Episode 186: Transforming Trauma into Thought Leadership with Deidre Sirianni
Release Date: 10/20/2025
Business by Referral Podcast
Mitch Axelrod's BIO: A 47 year entrepreneur, speaker, trainer, advisor and 5 time #1 Wall St. Journal, Barnes & Noble and Amazon best-selling author of The NEW Game of Business™, The NEW Game of Selling™ and the forthcoming book, The NEW Game of Service™. Mitch has delivered 4,000 seminars, workshops, keynotes, executive briefings, webinars and coaching clinics to a million people on business, entrepreneurship, sales, leadership, values, life skills and intellectual property. His clients include IBM, AT&T, Citibank, Prudential, MetLife and thousands of small, medium and...
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Dr. Ivan Misner's BIO: Dr. Ivan Misner is the Founder and Chief Visionary Officer of BNI (Business Network International), the world’s largest business networking organization, with more than 11,000 chapters in 76 countries worldwide. Widely recognized as the “Father of Modern Networking,” he has dedicated his life to helping business professionals build meaningful, relationship-driven networks that create both profit and impact. He holds a PhD from the University of Southern California and is a New York Times bestselling author who has written numerous books on networking,...
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Stacy Heisey-Terrell's BIO: As a Career Ownership Coach, Stacy helps individuals explore career possibilities that align with who they are and what they want from both their personal and professional lives. After nearly 30 years navigating the corporate rollercoaster in Human Resources across industries including legal, healthcare, insurance, environmental/chemical, local government, and energy, she experienced firsthand the frustrations many professionals face—long hours, broken promises, lack of opportunity, fear of change, and even unexpected layoffs. Those lessons inspired her to take...
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Miriam Angulo's BIO: Miriam Angulo is a Business & Life Mastery Consultant, spiritual mentor, and transformational leader with over 26 years of experience in business management, leadership, healthcare operations, and personal development. She helps purpose-driven coaches, consultants, and entrepreneurs build profitable, sustainable businesses—without sacrificing their peace, values, or freedom. Miriam blends strategic business coaching with soulful guidance. Her signature programs—Business Mastery Accelerator, Soulbird’s Inner Peace Alliance, Quantum Alchemy Activation Inner Circle,...
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JP Maroney's BIO: JP Maroney is a serial entrepreneur, media producer, and business strategist who builds systems that help entrepreneurs and Main Street businesses grow, scale, and sustain long-term success. Over the past three decades, he has founded and led ventures across media, marketing, software, and education—developing a reputation for transforming complex ideas into simple, scalable systems that generate predictable, recurring revenue. In this episode, Virginia and JP talked about: JP’s background in partnerships, referrals, and deal-making Overcoming phone...
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Mary Kennedy Thompson's BIO: Mary Kennedy Thompson has more than 30 years in franchising. She has led businesses and franchises of all sizes. She has extensive experience in global expansion, high-growth organizations, integrations, and leadership. Prior to starting at BNI in 2024, she served as the Chief Operating Officer at Neighborly, the world’s largest home services company, where she worked since 2006. Her tenure at Neighborly included roles as the Executive Vice President and the President of Mr. Rooter, their largest brand. Her career began as a multi-unit franchise owner at...
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Clarence “CJ” Carter's BIO: Clarence “CJ” Carter is a Marine Corps veteran turned business strategist who helps entrepreneurs transform their expertise into scalable income. As the creator of Digital Marketing to Millions, CJ specializes in building automated business systems that save time, reduce overwhelm, and multiply revenue. Drawing from his experience leading business intelligence for major organizations and coaching entrepreneurs across industries, CJ brings a unique blend of discipline, humor, and strategy to every stage he steps on. His mission is simple: help...
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Elisa Boogaerts' BIO: Elisa is a launch strategist and project manager. She helps established coaches launch their online programs and events with ease so they can focus on scaling their business. She has 15 years of project management experience that she uses to get her clients ready to launch in a structured and organized way. She works with their team by keeping everyone focused and on task with her launch plan. This way the coach can be out speaking, selling, and filling their events, knowing that everything else is being taken care of. In this episode, Virginia...
info_outlineDeidre Sirianni's BIO:
Deidre Sirianni is an International Best Selling Author, TEDx Speaker, and Founder of Radically Aligned Life Academy where Impact Driven Entrepreneurs, Visionaries, and Leaders come to master their inner world and make a bigger impact in the world with their gifts.
She helps people who are ready to step into higher levels of leadership and impact the world, release self-sabotage, heal trauma, and go all in on their vision and purpose without compromising when it comes to matters of the heart. She believes the foundation of success and fulfillment comes from stepping into Radical Alignment in all areas of life.
Her work has been featured in: Alive Magazine, Novus TV, The Good Men Project, Impact Festival, Addicted To Success Magazine and more where she talks about fulfillment, purpose, impact, entrepreneurship and leadership.
In this episode, Virginia and Deidre talked about:
- Why Deidre chose entrepreneurship
- How Deidre helps people tell their story to grow their business.
- Creating alignment in business and life
- How Deidre is building her business
Takeaways:
- Decide who you want as a client and go for it
- Every success requires a price. What are you willing to give up?
- We need to give ourselves permission to evolve.
- When you support someone else to achieve their goals, they naturally want to support you.
- Stages lead to stages if you play your cards right.
Connect with Deidre on her social media accounts to learn more about her work and insights into networking effectively:
LinkedIn URL : https://ca.linkedin.com/in/deidre-sirianni-a2a27528
Facebook URL : https://www.facebook.com/radicallyaligned/
Instagram URL : https://www.instagram.com/iamdeidresirianni/
Connect with Virginia: