Ninja Selling Podcast

The Ninja Selling Podcast is for real estate agents, loan officers, sales professionals and anyone looking to better their business to increase their income per hour. Hear from the rotation of hosts from the Ninja Selling team as they share tips and tricks from top-producing agents around the country.

From Travel Crisis to Real Estate Fortune 09/18/2025

From Travel Crisis to Real Estate Fortune In today’s episode, host Eric Thompson interviews Allen Seigler of Greater Athens Properties in Georgia, about his career transition from a cruise travel agency owner to a massively successful real estate professional. Allen shares how COVID-19 severely impacted his cruise business, canceling over $4 million in vacations, and how this prompted him to pursue a real estate license. He describes his decision to commit fully to real estate after concluding he was settling in his previous role, and this commitment led to significantly higher earnings in the first four months of 2025 than in all of 2024. Now projected to more than double his previous year's income, Allen credits this progress to the Ninja Selling system. Given its focus on Live Flow with four to six in-person lunches and coffees weekly, alongside a consistent postcard autoflow every 10 days to his database, Ninja Selling enables Allen to stay authentic to his personal values while enjoying exponential success. Tune in now and learn how it can do the same for you! Episode Highlights: Allen's career shift from travel to real estate, prompted by major setbacks. Pursuing long-held career goals during unexpected crises. Achieving initial success through focused effort and strategic learning. Allen's "lid off" decision to fully commit to real estate. Strategies for rapid and substantial results using an "all-in" system. Consistent engagement in Live Flow activities. Establishing an authentic, regular autoflow system for client communication. Using a personal brand and business plan to guide decisions and reduce distractions. The critical role of coaching and system adoption for balanced success. Key Takeaways: "Coaching gets you further faster." "The lid is on the jar, and I am settling for mediocrity." "It always starts with a decision... I just decided. I decided it was time. I decided I was going to take the lid off. I decided I was going to commit. I decided I was going to be all in." "If I just do the Ninja Nine, there will be an abundance." "The best flow is authentic flow." "You can have the high production and have the great life." "All we need is the Ninja Nine. The system works." "TSW, TSW, TSW." (The System Works) Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Allen Seigler: /episode/index/show/ninjacoaching/id/38260030

Ninja Hacks for Exponential Growth with Martin Gallant 09/12/2025

Ninja Hacks for Exponential Growth with Martin Gallant In this inspiring episode, Eric Thompson welcomes Martin “Marty” Gallant, the Managing Partner and Broker at Creativ Realty in Moncton, New Brunswick. Marty shares the incredible story of how his company achieved a remarkable 72% growth in volume and nearly doubled its agent count from 25 to 42 in just two years, all within a smaller market of under 600 agents. Marty attributes this rapid success to a strong focus on company culture, which prioritizes agent well-being, teamwork over competition, and comprehensive, open-to-all training. He details their innovative "Mission Momentum" program, a gamified internal challenge that significantly boosts agent engagement and productivity. Beyond brokerage-wide initiatives, Marty also reveals his personal strategy for managing a thriving real estate business while overseeing a growing company: niching down his personal sphere to a "VIP list" of 72 key clients for highly focused, impactful service. This is one episode that is absolutely packed with actionable insights for any real estate professional looking to foster growth and increase efficiency. Episode Highlights: Marty's company saw 72% growth and doubled its agent count (25 to 42) in a small market over two years. Success is built on a strong culture of teamwork and comprehensive, open training for all. "Mission Momentum," a gamified internal challenge with weekly behavior-based missions, drove 85% agent engagement. Creativ Realty offers a free, 21-module training program, open to the entire market, reflecting a "Go-Giver" philosophy. Marty manages his personal business by focusing on a VIP list of 72 clients, providing highly dedicated service. This niche strategy, inspired by the "magic wand" question, enhances efficiency, reduces stress, and maintains volume. Key Takeaways: "We want to make it the best place possible for agents to work." "Everyone's one degree of separation away from each other. So those personal relationships go a lot further." "Culture was always number one." "If they do the behaviors - and it's very much a Ninja Nine - it will lead to results." "Letting yourself down is one thing, but letting down your team is a totally different thing." "The way to do it is to get teams of people focused on activities that will then lead to the results that you want." "If you could wave your magic wand, what would it look like? And then just start yourself on a path to do that." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Martin (Marty) Gallant: /episode/index/show/ninjacoaching/id/38195325

Sell Your Stalled Listing with a Seller's Offer 09/04/2025

Sell Your Stalled Listing with a Seller's Offer Chris Purser, a Ninja-powered agent from the beautiful city of Asheville, North Carolina, joins host Eric Thompson to share the story of his incredible success and pull back the curtain on a powerful strategy for getting a stalled listing sold. Chris details his journey from being a brand-new agent with no business to closing nearly $4 million in a single week, attributing his rapid growth to the Ninja system and dedicated coaching. The main event, however, is a deep dive into the “seller’s offer,” also known as the “reverse offer.” Eric and Chris walk through a real-life case study of a luxury property that had been on the market for months with dwindling activity. Chris explains how he identified a motivated seller and an interested - but hesitant - buyer and used the seller's offer strategy to break the stalemate. He provides a step-by-step account of how he presented the concept to his clients, communicated with the buyer's agent, and used standard paperwork to get the ball rolling. Listen in for valuable insights into this creative tactic that can restart a conversation, give buyers a tangible starting point, and ultimately move a challenging property to the closing table. Episode Highlights: A seller’s offer is a proactive strategy to engage a hesitant but interested buyer. Use this tactic when a listing is stalled, sellers are motivated, and a specific buyer is “kicking the tires” but won’t make an offer. Present the strategy to your sellers as a creative, outside-the-box way to “move the needle.” The process uses the same standard offer paperwork you would use for a buyer-initiated offer, just with the seller initiating and signing first. This approach removes the buyer's fear of offending the seller with a low offer and provides a concrete starting point for negotiations. Clear communication with your broker, your seller, and the other agent is essential for success. This strategy can create a sense of urgency for other potential buyers by letting them know an offer is in play. Key Takeaways: "There had to be something that needed to be thought of outside the box to try to figure out how can we get this buyer off the fence and make a decision." "The explanation that we gave was, ‘Let's try to do something to try to get them to move the needle.’" "There was from the buyer an appreciation for us doing that, which was not something that I thought that would have happened, to be quite honest." "It did start a conversation that probably wouldn't have happened had we not gone ahead and made a reverse offer." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Chris Purser: /episode/index/show/ninjacoaching/id/38085020

Simple Shifts for a More Profitable Business 08/28/2025

Simple Shifts for a More Profitable Business Brett Blanchard, an incredible Ninja and top-producing agent from Louisiana, joins host Eric Thompson today to share three powerful, game-changing takeaways that have transformed his business and his mindset in the last year. Together, they dive into the simple yet profound strategies for earning what you are worth, overcoming burnout by rediscovering the fun in your work, and adapting your networking strategy when life inevitably changes. Eric and Brett pull back the curtain on how a single change in mindset and language can lead to a 20% increase in your fee per transaction. They explore the creative and authentic ways Brett found new "flow" and client connections in unexpected places after a personal lifestyle change altered his daily routines. Brett goes on to explain how he pinpointed the administrative tasks that were draining his energy and made the decision to outsource them, a move that was funded by his increased commission and ultimately reignited his passion for the business. Listen in now to this practical and inspiring blueprint for building a more profitable, sustainable, and enjoyable real estate business. Episode Highlights: Confidently ask for the commission you deserve to increase your income. Clients will recognize your value only after you recognize it yourself. Delegate energy-draining administrative tasks to avoid burnout and focus on what you love. Reinvest your higher earnings into support systems that create more joy and profit. Evolve your networking strategies as your personal life and routines change. Find new, authentic places to connect with people that align with your interests. Authenticity is the magnet that attracts your ideal clients and your tribe. If you feel stuck or unhappy, talk to a coach or mentor to find a solution. Key Takeaways: "You literally just ask for it. You just ask for it. You are worth it. You are already doing the work." "When you show your worth, you will get it, which we already show our worth." "You believe that you are worth it. And that is where it starts. It is always mindset, then skillset, then action." "Price your offering appropriately for who you are for." "I have just found a flow in a totally different direction... When your routine changes and your life changes, your flow kind of naturally has to change." "You just figure it out and you just start doing things you like, and the business comes from seeing those people while you are doing something you like." "If you feel something, say something, too. Let somebody know." "It just feels good to get paid what we feel like we are worth." "Just be yourself. Nobody really actually cares." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Brett Blanchard: /episode/index/show/ninjacoaching/id/37987460

Building Unshakable Confidence for Real Estate Agents 08/21/2025

Building Unshakable Confidence for Real Estate Agents In today’s episode of the Ninja Selling Podcast, Rob is joined by Peter Parnegg to discuss confidence in real estate. They explore why confidence can waver, especially when the market shifts, and explain how it is a skill that can be developed. This episode offers a path for agents looking to move from uncertainty to operating with a sense of competence. The conversation covers the connection between preparation and performance, showing how confidence is earned. Rob and Peter explain how to turn nervous energy into excitement by trusting established systems. They also talk about the psychology of insecurity and provide methods, including affirmations and mental rehearsal, to change one's mindset. The hosts argue that addressing small, situational challenges helps agents build an identity-based confidence. Episode Highlights: Why systems are necessary for maintaining confidence in changing markets. How to navigate the four stages of competence to build skill. How to turn nervous energy into excitement through preparation. Actionable methods to build confidence, like affirmations and practice. How to reframe your perspective on failure and rejection for career growth. How to manage the "catastrophizer" mindset in client interactions. Why deep transactional knowledge increases confidence. The goal of becoming "My Realtor" to 100 people in your sphere. Key Takeaways: "When there's a lot of success and money rolling around, it hides things." "Insecurity is one of the gigantic underminers of all people's personal and business, interpersonal success." "Confidence is earned through preparation. And if you're not confident, you're probably not prepared enough." "Feeling nervous is your mind asking for more certainty." "We have not spent enough time talking about what failure is and what failure isn't." "Confidence feels like, 'I plan to.'" "If you don't have a system, you're going to just be chasing emotions. With a system, you guide them." "What would it look like to be so prepared that I feel excited instead of nervous? And that is confidence." "Confidence, I think, is learning to balance the sense of failure is always possible, but is it terminal?" "I need a hundred people to think of me as 'my realtor.'" Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/37897655

From Classroom to Closing: How a College Course Launched a Ninja Career 08/14/2025

From Classroom to Closing: How a College Course Launched a Ninja Career Rob Nelson hosts an inspiring episode with Alex Griffin, a successful broker in Vail, Colorado, who shares his unique journey of starting his career with Ninja Selling principles from day one - through a college course taught by Larry Kendall himself. This episode is a masterclass in building a real estate career with intention. Alex recounts his incredible start, transitioning from a university classroom directly into a high-stakes role at The Ritz-Carlton Residences in Vail during a pivotal time in the market. He shares the invaluable lessons learned from mentors like Larry Kendall and Matt Blake and breaks down the strategies he uses to thrive in the complex Vail resort market. From building a powerful referral network to navigating roles as a sales assistant, top-producing agent, and managing broker, Alex’s story proves that the Ninja system is a powerful foundation for success in any market, at any stage of your career. Discover why deep-seated relationships and creating value are the keys to a sustainable business, and learn how the "Return on Enjoyment" can be the most important metric for clients in a luxury market. Episode Highlights: An Introduction to Vail Broker Alex Griffin Starting a Real Estate Career the Ninja Way... in College! The Inside Story of Selling The Ritz-Carlton Residences, Vail Thriving in a High-End, Luxury Resort Market The Power of Mentorship with Larry Kendall and Matt Blake Transitioning Through Roles: From Sales Assistant to Top Agent to Managing Broker How to Build a Powerful Referral Network in Feeder Markets The Difference Between ROI (Return on Investment) and ROE (Return on Enjoyment) Why the Right Referral Partner Matters More Than the Brand Key Takeaways: "I say that it was like getting my master's degree in high-end new development, luxury condominium sales in a resort market." "One of my favorite terms to use is your ROE, your ‘return on enjoyment’." "He always said, 'Find a mentor, find a mentor,' and someone that you really look up to and want to become." "You work backwards from the client's best interest." "It doesn't matter what jersey they wear. What matters most is that they're the right agent for the right people." "There's a difference between proactive and reactive, of being on accident as opposed to on purpose. Where's the blend? Where's the middle?" "I was a Ninja in name only because I didn't know what I didn't know." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Alex Griffin: /episode/index/show/ninjacoaching/id/37712755

Matthew Gardner's Housing Market Talking Points 08/04/2025

Matthew Gardner's Housing Market Talking Points Eric Thompson hosts a very special episode featuring none other than Matthew Gardner, one of North America's leading real estate economists. Together, they dive deep into the real estate market at the halfway point of the year, providing clarity and data-driven insights to help you navigate the current landscape. Matthew cuts through the noise of media headlines, explaining why today’s market isn't crashing and what key metrics you should really be watching. From the surprising strength of home prices to the truth about inventory levels, this conversation provides the perspective needed to be a proactive, trusted advisor. Discover the real driver behind mortgage rates (it’s not what you think!), learn about the impact of tariffs on new construction, and get Matthew’s forecast on transaction volume and interest rates for the coming years. This episode is packed with takeaways you can share directly with your clients to position yourself as a true market authority. Episode Highlights: An Introduction to Leading Real Estate Economist Matthew Gardner A Mid-Year Check-In on the Market’s Vital Signs Why Prices are at an All-Time High and What It Means The Importance of Comparing Today’s Inventory to 2019, Not Last Year Unpacking Why the Market is Not Going to Crash The True Connection Between 30-Year Mortgage Rates and the 10-Year Treasury Understanding the “Spread” and Why It’s Wider Than Normal A Look Ahead at Where Interest Rates and Transaction Volume are Headed How Tariffs and Global Economics are Impacting Housing Costs Why New Construction is Now Directly Competing with the Resale Market The Biggest Challenge Facing the Next Generation of First-Time Homebuyers Key Takeaways: "For well-priced and well-positioned houses, there is still demand." "The terminal rate for 30-year fixed-rate mortgages is going to be around that 6 percent level." "New construction is competing with the resale market." "My biggest worry out there are our first-time buyers." "If there was a crash, I would be screaming it from the rooftops, as I was in 2005. But I just don't see it." "Twenty-seven percent of the things that go into a new-build home are imported from China." "The median age of a first-time buyer last year was 38. It's supposed to be around 30, 31... Why? Because, again, affordability." "It's not the amazing market that you saw over the course of coming out of COVID, but there is still a market." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Matthew Gardner’s LinkedIn and Facebook: mjdgardner Matthew Gardner’s Email: /episode/index/show/ninjacoaching/id/37663050

How a Rookie Did $28M in His First Year: Koby Bishop's Blueprint for Success 07/28/2025

How a Rookie Did $28M in His First Year: Koby Bishop's Blueprint for Success Rob Nelson is back, and he's starting with the punchline first: our guest today, a rookie in real estate, completed his first year with an incredible 20 transactions and $28 million in volume. That rookie is Koby Bishop, a finalist for RISMedia's Rookie of the Year, and he's here to share exactly how he did it. Koby unpacks his journey from professional athlete to real estate powerhouse, revealing how the discipline, grit, and competitive drive from his baseball career became the bedrock of his business. He discusses the unique dynamic of learning from his mother, a 20-year industry veteran, and how he proactively built his own sphere by creating immense value for clients outside of the transaction, leading to a powerful organic referral network. Discover the simple yet profound advice that shaped his approach: "always answer your phone" and "run your business like a 9 to 5 storefront." Koby also shares his strategy for overcoming imposter syndrome through a relentless focus on affirmations and mindset, and how a "dream list" created with his wife provides the ultimate 'why' for pushing past the hard parts. Tune in for an inspiring blueprint on how to launch a real estate career with intention, confidence, and incredible results. Episode Highlights: Koby’s Journey from Professional Baseball to a Real estate Rookie Achieving $28M in Volume and 20 Transactions in His First Year The Dynamics of Working with a Parent as a Mentor How to Build a Sphere from Scratch, Even When it Overlaps The Strategy of Creating Value Beyond the Transaction Why You Should Always Lean on and Learn from Top Producers The Two Pieces of Advice: "Always Answer Your Phone" and "Run Your Business 9 to 5" Overcoming Imposter Syndrome with an Athletic Mindset The Power of Affirmations and Creating a "Dream List" as Your ‘Why’ Developing Grit to Push Past the Hard Parts and Stay Consistent Key Takeaways: Approach every day with the proactive mindset of "How can I put a deal together?" to fuel your drive and create momentum. When faced with a challenge, you have a choice: focus on the obstacle or get into flow and actively create new opportunities. Prioritize creating value for your clients and making their experience your number one focus. Two foundational rules for success: always answer your phone and run your business with the structure of a 9-to-5 storefront. Consistent, disciplined mindset work, such as daily affirmations, can rewire your brain for confidence and belief in your goals. Remember that if a task is hard for you, it's hard for everyone; success comes to those who push past the difficulty. Create a "dream list" with your partner to clarify your 'why' and provide powerful motivation for your hard work. Find fulfillment in your daily grind by connecting your hard work directly to achieving the goals on your dream list. Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/37571490

Your Mid-Year Halftime Huddle 07/21/2025

Your Mid-Year Halftime Huddle Rob Nelson and Eric Thompson team up for a special co-hosted episode, taking you "back in the locker room" for a powerful halftime conversation about assessing your year and engineering a winning second half. Using a sports analogy, they explore why "no team wins a championship in the first half" and what it truly takes to stage a comeback. It’s not about small tweaks, but about fundamentally changing the rhythm of your game. Discover the crucial difference between scarcity and abundance, the reality of the opportunities in today's market, and why your energy as a leader is contagious. Tune in for actionable advice whether you feel ahead or behind, and learn the two most powerful words to transform the rest of your year: "I decided." Episode Highlights: A Look Back at The Ninja Halftime Webinar The Halftime Analogy and Why No Championship is Won in the First Half The Power of a Halftime Lead According to Statistics Why Winning from Behind Requires More Than a Small Tweak Changing the Rhythm of the Game and Your Business A Mindset Check for Swimming in Abundance or Swirling in Scarcity Understanding the Reality of the Current Market's Noise vs. Opportunity Actionable Advice on Mindset and Flow for Those Feeling Behind Harnessing the Power of Fundamentals like ‘F.O.R.D and Record’ Helpful Advice for Managing Energy with Routines and Boundaries When You're Ahead An Important Message for Leaders About Why Your Energy is Contagious Uncovering the Two Most Powerful Words You Can Use Key Takeaways: "No team wins a championship in the first half." "It's not a different team. It's actually the exact same team playing a completely different game." "They change the rhythm of the game." "Where you are on that spectrum comes down to where you are choosing to focus." "Flow fixes everything." "All you have to do is ask questions and listen for change - it just hit me so hard." "A real estate office will tend to take on the personality of the manager." "The sentence that I hear from Ninjas who are getting big results always starts with 'I decided'." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/37474745

The Art of the Question: Next-Level Conversations with Erik Zimmerman 07/14/2025

The Art of the Question: Next-Level Conversations with Erik Zimmerman How do you move beyond the shallow "How's it going?" to have conversations that build deep, meaningful connections? In this insightful episode of the Ninja Selling Podcast, Rob Nelson sits down with one of the Ninja world's OG's and a master of communication, Erik Zimmerman. As a Ninja Selling Coach, Leadership Coach, Instructor, and Leadership Instructor, Erik brings a wealth of experience and a passion for elevating the art of conversation. Erik shares his philosophy on why he's not a fan of generic pleasantries and how he has intentionally engineered his approach to asking questions that unlock the stories, dreams, and challenges in people's lives. This episode is a deep dive into the nuances of Ninja Habit #8 (50 Live Interviews), moving beyond simply checking a box to creating genuine engagement. Learn the framework for asking better questions: eliminate yes/no queries, use open-ended prompts, let the last answer guide your next question, and get comfortable with silence. Discover powerful, specific questions like, "What are you most looking forward to?" and how to use follow-up questions to uncover details that allow you to create "wow" experiences for your clients. Erik provides actionable advice and role-play examples that will help you transform your daily interactions, deepen your relationships, and truly change the way you view the world—and how the world views you. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Erik Zimmerman: Ninja Coach, Instructor, and "Master Questionnaire" Moving Beyond "How's It Going?": The Problem with Shallow Questions The Goal of a Great Question: Making the "Film Inside People's Head" Start Rolling The Framework for Asking Better Questions: Curiosity, Open-Ended Prompts, and Active Listening The Power of Your Reaction: How You Respond to an Answer Drives the Conversation Going Deeper with Ninja Habit #8: It's More Than Just 50 "Check-Ins" The Role of a "Client Customer Patient Engagement Consultant" Specific, Actionable Questions to Start Meaningful Conversations The "What Are You Most Looking Forward To?" Question and Its Versatility The Importance of Silence: Giving People Space to Think and Share Using FORD and Record to Create "Wow" Experiences Getting Better at Asking Questions: Practice, Reps, and Listening Key Takeaways: "Stop pretending like you care and just care. If you go into conversations caring, that will be huge." "I want this tape inside people's head... called their life to start rolling. I want to hear what's in their head and what's in their heart." "Each question, whenever possible, each question is embedded in the answer of the previous question." "First think about being in the relationship business and the real estate business will follow." "How many questions does it take before I would add somebody to my warm list?" "The more the person that's answering the question recognizes my questions are getting more specific, most of the time they sort of... read the room." "The questionnaire should be talking no more than 20% of the time. And let's get the person that's hearing the questions to be talking 80% of the time." "If you want to get better at anything, what do you do? Practice, practice, practice... Want to be a better question asker? Ask more questions, get more reps, and then really listen to the answer." "A great starting place [question is], 'What are you most looking forward to?'" "When you ask a good question, be okay with silence." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/37393210

Larry Kendall's Summer Plans 07/07/2025

Larry Kendall's Summer Plans Happy summer, Ninjas! Rob Nelson welcomes the founder of Ninja Selling, Larry Kendall, back to the podcast for a special conversation about vision, strategy, and staying in flow. Larry kicks things off with a recap of the annual Guide Camp, a development workshop for Ninja instructors and coaches, highlighting the renewed focus on Ninja Selling's core mission: to change the way the world views salespeople. The conversation then turns to Larry's big summer project: finishing his highly anticipated new book, Ninja Leadership. Discover Larry's personal strategy for tackling this major endeavor, including how he time blocks his summer, protects his creative energy by working in the early morning hours, and uses a change of scenery to maintain focus and say "no" to distractions. Finally, Rob and Larry dive into a Q&A session, addressing some of the most common questions from the Ninja Selling Facebook groups. Get Larry's expert advice on how to rebuild a sphere in a new city, what to do when you're struggling to come up with ideas for personal notes (the answer might surprise you), and a powerful, next-level FORD question technique to spark deeper, more meaningful conversations. This episode is packed with inspiration and actionable strategies for your business and life. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: A Recap of Guide Camp 2025 and the Focus on the Ninja Movement The Refined Ninja Mission: Changing the Way the World Views Salespeople Larry's Summer Project: Announcing the Upcoming Book, Ninja Leadership Larry's Strategy for Writing a Book: Time Blocking, Protecting Creative Energy, and Changing Your Environment Building Culture in the "Margins" Between Meetings Q&A: How to Rebuild Your Sphere After Moving to a New City Q&A: The Real Reason You're Struggling to Write Personal Notes (and How to Fix It) Q&A: A Next-Level FORD Question to Spark Deeper Conversations ("What's your favorite summertime activity?") The "What's in Your Hand?" Follow-Up Question Technique How to Use FORD and Record to Create "Wow" Experiences Key Takeaways: Focus on building relationships, not just chasing transactions, to thrive in any market shift. To change how the world views salespeople, you must first change how salespeople view themselves and the world. Protect the first hours of your day for your most important creative work, as they are often your most productive. Physically changing your location can be an effective strategy for saying "no" and creating space for deep work. If you're struggling for note-writing ideas, the root problem is likely a lack of "live flow"; increase your conversations. To start deeper conversations, ask specific, open-ended questions like "What's your favorite summertime activity?" instead of generic ones. Practice active listening by letting a person's last answer guide your next question, allowing you to go deeper. The goal of FORD and Record is to uncover details that allow you to create a personalized, high-value "wow" experience. Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/37301250

How to Build a Ninja Company: A Blueprint from Jenny Usaj 06/30/2025

How to Build a Ninja Company: A Blueprint from Jenny Usaj How do you build a real estate brokerage where 81% of your agents increase their business by an average of 65% in a single year, especially when the overall market is down? You build a Ninja company. Join Eric Thompson as he sits down with Jenny Usaj, the innovative owner of Usaj Realty in Denver, Colorado, and a new addition to the Ninja Coaching team. Jenny provides a masterclass on how she has intentionally and systematically infused the Ninja Selling philosophy into every aspect of her brokerage, creating a culture of incredible support, accountability, and success. Jenny pulls back the curtain on her proven strategies, detailing the non-negotiable systems that have transformed her company. Learn why every agent is required to attend a Ninja Installation within their first year (and why they pay for it themselves), and how this sets the foundation for a shared language and business approach. Discover how Jenny creates an immersive Ninja environment, from a neon "The System Works" sign on the wall and a "Why Fridge" in the kitchen, to company-supported auto-flow and a game-changing process where her staff prepares real estate reviews for the agents. This episode is a practical blueprint for any brokerage owner, manager, or team leader who wants to go beyond just introducing Ninja concepts and truly build a high-performance Ninja culture. Jenny shares her weekly sales meeting agenda, her approach to skills-building workshops, and her number one piece of advice for leaders looking to start this journey: get your staff on board first. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Jenny Usaj, Owner of Usaj Realty and Ninja Coach The Incredible Results: 81% of Agents Increased Business by an Average of 65% in a Down Market Why Attending Multiple Installations is Key to Growth and Training The Mandatory Ninja Installation Requirement for All New Agents Creating an Immersive "Ninja Office" Culture (Neon Sign, "Why Fridge," Note Cards) The Structure of a Consistent, High-Energy Weekly Sales Meeting Company-Supported Auto-Flow (Newsletters, Emails) and Live-Flow (Event Support) The Game-Changing System: Preparing Real Estate Reviews for Agents to Execute The Importance of Regular Skills Practice Sessions as a Team Jenny's Blueprint for Leaders: Start by Getting Your Staff on Board Key Takeaways: "It's literally on the wall. It says 'the system works' in neon letters." "We have a business or sales meeting every Tuesday... Larry said to do it every week. So we've done it every week." "Our meetings start with gratitude. We always raise that energy up." "I found when it's their own money and it's their own time away from their family... it was a very different experience for them." "If the staff or myself can take it off the agent's plate in an administrative way, we want to do it for them so that they are just spending time on their people." "The year I adopted real estate reviews was the year I became a listing agent." "We have everyone's 'why' on the fridge... it's oftentimes a bit of a collage of everyone's family or a trip they want to take." "Having time to practice as a team, to practice and hear what other people are doing has been so invaluable to our agents." "Start with your staff, get your staff on board, get some traction there, and then slowly bring it to the agents with one nugget at a time." "Ninja has changed my life and I am so grateful and honored to have the opportunity to help other people have that experience." Links: Usaj Realty: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/37212385

Frictionless Referrals: Introducing Referral Flow and the New Find a Ninja 06/23/2025

Frictionless Referrals: Introducing Referral Flow and the New Find a Ninja Welcome back to the Ninja Selling Podcast! Today, Rob Nelson sits down with Joseph Chiavatti – Ninja, brokerage owner, and tech entrepreneur – to discuss a common challenge in the real estate industry: the friction involved in sending and receiving referrals. Joseph Chiavatti shares his personal experience of struggling to connect with qualified Ninja agents for outbound referrals, a frustration that led him to develop a groundbreaking solution. This episode unveils Referral Flow, a new platform designed to streamline the entire referral process for all real estate agents, and its integrated component, the new Find a Ninja tool. Discover how Referral Flow addresses the pain points of finding, vetting, and managing referral partners. Learn about the "Confidence Score" that ranks agents based on experience, production, and platform activity, and how the platform facilitates seamless referral agreements and milestone tracking. For Ninjas, this is especially exciting! Joseph Chiavatti explains how FindaNinja.com now leverages the power of Referral Flow, offering Ninja Installation graduates and active coaching clients a complimentary premium subscription. This enhanced tool allows Ninjas to easily connect with like-minded professionals who understand and practice the Ninja Selling system. Learn how to claim your account, update your profile, and start building a robust, reliable referral network. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Joseph Chiavatti: Ninja, Brokerage Owner, and Tech Entrepreneur The Problem: Friction and Frustration in the Real Estate Referral Process Joseph Chiavatti's "Aha!" Moment: The Need for a Better Way to Connect Agents Introducing Referral Flow: A Platform for All Agents Key Features: Confidence Score, Verified Sales Data, Peer Reviews Streamlining the Process: Automated Referral Agreements and Milestone Tracking The New Find a Ninja: Powered by Referral Flow for Enhanced Ninja-to-Ninja Connections Complimentary Premium Access for Ninja Installation Graduates and Coaching Clients How to Claim Your Account and Get Started on FindaNinja.com The Vision for Referral Flow: Removing Friction and Adding Value for the Entire Industry The Importance of Building Your Professional Referral Network Key Takeaways: "I want my clients to have great representation and have a great experience." "For the modern real estate agent, it's worthy of consideration to build not just your client relationship, but your professional relationships so that you can make referrals a part of your business model." "When you pick up the phone, [you want to] get the same vibe from them that I give to my clients. Because not only is my reputation on the line... but also I have a referral fee on the line as well." "Find a Ninja just didn't have the capability to help with [managing the referral process]." "[Referral Flow has a] professional database of verified people that they actually get a positive benefit from going in and keeping information up to date." "[Referral Flow has a] dashboard experience, and then being able to track all the referrals that you have coming in and out of your business as well." "Referral Flow is completely agnostic to brokerage. It's completely agnostic to referral networks. So we welcome all agents." "Ninja Selling owns now findaninja.com and findaninja.com gives you a, within our platform, gives you a specific experience that ninjas will be familiar with." "Anybody who has been through a Ninja installation, we already have your account ready for you. You just have to come and claim it." "Don't neglect referrals in your business. Have conversations with your clients that you have an amazing network of people that you can connect them with..." Links: Find a Ninja: Referral Flow: (Use for assistance) Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/37107855

How To Be a Resort Market Ninja 06/16/2025

How To Be a Resort Market Ninja Join Eric Thompson on the Ninja Selling Podcast as he sits down with "Ninja Jack" Affleck, a top-producing real estate broker with Slifer, Smith & Frampton in beautiful Vail, Colorado. Recorded on location in Vail, this episode explores how to successfully apply Ninja principles in a unique resort market. Jack shares his inspiring journey, from his previous career as the iconic resort photographer for Vail Resorts to becoming a leading real estate professional, and how he's achieved his best year ever and best start to a year by embracing authentic Ninja practices. Discover how Jack leverages his stunning photography in his marketing, creating a genuine connection with clients who love Vail. Learn about his creative "hospitality satchels" – fun, personalized gifts for people he meets on the ski lift or golf course – and how these simple gestures build rapport and open doors. Jack also discusses the challenges and strategies for staying in flow with clients who are often not in town, emphasizing the importance of consistent, authentic communication and sharing his passion for the Vail lifestyle. This episode delves into Jack's evolution with real estate reviews, from initial apprehension to a breakthrough approach of asking for feedback and focusing on providing value without immediate valuation. He also highlights the critical role of Ninja Coaching with Lisa Connors in his success, focusing on accountability, support, and refining his systems. Whether you're in a resort market or not, Jack's story is packed with actionable takeaways on building genuine relationships, leveraging your unique strengths, and finding joy and success in your real estate business. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing "Ninja Jack" Affleck from Slifer, Smith & Frampton in Vail, Colorado Jack's Record-Breaking Success: Best Year Ever and Best Start to a Year The Power of Authentic Flow: Connecting Genuinely with Clients Jack's Unique Background: From Vail Resorts Photographer to Top Real Estate Broker Leveraging Personal Brand: Using Iconic Vail Photography in Marketing Creative Connection: "Hospitality Satchels" for Ski Lifts and "Birdie Bags" for Golfers Staying in Flow in a Resort Market: Connecting with Part-Time Residents The Hot & Warm List Business Tracker: Maintaining a Realistic Dashboard and Motivation Jack's Evolution with Real Estate Reviews: From RPRs to Value-Focused Market Updates The Breakthrough: Asking for Feedback on Real Estate Reviews The Importance of Personalized, Authentic Marketing (vs. "Canned" Content) The Value of Ninja Coaching: Accountability, Support, and System Refinement Jack's Commitment to Ninja: Multiple Installations and Ninja Now Attendee Key Takeaways: "The thing that I began much, much more of is to become more and more in flow with my people because they're not in town." "[Lisa Connors] has encouraged me to really be me with my people and share who I am with them and be genuine." "If it's gonna be a postcard, if it's gonna be something that's gonna be in their inbox, it has a piece of me. It's with my voice, and it's not something that's canned." "I really enjoy my clients become my friends. And they enjoy hearing from me and I enjoy reaching out and sharing my life with them..." "[The hospitality satchel is] basically a survival kit if you fall in a tree well... everything you need to survive is right here and oh, so there may be a need for my card as well." "When you think about somebody, call them. Write something, text them. Let them know that you're thinking about them." "By looking at the business tracker, what it does is it helps me find out where they are in their mindset and help me understand how I can best serve them." "[The breakthrough with real estate reviews was] asking them for their opinion on it... I need you to help me to be better." "If you have the opportunity to make something that is truly genuine to you... that is what your people want." "Accountability is so, so critical because we think that we're doing all the things that we are." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/37018975

The Return of the Sales Meeting: Announcing the Monthly Ninja Sales Meeting with Larry Kendall 06/09/2025

The Return of the Sales Meeting: Announcing the Monthly Ninja Sales Meeting with Larry Kendall Get ready for an exciting new chapter in the Ninja Selling community! Rob Nelson welcomes the founder of Ninja Selling, Larry Kendall, to the podcast for a special episode. They reminisce about the legendary sales meetings at The Group Real Estate, which were instrumental in building its high-performance culture and achieving remarkable productivity (averaging 52 transactions per associate!). Larry shares the core principles behind those impactful meetings – ethos, logos, and pathos – and how they fostered energy, collaboration, and real business results for attendees. The conversation then pivots to an exciting announcement: Ninja Selling is launching a monthly, complimentary, 30-minute "Ninja Sales Meeting," hosted by Larry Kendall himself! Starting July 7th at 8:00 AM Mountain Time, this live online meeting aims to provide ninjas with actionable takeaways, skill-building insights, and a valuable return on their time investment. Larry outlines the vision for these meetings, focusing on addressing current market challenges (like pricing strategies), helping ninjas improve their business and life, and fostering a stronger sense of community within the Ninja Nation. Learn how these meetings will be structured, how to submit questions for Larry to address, and why now is the perfect time to bring back this powerful tradition in a new format. This episode is a must-listen for any Ninja looking to gain regular insights from Larry, connect with the broader community, and continuously elevate their business. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. To register for the Ninja Sales Meeting and subscribe for updates, visit and look for the subscribe link in the upper left corner, and follow Ninja Selling on Facebook and Instagram. Episode Highlights: Reminiscing with Larry Kendall: The Legendary Sales Meetings at The Group Real Estate The Impact of Sales Meetings: Building Culture and Driving Productivity Larry's Philosophy: The Three Keys to Persuasion in Meetings (Ethos, Logos, Pathos) How Sales Meetings Make Agents Money: Collaboration and Deal Creation The Evolution of Meetings: Adapting to Changes in Technology and the Industry Larry's "List": Revisiting Powerful Practices That Were Discontinued Exciting Announcement: The Launch of the Monthly Ninja Sales Meeting with Larry Kendall! Format and Goals: 30 Minutes, Complimentary, ROI-Focused, Actionable Takeaways Topics to be Covered: Addressing Current Challenges (e.g., Pricing), Business & Life Improvement Q&A Segment: Submit Your Questions for Larry How to Register and Stay Informed About the Ninja Sales Meeting Why Now? The Need for Connection, Community, and Continuous Learning Key Takeaways: "A sales meeting is the culture point of your office. If you have great meetings, attendance will soar, tribe gets bigger, stronger, they get more connected." "I come to that meeting and that meeting makes me money. I do deals based upon what happens in that room." "There are three keys to persuasion, ethos, logos and pathos." "The goal [of the Ninja Sales Meeting] is return on investment... when you're done, you're going to say that was a really valuable 30 minutes to me. I got an idea that's going to put a transaction together for me." "How can we help somebody improve their business or their life? What can we do? What are some takeaways that they can have...?" "The most productive [teams]... meet many of them daily... They certainly meet on a weekly basis. That tells me they find the value in having a get together." "If you get a group of really good salespeople together and they start sharing what they have and what they know... deals will start to occur." "[The Ninja Sales Meeting] will further our mission of helping to change the industry, change the way salespeople are perceived, build a culture and a tribe of ninjas..." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/36908155

Create More, Work Less 06/02/2025

Create More, Work Less Is it possible to achieve your biggest results yet while actually working less? Absolutely! Join Eric Thompson on the Ninja Selling Podcast as he welcomes Deanna Foreman of Coldwell Banker Vanguard Realty in Jacksonville, Florida, and her Ninja Coach, Jon Hill. Deanna shares her inspiring journey of how she achieved her best first quarter ever (17 closings!) and is on pace for her best second quarter, all while reclaiming her time and creating better work-life harmony. Deanna, a dedicated Ninja who has attended six installations and Ninja Now, discusses the pivotal decision to "level up" her business and engage with coaching. Learn how, with Jon's guidance, she shifted from working "25/8" (as her daughter affectionately put it) to implementing intentional business hours, taking Sundays off, and focusing her efforts. This episode explores the power of mindset, the importance of setting clear expectations with clients, and the courage to say "no" to situations that don't align with your value (like requests for commission discounts). Discover Deanna's practical strategies, such as her "monthly admin day" for proactive planning, and how simple tools like a timer can create focus and urgency. Jon Hill shares the coach's perspective on Deanna's remarkable progress, highlighting her commitment as a "100% implementer" and her willingness to step outside her comfort zone. This conversation is packed with actionable takeaways for any agent looking to boost their productivity, protect their time, and build a more fulfilling business. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Deanna Foreman (Coldwell Banker Vanguard Realty, Jacksonville, FL) & Ninja Coach Jon Hill Deanna's Record-Breaking Q1 2025: 17 Closings and on Pace for Best Q2 The "Why" Behind Deanna's Multiple Installation Attendances: Mindset Reset and Continuous Learning The Decision to Level Up: Deanna's Commitment to Growth From "25/8" to Work-Life Harmony: Implementing Business Hours and Taking Sundays Off Setting Expectations with Clients: Communicating Availability and Value The Power of Intentionality: Working Smarter, Not Harder Deanna's "Monthly Admin Day": A Strategy for Proactive Planning Red Flags: Recognizing and Addressing Requests for Commission Discounts The "100% Implementer": Deanna's Commitment to Taking Action The Value of Coaching: Accountability, Mindset Shifts, and Strategic Guidance Key Takeaways: "This is my fifth installation. I have increased my business every year since... I'm gonna take my business to the next level." "[The installation is] a complete reset... you're getting different things from it because depending on where you are in your business and in your life, you're going to take different things from it." "I'm my own biggest competitor, and I'm just constantly striving for whatever I feel is next." "In order to... go to the next level... we need to go slower to go faster. We need to fill your cup." "[My daughter] would say, 'Mama, you work 25/8. Like, what are you doing?'" "I'm much more intentional during the time that I am working." "[Using a timer] makes you focus and keep things going. And you're always racing the clock. So it's almost like a game." "If someone is asking for a discount, they don't recognize the value, the true value you bring to the table." "She is someone that, once we agree on a call, I have zero doubt that... she will go out there and try. She will take what we talk about and put it into action." "I recognize that all growth happens outside of your comfort zone." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/36810965

Navigating Seller Risk: A Modern Approach to Pricing Conversations 05/26/2025

Navigating Seller Risk: A Modern Approach to Pricing Conversations Join Rob Nelson and Peter Parnegg on this "intellectual safari" as they explore a timely and crucial topic: how to effectively discuss pricing with sellers by understanding and addressing their inherent risk tolerance. Moving beyond traditional, often adversarial, pricing conversations, Peter introduces a Ninja-inspired approach that positions the agent as a trusted advisor and partner, helping sellers navigate their two primary fears: leaving money on the table and the property not selling at all. Triggered by observations during the pandemic and the current market shift where price reductions are common, Peter breaks down how sellers' pricing desires are often an expression of their individual tolerance for risk. This episode offers a fresh perspective on visual pricing and the "choices and consequences" framework, empowering agents to guide sellers toward informed decisions rather than dictating a price. Through insightful role-play and discussion, Rob and Peter demonstrate how to reframe the pricing conversation to be collaborative, reduce conflict, and ultimately help sellers achieve their goals. Learn how to ask the pivotal question that uncovers a seller's dominant fear, leverage market data effectively, and dust off underutilized tools like the "buyer's eyes" conversation (with some caveats!). This episode provides actionable strategies to transform your listing presentations and build stronger, more trusting relationships with your sellers in today's dynamic market. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Don't forget to subscribe to the Ninja Weekly Action Tip at (upper left corner) for more great insights! Episode Highlights: The Genesis: Pandemic Lessons and Evolving Seller Risk Tolerance Seller's Three Greatest Fears (and How They Relate to Price) The Problem with Traditional Pricing: An Adversarial Approach The "Aha!" Moment: Overpricing as an Expression of Risk Tolerance Visual Pricing and Choices & Consequences: Partnering with Sellers Role-Play: Asking the Key Question – "Which Risk Pings on You Harder?" Managing Seller Expectations: The "Try Price" and Price Reduction Strategy Using Real-Time Market Data to Guide Decisions Dusting Off Seller Tools: The "Buyer's Eyes" Conversation (and its Nuances) The Importance of Homogeneous Properties for Effective Comparisons Reframing the "Overpricing" Dialogue: Understanding Seller Motivation The Power of Reminding Sellers of Their Initial Investment (Subtly) Controlling the Process, Not the Decision: The Ninja Way Key Takeaways: Recognize that every seller has a unique tolerance for risk, and frame pricing discussions around helping them manage this. Understand that a seller's desire to "overprice" often stems from their fear of leaving money on the table, not just being unrealistic. Utilize visual pricing tools (like scattergrams) to empower sellers to make informed pricing decisions collaboratively. Ask sellers directly which fear is greater for them: leaving money on the table or the property not selling at all. Educate sellers that a more aggressive initial pricing strategy can attract multiple offers and potentially drive the price up. Position your value by offering a "pricing strategy" designed to achieve top market value, rather than just a "CMA." If sellers want to test a higher price, establish a clear timeframe and data points for reassessment based on market feedback. Shift from "convincing" sellers to guiding them with data and helping them understand market dynamics and their choices. View sellers who seem "unreasonable" or "unrealistic" as individuals managing their fear of loss, and approach them with empathy. Subtly reminding sellers of their initial investment can help frame the current market value more positively. Links: Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/36707760

The Heart of a Ninja: Building a Thriving Team and Business with John Newman 05/19/2025

The Heart of a Ninja: Building a Thriving Team and Business with John Newman Join Eric Thompson on the Ninja Selling Podcast as he welcomes John Newman, a dynamic Ninja from Greensboro, North Carolina, and his Ninja Leadership Coach, Tracy Peterson-Nienaber. Recorded while John was in the Dominican Republic for his daughter's wedding, this episode is a testament to dedication and offers a deep dive into building a successful real estate business and team with "The Heart of a Ninja." Discover how John's 37 years of experience, combined with a passion for teamwork honed through a lifetime in sports, has shaped his approach to leadership and client service. John shares his journey in real estate, from starting in a small company to owning his own and now thriving with Alan Tate Real Estate. Learn about his team's impressive production (44 transactions for John individually and 6 for the team in a "slower" year) and his focus on first-time homebuyers and investors. John emphasizes the importance of team collaboration, individual strengths (everyone brings a "secret sauce"), and fostering a positive, growth-oriented environment. He also provides a unique perspective on navigating industry changes, drawing parallels to the evolving landscape of college sports and the "transfer portal." This episode is packed with actionable insights, including John's innovative "handwritten note parties" and "real estate review events" designed to build camaraderie, reinforce Ninja principles, and have fun while generating business. Hear how John, with Tracy's coaching, has cultivated a team culture where everyone feels valued and inspired, and how he aims for each team member to surpass his own success. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing John Newman (Greensboro, NC Ninja) & Tracy Peterson-Nienaber (Ninja Leadership Coach) John's Impressive 37-Year Real Estate Career and Team Performance Life Before Real Estate: Construction, Sports, and the Foundation of Teamwork The "Transfer Portal" Analogy: Adapting to Constant Change in Real Estate Building a Diverse Team: Recognizing and Leveraging Individual "Secret Sauces" Innovative Team Events: Handwritten Note Parties and Real Estate Review Sessions Fostering Fun and Camaraderie While Building Business The Impact of Ninja Principles on Team Culture and Client Service John's Vision for Team Growth and Individual Success The Value of Coaching: Gaining Perspective, Accountability, and Pushing for Growth Tracy's Perspective: John's "Heart of Gold" and Leadership Evolution John's Proud (and Bittersweet) Moment: His Daughter's Wedding Key Takeaways: "When a team wins, everyone wins." "My mindset and my goal is I want each of my teammates to be a better agent than me." "[We had] a basically handwritten note party... The rules were you needed to bring in at least five to 10 names of people who you just wanted to thank or write them a note." "...sometimes [experience] can limit you because you think just because you've done it that way, you think that's the only way to do it." "My mindset is that I want my people to outgrow the team. If they do that, that means I've been a great leader, and that's such an abundance mindset." - As shared by Tracy about John. "I learn and grow every day from [my team], and I look forward to talking to them every day." "We want to teach our kids to leave the nest and be, you know, give back in the community and be a blessing to someone." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/36618075

How to Go From Earning $8,000 a Year to $308,000 a Year in Five Years 05/12/2025

How to Go From Earning $8,000 a Year to $308,000 a Year in Five Years Get ready for an inspiring story of transformation! Eric Thompson is joined on the Ninja Selling Podcast by Mike DePalma of DePalma Realty in South Jersey, and his Ninja Coach, Mark Johnson. This episode dives deep into Mike's incredible journey from earning $8,000 a year to over $308,000 in just five years – all while maintaining control of his schedule and prioritizing family time. Discover how Mike, initially hesitant about real estate despite his family's legacy in the business, found his path and built a thriving, referral-based business through the Ninja Selling system. Mike shares his "before Ninja" struggles – feeling lost, trying various lead-gen tactics that felt inauthentic, and nearly quitting the industry multiple times. Learn how discovering the Ninja Selling book in 2020 became a "trend bender" moment, leading him to embrace simple yet powerful habits like writing personal notes, which immediately yielded positive results. He discusses the evolution of his business, the crucial role of building a robust database, the power of live flow, and how consistent application of the Ninja 9, even without being "perfect," has been the cornerstone of his success. This episode is a testament to the power of systems, consistency, and coaching. Hear how Mike, with Mark's guidance, built a business where over 90% of his transactions now come from his sphere and referrals, allowing him to work efficiently, enjoy his life, and even explore new ventures like flipping and development. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Mike DePalma (DePalma Realty, South Jersey) and Ninja Coach Mark Johnson The Remarkable Journey: From $8,000/year to $308,000/year in 5 Years Mike's Background: Reluctant Entry into the Family Real Estate Business "Before Ninja": Flailing, Trying Ineffective Tactics, and Near Quitting Discovering Ninja Selling: The Book, Early Wins, and the "Trend Bender" The Power of Coaching: Mike and Mark's 3.5+ Year Partnership Building the Database from Scratch: Strategies and "Aha" Moments Mastering Live Flow: 50+ Live Interviews Weekly and "Gamifying" Connections The Robust Hot & Warm List: Tracking, Follow-Up, and Proactive Engagement Snowballing Success: Consistency, Focus, and the Ninja 9 Impressive Referral Growth: From 25% to Over 90% Sphere-Based Business Controlling the Schedule: Prioritizing Family Time and Working Efficiently Scaling the Business: Hiring an Assistant and Expanding into New Ventures The One-Page "Quick Business Plan": Keeping Goals Top-of-Mind The Value of Coaching: Systems, Accountability, and Personal Growth Key Takeaways: "I just didn't want to do it. I thought, well, this is what it is. And if you're not going to do it, you don't deserve to be an agent. Just quit." "If you were in the grocery store and you saw them and they knew your name and you knew theirs and you waved and it was positive, write them down..." "If you only do live flow and you don't do auto flow, you're just going to be a friend... But if you only do auto flow, now you're just a salesperson." "Ninja is so great because you get to be a really good friend. It's kind of teaching you how to be a good person." "I've gotten really good at focusing during those times because I know from 4:00 to 7:00, it's family." "I think consistency is the magic, I would say, and not getting distracted at all." "I think if you can, if I can do it here, like where I'm from... you can do this anywhere..." "[Mike's] so coachable. Like he does the things he wants to do, but let's focus on the vital few." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/36526500

Your Ninja Nine Challenge with Julianne Rawlins 05/05/2025

Your Ninja Nine Challenge with Julianne Rawlins Eric Thompson hosts Julianne Rawlins, a Sotheby's agent from Southern Oregon, who recounts her discovery of Ninja Selling after a poor initial real estate experience, calling it a perfect fit. Hear about her "Ninja 9 Challenge" from Nov '24, where, seeking a strong start to the year, she gamified a 3-week push for herself and colleagues, focusing intensely on Ninja 9 tasks. The result? An incredible 700% business increase in Q1 2025! Julianne discusses pushing past comfort zones (like hitting 50+ weekly calls), shifting her mindset from obligation to the joy of service, and her powerful mantra, "If you're invited, go." She highlights the impact of handwritten notes, insights from the Ninja Now course (like the "corporate athlete" idea), and how coaching provides crucial accountability and consistency. Tune in today to learn how Julianne's commitment and Ninja principles led to extraordinary results, and how it can do the same for you! Episode Highlights: Julianne's Introduction & Market Area Julianne's Ninja Story: Finding the Right Fit Q1 2025 Success: A 700% Increase The Ninja 9 Challenge: Genesis and Structure Pushing from 35 to 50 Forward Conversations Using the Tracker & Overcoming Call Reluctance "If You're Invited, Go" Monumental Mindset Shift What Kept Her Going: Competition and Commitment The Power of Handwritten Notes Success as a Tapestry: It's All the Things Working Together Ninja Sailing Cruise & Ninja Now Experience Insights The Value of Ninja Coaching with Mark Johnson Final Message: Slow and Steady Wins the Race Key Takeaways: "Okay, if I can do real estate this way, then I can definitely do real estate." "I am not going to have that happen in 2025. So what can I do to set up my first quarter to be more successful?" "I know I can get 50 forward conversations in... because I've done it, so why can't I do it every week?" "I just ignored that voice in my head and did it anyways. And no one was mad that I called them." "I heard a great phrase that said, if you're invited, go. And that has been very powerful and has kind of been my new mantra..." "I need to be doing these activities out of that, with that mindset that I am helping them and that I love helping them and not 'I have to do this'." "It's hard to really pinpoint that because it's such a tapestry of everything all working together." "...he called us corporate athletes. And I've been pondering that a lot and about what that means to be an athlete and how we need to train and perform..." "My story is pretty much just slow and steady wins... the race, that's just really my mantra." "I love that Ninja has taught me to dream... it's given me the life of my dreams, honestly." Links: Website: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/36439425

A Community of Raving Fans 04/28/2025

A Community of Raving Fans Want to know how to build an engaged community of raving fan clients who feel truly connected to your business? You're in the right place! Eric Thompson welcomes Michigan Ninja extraordinaire, Jon Zickert, and his Ninja Leadership Coach, Tracy Peterson-Nienaber, to the Ninja Selling Podcast. Jon shares the innovative strategies that have not only fueled impressive business growth (increasing volume by 38% in one year!) but have also fostered a vibrant team culture and a loyal client following. Dive deep into the concept of the "Z Crew," Jon's exclusive client community designed to maintain connection and provide ongoing value long after the transaction closes. Learn how this initiative, born from a desire to reconnect with past clients, utilizes branded events, targeted communication (including two monthly postcards!), and exclusive perks to make clients feel special and valued. Jon details the structure, benefits, and reception of the Z Crew, offering a replicable model for building your own client tribe. Beyond the Z Crew, Jon discusses the importance of team culture, starting meetings with gratitude, focusing on process over results, and the impact of consistent Ninja practices. He also shares takeaways from attending Ninja Now and the profound effect Ninja coaching with Tracy has had on making him feel truly "on purpose" in his business, leading to greater success and more personal time off. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Jon Zickert (Michigan Ninja) & Tracy Peterson-Nienaber (Ninja Leadership Coach) Jon's Impressive Team Growth & Performance (120+ transactions, $55M+ volume) Building Team Culture: Starting Weekly Meetings with Gratitude The Core Question: How Will This Provide Value to the Recipient? Introducing the "Z Crew": Creating an Exclusive Client Community The Origin Story: Reconnecting with Past Clients Post-Installation Z Crew Mechanics: Invites, Events, Branding, and Exclusivity Benefits of Z Crew Membership: Gifts, Flow Plan (Email & 2x Postcards/Month), Events, Referrals, Vendor Access The Power of Invitation & Connection (Even if Clients Can't Attend Events) Jon's Ninja Now Takeaways: Doubling Down on the Ninja 9, Process Over Results The Impact of Ninja Coaching: Feeling "On Purpose" and Achieving Work-Life Balance Jon's "House" Analogy: Mindset (Foundation), Skillset/Ninja 9 (Roof), Action/Relationships (Framing) Key Takeaways: "...finished 24, serving 120 clients, but our volume went up 38% to 55 and a half million. So attribute a lot of that to the Ninja System." "We started off each meeting with sharing one gratitude... it kind of just starts that meeting out on that great mindset." "...anything we do with our business, we ask ourselves one question... how will it provide value to the recipient...?" "We wanted to create a community where past clients, friends or neighbors... we can stay connected, feel part of the journey." "...it's the thought of us inviting them to be part of something different and the ability for us to reach out to them..." "It doesn't matter even if they come or not. We want them to come... but all the people that can't... they're still feeling very connected to you. And that was... the intent of the task." "I don't need anything else, shiny or new... I just need to double down on the Ninja 9." "...my team has always been process focused, not results focused." "...for the first time in my career, I feel like I'm on purpose..." "Mindset's the foundation, skill set are the Ninja 9... actions really are your interactions with your people..." "Surround yourself with good people and good things are going to happen." Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/36332600

The Level Up Moment: Leading with Mindset, Skillset, and Action featuring Jennifer Lind 04/23/2025

The Level Up Moment: Leading with Mindset, Skillset, and Action featuring Jennifer Lind Eric Thompson welcomes a truly special guest and esteemed industry leader to the Ninja Selling Podcast today: Jennifer Lind, Regional President for the West Region at Coldwell Banker. Overseeing 120 offices and 11,000 agents across Washington, Oregon, Northern California, Southern California, and Hawaii, Jennifer brings a wealth of experience and a unique perspective shaped by her journey from agent to manager, owner, and now top executive. Get ready for an inspiring conversation packed with insights for navigating today's real estate landscape. Jennifer shares her perspective on the crucial elements driving success right now, emphasizing the interconnectedness of Mindset, Skillset, and Action. She highlights why this period is a "Level Up Moment" for dedicated professionals and discusses the importance of intentionally cultivating a positive mindset, even amidst industry noise and change. Learn Jennifer's strategies for maintaining her own focus and energy, the power of surrounding yourself with "winners," and how leaders can effectively guide their teams through change by embracing innovation and providing clarity. The discussion explores building agent engagement, the evolution of the real estate industry over the past 20 years, and predictions for the next five – focusing on refinement, sophistication, and the enduring value of the agent-client relationship. Jennifer also reflects on her remarkable career path, sharing key inflection points and the importance of leaning in, making an impact, staying connected to the field, and understanding the powerful link between momentum and morale. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Introducing Jennifer Lind, Regional President at Coldwell Banker Jennifer's Impressive Career Journey: Agent, Manager, Owner, Executive The Current Market: Why It's a "Level Up Moment" The Trifecta for Success: Mindset, Skillset, and Action Cultivating a Winning Mindset: Intention, Consumption, and Association Leadership Insights: Leading Through Change vs. Managing Change The Power of Clarity: Knowing Who You Are For (and Who You're Not) Strategies for Building Agent Engagement and Office Culture Industry Evolution: What's Changed and What Remains Constant Since 2003 The Future of Real Estate: Predictions for the Next Five Years Jennifer's Career Growth: Leaning In, Making an Impact, and Staying Connected The Connection Between Momentum and Morale Key Takeaways: "I don't think there's anything we can do in this business that creates any success without mindset." "...managing your mindset is pretty tough... what you consume and who you're around and where you spend your time and where you spend your energy... those all really feed into that." "...this is a level up moment. There's an opportunity." "...whoever is successful right now, it is because they have found a way to get much, much better at the job that they were already good at." "Leading through change is very different than managing the change that's coming to you." "...nobody likes change, but everybody loves innovation." "...if you don't have a good strategy on what change you're going to navigate moving forward, someone will come up with something for you that you may not love." "I personally don't care how many names are on our roster. I want to know that we have the best names on our roster." "There's a lot of strength and a lot of power in clarity." "Agents don't come into the office to do their work. They come in for something much more meaningful... engagement and that connection, that collaboration..." "...wanting to connect and delight and create an emotional connection with your clients... that hasn't changed." "It's about being in the people's lives... when you're in a market like we are, where it's life events..." "...moving forward, this isn't just like a hobby industry. I think there's too much on the line for it to be that moving forward." "[The industry] will get more refined and more sophisticated, which again, I think is great." "...helping [clients] leverage [options]... great news is we're in a market where people have equity and they've got options." "Momentum and morale are very closely connected. You cannot have one without the other..." Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/36236220

Shift Your Mindset with One Sheet of Paper 04/14/2025

Shift Your Mindset with One Sheet of Paper Giveaway Winner Announcement: Congratulations to Kelsey Loftis (Crystal Peak Properties, Colorado) and Dustin Gilbert (eXp Realty, Kentucky/Tennessee)! You've won the all-expense-paid trip to the Ninja Installation taught by Larry Kendall in Fort Collins this May! We'll be in touch soon. Thank you to everyone who entered! Welcome back to the Ninja Selling Podcast! In today's episode, Eric Thompson is joined by Ninja Coach extraordinaire, Brady Smith, to introduce a simple yet powerful tool for resetting your perspective: The One Sheet of Paper Exercise. If you find yourself weighed down by industry noise, personal challenges, or general negativity, this practical exercise is designed to help you physically and mentally discard distractions and refocus on what truly matters – gratitude and actionable steps within your control. Brady shares the origin of this exercise, born from observing a sense of "heaviness" among agents and friends, and his desire to create a tangible way to shift focus. He then walks listeners step-by-step through the process: identifying something you're grateful for, acknowledging something that's bothering you, determining a controllable action step to address the concern, and then physically ripping away and discarding the negative element. What remains is a powerful reminder of your blessings and your commitment to positive action. This episode is a hands-on guide to minimizing distractions, taking control of your focus, and immediately shifting your mindset towards a more positive and productive state. It's a testament to the Ninja principle that simple, intentional actions can yield significant results. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Giveaway Winner Announcement! Introducing Ninja Coach Brady Smith and his background The Inspiration: Addressing the "Heaviness" and Need for a Mindset Shift Introducing the "One Sheet of Paper Exercise" Step 1: Folding the Paper & Identifying Gratitude (Right Side) Step 2: Identifying What's Bothering You (Left Side) Step 3: Determining a Controllable Action Step (Right Side) Step 4: The Physical Act - Ripping and Discarding the Negative Step 5: Focusing on What Remains - Gratitude and Action The Power of Letting Go of What You Can't Control Connecting Gratitude to Your "Why" for Taking Action The Immediate Impact: Feeling the Weight Lift Repeating the Exercise as Needed for a Lasting Shift Key Takeaways: "Mindset skill set actions, I feel like it's first for a reason. The other two don't really... if you don't have your mindset in the right place, it's really hard to do for the other two to be successful." "It just seemed like the air was really heavy for a minute there... really struggling... to get out of their head." "Can you control [the thing bothering you]? No." "...on the right side, you're going to write down one thing, one action item that you could do to move the needle to reduce or minimize that thing that you're bothered about." "We're going to rip it in half down the spine... Those big bad interest rates... we're just going to wad up that sheet of paper... and we're literally going to throw it away." "What's left is the right side... What I'm grateful for and what I'm going to do." "You could almost physically see the weight lift off their shoulders." "Do it as much as you need to until you can let go of the control that you don't have over the thing that's got you all anxious or bothered or frustrated or upset." "What you focus on expands." Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/36119985

Building a Tribe: Lessons in Community and Success from a 50-Year Rock Band 04/07/2025

Building a Tribe: Lessons in Community and Success from a 50-Year Rock Band Special Announcement: We're kicking things off with something we've never done before! One lucky listener will win a trip to a Ninja Installation in Fort Collins, Colorado (May 6th-9th), taught by Larry Kendall himself! The prize includes the course fee waived, roundtrip airfare (US/Canada), ground transport from Denver, and four nights' hotel. Rules: Must be a first-time attendee and a legal resident of the US or Canada. Enter now at . The winner will be announced on the podcast on April 14th! Welcome back to the Ninja Selling Podcast! Today, Rob Nelson sits down with a key figure behind the scenes at Ninja Selling and The Group Real Estate, Tom Flanagan. While Tom serves as Chief Innovation Officer at The Group and President of Group Financial Partners (GFP), today's conversation dives into a completely different realm: his passion project writing the story of the legendary New England rock band, Max Creek. Tom shares the fascinating journey of documenting a band with a five-decade history and a fiercely loyal community. Discover how Max Creek's "slow burn," grassroots approach to building a following – utilizing newsletters, fan hotlines, and authentic connection long before the digital age – holds powerful lessons for today's real estate professionals. Learn about the importance of finding your unique superpower, redefining success beyond vanity metrics, fostering genuine community, and prioritizing authenticity over fleeting trends. This episode explores how the principles that allowed Max Creek to thrive for 50 years, focusing on creating a "place to call home" for their fans, can be applied by real estate agents and brokerages to build lasting relationships, cultivate loyalty, and create a business that transcends mere transactions. Join the community of 16,000+ Ninjas on the Ninja Selling Podcast Facebook Group for more valuable insights, collaboration, and networking opportunities! Leave a voicemail at 208-MY-NINJA if you’d like to offer more direct feedback. Be sure to check out Ninja Selling Events for upcoming installations and other events, and if you’d like personalized help in achieving your goals, visit Ninja Coaching to connect with one of our fantastic coaches. Episode Highlights: Special Giveaway Announcement: Win a Trip to a Larry Kendall Taught Installation! Introducing Tom Flanagan: CIO at The Group, President of GFP, and Ninja Board Member Tom's Passion Project: Writing the Biography of the Band Max Creek From Fan to Author: The Serendipitous Story Behind the Book Lessons from Max Creek's 50-Year Journey Presented at LeadingRE Grassroots Marketing Gold: Newsletters, Hotlines, and Word-of-Mouth Power Innovation Born from Necessity: Building Their Own Tech Finding Your Unique Superpower: Insights from Phish's Bass Player Redefining Success: Beyond Commercial Metrics to Community Impact Max Creek's "Why": Giving People a Place to Call Home The Power of Community: How True Connections Form from Within Authenticity vs. Trends: The Value of a "Slow Burn" Approach Avoiding the "Bragging" Trap: Professionalism vs. Vanity Metrics Building Community by Design: Lessons for Real Estate Agents Tom's Book Title and Max Creek Music Recommendations Key Takeaways: "What I really uncovered is that they've been a band for five decades and built this amazing community which really has really just surpassed commercial success." "Find your unique superpower. Everybody's different, but find that one thing that you can bring to the table that nobody else has and lean into that." "I don't think those vanity metrics resonate with consumers... just imagine redefining that success and saying, hey, we served 1200 families in 2024..." "[Max Creek's co-founder said] one of the reasons why I started the band was to give people a place to call home." "True communities thrive when the connections are from within." "Grassroots movements organically are not get rich quick movements. It takes time, it takes energy. You need to be in it for the long haul. You need to have the authenticity..." "...real estate agents are the backbone of communities." "I would rather have 1000 true fans who are passionately involved... than I would say 10,000 people who could care less." "...they made decisions that maybe weren't the best business decisions, but certainly favored the community itself." "You can't have it both ways. They can't boast about those things and also want to be treated as an elevated professional." Links: Giveaway Entry: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/36029680

Tripling Your Business: Jim Knight on Mindset, Skillset, and Action 03/31/2025

Tripling Your Business: Jim Knight on Mindset, Skillset, and Action How does a real estate agent more than triple their business in a single year, especially when the market isn't necessarily booming? Join Eric Thompson on the Ninja Selling Podcast as he sits down with Jim Knight of Dielmann Sotheby’s International Realty in St. Louis and his Ninja Coach, Brady Smith. Recorded live during a Ninja Installation in Fort Collins, this episode unpacks the incredible journey Jim undertook to achieve remarkable growth in 2024 compared to 2023. Jim openly shares the practical steps and pivotal shifts that fueled his success, framed through Ninja Selling's three keys: Mindset, Skillset, and Action. Discover how Jim moved from inconsistent planning to intentional weekly scheduling using the Ninja Planner, boosted his consistency with the Ninja 9 (even while acknowledging imperfection!), and refined his buyer consultation process to increase efficiency and success rates. Learn about the crucial role accountability played through his coaching relationship with Brady. Perhaps most powerfully, Jim reveals the mindset transformation sparked by a simple yet profound question from Brady: "What if everything went right?" Hear how this shift, combined with strategies like creating a detailed, handwritten vision board, helped Jim cultivate a more positive outlook, overcome challenges, and ultimately achieve not just his best professional year, but his best year personally as well. This episode is packed with actionable insights for any agent looking to elevate their business and life. Episode Highlights: Introduction to Jim Knight (Dielmann Sotheby's, St. Louis) and Ninja Coach Brady Smith The Incredible Result: Tripling Business from 2023 to 2024 Breaking Down Success: Mindset, Skillset, and Action (in Reverse!) Action: The Power of Intentional Weekly Planning with the Ninja Planner Action: Improving Consistency with the Ninja 9 (Progress, Not Perfection) Action: Accountability Through Coaching (Sharing the Weekly Plan) Skillset: Increasing "Flow" - Boosting Live Interactions Consistently Skillset: Refining the Buyer Process and Setting Clear Expectations Skillset: Enhancing Efficiency to Free Up Time for Growth Mindset: Aligning Income Goals with Life Vision (Pushing Past Limiting Beliefs) Mindset: The Transformative Question: "What If Everything Went Right?" Mindset: Jim's Unique Handwritten Vision Board Strategy Mindset: Cultivating Positivity and Showing Up with Great Energy The Value of Coaching: Accountability, Encouragement, and Strategic Partnership Key Takeaways: "...consistency on that Ninja 9 really started kicking in." - Jim Knight "...when you become more intentional in your business, it's amazing how much more you get done..." - Jim Knight "...the weeks I planned, I had incredible weeks, and the weeks I didn't plan, all of a sudden my business was falling apart." - Jim Knight "...flow fixes everything." - Jim Knight "It's so important to set expectations with clients. You know, here's what you can expect from me. Here's what it looks like." - Brady Smith "[Brady asked] Jim, what if everything went right?... And you know what, it all went right and it was a lot more enjoyable to go through life that way..." - Jim Knight "...if you don't identify as that person or see as that person, it's going to make it more challenging to get there, I think." - Brady Smith "I'm improving. I'm a work in progress. I'm not done." - Jim Knight Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/35929350

Springtime Mojo 03/24/2025

Springtime Mojo Ready to spring forward? Join Rob Nelson, Peter Parnegg, and Larry Kendall here today as they discuss how to leverage the momentum of the spring real estate market. As Q1 results come in, it's time to shake off any lingering winter blues and ignite your motivation for a successful second and third quarter. Discover practical strategies for staying on track, reconnecting with your "why," and reigniting your mojo to achieve peak performance in your real estate business using Ninja Selling techniques. This episode delves into tangible habits and mindset shifts to capitalize on the prime selling season, focusing on real estate sales skills and the importance of the Ninja Selling system. The conversation tackles the common pitfalls that can derail agents, such as dwelling on past performance or lowering aspirations. Larry emphasizes the power of routine and tracking key activities like exercise, sleep, and Ninja 9 adherence, while Peter shares insights on overcoming fear and guilt by reaching out to contacts and reigniting connections. The team also breaks down the significance of updating your database, focusing on identifying clients' dream homes, and implementing "Matching Mondays" to create valuable engagement. Tune in now to uncover proven techniques for maximizing your real estate potential this spring! Episode Highlights: Dominate Q2 & Q3: It's Prime Time! Routine is King: Sleep, Eat, Conquer Ninja 9: Activate Agent Awesomeness Track it or Trash it: Measure Your Moves Fear? Call Anyway: Unlock the Win Rediscover Your ‘Why’: Ignite the Fire Gratitude Attitude: Thrive, Don't Strive Database Gold: Dream Homes = Deals Key Takeaways: "Spring marks the end of hibernation. It's time to emerge and seize opportunities." "Routine is key. Stick with it, measure it, and the results will follow." "Flow fixes everything. Reach out to those you've been avoiding. The reward is worth it." "Momentum isn't explosive. It's built gradually through small, compounding habits." "Double down on your activities. More notes, more calls, more results." "Poor records rob you of success. Track your activities to reveal the truth." "Reconnect with your ‘why’. Don't lower your goals; recommit to them." "Update your database. It's the source of your warm list and fuels your business." "80% of the market is ahead. You don't have to be average; aim higher." "Work the system, and the system will work for you. Consistent activities yield results." Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/35829770

Find Your Pickleball 03/17/2025

Find Your Pickleball Can real estate reviews be effective in geographic farming? Join Rob Nelson and Eric Thompson in this candid and unscripted episode of the Ninja Selling Podcast as they tackle this frequently asked question from the Ninja Nation. Inspired by a conversation with fellow Ninja Greg Roeder, Rob and Eric dive into the often-debated topic of incorporating real estate reviews into your farm strategy, sharing personal experiences and actionable insights. In this open and honest discussion, Rob recounts a personal anecdote of how a simple act of neighborly connection, sparked by a beautifully remodeled home, led to unexpected farming opportunities. Eric expands on this, sharing success stories and cautionary tales of agents using real estate reviews in farming, emphasizing the crucial element of authentic, live interaction. They explore what truly works in geographic farming, moving beyond outdated, ineffective methods to focus on building genuine relationships and long-term investment. Tune in to gain a fresh perspective on geographic farming and learn how to integrate the power of real estate reviews while staying true to the core Ninja principles of relationship-based selling and avoiding "practicing" on potential clients. Discover the importance of authenticity, long-term vision, and live interaction in creating a successful and meaningful farm. Episode Highlights: Addressing the #1 Question: Real Estate Reviews and Geographic Farming Rob's Personal Story: Neighborly Connection and Unsolicited Farming Opportunities Is it "Ninja" to Farm with Real Estate Reviews? Balancing Relationships and Farming Eric's Insight: Real Estate Reviews as a Neighborhood Icebreaker The Importance of Sphere First: Mastering Your Database Before Farming Beyond Mailers: The Necessity of Live Interaction in Farming What Doesn't Work in Geographic Farming: Generic Mailings and Lack of Connection What Does Work: Long-Term Mindset and Authentic Engagement Pick Your Pickleball: Finding Your Authentic Way to Connect Live Authenticity and Affinity: Farming Neighborhoods You Truly Love Key Takeaways: “The question, the knee jerk reaction to this question is, well, you don't [use real estate reviews for farming]. Right. The real estate reviews are something where you've already established the know you like you, trust you relationship.” - Rob Nelson “...there is a ninja way to do a geographic farm.” - Rob Nelson “...farming is the icing on the cake. The sphere is the cake. Farming Is icing on the cake…” - Eric Thompson “What makes farming work is when you can get live with people.” - Eric Thompson “Mailing real estate reviews is completely ineffective without follow up.” - Eric Thompson “...you have to get live with people and do things that are authentic to your personality. Do things that you would find to be fun and engaging and enjoyable.” - Eric Thompson “Pick your pickleball.” - Rob Nelson “You need to farm neighborhoods that you love and that you love the nuance of.” - Rob Nelson “...your own neighborhood is a great place to start.” - Eric Thompson “FedEx doesn't deliver junk mail.” - Rob Nelson Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/35717970

Tales from the Road: Insights and Opportunities in Today's Real Estate Market 03/10/2025

Tales from the Road: Insights and Opportunities in Today's Real Estate Market Join Eric Thompson and Rob Nelson, CEO of Ninja Selling, for a special "Tales from the Road" episode of the Ninja Selling Podcast. Fresh from attending multiple industry conferences, Rob shares his keen observations and actionable takeaways for real estate professionals navigating the current market. This episode explores key themes emerging from these events, including shifting attendance trends, the stark contrast between agents who are thriving and those who are struggling, and the critical role of leadership mindset in shaping company culture and success. Discover why "showing up" – both physically at industry events and mentally with a positive, opportunity-focused outlook – is more important than ever. Rob highlights the "great divide" among agents and the power of focusing on abundance rather than scarcity. Learn how market dynamics can vary significantly even within similar demographics, emphasizing the need for agents to adapt and pivot their strategies. The discussion also delves into the vital role of leadership in clarifying the future, fostering optimism, and empowering agents to overcome decision fatigue and embrace change. This episode is a call to action for all real estate professionals, especially leaders, to cultivate a player mindset, embrace opportunities, and guide their clients and teams toward a successful and fulfilling future in real estate. Episode Highlights: Introduction to "Tales from the Road" with Rob Nelson, CEO of Ninja Selling Shifting Attendance Trends at Industry Conferences: Who's Showing Up and Why? The "Great Divide" Among Real Estate Agents: Optimism vs. Fear Varying Market Dynamics: Understanding the Nuances of Your Local Area The Critical Role of Leadership Mindset: Scarcity vs. Abundance Company Culture Reflects Leadership Personality: The Contagious Nature of Mindset Clarifying the Future: The Leader's Job in Times of Uncertainty Embracing Change as the Driver of Real Estate Transactions: 4 million vs 6 million. Helping Clients Overcome Decision Fatigue: Coaching Through Uncertainty The Power of the Warm List: Identifying and Nurturing Potential Opportunities Focusing on Value and Relationships: The Key to Success in Any Market Celebrating Industry Events and the Power of Connection Key Takeaways: "People are not showing up the way they once did... attendance [at industry events] was down." "There was a little bit of a distillation of who was there...There were so many people that are crushing it... And simultaneously, there are some people that are straight up freaked out." "Our sentiments and our mindset as leaders... are more important than ever right now because people are sensitive to what leadership is saying." "The company takes on the personality of the leader." - As taught by Larry Kendall "The leader's job is to clarify the future." - As taught by Larry Kendall "...regardless of my mindset right now, people are going to continue to experience change in their lives. And change is what drives the real estate transaction." "Those that can coach their clients through decision fatigue... [are] giving themselves permission to consider that the best loan they ever got in their life... may not be the loan that that helps them live their life." "... if you're doing real estate reviews right now, if you're in touch with the buyers and sellers that you served at that period in time, people are surprised what's happened." "The people that chose to show up at these conferences were the people that saw the opportunity. The other ones are sitting at home waiting for the opportunity." "...if you have that conversation about Ford in somebody's living room and they bought their house during the pandemic, something is going to come up." Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/35600525

From Snowboarder to Ninja: First Impressions from the Ninja Installation 03/03/2025

From Snowboarder to Ninja: First Impressions from the Ninja Installation In this exciting episode of the Ninja Selling Podcast, host Eric Thompson interviews Fancy Rutherford live from the Ninja Installation! Join them during a lunch break on the final day of the Installation to get a fresh, first-hand perspective on the Ninja Selling experience. Fancy, a successful real estate agent in the Truckee and North Lake Tahoe resort market, shares her initial takeaways and insights as a first-time attendee. Eric and Fancy delve into her unique background as a professional snowboarder and how the persistence, resilience, and sales skills honed in that career have seamlessly translated to her thriving real estate business. Listeners will hear how Fancy's natural inclination to serve and build relationships, exemplified by her proactive client care during a heavy snowfall season, already embodies Ninja principles. Discover her “light bulb explosion” moment regarding pre-listing packets, and her commitment to integrating the Ninja 5 into her daily routine. Tune in to hear Fancy’s genuine enthusiasm and discover why she believes the Ninja Installation is a must-do for anyone serious about taking their real estate business to the next level. Find even more inspiration and practical advice within the Ninja Selling Podcast Facebook group. Share your feedback by leaving a voicemail at 1-800-254-1650. Explore upcoming Ninja Selling Events and unlock personalized guidance with Ninja Coaching. Episode Highlights: Introduction to Fancy Rutherford and Live from Ninja Installation Market Focus: Truckee and North Lake Tahoe Resort Properties From Professional Snowboarder to Real Estate Success Transferable Skills: Persistence, Resilience, and Self-Promotion $17 Million in Sales Volume and Early Success Being a Ninja Before Knowing Ninja: Client Care During Snowstorms Service and Value Leading to Unexpected Transactions Building Client Relationships Through Lifestyle Connection Becoming a Conduit to the Resort Lifestyle Art Show Client Event: Fostering Community Three Big Takeaways from the Ninja Installation (So Far!) Takeaway 1: Committing to the Ninja 5 Daily Habits Mindset, Skill Set, and Action: Keys to Success Takeaway 2: The Power of Larry Kendall and the Ninja Process Process-Focused Approach for Client Comfort Ninja System Works Across Markets and Personalities Takeaway 3: Pre-Listing Packet Game Changer The Impact of a Printed, Overnighted Pre-Listing Packet Gesture of Care and Standing Out from the Competition Print vs. Digital and Kinesthetic Learning Final Thoughts and Recommendation to Attend Ninja Installation Key Takeaways: “Persistence and understanding what challenges are possible to overcome… and not knowing when [clients] have the fear of the unknown, being able to walk them through that next step.” “As a ninja, we don't take a transactional mindset… We take a long term approach. We're always looking at ways to help and to serve and add value. Always looking for ways to be relevant.” “I have been a peer to my clients. I think truly that's the biggest thing, making these connections… We can just have a human to human conversation as opposed to it being a transactional conversation.” “Larry Kendall is incredible. The way that he absorbs energy from the people around him and the way that he adjusts for each situation… and has such a process for working with buyers and sellers and community members to really make people comfortable.” “The idea of… having a listing packet that is professional delivered to their door before you even get over there and see them was earth shaking – a game changer.” “It's the gesture of wow, you care.” “Coming together in a room with a hundred people who are all focused on their careers and getting to learn from a ninja master has been eye opening.” Links: Website: Email: Phone: 1-800-254-1650 Podcast Facebook Group: Facebook: Instagram: @NinjaSellingOfficial LinkedIn: Upcoming Public Ninja Installations: Ninja Coaching: Guest Contact: Fancy Rutherford /episode/index/show/ninjacoaching/id/35500300

The $1 Million Secret with Amy Balewicz 02/24/2025

The $1 Million Secret with Amy Balewicz Eric Thompson welcomes Amy Balewicz, a real estate Ninja from the Boston area, to the podcast today for an in-depth discussion regarding strategies for achieving remarkable success. Delving into Amy's journey of making a million dollars in real estate and increasing her business by 43% year over year, our duo focuses on leverage, learning how to create a lifestyle that suits individual needs, and how to get better results by carefully managing time and energy. Today, you will also discover the secrets behind Amy's achievements, learn about actionable steps to elevate real estate sales by setting ambitious yet attainable goals, the importance of affirmations, and how to effectively implement the Ninja Selling systems. Amy shares the pivotal moment at the Ninja Installation that inspired her to set a million-dollar income goal, which became a reality through consistent effort and a supportive coach. The conversation digs deep into her strategic team building, specifically how she leveraged buyer's agents and support staff to free up her time. She also shares the effectiveness of intentional client communication and community-focused marketing. Amy's journey is a testament to the power of strategic delegation, intentional client communication, and community-focused marketing, demonstrating how a commitment to personal and professional growth can unlock unparalleled success in the competitive real estate market. Episode Highlights: Goal Setting and Affirmations Leveraging Your Time and Team Building a Successful Team Client Communication Strategy High-Value Relationships Autoflow Marketing The Power of Coaching Seller Process Mastery Key Takeaways: "I felt that I could do it, and I felt that with the first year that I did the Ninja, I could really dive in and be more intentional." "Regardless of what your goal is, what your income goal is, or your time commitment goal, what I think is relevant to everyone is how to leverage yourself." "My strength is the relationships, you know, leaning into the relationships I have, building new relationships, networking." "But it's more about how can we bring value to people because I don't want to seem too salesy." "They trusted the process, these clients, and they trusted the process because you laid out a process for them." "It's hard to have a team that sticks together for longevity, but we've been together, and everyone's happy." Links: Links: Email: [email protected] Phone: 1-800-254-1650 Podcast Facebook Group: FB: Insta: @NinjaSellingOfficial Linkedin: Upcoming Public Ninja Installations: Ninja Coaching: /episode/index/show/ninjacoaching/id/35401490

Ninja Selling Podcast

TOPICS