Carl Richards on Precision and Purpose
AICPA Personal Financial Planning (PFP)
Release Date: 12/01/2025
The Secret to Getting Early-Career CPAs Excited About Financial Planning
AICPA Personal Financial Planning (PFP)
The future of personal financial planning depends in part on whether today’s professionals help the next generation see what the career can become. In this episode of the PFP Podcast, Cary Sinnett talks with Dr. Brianne Smith about how firms can expose students and early-career professionals to the human side of financial planning and give them meaningful opportunities to grow into advisory roles. Drawing on her experience as both a practitioner and accounting professor, Brianne shares practical ideas for developing future financial planners, from bringing real client stories onto college...
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AICPA Personal Financial Planning (PFP)
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AICPA Personal Financial Planning (PFP)
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AICPA Personal Financial Planning (PFP)
The months immediately following a client's death create one of the most important income tax planning windows in estate administration. While many practitioners focus on basis step-ups and beneficiary distributions, one election can fundamentally change how post-death income is managed: the Section 645 election. In this episode, Cary Sinnett sits down with nationally recognized tax expert Bob Keebler to explore how electing to treat a revocable trust and estate as a single taxable entity can create valuable planning opportunities through fiscal year flexibility, income deferral, charitable...
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The IUL Experiment with Andy Panko
AICPA Personal Financial Planning (PFP)
Indexed Universal Life (IUL) insurance is often marketed as a “tax-free retirement income” solution, but how do these policies really work over time? To cut through the noise, financial planner Andy Panko, CFP®, RICP®, EA, decided to run his own real-time experiment. He bought an IUL, fully documented the structure, costs, and performance, and is openly sharing the results year after year. In this episode, Andy joins us to explain what IULs are, why he launched The IUL Experiment, and what every financial planner should know before considering them in retirement planning conversations....
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AICPA Personal Financial Planning (PFP)
Most retirement plans answer one question: Can I afford to retire? But far fewer answer the question that often matters just as much: What am I retiring to? In this episode, Cary Sinnett sits down with renowned researcher and Harvard Business School professor emerita Teresa Amabile to explore the hidden psychological transition that accompanies retirement. Drawing from more than a decade of research and interviews with retirees, she explains why many successful professionals fear retirement, why those fears are often misplaced, and how financial planners can help clients prepare for life...
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Bob Keebler on Avoiding Costly Estate Planning Mistakes
AICPA Personal Financial Planning (PFP)
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Why the Future of Financial Planning Runs Through the CPA
AICPA Personal Financial Planning (PFP)
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AICPA Personal Financial Planning (PFP)
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Small Planning Conversations That Lead to Bigger Engagements
AICPA Personal Financial Planning (PFP)
Sometimes the biggest client wins start with a simple question. In this episode, Cary Sinnett and Jackie Cummings Koski share five fast, high-impact planning ideas that can instantly deepen client conversations and uncover bigger opportunities. From forgotten 401(k)s and Roth-funded 529 strategies to overlooked HSA and charitable planning moves, these are the kinds of insights that make clients stop and say, “Wait… I didn’t know that.” If you want practical ideas you can use immediately to create value, strengthen relationships, and spark more meaningful planning engagements,...
info_outlineWhat happens when technical excellence meets deep human empathy? In this episode, Carl Richards, CFP®, author of Your Money and creator of the famed “Sketch Guy” column in The New York Times, joins host Cary Sinnett to explore how CPA financial planners can foster trust through simplicity, storytelling, and purposeful conversation.
Carl shares how sketches can cut through complexity, how planners can create space for real client understanding, and why listening with intention may be your most powerful technical skill. Whether you're coaching a client through uncertainty or explaining a nuanced tax strategy, Carl shows how precision with purpose is the future of trusted planning.
You’ll Learn in This Episode:
Why financial planners are in the behavior change business
Carl challenges CPA financial planners to see their role not just as experts, but as guides who help clients change the way they think and act with money.
How technical precision with purpose can lead to greater outcomes
Carl explains how our drive for technical perfection can sometimes overshadow the deeper emotional and behavioral work required to truly serve clients well.
Practical ways to build trust through clarity and vulnerability
Learn how to shift your communication from “Here’s the solution” to “Let’s explore this together”—and how that builds long-term trust.
Whether you’re a numbers-first technician or a holistic planner striving to connect more deeply with clients, this episode offers both insight and inspiration.
Resources:
Podcast: Turning Panic into Trust
Video: Old Problems, New Solutions: Techniques for Solving Concentrated Stock Positions
Podcast: The why, what, and how behind legacy planning for your clients
This episode is brought to you by the AICPA’s Personal Financial Planning Section, the premier provider of information, tools, advocacy, and guidance for professionals who specialize in providing tax, estate, retirement, risk management and investment planning advice. Also, by the CPA/PFS credential program, which allows CPAs to demonstrate competence and confidence in providing these services to their clients. Visit us online to join our community, gain access to valuable member-only benefits or learn about our PFP certificate program.
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