#323: Your Story Makes Your Brand with Jennifer Yassen
Own Your Choices Own Your Life
Release Date: 11/08/2021
Own Your Choices Own Your Life
In this episode, I discuss a question: What if being delusional is your best strategy? I explore the idea that to be an entrepreneur, you often need to hold beliefs that may not align with current reality. This "delusional" mindset allows you to envision possibilities that others may not see, which is crucial when you're building a business, writing a book, or creating something new. Throughout the episode, I emphasize that not everyone is meant to understand your vision, and that's perfectly okay. I encourage listeners to gather evidence of their past successes and to shift their definitions...
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In this episode, I am speaking with Stephanie Crassweller. Stephanie is a Coach who helps women reclaim their health, hormones, and confidence through midlife and beyond. Stephanie is a leading expert in women’s hormones and metabolism, founder of VitalityOET, and host of the Top 1% ranked Metabolism and Menopause Podcast. With a Bachelor’s and Master’s in Kinesiology and over a decade of clinical and coaching experience, she’s helped thousands of women worldwide reclaim their energy, health, and vitality through perimenopause and beyond. A recognized speaker who’s shared...
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In this episode, I share thoughts on how our confidence can sometimes trigger the insecurities of those around us, leading them to shrink back instead of celebrating our growth. This dynamic is rooted in our individual beliefs and past experiences, which shape how we perceive the world. If our confidence makes someone else shrink, they were never truly cheering for us in the first place. Bless and release and thank them for the role they have played in your life. HIGHLIGHTS 00:00:00 - The Fear of Judgment 00:01:05 - Personal Story: The Book Incident 00:03:35 - Embracing Imperfection 00:05:14...
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In this episode, I speak into the often-overlooked connection between subconscious writing blocks and the process of writing a book. I open up about my own vulnerabilities and the misconceptions that many aspiring writers face when they struggle to put pen to paper. I start by addressing a common sentiment among writers: the confusion about how subconscious rewiring relates to the writing process. Many people have invested in strategy programs, only to find themselves stuck and questioning their abilities. I explain that our subconscious mind is a powerful force, controlling 95% of our...
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In this episode, we are speaking with Entrepreneur, Investor, Author, and Public Speaker, Jeremy Delk. Jeremy’s story is all about taking ownership of his failures, his wild successes, and every lesson in between. From jumping into entrepreneurship as a teenager to walking away from a half-billion-dollar exit, Jeremy has never shied away from bold decisions. He embodies the idea of creating your own path, embracing failure, and taking unbound action to live life on your terms. HIGHLIGHTS 00:00:00 - Introduction and Early Entrepreneurial Pursuits 00:02:30 - Lessons from Early Failures...
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In this episode, I am sharing the process of embracing big visions and the fears that often accompany them. I start by sharing a personal anecdote from 2016 when I first received the idea to write my solo book. The initial excitement was quickly overshadowed by fear and skepticism from those around me, which led me to caution against sharing my ideas too freely. I reflect on my experience with launching my NLP coaching certification, Outspoken, where I had to build everything from scratch without any proof of concept. A mentor pointed out the difference between that experience and my current...
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In this episode, I address a common question: how do we shift our thinking? I emphasize that while the concept may be simple, the execution is often challenging. I share my personal experience of being in a crisis and how it forced me to reevaluate my choices and control over my life. I encourage listeners to consider how they want to show up in their lives, especially as we approach the end of the year. I discuss the importance of setting realistic goals and focusing on what we want rather than what we don’t want. Many people struggle to articulate their desires, often fixating on their...
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In this episode, I am speaking with Best-Selling Author, Inspirational Speaker, Mental Health Advocate, Valerie J. Walsh. Valerie is a best-selling author, inspirational speaker, and transformational leader known for turning pain into purpose. After losing her mother to suicide, surviving cancer twice, and overcoming addiction, Valerie made the bold decision not just to heal—but to serve. Her story is one of deep resilience, raw honesty, and a powerful commitment to helping others rise from their own darkest moments. Through her books Shattered to the Core and COREAGEOUS, she delivers...
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In this episode, I want to reflect on the core message that has been a guiding principle throughout my life and this podcast: you always have a choice. No matter your age or stage in life, you possess the power to make choices that shape your reality. I understand that it can often feel like circumstances are beyond our control, but I assure you that we can always choose how we respond to those circumstances. At 55 years old and navigating the complexities of the sandwich generation, caring for aging parents while managing a business that feels ever-evolving, I find myself constantly reminded...
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In this special episode of the "Own Your Choices, Own Your Life" podcast, we celebrate a monumental milestone: episode 900! This is a special episode where Marsha is being interviewed by Sue Ruhe, her podcast manager, ninja extraordinaire and close friend. Marsha shares her thoughts on the significance of reaching 900 episodes, emphasizing the importance of personal growth and the unique space the podcast has provided her to navigate both business and personal challenges. We discuss the power of vulnerability in her solo episodes, where she imparts valuable lessons from her own...
info_outlineIn this episode, I am sharing an interview with Brand Expert, Content Strategist, and Storyteller, Jennifer Yassen. Jennifer and I connected in a mastermind in early 2021, and I loved how she helped brands and entrepreneurs to use their stories to build their brands. We decided to collaborate and offer a 2-hour immersive workshop to help these entrepreneurs unpack or unlock one aspect of their story to gain clarity in their messaging to attract and connect with their ideal audience to grow their brand.
We will combine it with some hot-seat coaching to understand their brand and how they express that in the online space and how their customers see and view them. 2 hours with 2 coaches here to support you in this interactive workshop.
In today’s episode we discuss:
1) This workshop is for entrepreneurs, speakers, authors, podcasters, coaches, or business owners. If you know you have a bigger calling to create a platform to share the lessons you have learned from your life experiences, or if you are stuck in how to use your story in your business, or if you are ready to level up your calling, this is for you.
2) This workshop includes tangible tactics to unpack your story, find your key message, and offering to attract your ideal audience to grow your brand. This is an actionable workshop that includes hot-seat coaching, a workbook, along with our methods for Owning Your Story to Build Your Brand.
Your Story Makes Your Brand Workshop https://www.marshavanw.com/offers/cF8ukdoB Rising Leaders
Collective Membership…. Coming soon https.//www.marshavanw.com/rlc
Marsha Vanwynsberghe — Author, Speaker and Life Coach Marsha is the 6-time Bestselling Author of “When She Stopped Asking Why”. She shares her lessons as a parent who dealt with teen substance abuse far past the level of normal experimentation. Through her programs, coaching and live events for women, Marsha is on a mission to teach you how to “Own Your Choices” in your own life. She teaches women how to own their stories, lead themselves and pay it forward to others by creating businesses that serve, support and impact others