Transforming CPQ with Constraint Logic & Revenue Cloud Advanced – Don Khamapirad, CEO of Veloce
Release Date: 07/27/2025
From SAP to Salesforce Revenue Cloud: AI, CPQ, and the “Death of Middleware”
CPQ Podcast
In this episode, Frank Sohn talks with Hiren Shah, founder of B2B-Matrix, about how small and mid-sized manufacturers and distributors are modernizing their sales processes through AI-driven CPQ, CRM, and ERP integration. Hiren, a former SAP America consultant turned Salesforce expert, shares his perspective on the future of Configure-Price-Quote (CPQ), Revenue Cloud, and AI in sales automation. He explains B2B-Matrix’s three-phase Salesforce AI project, where automation is already reducing clicks, quote times, and approval...
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🎧 The Fastest Way to Understand the CPQ Landscape
CPQ Podcast
Confused by all the CPQ options out there? You’re not alone — with more than 135 vendors and endless marketing claims, figuring out where to start can feel impossible. In this episode, host Frank Sohn (Novus CPQ Consulting) breaks down the CPQ landscape in under 15 minutes and shows you a smarter way to learn it. You’ll hear how the CPQ Briefing Subscription helps you cut through the noise with short, fact-based reports based on real demos — not hype. Learn how analysts, students, and business leaders use these briefings to understand capabilities, compare vendors, and explore the...
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CPQ ROI That CFOs Trust: Cameron Marsh (Nucleus Research)
CPQ Podcast
How do you prove CPQ value in CFO terms—not hype? In this episode, Cameron Marsh, Analyst at Nucleus Research, breaks down how their ROI Case Study and Value Matrix quantify CPQ outcomes customers feel every day: faster quote cycles, higher throughput with the same team, better margins from pricing, and fewer back-and-forth revisions thanks to visualization. We also dig into why data quality—not model magic—decides CPQ AI success, and where channel vs. direct CPQ returns really land. Key Takeaways: Quantifying ROI like a CFO: Nucleus standardizes...
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From College Startup to CPQ Vendor: Martin Johansen on Mercura’s Playbook
CPQ Podcast
In this CPQ Podcast episode, Frank Sohn talks with Martin Johansen, founder of Mercura, a Denmark-based CPQ vendor focused on small to mid-sized manufacturers. With a background in finance and international business, Martin started Mercura straight out of college—initially building a configurator “by accident” for a customer request—and has since grown it into a SaaS platform used across Europe. We discuss Mercura’s no-code setup and short implementation cycles (often 1–2 months), its support for cost-plus pricing, and partner/distributor workflows...
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Merkato CPQ: Fast Time-to-Value for Manufacturers (with Marc de Mey)
CPQ Podcast
Host Frank Sohn welcomes Marc de Mey of Merkato Group—the team behind Merkato CPQ and brands Quootz, CPQ Belgium, Sell It Easy, CPQing Solutions, and DOK.legal. Marc shares his path from aircraft mechanics to CPQ leadership and explains how Merkato’s low-code/no-code, API-first, headless architecture helps manufacturers move from complex requirements to accurate quotes fast. We compare hands-off vs. hands-on implementation models across the group, and why an external ecosystem of...
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Pre-Dreamforce Brief with David Beebe from Salesforce Revenue Cloud
CPQ Podcast
Headed to Dreamforce (Oct 14–16)? In 30 minutes, Salesforce’s David Beebe breaks down: RCA now: 6 releases, faster UX, upgraded constraint builder Revenue Cloud Billing: what’s new + why demand is spiking Unified CPQ + Billing: fewer errors, faster cycle time Pricing & AI/Agents: usage-based, analytics, interoperability Sessions to add: RC Keynote, Consumption Models, Invoice-to-Cash Listen Oct 12 to plan your week! 🔗 Learn more about Salesforce RCA at 📬 Contact David on LinkedIn
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HubSpot’s Vision for Revenue Lifecycle Management with Adam Wainwright
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn welcomes Adam Wainright, a veteran with 15+ years in the Configure, Price, Quote (CPQ) space, now helping lead HubSpot’s CPQ and revenue strategy. Adam shares his career journey across Selectica/Determine, CallidusCloud, Clari, Cacheflow (acquired by HubSpot), and beyond. Adam discusses: HubSpot’s CPQ launch at INBOUND and how it delivers speed, visibility, and control to sellers and revenue operations teams. Why their North Star is Revenue Operations—and how HubSpot is building a complete Revenue...
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Aleran Software with Tarak Patel: Sustainable Innovation in Connected Commerce
CPQ Podcast
In this CPQ Podcast episode, host Frank Sohn speaks with Tarak Patel, Sr. Vice President of Product and Technology at Aleran Software, about how Aleran is bringing sustainable innovation to Configure, Price, Quote (CPQ) and digital commerce. Aleran’s Connected Commerce platform is designed for mid-size manufacturers ($20M–$1B) and their channel partners. Built on headless, API-first, cloud-native architecture, the platform integrates with leading ERP systems(SAP, Epicor, Microsoft Dynamics, Infor, Acumatica and more) and CRM...
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Resolto Configon: CAD-Driven CPQ for SMBs and Enterprises
CPQ Podcast
In this episode of the CPQ Podcast, host Frank Sohn sits down with Matthias Radner of Resolto, a Festo company, to discuss his journey from face-to-face mattress sales to enterprise CPQ software. Matthias shares how early lessons in customer interaction shaped his approach to selling Configure, Price, Quote solutions, and why patience is key in long sales cycles—like when a customer signed an offer he created four years earlier. Listeners will hear about Resolto’s Configon CPQ platform, designed for both SMB plug-and-play deployments (with average implementation times...
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CPQ Podcast Summer Break 2025 Update
CPQ Podcast
The CPQ Podcast is taking a short late summer break — but we’ll be back with new episodes on September 21! In this quick update, Frank Sohn shares what’s happening at Novus CPQ in the meantime: ✅ 18+ CPQ Briefings now available – more coming soon ✅ CPQ Sales Report updates for XaitCPQ, camos software, and Bit2win ✅ CPQ Selection help for customers evaluating vendors ✅ CPQ Circle Subscription with 12 monthly newsletters + 20 hours of consulting ✅ New webinars available on the CPQ Channel 🔗 Learn more: CPQ Circle Subscription: CPQ Channel on YouTube: All Novus CPQ...
info_outlineIn this episode of the CPQ Podcast, we welcome Don Khamapirad, CEO of Veloce Apps, to explore how modern CPQ solutions are evolving for complex industries like manufacturing, life sciences, business services, and fintech.
Don shares his journey from Oracle and Apttus/Conga to leading multiple startups through growth stages—and now driving Veloce’s transformation from a software provider to a full-service Salesforce Revenue Cloud implementation partner.
You’ll hear insights on:
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Why constraint-based configuration is key to solving large-scale quoting challenges
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How Salesforce Revenue Cloud Advanced supports multi-layer configurations and up to 100,000 quote lines
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Where AI fits into the CPQ process, especially in speeding up quote creation and improving customer response times
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How Veloce delivers CPQ success with 5–18 month projects, deep Salesforce alignment, and a focus on high user adoption
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The five major use cases Veloce solves, including SAP upgrades and complex pricing transformations
Don also shares a personal side—his love for archery with his daughter and his excitement about building industry connections at Dreamforce this October.
If you're navigating the shift to Salesforce Revenue Cloud Advanced, or tackling complex quoting problems, this episode is packed with practical takeaways.
🔗 Learn more about Veloce at https://veloceapps.com/
📬 Contact Don on LinkedIn https://www.linkedin.com/in/donkhamapirad/