Coming to America: How International Companies Can Enter The USA Market- Fernando Cariello Ep89
Release Date: 04/02/2021
Reverse Logistics & Returns Management with Paul Adamson from ARC EP101
The Page 1 Podcast
What sort of important data can a brand gain from working with a Reverse Logistics company? How can you lower your return rate and improve customer satisfaction? In this episode, you will hear about how Reverse Logistics can improve your business with help the environment with a focus on sustainability, getting products back into the market for second use or recycling.
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Amazon 3P Marketplace Strategy with John Holby EP 100
The Page 1 Podcast
Amazon 3P Marketplace Strategy with John Holby In this episode of the Page 1 Podcast, Luke Peters speaks with John Holby on how to better optimize on Amazon and scale your sales with 3P listings. John is the CEO of CPG.IO where they offer eCommerce logistics strategies, eRetail integrations, and optimization services to fast-growing brands. Listen in to learn why 3P might be a better business model than 1P and how to approach it. You will also learn the advantages of having a Shopify site for your business and why you need to utilize it even as you use Amazon. Key Takeaways: How...
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Supply Chain Shipping Madness & Section 301 Tariff Exclusion Update – Mark Adkison EP99
The Page 1 Podcast
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The Underdog Philosophy for Business Excellence-Atul Vir Ep98
The Page 1 Podcast
How did your business navigate the Covid crisis? Did you learn new innovative ways that grew the business, or did you stagnate in the same old models? To navigate a huge crisis and still grow as a business calls for adopting new models or products that fit in that particular time and moment. In this episode of the Page 1 Podcast, Luke Peters speaks with Atul Vir on how his business navigated the 2020 pandemic through innovation after 30 years of operation. Atul Vir is a hands-on CEO, seasoned entrepreneur, inventor, and author. He started his business Equator Advanced Appliances in 1991 which...
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Launching A Technology Product with Community Building - Helen Thomas Ep97
The Page 1 Podcast
How to Properly Launch A Product into The Market with Massive Success Do you have a dream or the goal of successfully launching your product into the market? Have you set up the right strategy to ensure everything works even better than planned? Listen, many elements need to fall into place to ensure that you have a unique product, a ready market for it, and a launching plan set in advice. That’s why, in this episode of the Page One Podcast, we have Helen Thomas, she has just helped DMAI successfully launch an artificial intelligence product. Helen is the CEO of DMAI, which is a global...
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How to Triple Your Amazon Sales - Brian Beck Ep96
The Page 1 Podcast
How to Approach Selling on Amazon in 2021 How are you approaching your selling on Amazon strategy? Have you diversified your channels or are you solely relying on Amazon? Diversifying your channels as a business is very important instead of solely depending on Amazon. It is also important to first focus on differentiating the product before diversifying the channels. In this episode of the Page One Podcast, Luke Peters interviews Brian Beck, eCommerce expert advisor and author of the Billion Dollar B2B Ecommerce book. He has 20+ years of experience in eCommerce and specializes in...
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Making a 3 year Business Growth Strategy Plan – 3HAG - Shannon Susko Ep95
The Page 1 Podcast
3 HAG WAY: How to Develop a Plan and Build a Confident Team to Succeed in Business Imagine having a business strategy that’s a well-thought-out plan and a culturally strong team to help you succeed. Having a prescriptive framework like the 3 HAG WAY to help you take the guesswork out of your business strategy and to lead your team with confidence. in this episode of the Page One Podcast, we have Shannon Susko talk about the 3 HAG WAY methodology and how it helped businesses grow during the pandemic. Shannon has more than twenty years of experience building and leading high-growth technology...
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Selling your Amazon Product Business - Sarah Dajani Ep94
The Page 1 Podcast
How to Increase the Chances of your Amazon Business Getting Acquired Have you been thinking of exiting your eCommerce business but don’t know where to start? Or maybe you don’t know whether your business is in the right position to attract good buyers? How about positioning your eCommerce business rightly and taking it to the next level, especially now during the eCommerce high? In this episode of the Page One Podcast, Luke Peters interviews Sarah Dajani, the Vice President of Operations at Boosted Commerce. She’s a Phi Beta Kappa graduate from Princeton University and has a Master’s...
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Built to Sell: How to Exit with Private Equity- Sean Belnick Ep93
The Page 1 Podcast
Built to Sell: How to Exit in Private Equity Have you been thinking of selling your business but don’t understand how to go about it? The process of selling a business is a complex one that can take up to several months and in some cases end up not happening. That is why in this episode of the Page One Podcast, we have Sean Belnick to share how he successfully exited his business after growing it from $0 to $300 million in value. Sean founded Belnick, Inc in 2001 and successfully completed an exit in early 2017, and transitioned to a full-time board member in 2019. Belnick, Inc continues to...
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Amazon 1P vs 3P selling secrets and strategy ideas – Dr. Robin Gaster Ep92
The Page 1 Podcast
Dr. Robin Gaster: How to Approach Selling on Amazon for Business Success Is it time for you to make the exclusive brands’ partnership program with Amazon? How will having a deal with Amazon to market your brand on their marketplace benefit your brand? Is it worth it or even smart to completely leave it to Amazon to handle your brand on their platform? In this episode of the Page One Podcast, we have Dr. Robin Gaster to discuss Amazon’s exclusive brands, 3P vs. 1P, and Amazon’s private label. He’s the CEO of Incumetrics, a data and analytics firm focused primarily on innovation, and a...
info_outlineComing to America: What You Need to Know About Expanding Your Business to the US Market
Have you been thinking of expanding your business to the US market? Different markets operate differently due to different trade regulations and consumer behaviors. It is important to have the right information and support when entering the US market to ensure success.
In this episode of the Page One Podcast, Luke Peters speaks with Fernando Cariello about the dos and don’ts when penetrating the US business market. Fernando has 29 years of international experience, 23 years in High Tech, and 16 years supporting IT companies to establish operations in the US. He’s a partner of the incubator CuboStart, under the lean startup concept, and co-founder of Base Miami, an accelerator supporting technology companies to develop business globally using Miami as a platform. He’s also a mentor and investor in technology-based companies, with 9 current portfolio companies, and 4 exits.
Listen in to learn how and why some businesses fail and others succeed in the US market. You will also learn about the common mistakes you should avoid when entering the US market to avoid failure at first glance.
Key Takeaways:
- How to understand the difference between your country and the US market and consumer behaviors.
- How to use your creativity and start a business in an unpopular niche that makes more money than the popular niches.
- The importance of having financial capabilities when expanding your business to the US market.
Episode Timeline:
- [2:31] He explains how they help overseas companies that want to operate in the US.
- [4:48] How overseas businesses fail in the US for not understanding their market or adopting the US way of doing business.
- [7:52] He explains how a Brazilian tech company succeeded in the US market doubling its profits and size.
- [9:52] Understanding the difference between your country’s market and the US market, plus the Americans purchasing behaviors.
- [13:50] The impact of how trade laws, regulations, and restrictions work in different countries like Brazil and how they work in the US.
- [17:54] The importance of starting a business in an unpopular niche since that is where the money is, plus an example in the food business.
- [21:56] How to start your business with a business model canvas to help guide you.
- [24:45] Fernando explains the common mistakes that businesses make when expanding to the US market.
- [27:56] He advises on the importance of maintaining good relationships with the people who closely relate to your business.
Quotes:
“Americans don’t buy based on pricing; they buy based on value and risk assessment.”- Fernando [10:41]