The Real ROI: People and Culture Drive Business Value
Release Date: 06/08/2025
Todd Nilson: Building Community That Actually Works (Online, Offline, and In Between)
On the Brink with Andi Simon
Humans need connection—not as a luxury, but as a foundation for thriving. Yet, in our hyper-connected world, loneliness persists. On this episode of On the Brink, I sat down with Todd Nilson, a community strategist with 25 years of experience in digital transformation and marketing for brands like Activision, Facebook, and SAP, to unpack what real community means and how to build it with intention. Who is Todd Nilson? Todd’s journey began in journalism, driven by an authentic curiosity about people and their stories. That passion evolved into a commitment to “building a bigger...
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In the Age of AI, Your Name Is Your Most Valuable Asset
On the Brink with Andi Simon
As artificial intelligence accelerates, many leaders, founders, and professionals are quietly asking the same question: Where do I still matter? If machines can write, analyze, summarize, and even “sound” human, what is left that cannot be automated? In this episode of On the Brink, I sat down with branding strategist and neuroscientist-turned-entrepreneur , co-founder of Brand Alchemy, to explore why a personal brand—not technology—is becoming the defining asset of the future. What emerged was a powerful reframing of branding—not as self-promotion, but as survival. Branding Isn’t...
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Oscar Barrera — How Business Anthropology Helped A Sourdough Company Grow
On the Brink with Andi Simon
What if the fastest route to meaningful growth isn’t about launching another ad campaign, hiring more salespeople, or optimizing your funnel? What if the real accelerator is simply listening—really listening—to what’s already happening around you? In this episode of On the Brink with Andi Simon, I had the pleasure of sitting down with —a brilliant corporate anthropologist and innovation strategist based in Mexico. Oscar and I share a core conviction: anthropology isn’t just something you do; it’s a way of seeing the world. It allows leaders to notice subtle patterns—those...
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Dr. Deborah Clary on Building a Culture of Curiosity at Work
On the Brink with Andi Simon
“Curiosity isn’t a soft skill. It’s a performance capability—and organizations are paying the price for ignoring it.” Summary What if the most powerful leadership capability isn’t having the right answers—but asking better questions? In this On the Brink with Andi Simon episode, Dr. Deborah Clary, author of The Curiosity Curve, explains why curiosity is a measurable driver of performance, engagement, and innovation—and how leaders can deliberately rebuild it to create stronger, more human-centered cultures. Why Curiosity May Be the Missing Link in Leadership and Culture Change...
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Finding Joy, Choice, and Control: A Conversation with Nicki Keohohou
On the Brink with Andi Simon
“People aren’t broken,” she told me. “Our job is not to fix them. It’s to hold them whole and complete.” On this episode of On the Brink, I had the privilege of speaking with a remarkable woman whose life journey embodies resilience, reinvention, and the profound power of choosing joy. Nicki Keohohou—bestselling author, award-winning entrepreneur, global speaker, and founder of Coach School—joined me from her home in Hawaii to reflect on the experiences that shaped her, the wisdom she teaches, and the mindset shifts we all need in today’s uncertain world. Nicki’s path...
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Rethinking Leadership: How to Pivot, Disrupt, and Transform with Marcia Daszko
On the Brink with Andi Simon
The first step to transformation is to stop doing what no longer works.” – Marcia Daszko On this episode of On the Brink with Andi Simon, I sat down with Marcia Daszko, a visionary leadership consultant and author of Pivot, Disrupt, Transform: How Leaders Beat the Odds and Survive. Marcia’s journey—from being “excruciatingly shy” to mentoring leaders at Apple, Boeing, and the U.S. Navy—reveals a rare combination of courage, curiosity, and clarity. Her lessons, rooted in the teachings of Dr. W. Edwards Deming, challenge leaders to abandon outdated management...
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How Can the Sixth Level Help Women Redefine Leadership?
On the Brink with Andi Simon
What happens when two powerful women—one a psychologist devoted to leadership transformation and the other a CEO who grew up in a family-run business—join forces to rethink what it means to lead? They discover the "Sixth Level" of Leadership! On this episode of On the Brink, Stacy Feiner, PsyD and Rachel Wallis Andreasson, MBA invite us to imagine leadership not as a position of power, but as a practice rooted in purpose, connection and care. The Birth of the Sixth Level Stacy Feiner, a high-performance psychologist and coach, has long focused on helping family and mid-market...
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Future-Proofing Fresh Produce: Max Teplitski's Blue Ocean Strategy® in Action
On the Brink with Andi Simon
On this episode of On the Brink, I sat down with Dr. Max Teplitski—Chief Science Officer at the International Fresh Produce Association (IFPA)—to explore how a mindset is reshaping food safety, member value, and the future of a global industry. Max has practiced Blue Ocean thinking since his days as a professor, and today he’s applying it at scale across a trade association that represents the entire fresh produce supply chain—from seed and inputs to retailers worldwide. From Competing to Creating: IFPA’s Three Strategic Pillars Rather than fighting for attention in...
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Peace Through Business Webinar with Monica Smiley
On the Brink with Andi Simon
Peace Through Business: Building Peace by Empowering Women Entrepreneurs In a world often torn by conflict, peace through business may sound like a lofty goal. Yet for nearly two decades, that’s exactly what Dr. Terry Neese , Monica Smiley, and the Peace Through Business Program have been accomplishing—helping women in Afghanistan, Rwanda, and now Uganda rise as entrepreneurs, leaders, and community changemakers. In the final episode of my three-part Peace Through Business podcast series, I was joined by Monica Smiley, president and founder of the Enterprising Women...
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Peace Through Business Webinar #2
On the Brink with Andi Simon
Peace Through Business: How Women in Rwanda and Afghanistan Are Rebuilding Nations Through Entrepreneurship In this special episode of On the Brink with Andi Simon, I continue our series spotlighting , a remarkable program empowering women entrepreneurs in Afghanistan, Rwanda, and beyond. The stories are profound, the impact undeniable, and the lessons universal: when women rise, entire nations begin to heal and prosper. As a corporate anthropologist and Blue Ocean Strategist, I want to remind us at the start: “When you invest in a woman entrepreneur, you invest in her...
info_outlineIn times of uncertainty, knowing what your business is worth—and how to protect or grow that value—can feel elusive. You are never sure what business you are really in. What should you do? How can you retain the value you have created and prepare for the next growth phase, or even the exit strategy?
On this recent episode of On the Brink with Andi Simon, I had the pleasure of speaking with Dave Bookbinder. Dave is a business valuation expert whose groundbreaking work focuses on an often-overlooked truth: your people are your most valuable asset.
Dave, the author of The New ROI: Return on Individuals, joined me to unpack how business owners can better understand, manage, and maximize the value of their companies—especially in a rapidly changing business environment. His key message? Valuation isn’t just a number. It’s a reflection of leadership, culture, and strategic clarity.
Let me repeat that: Your business's value is a reflection of leadership, culture, and strategic clarity. What can Dave teach you about how to build and protect that value?
The Human Side of Valuation
Dave’s experience spans thousands of valuation engagements across industries. And while balance sheets highlight assets like patents and trademarks, human capital rarely makes the cut. “Every CEO says their people are their most valuable asset,” Dave points out, “but where do they show up on the balance sheet? They don’t.”
That gap sparked his first book, The New ROI, which explores the critical link between culture, engagement, and enterprise value. His second, The New ROI: Going Behind the Numbers, draws from his award-winning podcast, Behind the Numbers, which focuses on how leadership and culture truly impact business performance.
You will totally enjoy watching our video of the podcast here.
Common Valuation Mistakes
Dave shared some of the biggest pitfalls business owners face when it comes to valuing their company:
- Relying on rules of thumb: “Back-of-the-napkin” valuations based on hearsay can be wildly misleading. Dave recounted a client who declined a generous acquisition offer assuming better ones would follow. Years later, the business couldn’t command even half that valuation.
- Tax-driven financials: Many entrepreneurs minimize income to reduce taxes, only to struggle during a sale. Buyers don’t take your word for “adjusted EBITDA”—they want clean, auditable numbers.
- Unrealistic projections: Over-optimistic forecasts, especially those shaped like a hockey stick, often destroy credibility with buyers. “They’re buying the future,” Dave says. “And if your projections seem disconnected from market realities, they’ll discount for risk.”
De-Risking Your Business to Maximize Value
Buyers and investors are risk-averse. That’s why Dave emphasizes the need to "de-risk" your business:
- Clean financial statements: Avoid running personal expenses through the business. Have your books reviewed or audited by a CPA.
- Strong management team: If the business can’t run without you, it’s not scalable—or sellable.
- Documented processes: Institutional knowledge should live in systems, not just in people’s heads.
“If your business can’t survive you getting hit by a bus,” Dave quips, “you don’t have a sellable business.”
Exit Planning is a Process, Not an Event
Whether you’re transferring ownership to a family member or preparing for an acquisition, Dave urges owners to think ahead. “Selling a business is like selling a house,” he explains. “You need to get an appraisal, clean it up, and understand what similar businesses are selling for.”
He also warned that poorly integrated acquisitions often fail—not due to valuation issues, but because of clashing cultures. “Seventy-five to ninety percent of deals miss their synergy targets because they ignore people and culture,” he says.
Why Culture is Core to Company Value
As a corporate anthropologist, I know firsthand how culture shapes performance. Dave agrees. “It’s not that successful companies have a good culture—it’s that good culture drives success,” he said.
When leaders overlook how work gets done—or try to impose a new cultural model without understanding the old one—they risk alienating key people and destroying value. Culture is the operating system of the business.
Your People Are Your Value
Dave’s work offers a refreshing, human-centric view of business valuation. Whether you're growing, planning an exit, or considering acquisitions, the lesson is clear: your people, your culture, and your credibility are the real ROI.
If you’re curious to learn more, check out Dave’s books on Amazon:
- The New ROI: Return on Individuals
- The New ROI: Going Behind the Numbers
- The Valuation Toolbox for Business Owners and Their Advisors
And tune into his award-winning podcast, Behind the Numbers.
Final Thought
In today’s volatile market, it's not just about numbers—it's about narratives. The story you tell buyers, investors, or the next generation about your company must be grounded in reality, powered by culture, and led by people who are truly your greatest asset.
To reach David Bookbinder and read his books:
Dave’s Profile:
Websites:
- linktr.ee/BehindTheNumbers (Portfolio)
- NEWROI.com (Personal)
- amazon.com/Dave-Bookbinder/e/B075SDJ12F (Portfolio)
Email: davebookbinder@gmail.com
Listen to these other podcasts or read the blogs about them:
435: Navigating the Management Maze: Tips for New Leaders
433: Organizations Must Embrace Human-Centric Design
430: How Does Dr. Chris Fuzie Create Great Leaders?
Connect with me:
- Website: www.simonassociates.net
- Email: info@simonassociates.net
- Books: Learn more about these books here:
- Rethink: Smashing the Myths of Women in Business
- Women Mean Business
- On the Brink: A Fresh Lens to Take Your Business to New Heights
Listen + Subscribe:
Available wherever you get your podcasts—Apple, Spotify, Stitcher, YouTube, and more. If you enjoyed this episode, leave a review and share with someone navigating their own leadership journey.
Reach out and contact us if you want to see how a little anthropology can help your business grow. Let's Talk!
From Observation to Innovation,
Andi Simon, PhD
CEO | Corporate Anthropologist | Author
Simonassociates.net
Info@simonassociates.net
@simonandi
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