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80 Years Worth of Stellar Advice for Today's Agent

Ninja Selling Podcast

Release Date: 10/23/2025

Ninja In A Nutshell - An Overview of the Ninja Selling System show art Ninja In A Nutshell - An Overview of the Ninja Selling System

Ninja Selling Podcast

Episode Summary In this episode of the Ninja Selling Podcast, Rob Nelson and Eric Thompson break down “Ninja in a Nutshell”, offering a clear, high-level overview of what Ninja Selling is, why it exists, and how it works. Designed for listeners who want a straightforward starting point, this conversation distills the Ninja philosophy into its core components, avoiding jargon and hype. Rob explains that Ninja Selling is a complete operating system for a sales business, combining proven methods for generating business with a relationship-centered approach to serving clients. Together,...

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Momentum Isn't Loud - It's Consistent show art Momentum Isn't Loud - It's Consistent

Ninja Selling Podcast

Caroline Bourgeault, a Ninja Realtor® in Pueblo, Colorado, became the #1 agent in her market in just two and a half years. A mother of four (including a newborn) and a recent Ninja Installation graduate, Caroline shares how intentionality, discipline, and deep care for her “extended family” of clients have fueled her rapid rise, without a traditional assistant. Caroline, originally from Australia and now thriving in Pueblo, Colorado, has built a high-production, relationship-based business on pace for 100 transactions in 2025, following 91 transactions in her first full year. She...

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20 Hours. 100 People. Zero Burnout. show art 20 Hours. 100 People. Zero Burnout.

Ninja Selling Podcast

In this episode, Eric Thompson sits down with Stephanie Peterson, a dedicated Ninja Realtor® from Spokane, Washington. With 11 years of experience and an incredible ability to generate over $200,000 annually working just 20 hours a week, Stephanie shares how living intentionally, staying in flow, and focusing on relationships has completely transformed her life and business. Episode Summary Stephanie Peterson, a long-time Ninja and real estate professional with Windermere City Group, has built a highly efficient and relationship-driven business centered around a select group of 100 people....

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How To Be Consistently Magnetic Even When Life Throws You A Curve Ball show art How To Be Consistently Magnetic Even When Life Throws You A Curve Ball

Ninja Selling Podcast

In this episode of the Ninja Selling Podcast, Northern Virginia Realtor and Ninja, April Myers, explores what it really looks like to stay magnetic, consistent, and growth-minded when life gets very real. Based in Arlington, Virginia, with @properties in the DC suburbs, April shares how her background as a recruiting leader and VP of strategic growth helped her become fearless in sales and build powerful relationships with agents across her market. Those relationships are now a major asset in her real estate business. But the heart of this episode is deeply personal. In late 2024, April’s...

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The Ninja Couple: From Military Precision to Real Estate Success show art The Ninja Couple: From Military Precision to Real Estate Success

Ninja Selling Podcast

Eric Thompson is joined by husband-and-wife Ninjas Jeremy and Shanon Johnson, retired Air Force veterans turned real estate professionals, to explore how this dynamic duo built a purpose-driven business rooted in discipline, structure, and service. From military precision to Ninja mastery, the Johnsons have created a thriving business in Hampton Roads, Virginia, closing 44 transactions in 2024 while maintaining balance, harmony, and joy in their personal lives. This conversation delves into what it takes to run a business intentionally as a couple, rather than by accident or exhaustion. Jeremy...

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“Do I Pursue a Solo Career Or Do I Form a Team?” show art “Do I Pursue a Solo Career Or Do I Form a Team?”

Ninja Selling Podcast

Rob sits down with a powerhouse panel made up of Spears Group’s Founder, Jonathan Spears, and its COO, Maria Coukoulis, both of whom are also co-founders of MyOps AI, and Larry Kendall, the author of Ninja Selling, to discuss a pivotal moment in every successful real estate agent's career. Together, this all-star team tackles the critical crossroads agents face: whether to continue as a solo producer or to build a high-performing real estate team.   This conversation goes deep into the nuts and bolts of scaling a real estate business from the ground up. The group explores...

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How to Intentionally Create Change show art How to Intentionally Create Change

Ninja Selling Podcast

Eric Thompson is joined by world-class Ninja, Ethan Shapiro, and his coach, Steve Mangelson, at a Ninja Installation in Fort Collins, Colorado, for a lively discussion about intentionally creating change. Ethan shares his journey from the grind of cold-calling to building a thriving business on genuine relationships and a unique charitable model. Together, with Steve and Eric, he offers powerful insights for achieving sustainable success and personal fulfillment in your real estate career. Ethan's transition from prospecting to a system that fosters deep client connections and improves quality...

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80 Years Worth of Stellar Advice for Today's Agent show art 80 Years Worth of Stellar Advice for Today's Agent

Ninja Selling Podcast

Host Rob Nelson welcomes industry titans Larry Kendall and Paul Silverman for an insightful and instructive discussion on navigating market uncertainty. With 80 years of combined real estate experience, they explore whether we're in the ‘best of times’ or ‘worst of times’, reveal how perspective and mindset can transform challenges into opportunities, and offer timeless wisdom for building a resilient business in any economic climate. Drawing upon decades of experience with market cycles, the guests stress the importance of adopting a ‘player’ versus ‘victim’ mindset, and...

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How to Have Consistent Volume in an Inconsistent Market Using Consistent Routines show art How to Have Consistent Volume in an Inconsistent Market Using Consistent Routines

Ninja Selling Podcast

The truly inspiring Amanda Baker, a real estate agent from Durham, North Carolina, who is achieving incredible success in her business, joins Eric Thompson here today. Tackling the question so many of us ask: "How can I do it all?", Amanda shares her proven strategies for generating consistent high-volume sales in an ever-changing market, all while maintaining a rich and present family life. She also provides invaluable advice on how consistent routines are the secret to balancing a thriving real estate career with personal priorities, proving you do not have to sacrifice one for the other. In...

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How to Turn a Dream into a Reality show art How to Turn a Dream into a Reality

Ninja Selling Podcast

Host Eric Thompson sits down for a thoroughly enlightening conversation with the incredibly driven Adam Sobel, a top real estate professional from North Atlanta, in today’s episode. Together, they dig into Adam’s inspiring personal journey of achieving a full year's worth of real estate production in just six months, fueled by the impending arrival of his first child and the powerful desire to be fully present for his family. This episode is packed with tangible insights for anyone looking to supercharge their real estate business, integrate work-life balance, and align professional goals...

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More Episodes

Host Rob Nelson welcomes industry titans Larry Kendall and Paul Silverman for an insightful and instructive discussion on navigating market uncertainty. With 80 years of combined real estate experience, they explore whether we're in the ‘best of times’ or ‘worst of times’, reveal how perspective and mindset can transform challenges into opportunities, and offer timeless wisdom for building a resilient business in any economic climate.

Drawing upon decades of experience with market cycles, the guests stress the importance of adopting a ‘player’ versus ‘victim’ mindset, and explain how to focus on what you can control to drive positive outcomes, regardless of external conditions. While technology has streamlined transactions, they argue that genuine relationships are now more vital than ever, providing the strategic principles needed to thrive, not just survive. Tune in now and immerse yourself in 8 decades worth of invaluable real estate wisdom that you simply cannot afford to miss.

Episode Highlights:

  • Adopt a "player" not a "victim" mindset to turn challenges into opportunities.

  • Focus on your circle of control: your actions, skills, and mindset.

  • Understand that real estate is cyclical to remain strategic in any market.

  • Be a "farmer," not a "hunter," by cultivating long-term client relationships.

  • Clearly articulate your value through skilled negotiation and pricing.

  • In leadership, build team resilience through connection and encouragement.

  • Use technology like AI to increase efficiency and focus on relationships.

  • Bring back personal touches like handwritten notes to stand out.

Key Takeaways:

"With the uncertainty, it's easy to get sucked into the outer circle, the circle of concern…Focus on what you can actually control."

"The people that don't plan or that haven't seen a down cycle, if you will, are the ones that have the hardest time with change."

"Your biggest expense is the money you don't make in this market. It's not the fee."

"It's a system that is designed to work regardless of your personality or regardless of the market that you're in."

"In order to articulate your value, you must first create value."

"Don't do it for the dollar. Do it for the service, and the dollar will follow."

"Whatever they're doing today, they may not see a harvest for another 30 to 60 days, but they've got to plant the seeds right now."

"I am tired of being a victim. It's time to be a player."

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