#1337- IT TAKES RESILIENCE With Cole
Change Lives Make Money: The Podcast For Online Trainers
Release Date: 10/20/2025
Change Lives Make Money: The Podcast For Online Trainers
Raw coaching calls with fitness coaches solving real business problems in real-time. Tune in for live problem-solving with coaches at every stage... from struggling with price objections to hitting record months and deciding whether to scale or coast. You're getting the exact frameworks for re-engaging cold leads, qualifying prospects better, handling the "I need to talk to my spouse" objection, and knowing when to raise your prices vs. fix your sales skills first. From Katie hitting $14.6K (projected $23K) questioning whether to scale, to Kayla booking 14 calls but leaving $7K on the...
info_outlineChange Lives Make Money: The Podcast For Online Trainers
This isn't another "AI is coming for your job" fear-mongering video. This is what's ACTUALLY happening with AI, social media, and the fitness industry... and why most coaches are completely missing the point. Brian and Cole break down the real threat (spoiler: it's not AI), why hard work still matters more than ever, and how fear-mongering is being weaponized to sell you courses you don't need. Here's what we break down: Why the "AI will ruin social media" narrative is bullshit. There are 2 billion people on Instagram. Most have no idea who Alex Hormozi is and aren't worried about AI...
info_outlineChange Lives Make Money: The Podcast For Online Trainers
Black Friday is here. Most coaches will panic-discount their way into poverty. You're about to learn how to do it right. This isn't another generic "run a Black Friday sale" episode. I'm giving away the exact frameworks for pricing, renewals, offer structure, and client communication that actually work during the biggest revenue opportunity of the year... without devaluing your brand or attracting broke clients. You're getting real-time coaching with coaches at every level: from Danny hitting $10K in 12 days with boosted posts, to Felix closing at 100% for 7 weeks straight (yes, 100%),...
info_outlineChange Lives Make Money: The Podcast For Online Trainers
What happens when you put four coaches making $20K-$35K/month in the same room? Pure gold. In this episode, I brought on four of my Million Dollar Mastermind students who've absolutely crushed it in their businesses. We're talking Ragnar (25K/month), Dan Lamb (23K/month), Sammy (20-30K/month consistently), and Max (tripled his income in 3 months). These aren't beginners. These are coaches who graduated from the 10K Mastermind and scaled to levels most people don't think are possible. Here's what we break down: The real struggles that kept them stuck at...
info_outlineChange Lives Make Money: The Podcast For Online Trainers
Raw, unfiltered coaching with real fitness coaches building real businesses. You're about to hear real coaches share their wins, their struggles, and get coached through objections, content blocks, pricing anxiety, and everything in between. From Daniel hitting his first $17K month (started at $400/month a year ago) to Lucy getting brutally honest feedback on her sales calls. Here's what we break down: How to optimize check-ins when you're drowning in clients - Daniel's spending 8-10 hours on check-ins for 35 clients. I show him how to cut that in half while improving...
info_outlineChange Lives Make Money: The Podcast For Online Trainers
The Ultimate Blueprint: How to Add $1-2K Per Week to Your Coaching Business 💰 In today's masterclass, I'm breaking down the exact system I've given to over 11,868 coaches that they've used to add an extra $1-2K per week in revenue to their coaching business. This isn't theory - this is the proven blueprint that's helped my clients go from struggling with a few hundred followers to making $10K, $60K, even $200K+ per month. Real quick - I run a company called PT Domination where I help coaches start and scale successful online businesses. My biggest flex? I've helped 11,865 coaches build...
info_outlineChange Lives Make Money: The Podcast For Online Trainers
If you're selling my content as your own, you're getting kicked out immediately 🚫 In this raw episode of podchats, I'm setting the record straight on something that recently happened inside my 10K mastermind - and it's not pretty. Because I just had to remove someone from the program for stealing and reselling my content. Look, I've spent years building this knowledge, testing these strategies, and dialing in what actually works. So if you think you can just take what I teach and package it as your own, you're about to get a reality check. And yeah, I'm calling this shit out publicly...
info_outlineChange Lives Make Money: The Podcast For Online Trainers
You're expecting results way too fast... and that's why you're failing 😤 In this unfiltered episode with my business partner and best friend, we're calling out the biggest problem plaguing every entrepreneur trying to make it online - your timeline expectations are completely fucked. Want to know what it actually takes to build something real? I spent $344,500 on my media team over 13 months before we started seeing any return. That's right - over a quarter million dollars just set on fire while I waited for the results to show up. And you're over here, scared to buy a fucking camera or...
info_outlineChange Lives Make Money: The Podcast For Online Trainers
Struggling to make content that actually converts? Here's what you're doing wrong 🎯 In this episode, I'm hosting another live coaching session with my clients, and we're diving deep into the exact mechanics of creating content that doesn't just get views—but actually signs clients. From understanding the difference between awareness content and conversion content to mastering the psychology of viral hooks, I'm breaking down why most coaches are posting surface-level value that goes nowhere. You'll hear me work with multiple clients on transforming their content strategy, fixing their DM...
info_outlineChange Lives Make Money: The Podcast For Online Trainers
Looking to close more sales but struggling with the basics? Here's what you're missing 📞 In this episode, I'm hosting a group coaching session inside my high-level coaching container for coaches making $5K-$20K/month, and I'm breaking down the real fundamentals that actually move the needle in your fitness business. From presenting paid-in-full offers to running profitable challenges, we're covering everything you need to know to scale past your current plateau. You'll hear me dive deep with multiple clients on the exact scripts, strategies, and psychology behind closing more deals,...
info_outlineYou're expecting results way too fast... and that's why you're failing 😤
In this unfiltered episode with my business partner and best friend, we're calling out the biggest problem plaguing every entrepreneur trying to make it online - your timeline expectations are completely fucked.
Want to know what it actually takes to build something real? I spent $344,500 on my media team over 13 months before we started seeing any return. That's right - over a quarter million dollars just set on fire while I waited for the results to show up. And you're over here, scared to buy a fucking camera or invest in a course because you might not see ROI in 30 days.
We're breaking down why effort without expectation is the secret sauce, why most of you will quit before you ever pop off, and why releasing your timeline is the only way you'll actually achieve the goals you claim to want. If you think you're going to hit a million in six months because you have a laptop and "like to talk," you need to hear this. 💯
Top Quotes:
"I share that number, $344,500, which makes me literally - ice pick in my neck a couple times when I fucking hear that number. But I share that because if I had the expectation of instant return, we would not be where we are right now." (3:41)
"Hard work by itself does not equal success. Let's just have that conversation because if you're working hard at the wrong strategy, you're just doing the wrong thing. Yes, you need to work hard, but you also need to acquire new information." (7:17)
"I'm absolutely certain it's going to happen. It's just a matter of time, dude. And because I don't have a single doubt in my mind about the outcome that I'm going to achieve, I've completely released the timeline in which that outcome will come to me." (10:58)
--------
For more information on working with me fill out this application:
http://bit.ly/BuildYourOnlineFitnessBiz
------
LET’S CONNECT:
YouTube | @therealbrianmark
Instagram | @therealbrianmark
Facebook | Brian Mark