purpose. The shift was not about chasing more leads. It was about returning to fundamentals, implementing consistent flow systems, and intentionally structuring their partnership. In 2025, they produced 29 million in volume, a 123% year-over-year Increase, while the market grew only 3%. They share how they streamlined operations, eliminated inefficiencies, and recommitted to consistent client touches including just sold mailers, newsletters, market reports, and highly creative live flow events like Saints football games and architectural cycling tours. They also discuss how they divide responsibilities within their partnership to maximize clarity and efficiency, with one focusing on listings and the other on buyers, while maintaining unified communication. At its core, their breakthrough came from moving from reactive to intentional, from accidental production to systemized flow, and from perfection paralysis to consistent action. Key Takeaways Being “on accident” often means managing incoming business without proactive flow systems Market shifts expose weak systems and force clarity Rebuilding from the ground up creates stronger, more efficient processes Intentional flow beats accidental momentum Mailers and market reports work when consistent and visible Auto flow creates visibility even when you are busy Invitations are as powerful as attendance for generating connection Creative, authentic flow tied to personal interests increases engagement Partnership clarity prevents confusion and builds client trust Clearly defined roles create efficiency and confidence Coaching provides accountability, fresh ideas, and perspective Perfection is the enemy of good and progress beats paralysis Consistency compounds, even if it feels small in the moment Memorable Quotes “We were managing the business that was coming at us, not on purpose.” “We need to go back to basics.” “We needed to know how the sausage is made.” “Just sold cards were all in my head. Clients loved them.” “We didn’t want them to feel passed off.” “Perfection is the enemy of good.” “Look at where you were two years ago.” “We’re not a 10, but we’re a 7, and that’s way better than a 2.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Ryan Wentworth: Michael Parsiola: /episode/index/show/ninjacoaching/id/40148055

The Ninja Scorecard - Your Plan for Consistency 02/12/2026

The Ninja Scorecard - Your Plan for Consistency This episode opens with a simple question that hits home for many agents: Do you struggle with consistency? Rob Nelson is joined by Larry Kendall and Eric Thompson to review the pattern they found while researching Ninja Coaching clients who had their best year yet in 2025. Across different personalities, markets, and business styles, the common denominator was not a specific lead source or marketing tactic. It was consistency, and the clearest measurable indicator of consistency was turning in a weekly scorecard. They share that 87% of the "Best Year Yet" Ninha Coaching clients consistently turned in a weekly scorecard, making it the strongest correlation they found. The scorecard is positioned as the truth teller and the ultimate tool for tracking, gamifying, and sustaining the Ninja Nine habits over time. Rather than chasing results, the conversation emphasizes managing activities, because activities repeated over time create predictable outcomes. Larry and Eric walk through what the scorecard is, why it works, and how it has evolved, including modern enhancements like daily personal text messages and tracking open house conversations. They explain the five pathways to consistency, track activities, gamify, join a group, hire a coach, and find an encouragement partner, and show how the scorecard supports all five. They also discuss realistic targets and the idea that perfection is not required. A score of 70 out of 100 is the acceleration point where business becomes consistent, while missing one week is a mistake and missing two is the start of a new habit. The episode closes with practical guidance on how to restart after falling off, how to plan for 45 full on weeks and seven recharge weeks, and why keeping scorecards in a binder becomes a powerful way to measure progress and diagnose a slump. Larry reinforces the message with a personal example, his long running pushup log, showing how tracking drives consistency, and consistency drives results. Key Takeaways Consistency is the common denominator behind best year yet results, even when the specific business style varies Turning in a weekly scorecard is the strongest measurable correlation, with 87 percent of best year yet coaching clients doing it Scorecards shift focus from results to activities, which restores control, reduces frustration, and creates momentum The scorecard supports five ways to stay consistent, tracking, gamifying, joining a group, hiring a coach, and using an encouragement partner Missing one week is a mistake, missing two is the start of a new habit, so the goal is to avoid the second miss Managing activities is more effective than managing production, and it is especially useful for managers and sales leaders Modern enhancements include personal text messages with a FORD question and tracking open houses as a major buyer entry point Plan for 45 full on weeks and seven recharge weeks to build consistency with grace, sustainability, and real life flexibility Memorable Quotes Do you struggle with consistency The number one correlation between having a best year yet is that they turn in a weekly scorecard Most people do not fail because they do not know what to do, they fail because they do not do what they know consistently The answer may be you are not keeping score If you do the activities, the production takes care of itself Stop trying to manage production and start managing activity The scorecard is the truth You can miss one, that is a mistake, but if you miss two, that is the start of a new habit Two weeks at a hundred and ten weeks at zero is not the same as twelve weeks at seventy Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: The Ninja Flow Scorecard: /episode/index/show/ninjacoaching/id/40090510

From the Hamster Wheel to Deep Connections 02/06/2026

From the Hamster Wheel to Deep Connections In this Best Year Yet episode, Eric Thompson interviews Derek Walden, a Wichita, Kansas–based agent with At Home Wichita, who more than doubled his business in 2025. Derek closed 56 transactions for approximately 15 million in volume while raising a large family of eight children, with another on the way. He shares how shifting away from a lead heavy, grind based team model and embracing the Ninja approach transformed both his results and his quality of life. Derek describes his early years on a lead generation focused team as a hamster wheel that did not align with his values or his family priorities. Discovering Ninja Selling introduced a relationship centered model built on service, trust, and depth rather than volume and pressure. In 2025, Derek produced his best year yet by staying persistent, tracking his numbers closely, prioritizing meaningful live conversations, and building business with people who know, like, and trust him. A key theme of the conversation is depth over small talk. Drawing from his military background, Derek explains how he naturally gravitates toward substantive conversations and emotional connection, which has become a differentiator in his real estate business. He focuses on long, intentional one on one interactions rather than high frequency surface level contacts, creating an integrated business that feels natural rather than exhausting. With the support of Ninja Coaching and Coach Mark Johnson, Derek also shares how coaching helped him live more on purpose, stay inspired, and remain accountable to the fundamentals that drive consistent growth. Key Takeaways Relationship based business scales better than lead based grinding when aligned with your values and life priorities. Persistence compounds over time and momentum builds like adding cars to a train year after year. Deep conversations outperform small talk by creating trust, emotional connection, and long term loyalty. Tracking your numbers creates clarity and confidence in decision making and business planning. Live conversations do not need to be high volume if they are meaningful, intentional, and unhurried. Auto flow can be simple and personal through consistent mail, newsletters, and authentic updates. Memorable Quotes “If you work hard and do the right things, good things will happen.” “I hate small talk.” “When it’s a friend calling, it doesn’t feel like work.” “This year didn’t feel like a treadmill.” “I believe an integrated life is a powerful life.” “I was created to love and serve others.” “Just relax, take a deep breath, and focus on what you can control.” “Coaching helped me move from living on accident to living on purpose.” “I’ve never had a conversation where I wished I hadn’t had it.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Derek Walden: /episode/index/show/ninjacoaching/id/40016355

Best Year Yet in Brooklyn 01/29/2026

Best Year Yet in Brooklyn In this Best Year Yet episode, Eric Thompson interviews Belle Caplis, a Brooklyn based Compass agent on the Bateman Fields team. Belle shares how she grew from 9 million in sales volume to 23.6 million in 2025, increasing from 11 to 25 sales transactions, while also expanding rentals and referral business. Belle’s story is especially compelling because her real estate career began in March of 2020, just days before New York City shut down. With the city locked down and her new career uncertain, she found structure and community through a Compass recovery meeting that led her to Ninja Selling and a powerful accountability practice called the 10 at 10. Three times a week, Belle joined a Zoom session, started with gratitude, then turned cameras off and called 10 people using FORD questions before regrouping to report back. That early rhythm gave her confidence, listening skills, and the ability to build trust fast, which later made her highly effective even with Zillow leads, where she routinely stayed on calls 30 to 40 minutes to deepen connection. Belle explains that her 2025 growth came from two main shifts. First, she became much better at follow up after open houses, using specific, personalized follow up tied to what the person said and continuing to deliver value through listings, pricing strategy, and education rather than generic check ins. Second, she leaned fully into education and service across her sphere by giving real estate advice freely, offering to find answers when she did not know them, and becoming the person people consult for clarity. Belle’s approach is rooted in what she calls rigorous honesty, transparency, and risk analysis. She promises clients she cannot control outcomes, but she can control how honest and clear she is, and she builds deep trust by pointing out both pros and potential risks so clients can make confident decisions. She closes by encouraging listeners to be imperfect, take small steps, be honest about what they are not doing, and start again tomorrow. Key Takeaways Accountability creates momentum and Belle’s early 10 at 10 practice built confidence, consistency, and relationship skills fast FORD questions are a business builder because they shift the focus to people, create trust, and help you listen for what matters Attraction over promotion works because you do not need to announce you are an agent, you just lead with curiosity and care Trust building beats pretending and the phrase “I’m not one hundred percent on that, so I’ll get back to you very soon” protects credibility and creates natural follow up Longer first conversations create faster trust and Belle’s ability to stay connected for 30 to 40 minutes helped her convert leads at a higher level Open house follow up is a growth lever when it is specific, personal, and value based rather than generic check ins Education is a referral engine when you freely explain pricing strategy, negotiation, and why listings sell or do not sell Service creates opportunity because you never know where the next referral will come from, so treat everyone like they matter Define your A list as the people you are rooting for and call them to reset your mindset and get out of your own head Humor and personality can be part of flow and Belle uses memes, “real estate gossip,” and stories to stay top of mind while reinforcing expertise Rigorous honesty builds lifetime clients and Belle’s promise is transparency, not outcomes she cannot control Risk analysis is a differentiator because clients feel protected, informed, and confident in their decisions Progress matters more than perfection and small daily improvements compound into big years Memorable Quotes “I onboarded at Compass on a Wednesday in March of 2020 and on Friday the entire city shut down.” “I don’t know how to do real estate, but I know how to go to a meeting.” “This is attraction, not promotion.” “I’m not one hundred percent on that and I don’t want to answer until I am, so I’m going to get back to you very soon.” “My goal was to gain trust before I got off that phone call.” “I’m not a gatekeeper.” “My A’s are the people that I am rooting for.” “The fastest way for me to reset to factory settings is to focus on other people.” “I’m going to tell you no way more than I’m going to tell you yes.” “I give you permission to not do it well today. Just do it.” “Make one or two baby steps of progress today, then start over tomorrow.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Belle Caplis: Belle's Instagram: /episode/index/show/ninjacoaching/id/39919490

This is Happening For Me, Not To Me 01/23/2026

This is Happening For Me, Not To Me Eric Thompson interviews Jed Inductivo, a Ninja with Compass in Los Angeles, who achieved his best year yet in 2025 with business up 56% year over year. What makes the story remarkable is that it happened during significant adversity. LA faced devastating fires that impacted clients and the community at large. Jed’s brokerage dissolved, forcing a rapid transition. Instead of contracting, Jed expanded by choosing a player mindset, leading with value, and committing to simple, repeatable Ninja fundamentals. Jed credits a guiding belief, “This is happening for me, not to me,” as the mindset shift that kept him solution-focused. During the fires, he stepped into service by supporting displaced clients, helping people find temporary housing, and sending resource packed newsletters that were widely shared and generated inbound calls for lease support. Jed breaks down the systems that drove his growth. He created two versions of a Real Estate Review, a five-minute version and a fifteen-minute version, to make Habit 7 consistent. He pairs those reviews with a steady rhythm of coffees and lunches, and he built a highly intentional agent referral engine that now contributes roughly two-thirds of his business. He also shares how his hospitality background helps him deliver a Four Seasons level experience through intake forms, milestone moments, and event style open houses. Looking ahead to 2026, Jed’s focus is on calm in the hard, protecting mornings for focus and clarity, and doubling down on his vital few activities, including Real Estate Reviews, two coffees or lunches per week, and his power hour. Key Takeaways Adversity can be fuel when you choose a player mindset and stay focused on solutions This is happening for me, not to me, is a practical mental shift that prevents victim thinking and creates forward motion Value creates opportunity, and Jed’s fire resource newsletters were shared widely and led directly to new lease clients Real Estate Reviews paired with coffee or lunch became Jed’s strongest growth lever and biggest source of sales Simplify the habit so it happens consistently, and the five-minute and fifteen-minute review options removed friction and made execution weekly Follow up with an insight rather than asking if they have questions, which keeps the burden off the client and highlights your expertise Agent referrals are built intentionally through consistent relationship building, two agent connection calls per week, and making it easy to remember and refer you Make referring you easy with a simple one sheet that explains your market areas, specialties, and personal connection points Hospitality creates bespoke service and intake sheets plus milestone touches create a Four Seasons experience Authentic flow wins and the most sustainable systems are the ones aligned with your DNA and interests Memorable Quotes This is happening for me, not to me Real estate agents are problem solvers My biggest sales this year have come from this combination of real estate review, coffee, lunch by far Treat your clients like they’re staying at a Four Seasons The best flow is authentic flow Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Jed Inductivo: Jed's Instagram: Schedule a meeting with Jed: /episode/index/show/ninjacoaching/id/39846415

Live From The Ninja Installation: Trust the Process, Then Watch the Results 01/16/2026

Live From The Ninja Installation: Trust the Process, Then Watch the Results Episode Summary In this special live episode of the Ninja Selling Podcast, Eric Thompson records in front of a live audience at the first Ninja Installation of 2026 in Fort Collins, Colorado. Eric is joined by Denver agent Dave Hettrick of RE/MAX Professionals and Dave’s Ninja Coach, Julie WIll. Dave had his best year yet in 2025, growing his business 62% year over year in a market that was essentially flat, and he broke through a major income milestone by earning just over $300,000 for the year. The central theme of the conversation is flow, specifically hyper flow, and how Dave creates massive results without asking for referrals. Dave is known in the coaching community as Mr. Gratitude, and he shares how leading every coaching call with wins and gratitude keeps him in a powerful mindset that helps him see opportunities, stay positive, and show up better for clients. Eric and Julie highlight that Dave’s breakthrough came as he learned to trust the process, lean into consistency, and stay committed to incremental progress rather than perfection. Dave explains how he has structured his life around live flow through intentional networking groups, coffees, lunches, and social time with friends, turning everyday connection into a predictable business engine. He shares how he built clarity and focus by knowing his numbers, maintaining a database of 426 people, and identifying a top 100 “client base” who receive extra attention and meaningful experiences such as an intimate annual pie party. He also shares the strategy that made his pie party so effective, emphasizing that the real power is in the touches before and after the event, including calls, texts, handwritten notes, and personal deliveries. Julie shares how Dave’s growth accelerated when he stopped rushing out of conversations to handle lower value tasks, and instead stayed present in relationship building while delegating operational and marketing tasks to his wife, Christine, who now works full time in the business. Dave closes by sharing his 2026 goal of 95 transactions, along with the visual accountability anchors he is using, and the creation of a “President’s Club” travel reward system that celebrates their success and reinforces the life they are building. Key Takeaways Gratitude is a performance advantage and Dave uses it intentionally to fuel mindset, energy, and opportunity awareness Trusting the process creates momentum and Dave’s results grew when he stopped forcing what he thought he should do and committed to what works consistently Flow fixes everything and live flow in particular becomes a predictable engine when it is scheduled and protected on the calendar Hyper flow does not require asking for referrals when relationships are nurtured with genuine care and consistent connection Incremental progress beats perfection and Dave does not miss twice because anything missed gets scheduled and corrected the following week Know your numbers because your database is your primary asset and Dave can immediately state his database size and what matters most within it Focus on a top 100 client base and give them extra love through deeper experiences and more intentional touches Events work best when you maximize the before and after touches because invitations, reminders, thank you calls, notes, and follow up visits create multiple flow opportunities Personal delivery creates outsized impact and Dave generated seven referrals from delivering cookies and handwritten notes to people who could not attend his event Networking groups are only the beginning and the real value comes from turning brief interactions into coffees, lunches, dinners, and deeper relationships Delegation increases flow capacity and Dave’s wife took over tasks that do not require a license, freeing Dave to stay in high value conversations A strong warm list is built by listening for change in FORD and Dave is consistently adding people each week because he is in frequent live conversation Anchors increase accountability and a simple visual reminder can keep a goal present and actionable every day Coaching becomes leverage when it shifts from cost thinking to value thinking and when the cadence is customized to what keeps momentum alive Memorable Quotes It was not a strategy. It was a way of life Trust the process The most powerful form of flow is live flow Consistency and just doing the same things every week If you miss it once it is a mistake, miss it twice it is the start of a new habit Consistency brings power It is not just about the event, it is about what happens before and after the event What is it worth, not what does it cost Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Dave Hettrick: /episode/index/show/ninjacoaching/id/39755075

Personal Mastery: The First Cornerstone of Ninja 01/13/2026

Personal Mastery: The First Cornerstone of Ninja In this wide-ranging conversation, Rob Nelson is joined by longtime mentor, friend, and Ninja partner Peter Parnegg to explore what sits at the very foundation of Ninja Selling: personal mastery. As the first of the four cornerstones of Ninja, personal mastery isn’t a destination or a checklist; it’s a lifelong path of alignment between mindset, skills, and daily actions. Peter and Rob discuss what it means to live from abundance instead of scarcity, to choose creation over competition, and to take full responsibility for how we present ourselves in the world. They move beyond business planning and tactics to examine character, emotions, habits, and the behaviors that either move us forward or hold us back. The conversation weaves together neuroscience, gratitude, ego, confirmation bias, leadership, and the discipline of consistency, especially when things are hard. They challenge listeners to stop chasing perfection, embrace grace, and recognize that executing at 50–70% consistently can radically transform life and business. The episode closes with a powerful reflection on Word of the Year, daily routines, and how personal mastery is ultimately about becoming a better human, not just a better salesperson. Key Takeaways Personal Mastery Is a Path, Not a Destination: It’s a continual practice of aligning mindset, skills, and actions with who you want to become. Creation Over Competition: Ninja is built on the belief that the world is abundant and that we are here to create, not compete or take. Responsibility Is Foundational: Personal mastery requires taking responsibility for outcomes, emotions, and how you show up. Gratitude Is the Reset Button: Gratitude is the fastest way to move out of scarcity and reframe mindset, even in difficult moments. Upward vs. Downward Spirals: What you focus on expands; choose the upward spiral intentionally. Consistency Beats Perfection: Dramatic improvement comes from consistent execution, not flawless performance. Grace Over Perfectionism: Perfectionism is not mastery; progress and grace are. Character Before Results: Personal mastery is about how you show up: as a leader, partner, parent, and human, before any business outcome. Word of the Year as an Anchor: A meaningful word can guide daily decisions and reconnect you to what truly matters. Daily Habits Matter: Small, repeatable routines (gratitude, reflection, practice) compound into fulfillment and growth. Memorable Quotes “We are here not to compete, but to create.” “Personal mastery isn’t a destination...it’s a path.” “Abundance doesn’t just mean more money; it can mean more joy, love, and fulfillment.” “When you are afraid, you are usually thinking about yourself.” “Gratitude is the fastest way out of scarcity.” “What you focus on expands.” “It’s easy when it’s easy, mastery shows up when it’s hard.” “Perfectionism is a form of self-abuse.” “Most wildly successful people execute at 50–70% consistently.” “Progress is the ultimate motivator.” “Personal mastery is a character issue, not a goal.” “Be graceful with yourself.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/39711050

If You Could Wave Your Magic Wand 01/01/2026

If You Could Wave Your Magic Wand In this New Year’s episode, Rob Nelson and Eric Thompson unpack one of the most powerful, and deceptively simple, Ninja coaching tools: “If you could wave your magic wand…” What sounds playful on the surface is actually a strategic question that fosters psychological safety, removes invisible limits, and enables people to access what they truly want without fear, risk, or “yeah-but” thinking. Rob and Eric explain how the magic wand question puts people into a pretend state where there’s no ceiling and no consequences, allowing clarity, emotion, and authentic motivation to surface. They explore how the tool applies to business planning for 2026, coaching oneself through challenging moments, and guiding clients to make better decisions in emotionally charged transactions. The episode also delves into how the magic wand works in real estate, uncovering genuine priorities for buyers and sellers, anchoring clients back to their original “why” during negotiations, and helping agents build trust by asking questions that go beyond must-haves and logistics. Eric shares his personal magic wand goal—buying a home in the Colorado mountains—and connects it to Ninja’s broader framework of designing life first, then setting goals to fund it. They close by tying the concept to the Ninja “Word of the Year” as an anchor for focus and growth in 2026. Key Takeaways The Magic Wand Creates Possibility: It removes ceilings and risk, quiets defensive thinking, and unlocks clearer, more creative truth. Pretend State = Psychological Safety: Clients (and you) feel safe to share what they want, not just what seems practical or “reasonable.” Clarity Beats Logic Lists: With buyers, the magic wand gets you beyond “must-haves” into how they want to live—which reveals what matters most. Meaning Fuels Motivation: Goals aren’t about transactions or income—they’re about the emotion and life those outcomes create. Anchor Back During Conflict: In inspection drama or negotiation gridlock, the magic wand helps clients reconnect to the bigger purpose and regain perspective. Coach Yourself the Same Way: When you feel bogged down, return to your magic wand vision, ask “Has anything changed?”, then recommit with clarity. Use “Tell Me More About That”: This follow-up deepens meaning and uncovers the real “why” beneath the goal. Works Beyond Real Estate: It’s a powerful conversation starter with spouses, kids, friends, and teams, helping people dream out loud. Word of the Year as an Anchor: A single word can reconnect you to your magic wand vision and align your mindset, skillset, and actions. Memorable Quotes “It’s cute, but it is really powerful.” “In a pretend state, there’s no ceiling and there’s no risk.” “It diffuses the little voice that says, ‘Yeah, but…’ and ‘What if…’” “It’s not about the property. It’s about what it means.” “What’s on the other side isn’t a number; it’s an emotion.” “Begin with the end in mind.” “Tell me more about that.” “Buying or selling a home is emotional, even if people insist that it’s not.” “Your word of the year can be the ultimate anchor.” “My word of the year is Elevate.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/39586190

Ninja In A Nutshell - An Overview of the Ninja Selling System 12/19/2025

Ninja In A Nutshell - An Overview of the Ninja Selling System Episode Summary In this episode of the Ninja Selling Podcast, Rob Nelson and Eric Thompson break down “Ninja in a Nutshell”, offering a clear, high-level overview of what Ninja Selling is, why it exists, and how it works. Designed for listeners who want a straightforward starting point, this conversation distills the Ninja philosophy into its core components, avoiding jargon and hype. Rob explains that Ninja Selling is a complete operating system for a sales business, combining proven methods for generating business with a relationship-centered approach to serving clients. Together, Rob and Eric explore the foundations of Ninja (mindset, skillset, and actions) and explain how subtle skills consistently produce big results, regardless of personality, market conditions, or experience level. Listeners learn how Ninja replaces pressure with value, competition with creation, and transactions with long-term relationships. The episode also shares the origin of the Ninja name, the story behind the original “Ninja,” and why the Ninja community has grown into a collaborative movement rooted in abundance, gratitude, and service. Key Takeaways Ninja Is an Operating System: Ninja Selling integrates how to generate business and how to do business, both rooted in relationships and value creation. Relationships Are the Business: Ninja focuses on people you already know, not cold calls, door knocking, or chasing strangers. Mindset Comes First: Gratitude, abundance, collaboration, and creation-over-competition form the foundation of Ninja success. Skills Beat Personality: Great salespeople are developed, not born; Ninja works for every personality type. Questions Over Pitching: Ninja conversations are built on asking better questions, listening for feelings, and recognizing change through FORD. The Ninja Nine Drive Action: Nine simple, repeatable habits—done consistently—produce extraordinary results. Value Replaces Pressure: Education, clarity, and collaboration remove resistance and make decisions easier for clients. Income Per Hour Matters: Ninja Selling is designed to help professionals earn more while working less and living fully. Ninja Is a Community and Movement: The Ninja Nation thrives on collaboration, shared values, and helping others succeed. Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: /episode/index/show/ninjacoaching/id/39464905

Momentum Isn't Loud - It's Consistent 12/12/2025

Momentum Isn't Loud - It's Consistent Caroline Bourgeault, a Ninja Realtor® in Pueblo, Colorado, became the #1 agent in her market in just two and a half years. A mother of four (including a newborn) and a recent Ninja Installation graduate, Caroline shares how intentionality, discipline, and deep care for her “extended family” of clients have fueled her rapid rise, without a traditional assistant. Caroline, originally from Australia and now thriving in Pueblo, Colorado, has built a high-production, relationship-based business on pace for 100 transactions in 2025, following 91 transactions in her first full year. She discovered Ninja through the Ninja Selling book, then flew to the Installation seven months pregnant, choosing to double down on her commitment by also enrolling in Ninja Coaching with Steve Mangelson. Shortly after her Installation, Caroline experienced a complicated C-section and a ruptured uterus, yet she continued her affirmations, gratitudes, and even wrote contracts from the hospital. Guided by her mantra of “God and gratitude before the grind,” she built work/life harmony by scheduling what matters most first: breastfeeding, family, mindset, then layering her Ninja Nine and client work around those priorities. Caroline treats her 350-person database as extended family, organizing detailed FORD notes and staying in consistent flow through texts, personalized touches, and thoughtfully designed 8-in-8 campaigns. She also leverages housewarming parties, staging expertise, and hyper-personal gifts to make real estate deeply relational, not transactional. Steve adds powerful insight into how her success comes not from tactics alone, but from who she has become: a person whose business is simply an expression of service and love. Key Takeaways Momentum Is Consistency, Not Noise: Caroline’s success is built on the belief that “momentum isn’t loud, it’s consistent,” and that small, steady habits compound. Ninja Your Way: She customizes Ninja, leaning on staging skills, math strengths, and an internal scoreboard for her Ninja Nine. Database as Extended Family: Her 350-person “extended family” is tracked with detailed FORD notes and regularly updated insights, not just static contact records. Structured 8-in-8 Follow-Up: After meeting someone (often at a housewarming party), she runs a pre-planned eight-touch sequence of texts, calls, reviews, and face-to-face meetings. Housewarming Parties as Flow Engines: Streamlined, repeatable celebrations for buyers deepen relationships, generate introductions, and create natural reasons to stay in flow. Work–Life Harmony Through Scheduling: “Priorities don’t fight for space; they get scheduled," she built her calendar around feeding a newborn, family, mindset, and then business. Service as the Business Model: Caroline’s guiding question is: How can I use this to serve more people? The relationship itself is the leverage. Memorable Quotes “Momentum isn’t loud. It’s consistent.” “Discipline doesn’t disappear, it adapts.” “God and gratitude before the grind.” “Priorities don’t fight for space; they get scheduled.” “Show up, serve up, and keep swimming.” “This is not transactional, this is relational.” “If you love on people, you will serve them like no other.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Caroline Bourgeault /episode/index/show/ninjacoaching/id/39377025

Ninja Selling Podcast

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