Onward Nation
For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
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For over 25 years, Stephen Woessner has been in the trenches working alongside and consulting with agency owners, business coaches, and strategic consultants — teaching them how to plant their flag of authority within the markets they serve, grow their audience, fill their sales pipeline with right-fit prospects, and ultimately — drive revenue in predictable and repeatable ways.
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In this episode of Onward Nation — Harry Morton, founder of premium podcast agency Lower Street, shares how to get at those juicy buried pieces that can help your podcast stand out from the crowd. Plus — he explains how to ensure that your audience can find your content, and he offers tips for slicing and dicing it so that your podcast can become a powerful piece of cornerstone content.
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Mandy McEwen from Mod Girl Marketing is an expert at helping clients maximize the impact of their content on LinkedIn and Facebook — and getting more right-fit leads.
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In this episode of Onward Nation — expert Mark Colgan from Speak On Podcasts explains how to prepare yourself to be an ideal podcast guest, how to connect with hosts whose audiences would best benefit from your expertise, and how to nail the interview and spark interest in yourself and your company.
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In this episode of Onward Nation — Michael Zipursky, CEO and co-founder of Consulting Success, shares why your authentic story is one of the most powerful business assets you have at your disposal.
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In this episode of Onward Nation — PR expert Leslie Perino from Pensacola, Florida-based advertising agency EW Bullock shares tips and strategies that can help you bring visibility to your website through the power of a news blog.
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In this episode of Onward Nation — social media marketing expert Jason Yormark from Socialistics offers tips and strategies for mastering the impact of your social media presence to establish your authority, build your brand, and improve the quality (and quantity!) of your leads.
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Founder, and CEO of ViTL Solutions, Graeme Strachan, discusses why it’s so important to him to be as transparent as possible with their clients about who his company is and where they're going. He shares why he ensures that clients align with ViTL in terms of values and priorities to ensure a positive relationship going forward and shares a little about how they look for long-term strategic partners. For more on operating with integrity, check out episode 1023 of the Onward Nation Podcast
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In this week’s episode of Onward Nation — renowned business thinker and author Dorie Clark shares the driving principle behind playing the long game in accomplishing your goals. In our conversation, she discusses why it’s so important to think long-term — even making plans for ten years down the line.
info_outlineCreative story telling — Learn how to make meaningful connections through audio by exploring our unique guide on creative story telling.
Creative story telling — Nic Natarella is the founder of AdWise Creative. He is known for his voice-over talents and directs his team in every project that comes into AdWise Creative. His involvement with each individual project assures that you have top-notch and maximum results for all of our clients.
Nic first started “on the air” back when he was eight years old. He started out by making cassette tape recordings of his “radio shows” on the living room stereo system, consisting of a turntable and built-in cassette player. You will have to google “turntable” and maybe even “cassette player” if you have never heard of that before.
His first real air time was just outside of Nashville as the news guy/sidekick on the morning show. His on-air career has involved morning host duties, middays, afternoon fill-in, and nighttime hosting. He also had responsibilities at the radio station with Program Director, Assistant Program Director, Webmaster, and Creative Services Director, just to name a few.
Nic has written radio and production magazine articles, conducted copywriting seminars for radio sales teams, and crafted thousands of commercials for clients looking to have a radio spot sent out. His voice-over work has been used for projects such as:
- Radio commercials
- Video games
- Corporate training materials
- And rock concerts
Want to catch Nic’s attention? He’s a fan of classic cars from the ’40s and ’50s and muscle cars from the ’60s and ’70s. While at home, he is called a shade tree mechanic, turf management supervisor, and natatorium engineer. He is known for cheering for many college football teams, so you will either love him, or he will become your rival.
Nic and his wife, Debbie, live outside Orlando, Florida. Debbie is a private horse trainer and riding instructor at Amazing Grace Equestrian. Their daughter has her Master’s in Social Work and lives and works in Tampa. Nic and Debbie currently share the house with three rabbits and up to eight horses at any given time.
What you’ll learn in this episode is about creative story telling:
- The power of having creative story telling in advertising
- How to make meaningful connections through audio
- How to take your audience inside the emotion of an experience with a few powerful words
- Tips on uncovering the story behind your service or product
- Why there is gold in your unconscious competence
Resources:
- Learn more about creative story telling, and you can find Nic here
- Explore more topics about creative story telling by listening to this podcast: Sharing stories and Forming Connections, with Chad Heeter
- Website: https://adwisecreative.com/
- LinkedIn: https://www.linkedin.com/in/adwisenicnatarella/
- Facebook: https://www.facebook.com/adwisecreative
- Twitter: https://twitter.com/adwisecreative
Additional Resources:
- Download The 5 Most Common Radio Advertising Mistakes That Are Costing You Money and How to Fix Them here