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Ninja In A Nutshell - An Overview of the Ninja Selling System

Ninja Selling Podcast

Release Date: 12/19/2025

Ninja In A Nutshell - An Overview of the Ninja Selling System show art Ninja In A Nutshell - An Overview of the Ninja Selling System

Ninja Selling Podcast

Episode Summary In this episode of the Ninja Selling Podcast, Rob Nelson and Eric Thompson break down “Ninja in a Nutshell”, offering a clear, high-level overview of what Ninja Selling is, why it exists, and how it works. Designed for listeners who want a straightforward starting point, this conversation distills the Ninja philosophy into its core components, avoiding jargon and hype. Rob explains that Ninja Selling is a complete operating system for a sales business, combining proven methods for generating business with a relationship-centered approach to serving clients. Together,...

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In this episode of the Ninja Selling Podcast, Northern Virginia Realtor and Ninja, April Myers, explores what it really looks like to stay magnetic, consistent, and growth-minded when life gets very real. Based in Arlington, Virginia, with @properties in the DC suburbs, April shares how her background as a recruiting leader and VP of strategic growth helped her become fearless in sales and build powerful relationships with agents across her market. Those relationships are now a major asset in her real estate business. But the heart of this episode is deeply personal. In late 2024, April’s...

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Rob sits down with a powerhouse panel made up of Spears Group’s Founder, Jonathan Spears, and its COO, Maria Coukoulis, both of whom are also co-founders of MyOps AI, and Larry Kendall, the author of Ninja Selling, to discuss a pivotal moment in every successful real estate agent's career. Together, this all-star team tackles the critical crossroads agents face: whether to continue as a solo producer or to build a high-performing real estate team.   This conversation goes deep into the nuts and bolts of scaling a real estate business from the ground up. The group explores...

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Host Rob Nelson welcomes industry titans Larry Kendall and Paul Silverman for an insightful and instructive discussion on navigating market uncertainty. With 80 years of combined real estate experience, they explore whether we're in the ‘best of times’ or ‘worst of times’, reveal how perspective and mindset can transform challenges into opportunities, and offer timeless wisdom for building a resilient business in any economic climate. Drawing upon decades of experience with market cycles, the guests stress the importance of adopting a ‘player’ versus ‘victim’ mindset, and...

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Episode Summary

In this episode of the Ninja Selling Podcast, Rob Nelson and Eric Thompson break down “Ninja in a Nutshell”, offering a clear, high-level overview of what Ninja Selling is, why it exists, and how it works. Designed for listeners who want a straightforward starting point, this conversation distills the Ninja philosophy into its core components, avoiding jargon and hype.

Rob explains that Ninja Selling is a complete operating system for a sales business, combining proven methods for generating business with a relationship-centered approach to serving clients. Together, Rob and Eric explore the foundations of Ninja (mindset, skillset, and actions) and explain how subtle skills consistently produce big results, regardless of personality, market conditions, or experience level.

Listeners learn how Ninja replaces pressure with value, competition with creation, and transactions with long-term relationships. The episode also shares the origin of the Ninja name, the story behind the original “Ninja,” and why the Ninja community has grown into a collaborative movement rooted in abundance, gratitude, and service.

Key Takeaways

  • Ninja Is an Operating System: Ninja Selling integrates how to generate business and how to do business, both rooted in relationships and value creation.
  • Relationships Are the Business: Ninja focuses on people you already know, not cold calls, door knocking, or chasing strangers.
  • Mindset Comes First: Gratitude, abundance, collaboration, and creation-over-competition form the foundation of Ninja success.
  • Skills Beat Personality: Great salespeople are developed, not born; Ninja works for every personality type.
  • Questions Over Pitching: Ninja conversations are built on asking better questions, listening for feelings, and recognizing change through FORD.
  • The Ninja Nine Drive Action: Nine simple, repeatable habits—done consistently—produce extraordinary results.
  • Value Replaces Pressure: Education, clarity, and collaboration remove resistance and make decisions easier for clients.
  • Income Per Hour Matters: Ninja Selling is designed to help professionals earn more while working less and living fully.
  • Ninja Is a Community and Movement: The Ninja Nation thrives on collaboration, shared values, and helping others succeed.

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