Boosting Marketing ROI with Data-Driven Strategies | Iwen Kuhn from Matelso
Release Date: 11/04/2024
Marketing Data-as-a-Service for Wastewater Intelligence | Anneli Steutel-Maron from Kando
Pathmonk Presents Podcast
In this insightful episode, we welcome Anneli Steutel-Maron from , a cutting-edge wastewater intelligence solution provider. Anneli dives deep into how Kando's AI-powered technology is revolutionizing the water utility industry by visualizing collection systems and monitoring wastewater quality. She discusses the pressing challenges faced by utilities, including workforce management, aging infrastructure, and illegal discharges. Anneli explains how Kando's data-as-a-service model helps utilities make strategic decisions, improve operational efficiency, and ultimately contribute to the...
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Streamlining IT Services for Businesses | Izabela Matei from Optimizer
Pathmonk Presents Podcast
In this episode, we speak with Izabela Matei from , a project manager at the IT optimization company, part of the Bitnet group. Izabela shares insights on how Optimizer simplifies and supercharges IT for leading companies globally. From managed services and automation to security upgrades and disaster recovery, learn how Optimizer helps businesses streamline their operations, enhance security, and maintain uninterrupted operations. Discover tips on improving client acquisition, optimizing websites, and staying up-to-date with marketing trends.
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Inbound Marketing for Workforce Management Software | Ian Roderick from Kenjo
Pathmonk Presents Podcast
In this episode, we welcome Ian Roderick, Head of Marketing at , a workforce management software for deskless teams. Ian discusses how Kenjo streamlines HR processes, shift planning, and communication for industries like retail, healthcare, and manufacturing. He shares insights on Kenjo's inbound marketing strategy, the importance of website optimization, and his approach to team building and scaling growth channels. Ian also offers valuable advice for marketers, emphasizing the need to tie marketing efforts directly to revenue. This episode is packed with practical tips for B2B...
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Niche-Focused Marketing for Mental Health | Jennifer Christensen from Beacon Media and Marketing
Pathmonk Presents Podcast
In this enlightening episode, we welcome Jennifer Christensen, co-founder and CMO of , a healthcare-focused digital marketing agency. Jennifer shares valuable insights on their niche specialization in mental health marketing and how they've become industry leaders. She discusses the importance of website optimization, content strategy, and UX design in driving client acquisition. Jennifer also offers advice on staying updated with marketing trends, the significance of niche specialization, and the role of innovation in scaling a marketing agency. Listeners will gain practical tips...
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E-Commerce Performance Marketing Insights | Mike Mardis from Finch
Pathmonk Presents Podcast
In this enlightening episode, we welcome Mike Mardis, Director of Marketing at , a performance marketing agency specializing in e-commerce. Mike shares invaluable insights on how Finch tackles the complex challenges of data integration and transparency in the e-commerce landscape. He delves into their unique approach to sustainable growth, emphasizing the importance of holistic performance ecosystems and conversion rate optimization. Mike also discusses the role of AI in marketing, the significance of building trust with clients, and how Finch differentiates itself in a crowded...
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Scaling B2B Marketing for Startup Success | Sam Viskovich from UTTR
Pathmonk Presents Podcast
In this insightful episode, we welcome Sam Viskovich, founder and CMO of (Up and To The Right), a marketing agency specializing in B2B startups. Sam shares his expertise on scaling B2B marketing efforts, focusing on performance marketing, revenue operations, and branding. He discusses the challenges of measuring ROI in B2B performance marketing and the importance of effective positioning on websites. Sam also offers valuable advice on client acquisition, team management, and staying updated with marketing trends. This episode is packed with practical tips for B2B marketers looking...
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Product-Led Growth for Corporate Gifting | Ellen Burke from &open
Pathmonk Presents Podcast
In this insightful episode, we welcome Ellen Burke, the demand generation manager at , a corporate gifting platform based in Ireland. Ellen shares her expertise on how &open is revolutionizing the corporate gifting industry by focusing on sustainability, thoughtfulness, and scalability. She discusses the company's approach to solving key problems in the corporate gifting space, their ideal customer profile, and effective client acquisition strategies. Ellen also provides valuable insights into website lead generation, the importance of engaging content, and the role of product-led...
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Marketing for Last Mile Delivery Success | Erik Charles from Dispatch Track
Pathmonk Presents Podcast
In this enlightening episode, we welcome Erik Charles, VP of Marketing at , the global leader in last mile delivery software. Erik shares valuable insights into the challenges and solutions in the world of logistics and delivery optimization. From furniture to fresh food, Erik explains how Dispatch Track's software revolutionizes route planning, improves fuel efficiency, and enhances customer satisfaction. He also dives into the intricacies of marketing in the logistics industry, discussing lead generation strategies, the importance of website analytics, and the ongoing challenge of...
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Effective Strategies for Client Engagement | Blair French from LMNO
Pathmonk Presents Podcast
In this episode, we are joined by Blair French, the Chief Growth Officer at , a leading consulting firm based in Saskatoon, Saskatchewan. Blair shares insights into how LMNO helps clients connect with their audiences through effective branding and omni-channel marketing strategies. From understanding fragmented audiences to simplifying client messaging, Blair dives into the core problems LMNO solves for their clients. Discover how LMNO leverages strong client relationships and word-of-mouth referrals to drive new business, and learn about the importance of content volume and case...
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Harnessing Connected TV for Brand Growth | Brittany Alexander from Keynes Digital
Pathmonk Presents Podcast
In this episode, we welcome Brittany Alexander, Director of Client Strategy and Growth at , a full-service programmatic company specializing in connected TV. Brittany shares insights on how Keynes Digital helps brands reach new customers and drive measurable results through their unique audience-first approach. She discusses their data-centric solutions, the importance of transparency in programmatic campaigns, and how they cater to various client goals. Brittany also delves into their client acquisition strategies, the role of their website in lead generation, and offers valuable advice...
info_outlineIn this episode, we speak with Iwen Kuhn, the Team Lead of Marketing at Matelso, a German company specializing in enhancing marketing and sales efforts through data-driven strategies.
Iwen shares how Matelso bridges the gap between marketing and sales by leveraging data and processes to optimize lead management and improve marketing ROI. He also discusses the importance of a well-structured website, effective client acquisition channels, and key tools like HubSpot and Microsoft Clarity for tracking and enhancing user experience.