How DIY Can Help You Figure Out Your Niche with Ari Herstand
Release Date: 06/10/2021
How To Position Your Value Within an Industry as a Multidisciplinary with Lyric Jones
On Top of The Covers
Wanna know how to create a multidisciplinary path while keeping to your core and creating a long lasting career? This week, Matt Gottesman @mattgottesman sits down with Lyric Jones (Emcee, Vocalist, Drummer) and they go all in on keeping to your belief systems and value structure, surrounding yourself with very talented artists and mentors, moving where her art can expand, attending institutions that allowed her to develop more of her music capabilities, keeping humility, discovering new avenues within music, remaining a purist instead of commercialization, immersing in hip hop and electronic,...
info_outline
How to Redefine a Genre & Do It Your Way with Rissi Palmer
On Top of The Covers
Wanna know how to completely disrupt a genre of music and art? This week, Matt Gottesman @mattgottesman sits down with Rissi Palmer (Singer, Song Writer, Host of Color Me Country Radio) and they go all in on knowing what’s in your heart from a very early age, being exposed to a lot of different types of music and art, taking risks on what feels right, combining country and R&B influence, taking on Nashville and the country music genre, saying no along the way, understanding that sometimes a ‘no’ is a ‘not yet’, bringing more diversity across music genres, opening up conversations...
info_outline
How to Better Navigate Your Entrepreneurial Journey with Jason Peterson
On Top of The Covers
Wanna know how to better navigate the entrepreneurial world and learn better timing? This week, Matt Gottesman @mattgottesman sits down with Jason Peterson (Entrepreneur, Attorney & Producer, owner & CEO of GoDigital Media Group) and they go all in on taking chances very early on without having any resources, bringing together resourceful people, trying something new that would get greater recognition for more work, recognizing the power of becoming a lawyer to do business, understanding how business and industry work, timing is everything, it’s better to be late than too early, his...
info_outline
How to Create Events & Engage a Community of Support For Them with Max Rantz-McDonald
On Top of The Covers
Wanna know the logistics of how events come together and a community supports it? This week, Matt Gottesman @mattgottesman sits down with Max Rantz-McDonald (Event Director, MC & TV Host) and they go all in on seeing the value in creating events to bring the people together, the logistics that go into creating a streamlined event, following your passion into any industry you’re called to, what he learned about life from being in the music industry, some of his biggest lessons from people he toured with, humility and teamwork and how they make great things happen, not being afraid of...
info_outline
How to Create a Sustainable Career Out of Your Passion with Mike Brillstein
On Top of The Covers
Wanna know how to create a career around your passion? This week, Matt Gottesman @mattgottesman sits down with Thee Mike B (Internationally Acclaimed DJ, founding member of the legendary Banana Split party) and they go all in on knowing your passion very early on and then diving in to learn more, leaving your passion for a few years to develop, coming back to the music, taking jobs before you’re ready, stepping into new opportunities you weren’t prepared for, understanding audiences and playing to their energy, being consistent, changing locations to expand your talent and network,...
info_outline
How an Artist & it's Audience Dictate the Future of Music & Content with Travis Rosenblatt
On Top of The Covers
Wanna know the power of an audience? This week, Matt Gottesman @mattgottesman sits down with Travis Rosenblatt (Founder of A&R SaaS provider, Meddling) and they go all in on how the audience is now dictating culture and taste making, going from the music industry to the tech industry, creating a data analytics platform to better understand music consumers and why they like what they like, starting from scratch without any coding experience, recreating yourself in a whole new industry to align with the future, the new landscape for creating music in a content driven world versus artists who...
info_outline
How the Process From Niche to Mainstream Happens with Susanne Hazendonk
On Top of The Covers
Wanna know how musicians and artists get nurtured, guided and discovered from niche to mainstream and everywhere in between? This week, Matt Gottesman @mattgottesman sits down with Susanne Hazendonk (Global Head of Marketing at Spinnin’ Records) and they go all-in on how to build sustainability of the artists for the long game, how Spinnin’ Records has cultivated talent and a community all into one, how Spinnin’ constantly keeps up with new trends and experiments with new mediums to deliver great music to their community while expanding artists worldwide, her thoughts on the power of...
info_outline
How Augmented Reality & NFTs Are Reshaping Music & Art with Asad Malik
On Top of The Covers
Wanna know how augmented reality and NFTs are reshaping the music industry? This week, Matt Gottesman @mattgottesman sits down with Asad Malik (Founder of Jadu) and they go all in on harnessing your inner creativity and expressing it freely to the world, doing things before you’re ready simply because you have a calling to do it, writing your own path, taking risks, using virtual and augmented reality to create, the “mirrorverse” and the metaverse, creating Jadu Jetpacks for the online world, bringing more interactive capabilities and utilities to NFTs, bringing 3D assets to life, his AR...
info_outline
How the Arts Play an Important Role in Our Culture Globally with Harold Heath
On Top of The Covers
Wanna know how the arts play an important role in our culture globally? This week, Matt Gottesman @mattgottesman sits down with Harold Heath (Former DJ & Producer, Author) and they go all-in on music production and DJ’ing since the 80’s and how it’s evolved culturally as well as impacted the world throughout, approaching your work with love and respect regardless of how known you become, consistently push the boundaries of your work and see where you can expand it into other areas, the creative process and how to keep innovating even when you don’t feel inspired, putting yourself...
info_outline
How Creatives Can Use a More Democratized Internet with Ronny Krieger
On Top of The Covers
Wanna know how to deal with doubt and overcome it? This week, Matt Gottesman @mattgottesman sits down with Ronny Krieger (General Manager, Patreon Europe) and they go all in on growing a career without having an expectation of what it should look like, spending time in finance early on in lending and marketing, making a decision to go after his passions (music), thinking through how to find the right opportunities to grow in a brand new direction or industry, why hiring isn’t always about what’s on the resume, but the character of an individual, knowing what keeps your focus and attention...
info_outlineWanna know how to DIY your way to success? In this episode, Matt Gottesman @mattgottesman sits down with Ari Herstand (Entrepreneur & Founder of Ari’s Take Academy & Author) and they go all-in on learning by doing, not waiting for others to build your dream, changing direction with school in order to focus on the music and music business, seeing firsthand how music industry curriculum isn’t up to date in college, launching his music career, relocating to LA to expand his brand and reach, learning the business from the inside out, starting a blog called Ari’s Take, helping other musicians and artists along the way, adapting and using new technologies to build on your niche, discovering niches that work best for you and provide you great sources of income, creating Ari’s Take Academy and much more…
01:30 Meet Ari: entrepreneur, musician and
05:30 If you could only save 3 albums to listen to for the rest of your life, what would they be?
05:45 If you could sit down for a night with anyone in history, who would it be?
08:00 In your opinion, what is the most influential music film of all time?
08:45 What is one book or podcast that has been most influential on your creativity?
12:00 Going beyond your Bio, what has your journey looked like to get you where you are now?
17:00 Setting the stage for the beginning of Ari’s music career.
18:40 What inspired you to start a blog?
23:00 How both Matt & Ari have had to learn new platforms and put themselves out there proactively!
27:30 Being in the trenches, putting in the work, and setting SMART goals!
30:30 Is there a one size fits all model of how to grow your audience as a musician?
34:00 The difference between wanting to create VS feeling like you HAVE to create in a certain way or platform.
36:15 What does success look like to you?
43:00 At what point did you start your Academy?
45:00 Solving problems Universities are missing since they aren’t in the industry.
50:00 Changing the future of music education.
53:40 What really matters when it comes to booking yourself at a club?
55:00 What do you have coming up that you’re excited about releasing?
58:40 Helping new artists start off on the right foot and giving seasoned musicians pivot.
FEATURED GUEST: Ari Herstand
Instagram: https://instagram.com/ariherstand
Website: https://aristake.com
OUR HOST: Matt Gottesman
Instagram: https://instagram.com/mattgottesman
FOLLOW US:
YouTube | https://bit.ly/OrloveUTC
Facebook | https://bit.ly/2T9Q1ur
Instagram | https://bit.ly/2Z5nN7N
Website | https://bit.ly/2zA5yNc
Website | https://bit.ly/2zA5yNc