Optimizing Marketing Performance with Statistical Software | Joshua Zabel from Minitab
Release Date: 06/19/2024
AI-Powered Efficiency in RFP Responses | Farah van Caloen from Rohirrim
Pathmonk Presents Podcast
In this episode, we welcome Farah van Caloen, Director of Marketing at Rohirrim, a company specializing in organization-specific generative AI technology. Farah discusses how Rohirrim's innovative platform uses a company's own data to generate complex content like RFP responses and technical papers in minutes. She shares insights on the company's mission to give people their time back, improving work-life balance while boosting business growth. Farah also offers valuable tips on website lead generation, marketing strategies, and staying up-to-date with industry trends. Listeners will gain a...
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Web Gaming Marketing Insights | Rafael Morgan from Crazy Games
Pathmonk Presents Podcast
In this episode, we welcome Rafael Morgan, VP of Marketing and Partnerships at . Rafael shares valuable insights on making gaming accessible to everyone without downloads or installations. He discusses Crazy Games' approach to user acquisition, the importance of SEO and social media in their growth strategy, and how they optimize their website for a seamless user experience. Rafael also offers advice on staying current with gaming industry trends and the value of data-driven decision-making in marketing. Listeners will gain a deep understanding of web gaming marketing strategies,...
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The Art of Marketing Matchmaking | Joe Koufman from Setup
Pathmonk Presents Podcast
In this episode, we welcome Joe Koufman, founder and CEO of , a marketing matchmaker connecting brands with marketing agencies. Joe shares his expertise in solving marketing capacity and capability gaps for medium to large enterprises across various industries. He discusses Setup's unique approach to client acquisition, including their CMO Spotlight series and industry-specific trade show strategies. Joe also delves into the importance of content creation, website optimization, and the power of business matchmaking. Listeners will gain valuable insights into effective marketing...
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Unlocking Customer Insights for CPG Brands | Mariya Babaskina from Yogi
Pathmonk Presents Podcast
In this episode, we welcome Mariya Babaskina, VP of Marketing at , a company that helps global brands understand customer and competitor insights. Mariya discusses how Yogi analyzes customer feedback from various sources to provide actionable insights for CPG brands. She shares valuable tips on website optimization, lead generation, and marketing strategies for B2B companies. Mariya also offers insights into her role as a marketing leader, emphasizing the importance of balancing strategy and execution. The conversation covers topics such as client acquisition channels, persona...
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Unlocking the Power of AI-Driven Marketing Analytics | Kıvanç Ünal from Orphex
Pathmonk Presents Podcast
In this episode, we welcome Kıvanç Ünal, co-founder and CEO of , a revolutionary AI-driven marketing analytics platform. Kıvanç shares his journey from digital marketing expert to entrepreneur, explaining how Orphex simplifies the complex world of marketing data. He discusses the challenges of integrating multiple data sources, the importance of understanding customer behavior, and how AI can provide actionable insights to improve marketing ROI. Kıvanç also offers valuable advice on website optimization, lead generation, and the significance of behavioral economics in marketing...
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B2C and B2B Marketing for IT Telecommunication | Annabelle Lau from ATX Group
Pathmonk Presents Podcast
Join us as we welcome Annabelle Lau, Marketing Manager at , a leading company in IT telecommunications in Malaysia. In this episode, Annabelle shares insights on ATX Group's innovative integrated platform, Payhub, which enables retail partners to offer seamless transactions for various services. Learn about their approach to B2B and B2C marketing, strategies for lead generation, and how they're expanding their services to offline stores. Discover the importance of digital presence in today's business landscape and gain valuable tips on marketing automation and campaign management. ...
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Mastering IT Support and Marketing Strategy | Craig Pearson from Your IT Department
Pathmonk Presents Podcast
In this episode, we welcome Craig Pearson, Director of Sales and Marketing at , a managed service provider based in the UK. Craig shares insights into their approach to IT support for small and medium-sized businesses, emphasizing their focus on customer service. He discusses their client acquisition strategies, particularly their success with website optimization and digital marketing. Craig also offers valuable tips on content creation, SEO, and the importance of balancing technical expertise with clear communication. The conversation covers topics such as automating marketing...
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Mastering Customer Journey and Empathy in Healthcare Marketing | Carson Jones from Brado
Pathmonk Presents Podcast
In this episode, we welcome Carson Jones, the Director of Paid Media at , an insight-to-activation agency specializing in healthcare marketing. Carson shares valuable insights on Brado's approach to mapping customer journeys and identifying crucial moments for targeted messaging. He discusses the importance of empathy in marketing, especially in healthcare, and reveals Brado's top client acquisition channels. Carson also offers advice on career growth in marketing and emphasizes the significance of continuous learning. Listeners will gain a deep understanding of healthcare...
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Growth Marketing for Infrastructure as a Service | Sash Ghosh from OpenMetal
Pathmonk Presents Podcast
In this episode, we welcome Sash Ghosh, head of growth and partnerships at , an innovative infrastructure as a service platform. Sash discusses how OpenMetal is revolutionizing the private cloud industry by offering instant deployment and significant cost savings. She explains their unique approach of combining public cloud benefits with private cloud security, all built on open-source technology. Sash shares insights on OpenMetal's growth strategies, including their focus on inbound marketing, community engagement, and partnerships. Listeners will gain valuable knowledge about...
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Revolutionizing Manufacturing with Tech Startups | Ashok Azhagarasan from OSS Ventures
Pathmonk Presents Podcast
In this episode, we welcome Ashok Azhagarasan, head of , a startup studio and industry accelerator focused on revolutionizing the manufacturing sector. Ashok discusses their unique model of identifying pain points in factories, developing SaaS solutions, and launching startups to address these challenges. He shares insights on their growth strategies, the importance of sales-driven approaches in the manufacturing industry, and how they're bridging the gap between strategic and operational levels. Learn about OSS Ventures' portfolio of innovative solutions, from workforce planning...
info_outlineIn this engaging episode of Pathmonk Presents, we have Joshua Zabel, a seasoned expert from Minitab, delves into the intricate world of statistical software, shedding light on its profound applications in tackling intricate business challenges.
Drawing from Minitab's rich 50-year history, Joshua highlights the organization's premier status in data analytics and quality solutions. He explores how Minitab's robust suite of tools empowers enterprises to leverage data, pinpoint underlying issues, and propel ongoing enhancements.
Gain valuable insights into the transformative potential of statistical software, as it reshapes decision-making frameworks, enhances quality management practices, and fosters operational brilliance across diverse sectors.