82. Consider This: A 12-Week Year

Episode 82: Consider This: A 12-Week Year

The Career Clinic Podcast

Host: Ronnie Dickerson Stewart

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Episode Overview

Welcome to Week Two of The Career Clinic January Intensive.

I want to be clear at the top of this episode: I love and swear by the 12-Week Year framework outlined in the book The 12 Week Year by Brian Moran and Michael Lennington, and I actively use this approach with my clients. It has fundamentally shaped how I think about execution, accountability, and follow-through for people who already have vision — but want to see real movement.

In this episode, we explore why long, annual timelines often work against us, and how working in 12-week cycles helps close the gap between what you say matters and what you actually do. While the framework is outlined in the book, this conversation focuses on how it shows up in real life and how to apply it in a way that supports clarity, integrity, and sustainable progress — not hustle or burnout.

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What You’ll Learn in This Episode:

✔️ Why annual planning often leads to procrastination and drift
✔️ How shorter timelines create focus and urgency without panic
✔️ Why constraints and accountability can be freeing
✔️ The difference between pressure and supportive structure
✔️ How 12-week cycles improve execution and follow-through
✔️ Practical ways to use this framework without overcomplicating your life

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The Core Idea: Shorter Timelines Change Behavior

Most people don’t struggle with ambition or vision — they struggle with execution.

A 12-month year can feel expansive and forgiving, which makes it easy to delay action. The 12-Week Year framework shortens the distance between planning and doing, creating faster feedback loops and more honest self-check-ins while there’s still time to adjust.

This episode reframes constraints not as restriction, but as structure — a way to protect your word and move with intention.

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Accountability That Protects Integrity ✍🏾

Accountability in this context isn’t about pressure or shame. It’s about keeping your word to yourself.

Working in 12-week cycles makes misalignment visible early — in January or February — instead of at the end of the year when it’s harder to course-correct. The question becomes simple and grounding:
Did I do what I said I would do?

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What This Looks Like in Practice 🙌🏾

In this episode, Ronnie shares how she applies the framework with clients by:

• Focusing on a small number of priorities

• Breaking goals into weekly actions

• Using simple tools and planners aligned to the framework

• Holding short, consistent weekly check-ins

• Creating accountability that fits real schedules and real lives

The goal isn’t doing more. It’s doing what matters — consistently.

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This Week’s Invitation

If you entered the year with strong intentions but can already feel how easy it would be to drift, this episode invites you to consider a different approach.

Ask yourself:

• What might change if I worked in focused 12-week cycles instead of a vague year?

• What if I checked in weekly instead of waiting until December?

• What if accountability supported my integrity rather than draining my energy?

You don’t need better goals.
You need a better way to activate the ones you already have.

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Links & Resources 🤎

📘 Book & Framework Reference:
The 12 Week Year by Brian Moran & Michael Lennington
(The framework discussed in this episode)

📝 Ask OhHeyCoach:
Submit questions for Friday’s Ask OhHeyCoach episode.
👉🏾 https://form.typeform.com/to/ja89DHpT

📩 Join the OhHeyMonday Newsletter:
Weekly reflections, tools, and grounded guidance delivered every Monday.
👉🏾 www.ohheyjoin.com

🤝 Work With Ronnie / OhHeyCoach:
Executive coaching, leadership development, and career design.
👉🏾 www.ohheycoach.com

📬 Contact:
[e-mail]

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What’s Coming Next

Tomorrow’s episode focuses on testing and learning — how to execute and move forward without waiting for certainty or perfection.