Libsyn Directory

How the Process From Niche to Mainstream Happens with Susanne Hazendonk

Release Date: 09/16/2021

How To Position Your Value Within an Industry as a Multidisciplinary with Lyric Jones

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Wanna know how to create a multidisciplinary path while keeping to your core and creating a long lasting career? This week, Matt Gottesman @mattgottesman sits down with Lyric Jones (Emcee, Vocalist, Drummer) and they go all in on keeping to your belief systems and value structure, surrounding yourself with very talented artists and mentors, moving where her art can expand, attending institutions that allowed her to develop more of her music capabilities, keeping humility, discovering new avenues within music, remaining a purist instead of commercialization, immersing in hip hop and electronic,...

How to Redefine a Genre & Do It Your Way with Rissi Palmer

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Wanna know how to completely disrupt a genre of music and art? This week, Matt Gottesman @mattgottesman sits down with Rissi Palmer (Singer, Song Writer, Host of Color Me Country Radio) and they go all in on knowing what’s in your heart from a very early age, being exposed to a lot of different types of music and art, taking risks on what feels right, combining country and R&B influence, taking on Nashville and the country music genre, saying no along the way, understanding that sometimes a ‘no’ is a ‘not yet’, bringing more diversity across music genres, opening up conversations...

How to Better Navigate Your Entrepreneurial Journey with Jason Peterson

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Wanna know how to better navigate the entrepreneurial world and learn better timing? This week, Matt Gottesman @mattgottesman sits down with Jason Peterson (Entrepreneur, Attorney & Producer, owner & CEO of GoDigital Media Group) and they go all in on taking chances very early on without having any resources, bringing together resourceful people, trying something new that would get greater recognition for more work, recognizing the power of becoming a lawyer to do business, understanding how business and industry work, timing is everything, it’s better to be late than too early, his...

How to Create Events & Engage a Community of Support For Them with Max Rantz-McDonald

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Wanna know the logistics of how events come together and a community supports it? This week, Matt Gottesman @mattgottesman sits down with Max Rantz-McDonald (Event Director, MC & TV Host) and they go all in on seeing the value in creating events to bring the people together, the logistics that go into creating a streamlined event, following your passion into any industry you’re called to, what he learned about life from being in the music industry, some of his biggest lessons from people he toured with, humility and teamwork and how they make great things happen, not being afraid of...

How to Create a Sustainable Career Out of Your Passion with Mike Brillstein

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Wanna know how to create a career around your passion? This week, Matt Gottesman @mattgottesman sits down with Thee Mike B (Internationally Acclaimed DJ, founding member of the legendary Banana Split party) and they go all in on knowing your passion very early on and then diving in to learn more, leaving your passion for a few years to develop, coming back to the music, taking jobs before you’re ready, stepping into new opportunities you weren’t prepared for, understanding audiences and playing to their energy, being consistent, changing locations to expand your talent and network,...

How an Artist & it's Audience Dictate the Future of Music & Content with Travis Rosenblatt

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Wanna know the power of an audience? This week, Matt Gottesman @mattgottesman sits down with Travis Rosenblatt (Founder of A&R SaaS provider, Meddling) and they go all in on how the audience is now dictating culture and taste making, going from the music industry to the tech industry, creating a data analytics platform to better understand music consumers and why they like what they like, starting from scratch without any coding experience, recreating yourself in a whole new industry to align with the future, the new landscape for creating music in a content driven world versus artists who...

How the Process From Niche to Mainstream Happens with Susanne Hazendonk

On Top of The Covers

How Augmented Reality & NFTs Are Reshaping Music & Art with Asad Malik

On Top of The Covers

Wanna know how augmented reality and NFTs are reshaping the music industry? This week, Matt Gottesman @mattgottesman sits down with Asad Malik (Founder of Jadu) and they go all in on harnessing your inner creativity and expressing it freely to the world, doing things before you’re ready simply because you have a calling to do it, writing your own path, taking risks, using virtual and augmented reality to create, the “mirrorverse” and the metaverse, creating Jadu Jetpacks for the online world, bringing more interactive capabilities and utilities to NFTs, bringing 3D assets to life, his AR...

How the Arts Play an Important Role in Our Culture Globally with Harold Heath

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Wanna know how the arts play an important role in our culture globally? This week, Matt Gottesman @mattgottesman sits down with Harold Heath (Former DJ & Producer, Author) and they go all-in on music production and DJ’ing since the 80’s and how it’s evolved culturally as well as impacted the world throughout, approaching your work with love and respect regardless of how known you become, consistently push the boundaries of your work and see where you can expand it into other areas, the creative process and how to keep innovating even when you don’t feel inspired, putting yourself...

How Creatives Can Use a More Democratized Internet with Ronny Krieger

On Top of The Covers

Wanna know how to deal with doubt and overcome it? This week, Matt Gottesman @mattgottesman sits down with Ronny Krieger (General Manager, Patreon Europe) and they go all in on growing a career without having an expectation of what it should look like, spending time in finance early on in lending and marketing, making a decision to go after his passions (music), thinking through how to find the right opportunities to grow in a brand new direction or industry, why hiring isn’t always about what’s on the resume, but the character of an individual, knowing what keeps your focus and attention...

More Episodes

Wanna know how musicians and artists get nurtured, guided and discovered from niche to mainstream and everywhere in between? This week, Matt Gottesman @mattgottesman sits down with Susanne Hazendonk (Global Head of Marketing at Spinnin’ Records) and they go all-in on how to build sustainability of the artists for the long game, how Spinnin’ Records has cultivated talent and a community all into one, how Spinnin’ constantly keeps up with new trends and experiments with new mediums to deliver great music to their community while expanding artists worldwide, her thoughts on the power of having a great team behind you, how authenticity is really driving this new era of music, the duality of the relationship between nurturing and guiding the artists on navigating their career while also learning from the artists new sounds, ideas and trends and much more…

01:40 Guest-starring Susanne, the Global Head of Marketing at Spinnin’ Records!

04:00 If all music was suddenly gone and you could only save and listen to three albums, which ones would they be?

06:40 Name an influential person, living or nonliving, who you would want to interact with.

07:50 In your opinion, what is the best music-focused film?

10:40 What is an important book, podcast, or Audible that has helped you navigate your creativity and passion?

12:40 How did you get to where you are today?

16:00 How did your previous knowledge and experience guide you while at Spinnin’ Records?

18:20 What is the power behind having a team?

20:15 What goes behind sustainability?

21:30 How is Spinnin’ made up, and how does it work?

23:45 Do you think the music industry has adapted well to newer paradigms?

26:50 How is unpredictability a strength?