How Ignize Uses AI Pricing & CPQ to Boost Manufacturing Profits
Release Date: 12/07/2025
Visual CPQ & The Future of 3D Product Configuration with Erik Pilgrim
CPQ Podcast
In this episode, Frank Sohn sits down with Erik Pilgrim, Founder and CEO of RenderDraw, to explore how 3D visualization is transforming the complex world of CPQ (Configure, Price, Quote). Erik shares his journey from leading pre-sales and product teams in the SAP and Salesforce ecosystems to founding RenderDraw just as the world changed in early 2020. We dive deep into how RenderDraw acts as a powerful visualization and interaction layer for some of the world’s largest manufacturers and high-tech companies. They discuss: The "Visual Gap" in CPQ: Why standard configurations...
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DealHub’s Growth, AI Strategy, and the CPQ + Billing Opportunity
CPQ Podcast
In this episode of the CPQ Podcast, Frank speaks with Eyal Orgil, co-founder and Chief Growth Officer of DealHub, about how the company has evolved over the past 12 years and what that growth says about broader trends in CPQ, billing, and revenue lifecycle management. Eyal reflects on the responsibility that comes with building a company of roughly 300 employees and serving around 1,000 customer organizations, while also sharing why this stage of growth feels especially meaningful. The conversation also explores Eyal’s transition into the Chief Growth Officer role after leading sales...
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Rourke McCarron on AI-Native CPQ for Precision Manufacturing
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Rourke McCarron, founder of Kabaido, about building a modern CPQ solution for precision manufacturers. Rourke shares how his experience in the tooling industry revealed a disconnect between sales and engineering teams, which ultimately led him to launch Kabaido in late 2025. The conversation explores how Kabaido is approaching complex quoting and product configuration for manufacturers that process high volumes of quotes. Rourke explains the company’s focus on precision manufacturing, its support for 2D and 3D configuration use...
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Tyler Moini on AI, Governed Execution, and Modern Revenue Management
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Tyler Moini, Founder and Managing Director of Expedite Commerce, about how the company has evolved since its earlier positioning around composable commerce and API-first architecture. Tyler explains why Expedite Commerce now describes its approach as a governed execution platform, designed to help organizations manage commercial processes across pricing, quoting, contracts, subscriptions, billing, and asset-related workflows. A central topic in the discussion is Genesis, the company’s underlying AI system....
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AI Pricing, Fair Market Value, and Used IT Asset CPQ with Garima and Pulin
CPQ Podcast
In this episode of the CPQ Podcast, Frank Sohn speaks with Garima and Pulin about how AI-driven fair market value (FMV) intelligence can support pricing and CPQ-related processes in the used IT asset market. The conversation goes beyond product features and also explores the personal stories behind the business. Garima shares her journey from flight attendant to entrepreneur and explains why perseverance has been such an important strength throughout her career. Pulin talks about starting out in finance, teaching himself computer skills, learning from a failed startup,...
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What Conga Connect 2026 Revealed About Conga’s CPQ Direction
CPQ Podcast
At Conga Connect 2026 in Orlando, Conga made one thing clear: it wants to be seen as more than a CPQ or CLM vendor. In this episode, Frank Sohn shares his high-level takeaways from the event, including Conga’s new brand direction, what the company’s “connected commerce” message means, and why the future of its three CPQ paths matters for customers and prospects alike. Frank also looks at the emerging split between Advantage and PROS CPQ, Conga’s iFrame-based approach to surfacing Advantage capabilities inside its Salesforce-based product, and why price optimization and AiMe stood out...
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The 6 Questions That Fix Most CPQ Shortlists (Before You Watch Another Demo)
CPQ Podcast
It’s a solo episode this week — interview scheduling has been unusually tough this year, so I’m using the opportunity to talk about something that’s top of mind for many teams early in the year: CPQ selection. In this episode, I share the six questions that fix most CPQ shortlists before demos start: business model, biggest challenge, CRM fit, ERP fit, go-live speed, and company complexity. The goal isn’t to rank vendors — it’s to get to a realistic shortlist faster, using a repeatable framework grounded in high-quality briefing research. I also tease a new way I’m building to...
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Why CPQ is Vital for Intelligent Revenue ft. Sergey Jermakov
CPQ Podcast
In this episode of the CPQ Podcast, Sergey Jermakov joins Frank Sohn to explore how CLARITY is moving beyond classic Quote-to-Cash into intelligent revenue operations management—a broader approach that connects CPQ with billing, revenue processes, and monetization models. Sergey explains how his role has shifted from “sales leader” to Revenue Architect, focused on designing scalable solution architectures and packaged delivery. They discuss CLARITY’s focus on mid-market to enterprise organizations (now often $50M+ revenue) in high tech and...
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PandaDoc CPQ for SMB: No-Code Quotes, CRM Integrations + AI
CPQ Podcast
In this episode of the CPQ Podcast, we sit down with Dustin Anglen, Strategic Partnerships Manager at PandaDoc, to discuss how PandaDoc CPQ supports faster quoting for SMB teams (roughly 5–500 employees). PandaDoc is widely known for proposals and eSignature, and Dustin explains why CPQ is a natural extension—especially for organizations that want a practical, easy-to-administer approach without heavy configuration overhead. We cover where PandaDoc CPQ fits best (including SaaS, software & technology, professional services, and education) and how...
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From CPQ to a Configurable Product Platform: Tacton’s Nils Olsson
CPQ Podcast
In this CPQ Podcast episode, Frank Sohn sits down with Nils Olsson, Chief Strategy, Product, and Customer Officer at Tacton, to discuss how Tacton is evolving beyond traditional CPQ into a broader platform for configurable products. Nils shares his unique perspective as a former Tacton customer who joined the company in 2015, and explains why staying close to manufacturing customers—through regular conversations across North America, Europe, and Japan—is central to Tacton’s strategy. He outlines why 2026 will be a transformative year, with new offerings planned not only...
info_outlineIn this CPQ Podcast episode, host Frank Sohn talks with Andreas Westling, CEO and co-founder of Ignize, about how modern AI pricing and CPQ help B2B manufacturers increase EBIT, improve price fairness, and react faster to market volatility.
Drawing on more than 20 years of pricing experience, including his time as CEO of Navetti (acquired by Vendavo). Andreas explains why pricing fundamentals haven’t changed, but the way manufacturers execute pricing has transformed. He also shares how Ignize supports mid-market and enterprise manufacturers with complex, multinational pricing operations that require both speed and precision.
Andreas introduces Ignize’s concept of Generative Precision Pricing (GPP) and the role of the Ignizer, a modern engine that turns pricing expertise into data-driven, explainable recommendations. You’ll also hear how Ignize integrates with CRM systems such as Salesforce and Microsoft Dynamics, ERP systems including SAP, Oracle, and legacy platforms, and CPQ solutions like Tacton to deliver consistent, value-based pricing across the commercial stack.
We discuss why black-box AI pricing often fails in B2B manufacturing, and why explainability and transparency are essential to earn trust from pricing teams, product managers, sales, and customers. Andreas also outlines what manufacturers can expect from an Ignize implementation. From 8–12 week quick-start value phases to broader enterprise rollouts, and how modern pricing platforms help companies navigate tariffs, commodity swings, currency shifts, and other forms of market disruption.
Ignize also operates on an enterprise-grade security foundation, backed by ISO 27001:2013 certification and SOC 2 Type II compliance, ensuring that sensitive pricing and commercial data is handled with the highest standards of information security and compliance.
If you’re interested in CPQ, B2B pricing, or how AI can strengthen price quality, win rates, and overall financial performance, this episode is for you.
🔗 Learn more about Ignize at https://ignize.com/
📬 Connect with Andreas on LinkedIn: https://www.linkedin.com/in/andreas-westling/