Ninja Selling Podcast
Eric Thompson interviews Tammi Winbauer, a Bismarck, North Dakota Ninja, who shares how she turned her business around after a difficult stretch. At the start of 2025, Tammi was in a slump, dealing with personal challenges, low production, and a mindset focused on simply getting by. By the end of the year, she had dramatically reversed course, earning over $220,000 in the second half of the year and building strong momentum into 2026. Tammi credits her transformation to recommitting to the fundamentals of Ninja Selling, especially her morning routine, mindset work, and consistent execution of...
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Eric Thompson interviews Kayla Carosella, a Cleveland-based brokerage owner and Ninja Coaching client, about how she leveraged the Ninja scorecard to drive extraordinary results. During a six-week scorecard challenge, Kayla averaged 112 points per week, totaling 674 points, and generated five listings, new business opportunities, and recruiting conversations—all directly tied to consistent activity tracking. Kayla emphasizes that the foundation of her success was simple but powerful: consistently hitting 50 live interviews per week. She shares how she creates these opportunities through a...
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In this episode, Eric Thompson interviews Hope George, a Richmond, Virginia based team leader who has built a highly effective Ninja-style farming business that generates consistent listings and income. With 60 percent of her nearly $880,000 in GCI coming from farming, Hope shares a clear, repeatable system for farming intentionally and profitably. Hope’s approach begins with selecting the right farm using both relationship affinity and data. She analyzes past transactions, proximity, turnover rates, and competition to identify “fertile ground” before committing resources. From there,...
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Eric Thompson interviews Jackie Converse, a Dallas-based Ninja with Allie Beth Allman & Associates, who is experiencing extraordinary momentum in her business, describing it as “clients coming out of the woodwork.” Jackie shares how this success is not accidental, but the result of consistent, authentic Ninja habits that focus on relationships over transactions. Jackie highlights three key drivers of her growth: handwritten notes, consistent auto flow through a weekly real estate newsletter, and thoughtful real estate reviews. Her handwritten notes, about ten per week, are personal,...
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In this episode, Eric Thompson interviews John Zickert about how he has grown his real estate team while staying true to Ninja Selling principles. John shares how his team increased production from $55.6M and 120 transactions in 2024 to $66.6M and 151 transactions in 2025, not by chasing new tactics, but by becoming more consistent with the Ninja Nine, improving team alignment, and deepening their commitment to value-driven relationships. John explains the structure of his team, the role clarity within it, and the “definitive purpose” that guides everything they do: to create value for...
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Rob Nelson and Eric Thompson break down one of the most repeated phrases in Ninja Selling: “Flow fixes everything.” The discussion begins with a question from a new Ninja who wondered what Auto-Flow really is and where to start. Rob and Eric use that question to explain how flow works and why it is essential to becoming the Realtor of choice. Flow simply means frequency of interaction. In Ninja there are two types: Live Flow and Auto-Flow. Live Flow is two-way communication, such as conversations, calls, meetings, and personal interactions. Auto-Flow is one-way communication, such as...
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Rob Nelson and Peter Parnegg explore the idea that fun should not be the reward for success but the fuel for it. The conversation begins with Peter sharing a 30 year life list goal he is about to achieve, a father son heli skiing trip in British Columbia. That story opens a broader discussion about how many professionals postpone joy until “someday” while building businesses that quietly consume their lives. Rob and Peter suggest that fun requires intention and planning. If it is not scheduled, work will always take its place. They contrast bucket list thinking, which often waits until...
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In this episode, Eric Thompson interviews Ryan Craig of Traverse City, Michigan, along with his Ninja Coach Mark Johnson, to explore a powerful transformation: pivoting from a cold lead centric business to a relationship based Ninja business. Ryan previously ran a high pressure lead generation operation with a large team and roughly 35,000 dollars per month in overhead, including about 10,000 dollars per month spent on cold internet leads. The model produced transactions, but it also created constant stress, fragmented attention, and a life where Ryan was physically present with his family but...
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In this bonus episode, we’re sharing a recording from our live Ninja Sales Meeting, held the first Monday of every month, after many of you asked to hear these sessions on the podcast. Peter Parnegg delivers an energizing and practical message focused on one core idea: if you want to quickly build your business, master the subtle skills that create real connection. Drawing on insights from Sarah Blakely and the Ninja principles, Peter explores how entrepreneurship exposes our fears and how many of us avoid live conversations because of discomfort, guilt, or fear of “feeling salesy.” In...
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Rob Nelson and Don Tennessen discuss Principle Two of Ninja Selling: Stop Selling. Start Solving. It’s built on a simple truth that people love to buy, and they hate to be sold. They explore why most sales approaches push people away, triggering defensiveness and avoidance, and how Ninja flips that dynamic by creating value, asking questions, and building relationships that naturally attract clients. Rob and Don clarify that the goal is not to avoid a process or abandon structure. The goal is to redefine what selling is, to become the trusted guide who helps people decide. They draw a...
info_outlineIn this wide-ranging conversation, Rob Nelson is joined by longtime mentor, friend, and Ninja partner Peter Parnegg to explore what sits at the very foundation of Ninja Selling: personal mastery. As the first of the four cornerstones of Ninja, personal mastery isn’t a destination or a checklist; it’s a lifelong path of alignment between mindset, skills, and daily actions.
Peter and Rob discuss what it means to live from abundance instead of scarcity, to choose creation over competition, and to take full responsibility for how we present ourselves in the world. They move beyond business planning and tactics to examine character, emotions, habits, and the behaviors that either move us forward or hold us back.
The conversation weaves together neuroscience, gratitude, ego, confirmation bias, leadership, and the discipline of consistency, especially when things are hard. They challenge listeners to stop chasing perfection, embrace grace, and recognize that executing at 50–70% consistently can radically transform life and business. The episode closes with a powerful reflection on Word of the Year, daily routines, and how personal mastery is ultimately about becoming a better human, not just a better salesperson.
Key Takeaways
- Personal Mastery Is a Path, Not a Destination: It’s a continual practice of aligning mindset, skills, and actions with who you want to become.
- Creation Over Competition: Ninja is built on the belief that the world is abundant and that we are here to create, not compete or take.
- Responsibility Is Foundational: Personal mastery requires taking responsibility for outcomes, emotions, and how you show up.
- Gratitude Is the Reset Button: Gratitude is the fastest way to move out of scarcity and reframe mindset, even in difficult moments.
- Upward vs. Downward Spirals: What you focus on expands; choose the upward spiral intentionally.
- Consistency Beats Perfection: Dramatic improvement comes from consistent execution, not flawless performance.
- Grace Over Perfectionism: Perfectionism is not mastery; progress and grace are.
- Character Before Results: Personal mastery is about how you show up: as a leader, partner, parent, and human, before any business outcome.
- Word of the Year as an Anchor: A meaningful word can guide daily decisions and reconnect you to what truly matters.
- Daily Habits Matter: Small, repeatable routines (gratitude, reflection, practice) compound into fulfillment and growth.
Memorable Quotes
- “We are here not to compete, but to create.”
- “Personal mastery isn’t a destination...it’s a path.”
- “Abundance doesn’t just mean more money; it can mean more joy, love, and fulfillment.”
- “When you are afraid, you are usually thinking about yourself.”
- “Gratitude is the fastest way out of scarcity.”
- “What you focus on expands.”
- “It’s easy when it’s easy, mastery shows up when it’s hard.”
- “Perfectionism is a form of self-abuse.”
- “Most wildly successful people execute at 50–70% consistently.”
- “Progress is the ultimate motivator.”
- “Personal mastery is a character issue, not a goal.”
- “Be graceful with yourself.”
Links:
- Website: https://ninjaselling.com/ninja-podcast/
- Email: TSW@NinjaSelling.com
- Phone: 1-800-254-1650
- Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast
- Facebook: http://www.facebook.com/NinjaSelling
- Instagram: https://www.instagram.com/ninjasellingofficial/
- LinkedIn: https://www.linkedin.com/company/ninjaselling
- Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public
- Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/