The Future of OMS Marketing: Harnessing AI and Digital Strategy (podcast ep. 201)
Oral Surgery Admin's Time Out: Practice Management Success Tips
Release Date: 07/11/2025
Ep. 203: The People Part, Continued: Hard Conversations, Letting Go, and Leading with Clarity
Oral Surgery Admin's Time Out: Practice Management Success Tips
This SOMSA podcast episode, part of our New Admin Series, features a candid conversation between host Lucy and HR consultant Adrienne Twigg of Bent Ericksen & Associates, focused on managing difficult employee conversations and termination procedures within oral surgery practices. They dive into how OMS practice administrators can approach performance issues, interpersonal conflict, and behavior problems with confidence, empathy, and clarity. Adrienne emphasizes the value of preparation, documentation, and emotional regulation before any HR conversation. Lucy shares a specific,...
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Ep. 202 - The People Part: Culture, Mentorship, and Making Great Hires
Oral Surgery Admin's Time Out: Practice Management Success Tips
This SOMSA podcast episode, part of our New Admin Series, features a candid conversation between host Lucy and HR consultant Adrienne Twigg of Bent Ericksen & Associates, focused on managing difficult employee conversations and termination procedures within oral surgery practices. They dive into how OMS practice administrators can approach performance issues, interpersonal conflict, and behavior problems with confidence, empathy, and clarity. Adrienne emphasizes the value of preparation, documentation, and emotional regulation before any HR conversation. Lucy shares a specific,...
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The Future of OMS Marketing: Harnessing AI and Digital Strategy (podcast ep. 201)
Oral Surgery Admin's Time Out: Practice Management Success Tips
In this episode of the Oral Surgery Admins Timeout podcast, hosts Jamie Leos () and Nathan Greenberg () explore how modern marketing and AI are transforming OMS practices. Guest Chris Suchánek () shares insights from years of working with oral surgery practices, highlighting challenges in shifting from referral-based growth to direct patient acquisition. He explains why strong brand positioning, smart digital strategies, and mixed media campaigns are crucial for standing out in a competitive market. Chris also discusses how AI enables faster competitor analysis, tailored...
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Crafting a Welcoming Environment: Patient-Centered Oral Surgery
Oral Surgery Admin's Time Out: Practice Management Success Tips
"Patient-centered care" is more than a buzzword; it's a fundamental shift in developing treatment plans and providing patient care, and it benefits patients as well as the practices. In this episode moderated by Josh DeVries from Intiveo, our panelists explore curating the experiences of oral surgery patients. You'll hear practice leaders discuss innovations that transform the patient experience at their oral surgery practices, and you'll find out how they are using technology and compassionate care to make a difference in oral surgery.
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HR Series with CEDR HR Solutions: The Great Job Hop, Cultural Add, Interview Process
Oral Surgery Admin's Time Out: Practice Management Success Tips
Join host Jill Dunnam and co-host Halisi Tambuzi (CEDR HR Solutions) as they cover The Great Resignation... or The Great Job Hop, cultural fit versus culture add, plus the whole interview process, including two types of interview questions and interview methods... have you conducted working interviews?? Uh-oh!
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106 - Current Trends in Cyber Attacks with Black Talon Security
Oral Surgery Admin's Time Out: Practice Management Success Tips
Join host Jill Dunnam and co-host Gary Salman (Black Talon) as they talk all things cybersecurity. They cover the latest trends in cybersecurity; how long hackers scan networks and steal data before encryption and ransoming for it; what they’re doing with your patient data on the dark web, why a cybersecurity is best equipped to fully protect your practice; and practical, proactive steps you can take today to defend your network. For resources and transcript, visit https://bit.ly/somsa-106
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105 - Patient Communication Success Tips with Intiveo
Oral Surgery Admin's Time Out: Practice Management Success Tips
Join Melissa Hathcock (Fort Worth Oral Surgery) and Joshua DeVries (Intiveo) as they discuss the importance of effective and efficient patient communication in guiding patients through the complex procedures your OMS practice performs, what features an OMS practice administrator looks for in a reminder service, and how examining your patient communication process and help you save time and remain adaptable. For resources and transcript, visit https://bit.ly/somsa-ep-105
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104 Tips for Marketing to Referring Offices
Oral Surgery Admin's Time Out: Practice Management Success Tips
In this episode, hear from two OMS office marketing staff with very different roles. Livia Auten holds a traditional marketing position, while Bob Pendry uses his experience & certifications to get chair-side with doctors. They'll discuss how their roles differ, share tips on visit tracking, and cover their most successful marketing campaigns. For resources & transcript, visit https://bit.ly/somsa-ep-104
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103-Referral Process Closed Claim Review with OMSNIC
Oral Surgery Admin's Time Out: Practice Management Success Tips
Join OMSNIC's Stephen Pavkovic & SOMSA's Donna Germann as they discuss an OMSNIC closed claim highlighting the role of effective communication within the referral process, including the informed consent process & what to do when you have questions about a referral's treatment.
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102-Educational Opportunities at the 2019 SOMSA Conference
Oral Surgery Admin's Time Out: Practice Management Success Tips
Host Audra and Guest David Nye, SOMSA Conference Chair, briefly discuss SOMSA's founding as JAWS Society in 2005, but really explains our educational goals the 2019 Annual Conference in Savannah, GA. Our intro sound is Ticking Clock Sound recorded by KevanGC shared under the Public Domain. The other sound you hear in our podcast is Tropic of Cancer 1 by Creative Commons from SoundCloud. It's CC BY-NC 3.0. For info about the license, visit https://creativecommons.org/licenses/by-nc/3.0/#.
info_outlineIn this episode of the Oral Surgery Admins Timeout podcast, hosts Jamie Leos (OMS Powerhouse Consulting) and Nathan Greenberg (Firm Media) explore how modern marketing and AI are transforming OMS practices.
Guest Chris Suchánek (Firm Media) shares insights from years of working with oral surgery practices, highlighting challenges in shifting from referral-based growth to direct patient acquisition. He explains why strong brand positioning, smart digital strategies, and mixed media campaigns are crucial for standing out in a competitive market.
Chris also discusses how AI enables faster competitor analysis, tailored content, and precise audience targeting, saving practices time and money. The conversation dives into practical tips for converting leads, leveraging front office staff, and integrating online and offline touchpoints to build lasting patient relationships. A must-listen for OMS professionals eager to harness AI and elevate their marketing game.