The Ninja Selling Podcast
NINJA COACHING is fiercely committed to guiding real estate agents and mortgage brokers through the process of implementing NINJA SELLING philosophies and principles to build their businesses and lives that surpass anything they thought possible. The Ninja Selling Podcast is for real estate agents, mortgage professionals, sales pros and ANYONE looking to better their business to increase their income per hour. Learn from the hosts, Ninja Selling Coaches, Garrett Frey and Matt Bonelli, as they share tips and tricks from top producing agents around the country.
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Recognizing Opportunity’s Knock
04/22/2024
Recognizing Opportunity’s Knock
As they join everyone else everywhere in waiting and watching to see what exactly is going to happen with the recently announced settlement, Matt and Garrett explore some innovative approaches, strategic partnerships, and opportunities to experiment that this recent development in the real estate world presents. Together, they unpack some creative solutions highlighting the power of thinking outside the box and embracing a growth mindset for exceptional client results. Our hosts detail how, by focusing on community (like the vibrant Ninja Selling group) and adapting to new market realities, agents can stay ahead of the curve. They emphasize the importance of a forward-thinking approach and surrounding yourself with like-minded professionals, noting that collaboration and leveraging collective knowledge are key to crafting winning strategies. Ultimately, today’s podcast champions the idea that real estate professionals can navigate any such challenge that may arise, turn it into an opportunity, and, with creativity, strategic planning, and community engagement, they can not only stand out but also drive remarkable results. Don’t forget that community can definitely be found by joining the close to 16000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Offering a 4% buyer co-op side to enhance listings and foster competitive advantage Incentives used by builders and agents to meet market demands and benefit both buyers and sellers The emergence of diverse business models as a response to market changes Open discussions on compensation between agents and clients Promoting a community of forward-thinking professionals The value of documenting and sharing effective strategies Not just reacting to market shifts but proactively shaping practices through ingenuity and strategic planning Quotes: "There's incredible opportunity out here if we open up our eyes and look around." "We're watching a lot of agents, a lot of people, that are seeing this as negative. They're looking at this as something that is happening to us." “I will say I have a lot of great people that I coach that are saying things like, “I'm releasing the energy on it. I'm moving forward with my business. I can't spend any more time worried thinking about it.” "This is where we really need to own this, going into this marketplace." “At the end of the day, people will pay for your services. They’ve just got to understand what your services are.” Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Keeping Time on Your Side
04/18/2024
Keeping Time on Your Side
Matt and Garrett are back to tackle the often-undervalued aspects of time and expertise in the real estate world, calling on industry professionals to spotlight these elements in their offerings, going beyond mere cost to reveal the deeper benefits of their work. By leveraging the individual coaching and community engagement offered by Ninja Selling, they highlight how recognizing and conveying the significance of saving time and offering expert advice can revolutionize client interactions. Packed with insightful stories and analysis, their discussion underscores the critical role these factors play in differentiating real estate services. Expanding the conversation, they explore how prioritizing time over money can have far-reaching effects in both work and life, encouraging a reassessment of personal time investment. They point to how services like Uber have shifted expectations towards convenience and efficiency, drawing a parallel to real estate where clear, time-efficient practices can greatly satisfy clients. In our fast-moving society, Matt and Garrett suggest that real estate agents have an unparalleled opportunity to stand out by demonstrating how their services gift clients with time to concentrate on their priorities. It’s time for real estate professionals to confidently express the comprehensive value they bring and enhance not only property transactions but also clients' overall life quality. Both value and quality can be found by joining the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Challenging real estate professionals of all levels to reevaluate the intrinsic value they bring The critical role of time savings and expertise in enhancing value propositions for real estate transactions The importance of effective communication and the impact of coaching in helping agents express their unique offerings Comparisons between consumer expectations in the real estate sector and the service model of companies like Uber Significantly improving clients' lives by saving them time Recognizing and communicating the broader value of services The necessity for real estate agents to adapt and showcase their ability to meet contemporary consumer expectations Quotes: "We are in a time and an age in our world that time is more valuable than money." "It's amazing to me how often, Matt, time is left out of the equation." "Time and money get confused a lot about what's more valuable." "For most of them, they have more money than they have time." "It's not just giving you time back, but quality time back in your world.” Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Taking the Lead
04/15/2024
Taking the Lead
Today’s episode begins with yet another invitation for everyone to join the ever growing Ninja Selling Facebook group, along with an explanation as to how they manage to keep that community so uniquely authentic, before Matt and Garrett move on to a topic that they talk to each other about all the time. Leadership in the real estate domain takes the spotlight today as our hosts pinpoint the prevalent effective leadership gap in real estate and the consequential impact on professionals navigating their careers. Our hosts meticulously dissect the pillars of robust leadership, advocating for early planning, the cultivation of mentorship relationships, and the indispensable quality of adaptability. They go on to argue for leadership that is deeply rooted in a firm understanding of core values and mission statements, contending that such leadership not only guides but also inspires real estate professionals toward unparalleled success. Featuring a blend of insightful analysis and practical advice, Matt and Garrett’s discussion here today serves as a clarion call for both seasoned and emerging leaders to wholeheartedly embrace their roles, fostering an environment that is conducive to growth, innovation, and the overall betterment of the real estate community. Speaking of community, don’t forget to join the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Leadership's pivotal role in real estate success How leaders can act as "step-down transformers" to reduce anxiety and instill tranquility within their teams Adhering to a clear mission statement and core values for steering leadership decisions Leadership challenges in the real estate sector The value of mentorship and the creation of a varied mentorship network for professional growth and development The need for leadership adaptability Embracing leadership roles that nurture and inspire Quotes: "Leadership is absolutely crucial, and there is a massive void in the industry when it comes to leadership." "You don't have to look very far to find really good examples of really strong leaders." "People are going to look for comfort and security... This is your time to be the real leaders out here." "Leadership doesn't necessarily have to be position dependent. You can still lead as an agent, you can still lead as a voice in your office, and you can be a beacon for other people." "This is an industry of salespeople... Real estate is a part of their lives, which means you as a leader or as a manager, a broker, an owner are a big part of their lives." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Thawing Out the Information Overload Freeze
04/11/2024
Thawing Out the Information Overload Freeze
Matt and Garrett tackle the ever-present issue of information overload in the real estate sector, a challenge that hampers many agents from making timely decisions and progressing in their careers. Together, they dissect how an abundance of choices, from marketing tactics to brokerage affiliations, can leave one feeling like a deer in headlights, unable to decide on a course of action. By advocating for the art of simplification and the necessity of taking decisive steps, they illuminate a path through the fog of options. The duo's advice centers on the power of action over inaction, underscoring the fact that the act of choosing, even if it means occasionally faltering, far outweighs the stagnation that comes from excessive deliberation. Their conversation delves deep into strategies for breaking free from the paralysis that analysis can induce, with a strong emphasis on the pragmatic steps agents can take to regain their momentum. Our hosts highlight the importance of setting precise goals, narrowing down the myriad of options to manageable actions, and embracing the journey of continual adjustment and learning. Matt and Garrett’s insights shared here today offer a beacon for real estate professionals navigating the complex, fast-paced industry landscape, encouraging all to move forward with intention and resolve. More great insights can be found by joining the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Information overload and its paralyzing effect on agents Practical strategies for overcoming paralysis by analysis The dangers of waiting for the perfect option Personal anecdotes and insights reinforcing the idea that perfection is the enemy of progress The role of community and support The Ninja Selling Podcast Community on Facebook Simplifying decision-making processes Choosing a path and starting to move forward Adjustment and growth Quotes: "Information overload usually causes us to freeze up and to not be able to make decisions." "The best thing you can do is move forward in some way, shape, or form. Pick a path that you believe in and start moving forward in it." "Man, if I just decided to go one way or the other, I would have been so much further down the road than I am at this point." "The worst thing you can do is freeze. There's people out here that need your help." "You miss 100% of the shots you don't take." "It's like you're driving down the freeway, and there's just all of this traffic in front of you, right? And all of that traffic is slowing you down." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Learning That It’s Awkward Until It’s Not
04/08/2024
Learning That It’s Awkward Until It’s Not
Matt and Garrett offer a short, little, ‘punch in the arm’ of an episode for listeners today as they explore the art of mastering new skills through the embrace of awkwardness. Sharing insights from their own experiences and professional wisdom, they illuminate how embracing initial discomfort can transform into competence, particularly in sales and personal development. They challenge listeners to reframe awkwardness as an essential step in learning, providing rich anecdotes from boxing to Ninja Selling as strategies for skill refinement and personal growth. Along the way, our hosts delve deep into the awkward phase of learning, emphasizing its role as a sign of progress. They also distinguish between the natural discomfort of growth and the mistaken feeling of error, advocating for persistence, proper guidance, and a mindset aimed at continuous improvement. Their conversation here today arms listeners with practical advice for enhancing professional skills, especially in real estate, while imparting valuable life lessons on practice, patience, and perseverance. Their core message is clear: embracing awkwardness in learning is crucial for developing confidence and expertise, key ingredients in achieving both personal and professional growth. Plenty of such learning can be found by joining the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Navigating through awkwardness in mastering new skills and personal growth The distinction between the sensations of awkwardness as a learning phase versus the feeling that something is fundamentally wrong Personal anecdotes, including boxing training with fellow Ninja Coach, the multi-talented Danielle Pearson, demonstrating the importance of subtle adjustments for significant performance enhancements The importance of consistent practice, receiving the right guidance, and choosing an effective learning strategy The mental journey of learning, including the resilience and courage to persist despite initial discomfort or failures Awkwardness as a valuable indicator of personal development and a step towards mastery Quotes: "That awkwardness is the feeling of learning, and that is a great thing." "Embrace that feeling of learning. Don't throw it away." "We all have our awkwardness... Embrace that." "Don't let the awkwardness of it stop you too early." “I was not focusing on the right stuff. And then all of a sudden, you put a couple of those pieces together and you hit the bag and you're like, ‘Whoa. Like, that felt good!’” Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Ninja Coaching Spotlight with Christine Moore and Tracy Peterson-Nienaber
04/05/2024
Ninja Coaching Spotlight with Christine Moore and Tracy Peterson-Nienaber
Taking center stage in the spotlight this week are Christine Moore, a leader in her field with Compass Realty in Austin, Texas, and her Ninja Selling Coach, Tracy Peterson-Nienaber. Christine’s narrative goes well beyond the traditional scope of real estate coaching as it delves into resilience, the magic of positive influences, and personal growth. The episode unveils Christine's incredible journey from confronting personal adversities and professional challenges in a new city to discovering the profound impact of Ninja Coaching. The episode beautifully captures the essence of building a successful and fulfilling career by fostering genuine connections and harnessing the power of positivity and authentic networking. It chronicles Christine's move to Austin, her encounter with significant life challenges including a family health scare, and her strategic decision to embrace Ninja Coaching with Tracy. This partnership not only revolutionized Christine's career trajectory but also enriched her personal life by guiding her towards meaningful community engagement and a redefined network of positive, inspiring individuals. As you will hear, Tracy's holistic coaching approach, emphasizing personal well-being and authentic engagement, catalyzed Christine's transformation, leading to her remarkable professional success and profound personal fulfillment. More great advice can be yours by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: The transformative power of coaching Overcoming personal adversities Positive influences and personal growth Leveraging natural social skills for professional development Networking and building a new sphere of influence Achieving a milestone in business through a positive mindset The journey of resilience and the potential for future growth Embracing authenticity and community contribution Quotes: "This is the epitome of an amazing, awesome coaching relationship." "I'm just surrounded by so many awesome people from different aspects of my life." "I woke up in the morning so excited to write thank you notes." "Once my mind became clear, I could listen at a really high level again." "It's worth the investment because you're going to have somebody who can meet you where you're at." "I wasn't thinking about a sale at all... I just want to be a helper and a problem solver." "Real estate can be a very, very lonely business, and your coach is someone that you can be vulnerable with." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Knowing When to Raise the Bar
04/04/2024
Knowing When to Raise the Bar
Today’s engaging and introspective episode finds Matt and Garrett delving into the dichotomy between the comfortable embrace of mediocrity and the invigorating challenge of striving for excellence within the real estate sector. They craft a narrative that pushes listeners to reconsider the modern conveniences and societal norms that often lead to contentment with being "just okay”. By blending insightful discussions with practical advice, this episode emerges as a vital resource for those eager to reflect on their current state, set ambitious goals, and embark on a path of continuous improvement and self-discovery. Through a series of candid conversations and episode highlights, our hosts explore various facets of mediocrity's allure and the exhilarating process of surpassing it. They dissect the nuanced implications of mediocrity in both personal lives and professional practices, advocating for the acceptance of discomfort as a necessary ingredient for growth. By inviting listeners to challenge their perceptions of mediocrity, acknowledge their plateaus, and regularly review their business plans, this episode underlines the significance of community support and coaching in transcending the average, reinforcing the idea that true fulfillment and success lie beyond the realms of comfort and mediocrity. Plenty of such community support can be found by joining the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Introduction to mediocrity vs. excellence The societal comfort of mediocrity Redefining mediocrity's impact The necessity of discomfort for growth Strategic growth vs. stagnation Emphasis on continuous improvement The role of community in surpassing mediocrity Mediocrity vs. excellence in real estate Quotes: "Mediocrity is pretty darn comfortable." "Being mediocre... really is a low stress environment." "Mediocre...It's just a moderate quality, not very good." "It's easy to get into a life where you rinse and repeat.” "Mediocrity is comfortable until it's not, too." "We're not talking about going and addressing every single thing in your life... but one thing at a time." "What we want to try to strive for is acknowledge when we're in that comfortable state of mediocrity and say, ‘How do I drive myself towards stability?’" Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Growing with the Flow
04/01/2024
Growing with the Flow
In this enlightening episode of the Ninja Selling Podcast, Matt and Garrett unravel the essence of maintaining robust connections in the tumultuous realm of real estate, emphasizing the unmatched value of being consistently in flow with one's network. Drawing on the compelling analogy of nurturing flowers, they vividly illustrate how different levels of attention can dramatically impact the health and vibrancy of professional relationships. This discussion serves as a crucial reminder of the power of simplicity and regular engagement in fostering trust and loyalty among clients and colleagues alike. By episode's end, listeners are equipped with practical insights and strategies to rejuvenate and sustain their relationships, making it clear that consistent, thoughtful interactions are key to thriving in any market. Matt and Garrett's dialogue on the aggressive landscape of recruiting further highlights the necessity of being seen as a trusted advisor, ensuring clients turn to you first for guidance. With actionable advice and the encouragement to engage with a community of like-minded professionals, this episode stands as a beacon for anyone aiming to navigate the complexities of the real estate world with grace and efficacy, underscoring the mantra that in the garden of business, regular care ensures perennial success. More great advice and encouragement can be found with the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Staying in flow with your network The flower analogy of how different levels of attention affect the health of relationships The detrimental effects of neglect Reviving waning relationships with attention and effort The universal need for strong connections in any field The competitive nature of recruitment Being viewed as a trusted advisor Actionable advice for maintaining and rejuvenating professional relationships Quotes: "Being in flow with your people is so outrageously important." "You give them love a little bit here and there...and they thrive." "The opportunities are all there right now for these great, great, great relationships." "People move towards value." "Be the person that they go to." "People are looking for guidance. They're looking for support. They're looking for comfort." "It's easy to hide when things get scary. It's easy to hide when you're unknown. You don't know what the future looks like... And hiding is the wrong thing to do right now." "People need trusted advisors. They need a professional, they need someone they can lean on, that they trust.” Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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One For the History Books
04/01/2024
One For the History Books
Welcome to a truly unforgettable episode of the Ninja Selling podcast, where Matt and Garrett delve into a topic so significant it's bound to be revisited time and again. This discussion isn't just another conversation; it's a milestone in the podcast's history, promising to be a reference point for future episodes. The hosts encourage listeners to engage deeply with the content, anticipating a mix of reactions due to the controversial nature of the topics covered. In this groundbreaking session, Matt and Garrett navigate the complex waters of a theme that, by their own admission, will spark debates and discussions among the Ninja Nation. They openly invite listeners to share their thoughts and opinions, whether in agreement or dissent, understanding the importance of diverse perspectives in enriching the conversation. The episode is poised to become a cornerstone of the podcast, with plans to create a special link for ease of access due to its anticipated popularity and impact. This episode is not just a moment in the podcast's timeline but a launchpad for future explorations and a testament to the vibrant community that the Ninja Selling podcast has nurtured. Don’t be left out - join the conversation and be part of this pivotal moment in podcast history. And don’t forget to also join the conversation with the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Introduction to a game-changing topic that's set to redefine the podcast's future discussions An open invitation for listener engagement to express their viewpoints on this controversial subject matter The creation of a special link for this hallmark episode, predicting its role as a frequently referenced resource Urging the Ninja Nation to join the conversation on the Ninja Selling Podcast's Facebook group, where the episode and subsequent discussions will be hosted A heartfelt thank you to the listeners for their continued support and encouragement to dive into more enriching content available on the podcast's website Quotes: "This is definitely going to be one for the history books for our podcast." "There might be really strong points of people that are not in full agreement with where we're at on this." "As I said, we're going to have to come back and rehash this again. It's just too powerful. It's too important." "I'm just, I'm pumped.” Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Maintaining the Personal Touch in a Digital Age
03/28/2024
Maintaining the Personal Touch in a Digital Age
Matt and Garrett have a quick, snappy episode for listeners today - one that is tailor made for the current moment in the real estate industry. Witnessing a pivotal shift towards internet leads these days, our hosts’ insightful discussion here today underscores the essence of fostering genuine relationships over simply acquiring leads. They go on to highlight this as a golden opportunity for realtors to re-engage with clients left adrift by others stepping back, using it as a springboard to establish themselves as the primary resource for real estate wisdom and guidance. Matt and Garrett’s expert advice doesn’t just skim the surface; it provides a deep dive into strategies for leveraging current market trends and the increasing reliance on digital platforms for real estate information. They emphasize the importance of being proactive in communication, ensuring that realtors are the first port of call for clients navigating Zillow or contemplating their next move. By fostering an environment of trust and expertise, they argue, realtors can capitalize on the surge of internet leads and stand out in a crowded marketplace. Another environment famous for trust and expertise can be found with the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: The development and continuous cultivation of Ninja Selling habits The increasing reliance on internet leads Reconnecting with clients who have been left without a realtor Insightful statistics on the surge of Internet lead generation and web traffic Effective strategies for maintaining active engagement with your database and community The necessity of staying informed and flexible Success stories and testimonials from those who have experienced significant benefits by applying Ninja Selling techniques in the real market The concept of intentional flow and interest in client relationships as a foundational principle to excel in the competitive real estate landscape Quotes: "We have this incredible population of people out here...A lot of them have lost their realtors." "If we're not in great flow with them, if we're not their trusted person, we miss out on it." "The key to success lies not in chasing leads, but in nurturing relationships that last a lifetime." "Realtors stepping back has left a void; it's our moment to step in with a personal touch that resonates in this digital era." "Our strategies must evolve as swiftly as the market does, ensuring we remain indispensable advisors in our clients' real estate journeys." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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“Please Stop Predicting the Future”
03/25/2024
“Please Stop Predicting the Future”
Matt and Garrett are back with a topic that has them riled up a bit these days, as they address the risky practice of agents predicting the real estate market's future. Together, our hosts emphasize the challenges of forecasting interest rates and trends, advocating instead for a focus on present conditions and client needs. This approach, they argue, helps navigate the complex market more effectively, avoiding the pitfalls of speculation that can erode a realtor's value. Throughout their conversation, the duo critique the notion of "date the rate, marry the house," pushing for attention to clients' lifestyle goals over market predictions. They recommend presenting clients with all scenarios, enabling informed decisions based on real-time data rather than conjecture. Today’s episode serves as a clarion call for realtors to adopt a more grounded approach in their practice, encouraging them to assist clients in mapping out their dreams and making savvy choices amidst the ever-fluctuating real estate market conditions. In essence, “please stop predicting the future”. One prediction you can definitely count on is that you and your business will benefit greatly by joining the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: The perils of real estate agents predicting future market trends The "date the rate, marry the house" concept Concentrating on clients' immediate lifestyle changes and desires Presenting clients with all possible scenarios, advocating for decisions grounded in present facts, not future uncertainties The history of interest rate forecasts Adopting a client-guided approach in decision-making Assisting clients in envisioning and achieving their dreams, focusing on current market realities Quotes: "We're walking about a 50/50 shot of being right or being a salesperson trying to encourage them to make a decision either way." "All we know is right now. And…when you want to be a true trusted advisor, your number one job is interpreting the current situation." "Ultimately, the reason why people are in front of you wanting to buy or sell now is not because of interest rates or price trends. It's because they want to make a change in their lifestyle." "Instead of trying to predict the future for your people because you want to have the answers for them, move from predicting the future to discussing and mapping the dreams.” "Sharing what economists are predicting is important, but we also need to share the reality that these predictions can often be incorrect." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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“Houston, We Have an Opportunity”
03/21/2024
“Houston, We Have an Opportunity”
In today's discussion, Matt and Garrett delve into a common concern for agents: "What happens when things go wrong?" Their response to this age-old question stresses the chance to turn challenges into opportunities for stronger client bonds and improved experiences. Through proactive problem-solving, ongoing communication, and tailored solutions, they note that agents can distinguish themselves and cultivate loyal advocates. Drawing from real-life anecdotes and practical wisdom, our hosts encourage resilience and the creation of memorable client interactions. They also emphasize the importance of immediate reassurance and thoughtful gestures, as well as the need to reassess processes, raise standards, and utilize efficient systems. By consistently delivering value and surpassing expectations, professionals can earn trust, fortify their reputation, and confidently justify their fees. Tune in for today’s valuable insights on navigating business hurdles gracefully, efficiently, and with a commitment to excellence, transforming problems into opportunities for growth. You can gain even more insights by joining the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Garrett’s memorable experience with Autolinx in Vallejo, California Embracing imperfection The power of resilience Building trust through adversity Creating exceptional experiences Leveraging challenges for growth Cultivating raving fans Client-centricity Immediate reassurance Quotes: "Sometimes, as real estate agents, we're trying so hard to avoid those things. We won't make the phone call after the closing... We freak out over this stuff." "This is where raving fans are created... You want people on podcasts talking about your business, about how you are the best company that they've ever bought a car through." "When things go wrong, immediately raise your hand and say, 'I got you.' Immediately put the client at ease by saying, 'We are going to resolve this.'" "Sometimes it's just being very consistent with the little things and showing up and just doing a little bit outside the box when even outside the box should be what should be expected." "Your goal is to deliver more, and sometimes just a little bit more." "In a world where you are needing to back up what your value is and your fees that you decide that you personally are charging, it is becoming more and more in your court that you are the one that is in charge of what you are charging." "Thank you, Autolinx, for providing an exceptional experience which led to this discussion.” Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Riding The Routine Road to Success
03/18/2024
Riding The Routine Road to Success
Dive into the captivating realm of morning rituals with Matt and Garrett today as they offer fresh perspectives and practical insights to optimize daily habits for success. Unraveling common misconceptions, they share personal experiences and actionable tips to streamline morning routines and boost productivity. Discover how crafting a morning routine sets the stage for fulfillment and success, and don't miss the opportunity to engage with the vibrant Ninja Selling community for ongoing support and inspiration. Together, Matt and Garrett explore the simplicity of morning routines as they discuss the importance of setting the tone for the day without overcomplicating rituals. They delve into the transformative power of gratitude, fostering a positive mindset and enhancing overall well-being. Our hosts also encourage listeners to redefine success by measuring progress against personal growth and past achievements rather than external standards. Highlighting the significance of evening routines, they emphasize how nighttime preparations can pave the way for a successful morning. Tune in today and find out how you, too, can embrace flexibility and adaptability in tailoring morning routines to individual needs, focus on consistency without rigidity, and challenge the notion of perfectionism and instead, prioritize progress over perfection. You can find out a lot more by joining the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Simplify morning routines Harness gratitude's power Redefine success Prepare at night Be flexible and adaptable Overcome perfectionism Foster sharing and support Quotes: "Let's measure ourselves against us yesterday. Are we improving in the ways that we want?" "Every moment is a good moment to practice gratitude and set intentions for the day." "Simplicity is key. Focus on the few things that help you get in the right frame of mind to take productive action for the day." "Don't make morning routines too difficult. Be willing to take in whatever you can to be better today than you were yesterday." "Progress over perfection. It's about becoming the best version of yourself, one step at a time." "The longer I have been on this earth and the longer that I've been working with each day, I do gratitudes throughout the entire day." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Energy Management for Client Engagement
03/14/2024
Energy Management for Client Engagement
Inspired by a few coaching calls they’ve had lately, today’s episode finds Matt and Garrett embarking on an exploration of the intricate interplay between energy and client relationships. Through engaging anecdotes and practical insights, they delve into the diverse dimensions of energy—be it physical, emotional, or mental—and its profound ramifications on client interactions. By illuminating the significance of intentionality, empathy, and authenticity, our hosts empower listeners to elevate their client interactions and cultivate enduring prosperity in their endeavors. Throughout their dynamic conversation, Matt and Garrett underscore the pivotal role of energy management in client engagement. Drawing from real-life scenarios, they underscore how energy dynamics serve as the linchpin in forging robust relationships and driving business outcomes. From advocating for genuine questioning to promoting empathetic engagement, they furnish actionable strategies to amplify your gravitational pull and nurture meaningful connections. Whether you're a seasoned real estate agent or just starting out, this episode offers valuable insights into ensuring that positive energy is moving toward you, elevating your client interactions and cultivating a thriving business. More great reminders can be found by joining the more than 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: The impact of physical, emotional, and mental energy on client relationships Personal stories and practical advice for enhancing connections with clients through energy management The significance of genuine questioning, empathy, and intentionality Strategies for evaluating and adjusting one's approach to attract positive energy from clients Experimenting with energy dynamics and engaging with the Ninja Selling podcast community The pivotal role of coaching in guiding real estate professionals through energy dynamics Quotes: "People are attracted to you when you're attracted to them.” "If you want the energy to move towards you, focus on asking questions, having genuine care and concern, and being intentional about your interest in others." "By focusing on intentionality, empathy, and authenticity, they empower listeners to elevate their client interactions and create lasting impact in their businesses.” "This is where you kind of have to figure out your area. I do it in humor…I can connect with a lot of people through humor." "It is a skill. It is a tool. It is something that we can all get better at now. A lot of it is just being intentional about it." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Free Time vs. Fun Time
03/11/2024
Free Time vs. Fun Time
Whether you think you have too much free time or maybe too little, or if you’re not sure of the difference between free time and fun time, today’s episode is for you. Noting that many realtors value this concept of free time, Matt and Garrett are here to challenge them to rethink their approach, as together they explore the subtle distinctions between merely having time off and actively curating experiences that ignite joy and satisfaction. Along the way, they highlight that, by reframing mindsets from free time to fun time, individuals can infuse their leisure hours with purpose and enthusiasm, unlocking a wealth of possibilities for personal growth and fulfillment. Drawing from such personal anecdotes as Garrett's spontaneous birthday experience, our hosts illustrate the transformative power of intentional planning and the importance of having default plans for unexpected free time which can be as simple as diving into a good book, pursuing a hobby, or just basking by the pool. Through their trademark engaging discussions, Matt and Garrett clarify how language shapes our perception of leisure, and underscore the significance of using empowering language to frame our experiences. Do yourself a favor here today - take some free time and transform it by learning how to embrace this concept of fun time and activities that bring joy as you embark on a journey toward a more enriching and satisfying life. More great reminders can be found by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Reframing free time as fun time Planning leisure activities intentionally Strategies to make leisure time productive and enjoyable Preparing default plans for unexpected free time How language influences our perception of leisure and time management Embracing fun activities during leisure time Using empowering language to frame leisure experiences Quotes: "I just experienced this on my birthday... It wasn't just free time, I was all over the place, and then all of a sudden I got a plan put around it." "If you just change the language around it... what can I really use this time for? That will make it productive, whether it's for business or for personal." "Fun time involves intentionally planning activities that spark joy and excitement.” "Having backup activities for unexpected free time can make you feel productive and good." "I do find self-diagnosed ADD is the biggest excuse that exists from actually doing things." "We're not talking about productive time... we're talking about fun time, things that are going to bring you joy." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Ninja Coaching Spotlight with Patty Schmitz-Thursam and Natalie Davis
03/08/2024
Ninja Coaching Spotlight with Patty Schmitz-Thursam and Natalie Davis
Matt and Garrett haul out the Ninja Coaching Spotlight once again and train it squarely on Patty Schmitz-Thursam, Principal Broker at John L. Scott Market Center in the vibrant Portland metropolitan area. Amidst the unique blend of technology and agriculture in her market, Patty's 27 years of experience offer a rich tapestry of insights into the ever-evolving real estate landscape. Despite facing unexpected challenges in 2023, Patty's resilience and leadership shone brightly as she guided her team through turbulent times. Through her partnership with Ninja Coach, Natalie Davis, Patty discovered the transformative power of seeking outside perspective and adapting to market dynamics, showcasing the indispensable role of coaching in navigating the complexities of the real estate industry. As the podcast unfolds, themes of leadership, adaptability, and authenticity emerge organically, reflecting Patty's journey from initial confidence to moments of doubt and realization. Through candid exchanges, Patty's experience underscores the importance of genuine leadership amidst uncertainty, emphasizing the need to embrace individuality and adapt to changing market conditions with resilience and clarity. From building strong coaching relationships to prioritizing personal connection and resilience, Patty's narrative epitomizes the profound impact of coaching and mentorship in fostering personal and professional growth. Her journey serves as a poignant reminder that challenges often pave the way for growth and transformation, empowering listeners to embrace their unique strengths and navigate the dynamic world of real estate with confidence and purpose. Many more tips can be yours by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Building strong coaching relationships Navigating market challenges Leadership in times of crisis Embracing individuality in business The power of outside perspective Prioritizing personal connection Resilience and adaptability Impact of coaching and mentorship Quotes: "These crazy relationships and this respect... that gets built out of coaching relationships is what makes this so much fun." "I'm that 30,000-foot view." "I knew I needed somebody from the outside to provide me some direction." "There's a difference between leadership and ownership." "It's not about doing the Ninja Nine 100%. It is about understanding how that Ninja Nine is a gas pedal for your business." "Ninja taught me how to create an evergreen business." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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“Whenever You Win, People Will Immediately Assume…”
03/07/2024
“Whenever You Win, People Will Immediately Assume…”
A captivating quote from wildly successful entrepreneur Alex Hormozi regarding the psychology behind attributing others’ success to shortcuts or cheating sparks a thought-provoking dialogue between Matt and Garrett on today’s episode. During their analysis of this quote, they navigate themes of perseverance, resilience, and the impact of ego on perception, drawing insightful parallels between personal growth journeys and the challenges of maintaining authenticity amidst skepticism. Highlighting the importance of recognizing how ego protection and discomfort can lead to assumptions about others' success, they emphasize the necessity of perseverance and commitment to excellence in building a successful business. They also stress the significance of trust, authenticity, and continuous self-awareness in fostering lasting relationships with clients and colleagues. Encouraging listeners to embrace the journey of personal and professional development, our hosts emphasize the value of consistent effort, integrity, and genuine connections. Ultimately, today’s conversation reminds us all to stay grounded in our values and principles, navigating challenges with grace and resilience while unwaveringly pursuing excellence. More great reminders can be found by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: “Caffeine Conversations” Assumptions of shortcuts stemming from ego protection Perseverance, resilience, and commitment Trust and authenticity as the bedrock of enduring relationships with clients and colleagues Enhancing personal and professional growth by overcoming stereotypes through self-awareness and learning Prioritizing delivering exceptional value to clients Consistent effort and genuine connections How grounding oneself in values and principles aids in navigating challenges with grace and resilience. The continuous pursuit of excellence as key to maintaining steadfastness amidst obstacles Quotes: "Whenever you win, people will immediately assume you took a shortcut because the idea that you ran the entire race and won before they even got off the couch hurts their ego so much." "The only thing we can control is ourselves, and sometimes we’ve just got to let it go." "Doing the good work, putting in the time, building the great relationships - that stuff's unbreakable." "Stay on a true course of being a good person and taking care of your people… watch the strength of that business." "Success is a culmination of consistent effort, integrity, and genuine connections." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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“This Is Why Ninja Was Built”
03/04/2024
“This Is Why Ninja Was Built”
Matt is super excited today about his opportunity to talk statistics as he and Garrett delve into the world of referrals, illuminating this often underestimated yet profoundly influential aspect of real estate business. Through a meticulous examination of these statistics and added insights, they uncover the untapped potential that thrives within maintaining strong client relationships long after the transaction concludes. Throughout this episode, Matt and Garrett explore various resources, shedding light on the immense opportunity that lies within the realm of referrals. From dissecting essential stats sourced from reputable entities like the NAR to offering actionable strategies for implementation, they empower agents to seize the potential within their existing database. By embracing the power of referrals and mastering relationship-building techniques, they demonstrate that real estate professionals can elevate their brand, foster lasting client connections, and achieve sustainable business growth in today's dynamic market landscape. More powerful insights can be found by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: The crucial role referrals play in fostering sustainable business growth Key statistics sourced from the NAR and Zillow, providing valuable insights into client behavior Strategies to nurture relationships with past clients while maintaining authenticity and avoiding a sales-driven approach The significant impact of consistent communication with your sphere of influence Common misconceptions about referrals Actionable tips and strategies for seamlessly integrating referral-building practices into daily routines for long-term success Embracing the potential within existing databases and leveraging referrals to enhance brand reputation and drive sustainable business growth Quotes: "If you're getting recommended, if you're being referred to somebody, that means there's a reason for that." "Building those relationships, having that frequency of communication, having good autoflow that reminds them that you are their trusted advisor, showing up in their world - dude, that's it." "The opportunity is all in front of you right now. And this is a great market to build this in." "You don't have to act like a salesperson. You don't have to get all creepy and weird. You just show up in their world." “Hey, relationships are everything.” "It's okay that you're doing it because you're a realtor. Just don't make it about the real estate, right?" "They deserve a better version of us.” Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Playing The Long Game
02/29/2024
Playing The Long Game
In the latest episode, hosts Matt and Garrett delve into the critical concept of playing "the long game" within the real estate industry. Drawing upon recent interactions to underscore the importance of establishing a resilient presence in the market, they advocate for a strategic approach, emphasizing the need for agents to prioritize durability over flashy tactics. Likening successful businesses to sturdy boats that can weather any storm, the duo highlights the essential role of building robust relationships and the value of effective database management to foster meaningful connections with clients and prospects. As they explore various themes, our hosts emphasize continuous education as a cornerstone of success in real estate, urging agents to invest in ongoing learning to stay ahead in a competitive market landscape. Reflecting on recent market shifts, they underscore the importance of adaptability, and encourage agents to evolve their strategies to thrive amidst changing conditions. Our hosts go on to recommend embracing challenges as opportunities for growth, championing resilience and determination in navigating the complexities of the industry. With a focus on consistent, intentional actions, they advocate for prioritizing daily efforts aimed at building relationships and delivering value to clients. Ultimately, today’s episode reminds agents to maintain a long-term perspective and to steer clear of short-term distractions and external pressures in order to ensure enduring success. More excellent advice can be found by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Prioritizing durability in business strategies over flashy tactics The critical role of database management Continuous education and investment in knowledge and expertise Adapting and evolving strategies Embracing challenges as opportunities for growth Consistent, intentional actions to build relationships and deliver value to clients on a daily basis Maintaining a long-term perspective Staying focused on goals amid short-term trends and external pressures Quotes: "Building a durable business means prioritizing deep relationships over flashy tactics." "Your database is the foundation of your business - invest in it wisely." "Success in real estate is about playing the long game and embracing challenges along the way." "Focus on daily actions that strengthen your business and provide value to your clients." "Let's make sure this boat is built the way that we want to build it so we can weather anything that's coming in front of us." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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It’s Not Just About Numbers
02/26/2024
It’s Not Just About Numbers
The time has come around again for Matt and Garrett to address the recurring question: “What are the key elements that go into making decisions around buying and selling homes and market movements?” As part of their response, our hosts explore the intricacies of real estate dynamics, emphasizing the need to go beyond conventional metrics like interest rates and home prices. Along the way, they also stress the importance of comprehending the multifaceted nature of buyer and seller motivations, and offer compelling anecdotes and analysis to underscore their points. Delving into the interplay between macroeconomic trends, lifestyle preferences, and personal needs in driving real estate activity, they emphasize the necessity of flexibility and adaptability in navigating fluctuating conditions while highlighting the value of providing comprehensive guidance that extends beyond traditional financial considerations. By examining the impact of consumer behavior, unexpected life events, and external factors on housing choices, Matt and Garrett also compel listeners to recognize the complexity of real estate decisions and equip themselves with the insights needed to better serve their clients in an ever-evolving market landscape. Have more questions? Get answers by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Influence of interest rates and home prices on market activity Understanding clients' lifestyle preferences and personal needs The role of broader economic trends in shaping local real estate markets Flexibility and adaptability in navigating market fluctuations Providing holistic guidance beyond financial considerations The impact of consumer behavior and spending habits on real estate decisions The potential for unexpected life events and external factors to influence housing choices Quotes: "When you really look at the details, it's not interest rates that are causing the inventory or the market to happen right now." "It's not just about the numbers, it's about understanding the lifestyle that people want to live. Homeownership is a lifestyle investment, not just a financial one." "People are willing to make sacrifices, save more money, or even buy in different areas because they're not just looking for a house, they're looking for a lifestyle that fulfills their dreams." "Understanding their desires is key to finding solutions." "We are a consumer nation, and if we focus solely on the numbers, we miss out on the creative solutions that can make homeownership a reality for many." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Ninja Coaching Spotlight with Travis Beers and Jon Hill
02/23/2024
Ninja Coaching Spotlight with Travis Beers and Jon Hill
Welcome to another insightful installment in Matt and Garrett’s Ninja Coaching Spotlight series where, today, they delve into the extraordinary journey of realtor Travis Beers from Denver, Colorado. Together with his coach, Jon Hill, Travis shares details of this journey, revealing the highs and lows of his real estate career but also highlighting the profound influence of community engagement, intentional relationship-building, and strategic planning. Through Travis's experiences, listeners discover the transformative power of both Ninja techniques in navigating market fluctuations and regaining control, and of Ninja Coaching as well. Travis's story is a testament to the synergy between authenticity and consistent action, fueled by the strategic insights provided by his coach. From his active participation in community sports like volleyball and pickleball to the strategic implementation of Ninja systems such as Autoflow, Travis exemplifies the importance of mindset, systems, and community engagement in driving sustainable growth. As you will hear, this latest episode in the Spotlight series not only underscores the significance of relationships, authenticity, and humor in client interactions, but also sheds light on the profound impact of Ninja coaching in achieving business success and personal growth. Many more tips can be yours by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Travis's journey to embracing Ninja strategies and coaching Engagement in community sports as a foundation for business development Integration of Ninja systems and intentional relationship-building Reflecting on proactive lead generation and the impact of Ninja principles Evolution of business strategies and the role of mindset in overcoming challenges Emphasizing authenticity, consistency, and community engagement Leveraging platforms like social media and Client Giant for client engagement Effectiveness of social media strategies, authenticity, and humor in client interactions The value of attending events for fostering connections Quotes: "Over 95% of my business is volleyball." "Travis exemplifies the power of authenticity and consistent action in cultivating lasting connections and driving business success." "Not everybody's commenting or hitting the like button, but people are seeing it." "You want to work with your friends and build a business around your friends." "Embrace opportunities beyond traditional marketing strategies." "Continuous improvement is key." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Unearthing the Beet and Potatoes of Successful Phone Calls
02/22/2024
Unearthing the Beet and Potatoes of Successful Phone Calls
Ready yourself for an eye-opening journey with Matt and Garrett through the world of communication and personal growth, as, today, they compare it to the adventure of getting kids to eat their veggies. With colorful stories and clever tips, they break down the fear many agents have about making phone calls, share practical ways to conquer it, and, mixing humor with smarts, show how building confidence in communication really is like patiently coaxing children to try new vegetables. As the conversation continues, our hosts dive deeper into communication tricks, busting myths about sales calls and stressing the importance of real connections. Sticking with the veggies analogy, they stress the need for honesty and empathy in every interaction, and, by flipping challenges into chances to grow and embracing the awkward moments as opportunities, they map out a path to building meaningful relationships and finding success. Tune in today, and learn more about the power of phone calls, get tips to ace those conversations, and witness the ways in which embracing change can transform everything. Many more tips can be yours by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Insights into the psychology of communication and resistance towards making phone calls Practical strategies for overcoming discomfort and building confidence in phone conversations The parallels between the process of introducing vegetables to children and cultivating effective communication habits Sales calls as opportunities for genuine connection and relationship-building Embracing discomfort and viewing challenges as opportunities for growth Identifying and prioritizing "easy" phone calls to build momentum and confidence Practical tips for navigating conversations with authenticity and empathy Quotes: "It's like when you have a child and you're teaching them how to eat their veggies." "We might have grown up in a time that the phone wasn't a useful tool... But now it is an incredibly useful tool." "You don't have to eat those vegetables raw... We're going to make this thing taste good. And we do that by asking questions." "I want to see it from a different angle." "Supplement forms of communication...do not replace the core vegetables in your business diet of making phone calls." "Ninja is like the anti-salesperson system. It's like, how do we be a salesperson without acting like a salesperson, ever?" "Too many people I watch dig their heels in and they're just like, “That system doesn't work for me.”" Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Trust Never Sleeps
02/19/2024
Trust Never Sleeps
Today, the pivotal role that trust plays in shaping personal and professional relationships takes center stage as Matt and Garrett dive deeply into this all too often overlooked quality. They articulate that trust extends far beyond mere familiarity or likability, encompassing essential attributes such as reliability, integrity, and authenticity. From business dealings to social interactions and even recreational pursuits like racing, trust emerges as the cornerstone of cohesive relationships, guiding decisions and fostering camaraderie among individuals. Throughout the episode, Matt and Garrett underscore that trust is not something easily acquired but rather earned over time through consistent actions and genuine interactions. They stress the importance of authenticity and consistency in nurturing trust, asserting that these qualities are indispensable in both professional and personal contexts. Moreover, the hosts highlight how trust influences decision-making processes, particularly within industries like real estate, where credibility and reliability are paramount. Join Matt and Garrett on this illuminating expedition, where valuable insights and personal anecdotes converge to illuminate the enormous impact of trust in both our personal and professional lives. Even more insights can be yours by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: The fundamental nature of trust in personal and professional connections Building trust through genuine and consistent efforts over time Trustworthiness as a combination of reliability, integrity, authenticity, and surpassing mere familiarity or likability The crucial roles authenticity and consistency play n trust-building across various contexts The significant amount of sway that trust holds over decision-making The importance of authentic and consistent presence to cultivate trust Trust-building beyond personal interactions to encompass community engagement and societal impact Quotes: "Trust is earned. Trust is something that you grow over time." "Trust will override knowledge and even potentially performance." "Be more of who you are. Be authentic." "If you perform well in the business, you can have hundreds of trustworthy relationships." "The people that look at you and say, “I trust that person,” that is not something that just falls out of thin air." "And trust is one of those things you can't buy, you can't fabricate or manufacture. It's not about how many postcards you send." "You all know inherently how to build trust because you trust people in your own life." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Consistency, Commitment, and Success by the Numbers
02/15/2024
Consistency, Commitment, and Success by the Numbers
Matt and Garrett are back to lead listeners on an exploration of consistency and commitment and the profound impact they have across various dimensions of life. Through engaging dialogue and personal anecdotes, our hosts reveal the depth of the 80/20 rule, extending its relevance from business realms to personal pursuits and habits. Stressing the importance of strategic planning, unwavering commitment, and meticulous tracking, they unveil the blueprint for sustained success in health, business, and personal growth. With wisdom born of experience, Matt and Garrett navigate the complexities of setbacks, resilience, and cultivating a growth mindset as they urge listeners to view failures as essential stepping stones toward greatness. Delving deeper into these themes of consistency and commitment, they paint a vivid picture of the transformative power of self-reflection and objective progress tracking. As the episode concludes, listeners are left with a poignant reminder to embrace the present moment, embark on the journey of growth, and draw inspiration from the vibrant Ninja Selling community. Don’t forget that you can access that vibrant community by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: The 80/20 rule and applying it to various aspects of life beyond business The importance of consistency for achieving desired outcomes Implementing diligent tracking to accurately assess efforts and progress How different levels of consistency impact results The Hawthorne effect and its influence on performance Anecdotes about maintaining consistency and overcoming challenges Strategies for overcoming obstacles and maintaining focus on key activities The challenges of consistency in health and fitness routines, and the need for commitment and accountability Quotes: "Consistency is the key. It's not about hitting 80%. It's about hitting your mark consistently." "We often overestimate our consistency until we diligently track our efforts." "The 80/20 rule isn't just about business; it's about understanding the impact of our actions in every aspect of life." "Tracking our performance not only reveals our efforts but also motivates us to do better." "The journey to success is paved with consistent, focused efforts, not sporadic bursts of activity." "If you're a Ninja, this is my recommendation. This is what I want to see people do, is diligently track your Ninja Nine." "Just do today's work today. Tomorrow's work can wait till tomorrow. And yesterday's work, done or not, is yesterday." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Achieving Balance in a 24/7 Industry
02/12/2024
Achieving Balance in a 24/7 Industry
In this episode of the Ninja Selling podcast, Matt and Garrett extend a warm welcome to all listeners, both seasoned and new, as they dive into the ever-evolving realm of the real estate industry, exploring how professionals navigate career demands while striving for balance. While they recognize the importance of strategies, the episode focuses on broader themes of acceptance and empowerment within real estate. Noting that real estate operates in a constant 24/7 environment, posing challenges for agents to set boundaries and manage their time effectively, our hosts fully acknowledge that balancing work and personal life can be daunting, especially for newcomers or those undergoing significant life changes. Today, they confront these complexities head on, stressing the need for clear communication and boundaries to foster understanding with clients and loved ones. As they dissect the industry further, Matt and Garrett illuminate innovative models and opportunities for professionals to thrive, urging agents to embrace the challenges and opportunities of the industry, while empowering them to find fulfillment and success. More empowerment can be found by joining the close to 15,000 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Real estate’s demanding 24/7 environment The fundamental role that effectively managing work-life balance plays in achieving long-term success Setting clear boundaries and communication channels External perceptions of availability during personal time Accepting industry realities to prioritize and set boundaries effectively Adding value to services to control schedules and enjoy personal freedom The role brokerages play in supporting agents' work-life balance Innovative business models and the concept of "choose your own adventure" in real estate Quotes: "Real estate is always on. Always on. That doesn't mean you have to always be on." "It's when you are just kind of taking things in and reacting to things and then blaming it on everything else that creates a problem." "The more value you bring, the more freedom you have to set the standards of how you operate." "Discipline equals freedom.” "You can go and you can run this all on your own... or you can work underneath somebody and just handle a specific part of the business." "There's so much behind the scenes going on that allows somebody to be successful.” "If you're finding yourself in that spot, go talk to somebody...have somebody that understands be able to break that down with you and look at it from a ton of different angles." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Ninja Coaching Spotlight with Joan Goode and Jen Gamez
02/09/2024
Ninja Coaching Spotlight with Joan Goode and Jen Gamez
Joan Goode, a distinguished realtor with Dickens Mitchener Realty in Charlotte, North Carolina, takes her rightful place in the spotlight this week. Beginning in 2005, Joan's remarkable journey from burnout to huge success has seen her rise to the rank of award winning top producer within her market. Today’s episode delves into Joan's transformative journey, guided by her insightful coach, Jen Gamez, as she shifted from a scarcity mindset to one rooted in abundance, empowering her real estate tribe, and reclaiming precious time for herself. As you will hear, this tribe consists of a carefully selected team, including a dedicated assistant, a skilled closing coordinator, and fellow agents who share her core values and unified vision. Together, they gather in harmonious flow meetings, ensuring seamless collaboration and steadfast support as they navigate the complex terrain of the real estate world. Joan's remarkable journey is not just a testament to her individual success, but it also serves as an illustrative example of the immense potential unlocked by adopting an abundance mindset, nurturing a cohesive real estate tribe, and mastering the art of letting go while empowering others. Her story offers profound insights for realtors striving to elevate their careers while enjoying a fulfilling personal life, emphasizing the importance of leadership, team collaboration, and self-care as essential ingredients for lasting success in the real estate industry. So many more valuable insights can be found by joining the close to 15,000 other Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Joan’s journey in real estate and Jen’s impact upon it Shifting mindset from scarcity to abundance Building a real estate tribe Empowering team members to take on responsibilities and make decisions Letting go of control Collaborating in regular flow meetings Work-life balance Trusting the team Leading through conversations and understanding Quotes: "If I hold on too much, no one wants to work with me because they're really not working with me." "The goal is more dollars per hour so that you can have a life, not more hours per day." "Find the coach in our world that resonates with you and you resonate with them. It's really important." "You never stop learning and growing in this business. It's good to hear other opinions so that you can form the best solution for your clients." "Balancing work and personal life is essential for long-term success." "By having conversations, not dictations, you're actually sitting back and saying, 'Hey, let's figure this out.'" Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Critical Calendar Control
02/08/2024
Critical Calendar Control
Ever fill your calendar with appointments and reminders, then ‘snooze’ or ignore the resulting alerts, pushing them into the background over and over again, until you finally get to the point that you just want to clear the whole calendar and start all over again from scratch? Well,Matt and Garrett are here today to reassure you that, first of all, you’re not alone, and, secondly, they have some helpful strategies to share as they explore the art of effective time management through calendar mastery and disciplined routines in today’s episode. They kick off the episode by emphasizing the need to take charge of your calendar intentionally, ensuring it mirrors the person you aspire to be and the goals you aim to accomplish. By stressing the importance of ongoing calendar maintenance, you can prevent it from becoming a source of distraction, maintaining its status as a valuable tool in your daily life. They go on to share personal anecdotes and insights on how they themselves have honed their calendar management skills, advocating for defining the 'who,' 'what,' 'when,' 'where,' 'how,' and 'why' aspects of your calendar, fostering clarity and purpose in your daily schedule. This episode is a valuable resource for anyone looking to take control of their calendar, sharpen their time management abilities, and cultivate the discipline needed to achieve their goals - and, really, who isn’t? As always, many more top-notch insights and practical solutions can be found by joining the 14,700 other Ninjas with all levels of experience who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Taking ownership and intentionality of your calendar Calendar alerts and reminders Regular maintenance of your calendar Defining who, what, when, where, how, and why in your calendar for clarity and purpose Avoid losing control over your schedule Being mindful of your time Ensuring your calendar serves as a valuable tool, not a hindrance Seeking advice and sharing calendar challenges within the Ninja Selling podcast community on Facebook Quotes: "You need to make the decision that this is something I'm going to take control of moving forward." "It's owning it. It's taking that at some point in time and owning it." "When you make the choice, just go. Don't let it sit there, don't let it wait." "If you have lost control of your calendar, if your calendar is something that is pinging at you and you're not paying attention anymore…that is the person that you want to be, but you're choosing not to show up as it every single day." "Nobody is 100% perfect. We're always striving to be better." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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A Couple Amazing QR Code Tuells
02/05/2024
A Couple Amazing QR Code Tuells
Garett and Matt welcome Andrea Tuell, a star realtor based in Fort Collins, Colorado, and her husband, Guy, Co-founder of 1QR and COO of Elify, to the podcast today. While Garrett has been Andrea’s Ninja Coach for some time now, in this episode, it’s actually 1QR that takes center stage in today’s episode. Together, our panel explores the transformative potential of QR codes in the real estate industry, noting that QR codes have evolved far beyond their initial restaurant menu origins, “becoming an essential part of real estate marketing, providing convenience and valuable data insights.” The conversation here today goes deep into uncovering the multifaceted world of QR codes and their applicability not only in real estate but across various industries. With Andrea and Guy as their guide, our hosts explore the convenience, security, and adaptability of QR codes, offering a wealth of insights and practical tips. The discussion covers the potential of dynamic QR codes to revolutionize real estate marketing, their versatility in different aspects of the industry, the analytics that empower marketing strategy evaluation, and the ability to customize QR codes to strengthen your brand presence. As the episode concludes, the pivotal role QR codes play in modern real estate marketing is emphasized, and listeners are urged to embrace this cutting-edge technology to enhance their business and provide unparalleled client value. As always, many more top-notch insights and practical tips can be found by joining the 14,000 other Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Andrea and Guy Tuell Transforming real estate marketing through dynamic QR codes QR code versatility Harnessing analytics to understand marketing effectiveness Enhancing branding through personalized QR codes The convenience and simplicity of QR code use in real estate Generating QR codes and short links for easy sharing The rising importance of QR codes in real estate marketing The role of QR codes in revolutionizing the industry Quotes: "QR codes are evergreen. They live with you forever, and you can do whatever with them anytime." "The insight you gain from QR code analytics can be used to refine your marketing strategies and deliver exceptional value to clients." "QR codes are here to stay, and their potential to enhance real estate marketing is limitless." "Andrea doesn't have to have the ten signs to get you through a confusing neighborhood." "I look at that as, like, instant conversation creator, too, right?" Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Managing the Busy in Your Business
02/01/2024
Managing the Busy in Your Business
Garrett and Matt are together in the flesh once again, and this time they take the opportunity to explore the critical aspects of time management and boundary setting, especially when the real estate market starts heating up. Noting that, as the spring season approaches, real estate professionals often find themselves grappling with the challenge of maintaining a balanced life amidst growing demands, our hosts stress that it's pivotal to establish clear client expectations, set firm boundaries, and employ efficient time-blocking techniques to thrive in this competitive industry. One significant hurdle discussed is the fear of disappointing clients or peers by imposing these boundaries, however, Garrett and Matt emphasize that embracing these practices is indispensable for both client satisfaction and personal well-being. By adhering to a structured schedule and optimizing their use of time, real estate agents can elevate their service quality while nurturing a fulfilling and prosperous career. Today’s episode offers invaluable insights and practical strategies for professionals in the real estate sphere, equipping them with the tools needed to effectively navigate the busy spring market, ensuring a work-life equilibrium that fosters success. As always, many more top-notch insights can be found by joining the 14,000 other Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: Managing time and boundaries Clear client expectations for response times and availability Effective communication of boundaries to clients and colleagues Strategies to conquer the fear of missing out on business opportunities The advantages of a structured schedule and minimizing interruptions Maintaining work-life balance through established boundaries Prioritizing high-impact tasks over low-priority ones Empowering success through the art of saying ‘No’ Quotes: “We are entering into a marketplace that's more rewarding and how do we control our time? How do we control our energy so that we can maintain this?” "Usually, if you're really fighting it, there's one thing in there you can't accept or you haven't figured out the benefit of, and that one missing piece will break down the whole system." "When you've been hungry and all of a sudden you're given a chocolate cake, eat the whole chocolate cake all at once, and then you wonder why you feel horrible." "It's not the things that come up that are related to productive business necessarily. We use those as excuses." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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Fulfilling the New Year’s Promise
01/29/2024
Fulfilling the New Year’s Promise
Matt and Garrett are actually together in person today for today’s analysis of the promising real estate market that they are seeing at this start to 2024. They highlight its current stability and comforting predictability - ideal for both buyers and sellers - and stress the paramount importance of proactively engaging with "orphaned clients" who had previously delayed their real estate plans. As their conversation progresses, building trust through face-to-face communication and relationship-building emerges as the bedrock for attracting and retaining new business in this evolving landscape. Along the way, our hosts caution against the allure of shiny new lead generation strategies, underscoring the significance of adhering to proven business plans. They also extend an invitation for listeners to join the Ninja Selling podcast's supportive Facebook community and explore coaching opportunities at ninjaselling.com, enhancing their real estate careers. As you will hear, the 2024 real estate market holds unique promise and stability, offering opportunities for both buyers and sellers, and maintaining high-quality communication with warm and hot leads and staying committed to proven business plans are key strategies for thriving in this transformative year. Tune in today and immerse yourself in these valuable insights that will help you take full advantage of all the opportunities this new year holds. As noted, more valuable insights can be found by joining the 14,000 other Ninjas who collaborate, ask and answer questions, network, and more in the Ninja Selling Podcast group on Facebook at . Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit to connect with one of our fantastic coaches. Episode Highlights: The promise that 2024 holds Prioritizing face-to-face communication and relationship-building for success The resurgence of "orphaned clients" returning to the real estate market Trust as the foundation for attracting new business Maintaining frequent and high-quality communication with warm and hot leads Steering clear of trendy lead generation strategies Adhering to your proven business plan Quotes: "We're coming into ‘24, not necessarily on fire, but the writing is on the wall with, interest rates going down and all this stuff, some pent up demand where I feel like this can potentially accelerate." "Right now, we're all walking down the street going, “Hey, it's comfortable. It's easy. We can work with this.” And it's causing a lot of real estate to happen." "’People who use a realtor’ was up from the prior year. I mean, still it's over 90%. You'll get connected with those people. Just be in flow with your people." "Because the consumers have seen the last several years, they know that having an advisor is going to be a really good thing for them." Links: Email us at Leave a voicemail at (208) MY-NINJA Ninja Selling @ninjasellingofficial Ninja Coaching: @ninja.coaching Ninja Events Garrett @ninjaredding Matt @matthewjbonelli
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