Ninja Selling Podcast
This episode opens with a simple question that hits home for many agents: Do you struggle with consistency? Rob Nelson is joined by Larry Kendall and Eric Thompson to review the pattern they found while researching Ninja Coaching clients who had their best year yet in 2025. Across different personalities, markets, and business styles, the common denominator was not a specific lead source or marketing tactic. It was consistency, and the clearest measurable indicator of consistency was turning in a weekly scorecard. They share that 87% of the "Best Year Yet" Ninha Coaching clients consistently...
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In this Best Year Yet episode, Eric Thompson interviews Derek Walden, a Wichita, Kansas–based agent with At Home Wichita, who more than doubled his business in 2025. Derek closed 56 transactions for approximately 15 million in volume while raising a large family of eight children, with another on the way. He shares how shifting away from a lead heavy, grind based team model and embracing the Ninja approach transformed both his results and his quality of life. Derek describes his early years on a lead generation focused team as a hamster wheel that did not align with his values or his family...
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In this Best Year Yet episode, Eric Thompson interviews Belle Caplis, a Brooklyn based Compass agent on the Bateman Fields team. Belle shares how she grew from 9 million in sales volume to 23.6 million in 2025, increasing from 11 to 25 sales transactions, while also expanding rentals and referral business. Belle’s story is especially compelling because her real estate career began in March of 2020, just days before New York City shut down. With the city locked down and her new career uncertain, she found structure and community through a Compass recovery meeting that led her to Ninja Selling...
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Eric Thompson interviews Jed Inductivo, a Ninja with Compass in Los Angeles, who achieved his best year yet in 2025 with business up 56% year over year. What makes the story remarkable is that it happened during significant adversity. LA faced devastating fires that impacted clients and the community at large. Jed’s brokerage dissolved, forcing a rapid transition. Instead of contracting, Jed expanded by choosing a player mindset, leading with value, and committing to simple, repeatable Ninja fundamentals. Jed credits a guiding belief, “This is happening for me, not to me,” as the mindset...
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Episode Summary In this special live episode of the Ninja Selling Podcast, Eric Thompson records in front of a live audience at the first Ninja Installation of 2026 in Fort Collins, Colorado. Eric is joined by Denver agent Dave Hettrick of RE/MAX Professionals and Dave’s Ninja Coach, Julie WIll. Dave had his best year yet in 2025, growing his business 62% year over year in a market that was essentially flat, and he broke through a major income milestone by earning just over $300,000 for the year. The central theme of the conversation is flow, specifically hyper flow, and how Dave creates...
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In this wide-ranging conversation, Rob Nelson is joined by longtime mentor, friend, and Ninja partner Peter Parnegg to explore what sits at the very foundation of Ninja Selling: personal mastery. As the first of the four cornerstones of Ninja, personal mastery isn’t a destination or a checklist; it’s a lifelong path of alignment between mindset, skills, and daily actions. Peter and Rob discuss what it means to live from abundance instead of scarcity, to choose creation over competition, and to take full responsibility for how we present ourselves in the world. They move beyond business...
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In this New Year’s episode, Rob Nelson and Eric Thompson unpack one of the most powerful, and deceptively simple, Ninja coaching tools: “If you could wave your magic wand…” What sounds playful on the surface is actually a strategic question that fosters psychological safety, removes invisible limits, and enables people to access what they truly want without fear, risk, or “yeah-but” thinking. Rob and Eric explain how the magic wand question puts people into a pretend state where there’s no ceiling and no consequences, allowing clarity, emotion, and authentic motivation to...
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Episode Summary In this episode of the Ninja Selling Podcast, Rob Nelson and Eric Thompson break down “Ninja in a Nutshell”, offering a clear, high-level overview of what Ninja Selling is, why it exists, and how it works. Designed for listeners who want a straightforward starting point, this conversation distills the Ninja philosophy into its core components, avoiding jargon and hype. Rob explains that Ninja Selling is a complete operating system for a sales business, combining proven methods for generating business with a relationship-centered approach to serving clients. Together,...
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Caroline Bourgeault, a Ninja Realtor® in Pueblo, Colorado, became the #1 agent in her market in just two and a half years. A mother of four (including a newborn) and a recent Ninja Installation graduate, Caroline shares how intentionality, discipline, and deep care for her “extended family” of clients have fueled her rapid rise, without a traditional assistant. Caroline, originally from Australia and now thriving in Pueblo, Colorado, has built a high-production, relationship-based business on pace for 100 transactions in 2025, following 91 transactions in her first full year. She...
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In this episode, Eric Thompson sits down with Stephanie Peterson, a dedicated Ninja Realtor® from Spokane, Washington. With 11 years of experience and an incredible ability to generate over $200,000 annually working just 20 hours a week, Stephanie shares how living intentionally, staying in flow, and focusing on relationships has completely transformed her life and business. Episode Summary Stephanie Peterson, a long-time Ninja and real estate professional with Windermere City Group, has built a highly efficient and relationship-driven business centered around a select group of 100 people....
info_outlineThis episode opens with a simple question that hits home for many agents: Do you struggle with consistency? Rob Nelson is joined by Larry Kendall and Eric Thompson to review the pattern they found while researching Ninja Coaching clients who had their best year yet in 2025. Across different personalities, markets, and business styles, the common denominator was not a specific lead source or marketing tactic. It was consistency, and the clearest measurable indicator of consistency was turning in a weekly scorecard.
They share that 87% of the "Best Year Yet" Ninha Coaching clients consistently turned in a weekly scorecard, making it the strongest correlation they found. The scorecard is positioned as the truth teller and the ultimate tool for tracking, gamifying, and sustaining the Ninja Nine habits over time. Rather than chasing results, the conversation emphasizes managing activities, because activities repeated over time create predictable outcomes.
Larry and Eric walk through what the scorecard is, why it works, and how it has evolved, including modern enhancements like daily personal text messages and tracking open house conversations. They explain the five pathways to consistency, track activities, gamify, join a group, hire a coach, and find an encouragement partner, and show how the scorecard supports all five. They also discuss realistic targets and the idea that perfection is not required. A score of 70 out of 100 is the acceleration point where business becomes consistent, while missing one week is a mistake and missing two is the start of a new habit.
The episode closes with practical guidance on how to restart after falling off, how to plan for 45 full on weeks and seven recharge weeks, and why keeping scorecards in a binder becomes a powerful way to measure progress and diagnose a slump. Larry reinforces the message with a personal example, his long running pushup log, showing how tracking drives consistency, and consistency drives results.
Key Takeaways
Consistency is the common denominator behind best year yet results, even when the specific business style varies
Turning in a weekly scorecard is the strongest measurable correlation, with 87 percent of best year yet coaching clients doing it
Scorecards shift focus from results to activities, which restores control, reduces frustration, and creates momentum
The scorecard supports five ways to stay consistent, tracking, gamifying, joining a group, hiring a coach, and using an encouragement partner
Missing one week is a mistake, missing two is the start of a new habit, so the goal is to avoid the second miss
Managing activities is more effective than managing production, and it is especially useful for managers and sales leaders
Modern enhancements include personal text messages with a FORD question and tracking open houses as a major buyer entry point
Plan for 45 full on weeks and seven recharge weeks to build consistency with grace, sustainability, and real life flexibility
Memorable Quotes
Do you struggle with consistency
The number one correlation between having a best year yet is that they turn in a weekly scorecard
Most people do not fail because they do not know what to do, they fail because they do not do what they know consistently
The answer may be you are not keeping score
If you do the activities, the production takes care of itself
Stop trying to manage production and start managing activity
The scorecard is the truth
You can miss one, that is a mistake, but if you miss two, that is the start of a new habit
Two weeks at a hundred and ten weeks at zero is not the same as twelve weeks at seventy
Links:
- Website: https://ninjaselling.com/ninja-podcast/
- Email: TSW@NinjaSelling.com
- Phone: 1-800-254-1650
- Podcast Facebook Group: http://www.facebook.com/groups/TheNinjaSellingPodcast
- Facebook: http://www.facebook.com/NinjaSelling
- Instagram: https://www.instagram.com/ninjasellingofficial/
- LinkedIn: https://www.linkedin.com/company/ninjaselling
- Upcoming Public Ninja Installations: https://NinjaSelling.com/events/list/?tribe_eventcategory%5B0%5D=183&tribe__ecp_custom_2%5B0%5D=Public
- Ninja Coaching: http://www.NinjaSelling.com/course/ninja-coaching/
- The Ninja Flow Scorecard: http://www.ninjaselling.com/scorecard