How to Use Product Videos to Boost TPT Sales with Chloe Tascoff
Not So Wimpy Entrepreneur Podcast
Release Date: 11/10/2021
Writing Emails That Your Audience Can't Wait to Read with Bobby Klinck
Not So Wimpy Entrepreneur Podcast
Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast! You’re sending emails to your audience, right? Sending weekly emails is a must, so if you’re not doing it yet, this episode is definitely for you. I’m joined by email-marketing expert Bobby Klinck, and we’re talking all about the emails that you’re writing and sending to your audience. The time you spend writing to your email list is more valuable than the time you spend creating Reels or TikToks or Facebook posts because your emails are going straight to your readers’ inboxes. If...
info_outline
5 Important Lessons I’ve Learned From My Coach
Not So Wimpy Entrepreneur Podcast
Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast! Have you ever worked with a mindset coach? Getting a mindset coach was one of the best decisions I’ve ever made, and I make every single one of our meetings a priority in my schedule. My coach, Neill Williams, has helped me with everything from managing my time to changing my mindset around things like goals and money. In this episode, I’m sharing 5 of the most important lessons that I’ve learned from her. Each one of these lessons has had an invaluable impact on my life and...
info_outline
How to Have a Planning Retreat for Your Business
Not So Wimpy Entrepreneur Podcast
Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast! Do you have yearly planning retreats? In this episode, I’m telling you why I think you should. My team and I have a planning retreat every year that I find so valuable, so I wanted to tell you what our retreats look like and help you decide whether a planning retreat would be a good idea for you. I'm sharing everything you need to know about why we have planning retreats and what we cover at them. In this episode, you’ll learn when and where to have a retreat, how to prepare, and how...
info_outline
How to Use Product Videos to Boost TPT Sales with Chloe Tascoff
Not So Wimpy Entrepreneur Podcast
Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast! What if I told you there was a marketing trick that could triple your sales? Chloe Tascoff is here talking about something unique to our businesses that we are not doing nearly enough of, and that’s using product videos. Product videos are a great way to increase sales, but if you’ve never made one, you probably have a lot of questions about them. How do you make these videos? What equipment should you use? How long should they be? What do you put in them? I don’t have...
info_outline
Mistakes That Teacher Entrepreneurs Make When Growing Their Email List (And What to Do Instead)
Not So Wimpy Entrepreneur Podcast
Do you have an email list? If not, let’s do something about that. In this episode, we are talking all about email list building. We’re going over mistakes that teacher entrepreneurs make when they are growing their email lists and what to do instead. We all make mistakes. In fact, making mistakes is how we learn better strategies, so don’t feel bad if you are doing any of the things we talk about in this episode. Use it as an opportunity to grow! We’re covering marketing, lead magnets, target audiences, and so many other important topics, so...
info_outline
6 Reasons Teacher Entrepreneurs Need to Create a Digital Course
Not So Wimpy Entrepreneur Podcast
Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast! Have you bought into the lie that teachers aren’t going to buy a course from you? Let’s break that down and talk about why they ARE! In this episode, I'm excited to talk to you about the six reasons that digital courses are perfect for teacher entrepreneurs. I’m so excited to talk about this because I often read misbeliefs about digital course creation inside Facebook groups that are completely untrue, and I want to clear some of them up for you. I can't tell you how many times I've...
info_outline
3 Questions to Ask When Choosing Your Course Topic
Not So Wimpy Entrepreneur Podcast
Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast! If you created a digital course, what would it be about? If you’ve been thinking that a digital course might be in your future but you’re not sure what to make it about, this is the episode for you. I’m giving you three quick and simple questions to ask yourself to generate some ideas for a course topic that would be right for you. Even if you haven’t thought about creating a digital course yet, I want you to try this exercise. It will give you some good topic ideas...
info_outline
What NOT to Do When Creating a Digital Course with Amy Porterfield
Not So Wimpy Entrepreneur Podcast
Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast! What would you say if I told you that there’s a way for teachers to make more money and get more free time? Do you want to know what it is? Digital course creation. In this episode, I’m chatting with none other than Amy Porterfield, the queen of all things course creation, and I’m asking her as many questions as I can fit into one podcast episode. She’s sharing things like who should create a course, the mistakes that first-time course creators make, and some of the mindset...
info_outline
Your Burning Questions About My Course Creation Journey with Bobby Klinck
Not So Wimpy Entrepreneur Podcast
Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast! Have you ever thought about creating a course? What stopped you? Feeling like no one would buy it? Teachers couldn’t afford it? You not being qualified? I dealt with all those thoughts too, and guess what? None of them turned out to be true! I want to tell you the story of how I decided to create a course in the hopes that it helps you to create yours, and I’ve brought my friend Bobby Klinck along to help me. In this episode, we’re switching things up, and he’s interviewing me! ...
info_outline
How to Work with Your Spouse (Without Killing Them)
Not So Wimpy Entrepreneur Podcast
Welcome back to another episode of the Not So Wimpy Entrepreneur Podcast! Are you thinking about retiring your spouse and bringing them into your business? First of all, congratulations! That’s a big step, and it’s exciting that you’re even considering it. I know that you probably have a lot of questions about what this process might look like for you, so I brought my husband, Scott, onto the podcast to talk all about working with a spouse. Whenever I mention that my husband works with me, I get so many questions from people who want to retire their spouses but...
info_outlineWelcome back to another episode of the Not So Wimpy Entrepreneur Podcast!
What if I told you there was a marketing trick that could triple your sales?
Chloe Tascoff is here talking about something unique to our businesses that we are not doing nearly enough of, and that’s using product videos.
Product videos are a great way to increase sales, but if you’ve never made one, you probably have a lot of questions about them.
How do you make these videos? What equipment should you use? How long should they be? What do you put in them? I don’t have all the answers, but our guest does.
Chloe is sharing some of her best tips for making high-quality product videos that stop people in the middle of their scrolling and boost your sales.
Chloe Tascoff is a teacher-author and video marketing guru in the teacher niche. She’s created almost 2,000 videos for her client’s products and her own products too. She helps digital & physical product creators to market the true value of their offerings by creating product highlight videos that stand out, attract loyal customers, and get repeatable sales through her signature program. She specializes in using marketing psychology and clean, professional video backgrounds to showcase how your product will make a teacher’s life easier or more convenient. Her videos can be used for product previews, pins, and much more!
Episode 90 Takeaways:
+ Video sells.
+ Product videos are versatile and easy to repurpose.
+ You can make videos for digital products.
+ Videos make a product feel real to a buyer.
+ People stop their scroll to watch videos.
+ Video is the highest converting form of media for online sales.
+ Natural light is a great tool.
+ Use a white poster board as a background.
+ Give viewers enough time to see what’s in the video.
+ Test things.
Product videos are seriously underutilized. I hope this episode gives you some inspiration to get started creating your own videos or even hiring someone to help you. If you’re not sure where to start, pick your best-selling product and go from there!
If you don’t want to create your own videos, check out Chloe’s website, www.hello.chloetascoff.com, to find out how to work with her.
I would love to connect with you! You can find me on Instagram at @not_so_wimpy_entrepreneur.
Links Mentioned: