Joyce Salzberg is Changing Lives Through Early Intervention
Release Date: 07/14/2025
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info_outlineIn a powerful episode of On the Brink with Andi Simon, I sat down with Joyce Salzberg, an extraordinary woman whose life and work illuminate the intersection of personal resilience, professional purpose, and societal transformation. Joyce is the co-founder and co-CEO of Sunny Days, a national provider of early intervention and autism services, and the founder of Oxford Consulting, which supports schools and adults with developmental needs. But her journey began with a painful turning point—and became a lesson in turning adversity into impact.
A Catalyst for Change: From Breast Cancer to Bold Beginnings
Joyce’s career in early childhood intervention took an unexpected turn after a breast cancer diagnosis while serving as the Associate Executive Director of United Cerebral Palsy of New Jersey. Despite undergoing chemotherapy and radiation, she continued working tirelessly—only to be told her insurance premiums had become a burden and, soon after, that her position was no longer needed.
Rather than retreat, Joyce fought back. She filed a lawsuit, becoming one of the first to test the newly passed Americans with Disabilities Act as a cancer survivor. The case garnered national attention and, ultimately, inspired Joyce to launch Sunny Days in 1994.
Pioneering a New Model of Care
Starting in the basement of her home, Joyce reimagined how services could be delivered. While others were focused on center-based programs, Sunny Days sent occupational, speech, and physical therapists into the child’s natural environment—their home. Joyce’s vision was validated when Congress reauthorized the Individuals with Disabilities Education Act (IDEA) in 1998, mandating that early intervention services be delivered in those very environments.
Her innovation wasn’t just timely—it was transformative. Today, Sunny Days serves families in New Jersey, New York, Pennsylvania, California, and more. Her son now leads operations in New York, her daughter supports administration, and Oxford Consulting continues to expand services for school-aged children and adults.
You may enjoy our YouTube video of this podcast:
Leading with Purpose, Scaling with Precision
Running a mission-driven company isn't just about compassion—it’s about operational excellence. Joyce built Sunny Days and Oxford Consulting with no formal business training, relying instead on her background as a social worker, her experience managing programs, and her keen ability to recruit the right experts, understand government regulations, and manage complex budgets.
Today, Joyce oversees a team of 15 directors, with leadership succession plans in place to ensure her legacy lives on. The organization’s services are not only clinically sound—they’re deeply personal. Joyce continues to receive emails from parents whose children have made remarkable progress because of Sunny Days' early intervention programs.
Policy Challenges and a Call to Action
Despite its success, Joyce is clear-eyed about the challenges ahead. Funding for early intervention, especially through Medicaid, is at risk. In states like New Jersey and New York, where the majority of children served rely on Medicaid, the future of these programs is in jeopardy.
She urges policymakers to recognize that early intervention is not an expense—it’s an investment. Getting services to children between birth and age three can dramatically reduce the long-term costs associated with developmental disabilities. As Joyce explains, “We save Part B of IDEA money by intervening early, helping children reach developmental milestones before entering school.”
Giving Back with Grace
Joyce’s success has come full circle. A first-generation college graduate from a working-class family in Philadelphia, she never forgot her roots. In 2019, she donated $1 million to Temple University to create the Joyce K. Salzberg Center for Professional Development, helping liberal arts students prepare for meaningful careers. She also established scholarships for single mothers, recognizing how hard that journey can be.
Her advice for aspiring women entrepreneurs? Network relentlessly. “You never know who will open the next door,” she says. And most importantly, listen to what others see in you. Sometimes others recognize your potential before you do.
I know you are going to want to know more about Sunny Days and Joyce Salzberg. Here is where to find out more:
https://www.sunnydays.com/
https://www.oxfordconsulting.com/
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From Observation to Innovation,
Andi Simon, PhD
CEO | Corporate Anthropologist | Author
Simonassociates.net
Info@simonassociates.net
@simonandi
