Culinary Expertise Meets Business Strategy | Lawrence Martineau of Fischer Forward Consulting
Release Date: 05/12/2025
Crafting Engaging Brand Stories Online | Bernadette Fredricks from Bern & Chris
Pathmonk Presents Podcast
Join us on Pathmonk Presents with Bernadette Fredricks, CEO and Founder of Bern & Chris Business Solutions, an online marketing firm serving diverse clients like authors, therapists, and athletes. Bernadette shares how her team creates compelling content and websites to boost brand visibility and engagement. She discusses leveraging social media platforms like LinkedIn and TikTok to drive traffic to their dynamic website, which converts visitors with clear, engaging design. Learn how hands-on client collaboration and analytics ensure success. Tune in for actionable strategies to elevate...
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Streamlining Agency Success with Curiosity | Reuben Shoub from Workamajig
Pathmonk Presents Podcast
Join us on Pathmonk Presents with Reuben Shoub, Marketing Manager at Workamajig, a leading software provider for advertising agencies. Reuben shares how Workamajig’s 25-year industry expertise delivers tailored project management and accounting solutions for agencies with 10+ users. Discover strategies for leveraging in-person events, crafting website journeys, and using testimonials to build trust. Learn tips for staying curious and addressing client pain points to drive conversions. Tune in for actionable insights to streamline operations and uncover hidden profitability in your...
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Sustaining Arts with Digital Solutions | Matt Yau from CultureSuite
Pathmonk Presents Podcast
Join us on Pathmonk Presents with Matt Yau, Marketing Manager at CultureSuite, a company dedicated to supporting arts and culture organizations with their all-in-one digital platform, Peppered. Matt discusses how CultureSuite addresses funding challenges by offering sustainable website solutions, avoiding costly rebuilds. He shares insights on leveraging word-of-mouth referrals, crafting audience-focused content, and fostering community-driven development. Learn how empathy-driven messaging and strategic content convert prospects in the arts sector. Tune in for actionable tips to create...
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Building Community Through Arcade Basketball | Nick Gonzales from Pop-A-Shot
Pathmonk Presents Podcast
Join us on Pathmonk Presents with Nick Gonzales, VP of Marketing at Pop-A-Shot, the iconic arcade basketball brand, alongside mascot Mr. Pop. Nick shares how Pop-A-Shot leverages organic search and user-generated content to build a passionate community. Learn about their new Elite game for commercial spaces and the national championship driving engagement. Discover strategies for boosting website conversions and creating repeatable social content models. Tune in for insights on gamifying customer interactions and fostering brand loyalty, inspiring you to create fun, community-driven marketing...
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Crafting Trustworthy Digital Presence Ethically | Robert Carnes from Green Mellen
Pathmonk Presents Podcast
Join us on Pathmonk Presents with Robert Carnes, Marketing Director at Green Mellen, a boutique digital marketing firm in Atlanta. Robert shares how Green Mellen helps small to midsize B2B service companies build trust through clear, compelling website messaging. He discusses using StoryBrand frameworks, tools like Hemingway app, and Headline Studio to craft effective copy. Learn how ethical marketing, community education, and consistent online presence drive long-term client relationships. Tune in for actionable insights to enhance your digital strategy and create meaningful connections,...
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Connecting Families with Safe Tech Innovation | Rachel Quailliam from Tick Talk Tech
Pathmonk Presents Podcast
Join us on Pathmonk Presents with Rachel Quailliam, Senior Marketing Manager at Tick Talk Technologies, creators of the Tick Talk smartwatch—a safe phone alternative for kids. Rachel shares how Tick Talk fosters parent-child bonds without social media risks. Discover strategies for driving e-commerce sales through Amazon, Shopify, and influencer partnerships, plus tips for optimizing website SEO and user journeys with tools like Lucky Orange. Learn how Rachel tackles bots, abandoned carts, and data anomalies to boost conversions. Tune in for actionable insights to scale a niche brand! Visit...
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Guiding Ethical Growth for D2C Brands | Caleb Madsen from Mad House Consulting
Pathmonk Presents Podcast
Join us on Pathmonk Presents with Caleb Madsen, Founder and SEO of Mad House Consulting, a firm offering fractional CMO services for D2C brands. Caleb shares how he brings clarity to businesses by prioritizing ethical consulting and website simplicity over flashy marketing. He discusses leveraging word-of-mouth referrals and Reddit for insights while advocating for transparency in client relationships. Learn how to streamline navigation to boost conversions and focus on foundational strategies for sustainable growth. Tune in for actionable tips to navigate the D2C landscape with integrity,...
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Navigating Growth in Luxury Running Apparel | Oliwia Romanowska from Acid Running
Pathmonk Presents Podcast
Join us on Pathmonk Presents as we welcome Oliwia Romanowska, Head of Growth at Acid Running, a performance-led luxury running apparel brand. In this episode, Oliwia shares how Acid Running targets a unique niche of artsy, entrepreneurial men with premium, design-focused products. She discusses their rapid growth through organic channels, word-of-mouth, and social run events, alongside strategies for enhancing their e-commerce platform. From optimizing customer journeys to launching bold collections like the Albion T-shirt, Oliwia reveals actionable insights for scaling a brand while staying...
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Redefining Tech Retail with Subscriptions | Ben Stevenson from Upgraded
Pathmonk Presents Podcast
Join us on Pathmonk Presents with Ben Stevenson, Head of Growth at Upgraded, an innovative online electronics retailer. Ben shares how Upgraded’s MacBook subscription program offers affordable upgrades for designers and developers while reducing e-waste. Discover strategies for leveraging paid marketing, aligning website branding with Apple’s aesthetic, and addressing customer objections to boost conversions. Learn tips for using analytics tools like PostHog and user testing to optimize e-commerce flows. Tune in for actionable insights to create seamless customer experiences and build a...
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Pioneering E-commerce in Outdoor Equipment | David Smith from Arns Equipment
Pathmonk Presents Podcast
Join us on Pathmonk Presents with David Smith, E-commerce Marketing Manager at Arns Equipment, a nearly 80-year-old Canadian leader in outdoor power equipment. David shares how Arns Equipment is modernizing the industry with its e-commerce platforms, Arns Equipment and Parts House, to reach underserved rural customers. He discusses leveraging SEO, Google Ads, and upcoming YouTube content to drive growth, alongside user-focused website design and upselling strategies. Learn how customer feedback shapes their platform and why taking risks is key in a traditional industry. Tune in for actionable...
info_outlineJoin Pathmonk Presents as we dive into Fischer Forward Consulting with Lawrence Martineau, Director of Business Development. With over 50 years of culinary experience, Lawrence and Christian Fischer mentor food, beverage, and food tech companies to disrupt their industries. Learn how their chef-inspired mindset—strategy, encouragement, and consistency—creates high-value client experiences. Discover their client acquisition through open communication, the website’s role in showcasing Christian’s credibility, and tips for empathetic sales. Lawrence shares insights on fostering genuine connections and driving human-centric growth. Tune in for actionable strategies for business success!