Onward Nation
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
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For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
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In this episode of Onward Nation — Harry Morton, founder of premium podcast agency Lower Street, shares how to get at those juicy buried pieces that can help your podcast stand out from the crowd. Plus — he explains how to ensure that your audience can find your content, and he offers tips for slicing and dicing it so that your podcast can become a powerful piece of cornerstone content.
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Mandy McEwen from Mod Girl Marketing is an expert at helping clients maximize the impact of their content on LinkedIn and Facebook — and getting more right-fit leads.
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In this episode of Onward Nation — expert Mark Colgan from Speak On Podcasts explains how to prepare yourself to be an ideal podcast guest, how to connect with hosts whose audiences would best benefit from your expertise, and how to nail the interview and spark interest in yourself and your company.
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In this episode of Onward Nation — Michael Zipursky, CEO and co-founder of Consulting Success, shares why your authentic story is one of the most powerful business assets you have at your disposal.
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In this episode of Onward Nation — PR expert Leslie Perino from Pensacola, Florida-based advertising agency EW Bullock shares tips and strategies that can help you bring visibility to your website through the power of a news blog.
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In this episode of Onward Nation — social media marketing expert Jason Yormark from Socialistics offers tips and strategies for mastering the impact of your social media presence to establish your authority, build your brand, and improve the quality (and quantity!) of your leads.
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Founder, and CEO of ViTL Solutions, Graeme Strachan, discusses why it’s so important to him to be as transparent as possible with their clients about who his company is and where they're going. He shares why he ensures that clients align with ViTL in terms of values and priorities to ensure a positive relationship going forward and shares a little about how they look for long-term strategic partners. For more on operating with integrity, check out episode 1023 of the Onward Nation Podcast
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In this week’s episode of Onward Nation — renowned business thinker and author Dorie Clark shares the driving principle behind playing the long game in accomplishing your goals. In our conversation, she discusses why it’s so important to think long-term — even making plans for ten years down the line.
info_outlineMembership programs for businesses—Explore best practices and networking opportunities through membership programs for businesses.
Membership programs for businesses — Sandra Martini, founder of boutique coaching firm The Martini Way, offers her mentoring clients a perfect balance of marketing savvy, intuition and results-driven systemic implementation with a healthy dose of nurturing and love.
Sandra’s style is to learn about your goals and then reverse engineer them to where you are now, so you can create the quickest path to your goals possible without sacrificing your sanity or self care.
The sustainable success Sandra teaches takes time and work. If you’re looking for someone to tell you to call everyone you know and sell them a high level “X”, Sandra isn’t for you.
If you want a partner who understands the big vision and intimate details of running and marketing a successful, sustainable business; who understands you and where you are, who nurtures you while being completely honest and non-judgmental and who can pull from her years of hands-on business and marketing expertise, then Sandra Martini is ready to help!
What you’ll learn in this episode is about membership programs for businesses:
- How innovating in her prior roles gave Sandra keen insights into membership programs for businesses best practices that she carried with her into her entrepreneurial career
- Why a great membership program takes intentionality, hard work, and a laser focus on providing ongoing value to your members to retain them in your program
- Why a thriving membership program needs a great backend to support it, with systems, processes, employees, information-tracking and problem-solving built in
- Why a powerful content library does no good if members in the program don’t know it’s there or how to access it
- What pitfalls, expenses and potential obstacles you should be aware of when considering about offering membership programs for businesses
- Why it is important to offer upgrades to your members in your value ladder, and why you should avoid overwhelming yourself by trying to over-deliver on your program
- Sandra shares a powerful strategy for targeting and curating your content to elevate your membership experience
- Why an easy-to-navigate onboarding and welcome process is crucial for retention, and why it is important to avoid forgetting your existing members in favor of new ones
- Why falling in love with your program can blind you to issues that can keep it from being profitable
Additional Resources:
- Learn more about membership programs for businesses at Sandra’s website
- Learn these best practices for membership programs for businesses: Our “Seed & Open Loops” Framework
- Free eBook from Sandra: www.membershipprograms.info
- Website: https://themartiniway.com/
- LinkedIn: www.linkedin.com/in/sandramartini/
- Facebook: www.facebook.com/themartiniwayllc
- Twitter: @SandraMartini