1020: Inside The Boca Raton: Repositioning a 100-Year-Old Luxury Resort
No Vacancy Live and No Vacancy News
Release Date: 03/10/2026
No Vacancy Live and No Vacancy News
Red Roof Chief Development officer Matt Hostetler kicks back with Glenn, Craig and Dr. Producer Suzanne as they kick off the weekend with some drinks, stories from the road and another round of our Hotel Pet Peeves.
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Oliver Shah is a first time guest, and we suspect after having drinks with Glenn, Craig and Suzanne itll be his last. Join us for some laughs and Happy Hour fun where Glenn is at Margaritaville Resort Hollywood Beach.
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info_outlineRepositioning a 100-year-old luxury resort hits different than building something new. You work with history, legacy expectations, and a modern guest who doesn’t care about any of that unless the experience delivers.
Suzanne co-hosts with me, and we talk with Daniel Hostetler, President & CEO of The Boca Raton, about how the property has managed a multi-year repositioning under new ownership — what they changed, why they changed it, and how they operate it day to day. I’m sharing it under #NoVacancyNews.
Here’s what we hit:
🏛️ They left a brand and run the resort independently under new ownership
🏗️ They knocked down a convention center, opening up land for a four-acre leisure-driven pool complex
🏨 They run five distinct lodging products across one campus (Beach Club, Tower, Cloister, Yacht Club, Bungalows)
⭐ They use Forbes standards as the operating baseline and build toward a multi–five-star goal
🎁 They push curated personalization: amenity closet + butlers instead of one-size-fits-all turndown
👥 Daniel talks promote-from-within and how they build consistency across a large team
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