#403: How to Convert Social Media Followers Into Customers with Johanna B. Moore, MD
Release Date: 10/17/2024
Physician's Guide to Doctoring: Helping Physicians Be the Best Versions of Ourselves in and Out of the Exam Room since 2018!
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Freed.AI is here to free you from medical documentation. Join the movement to eliminate clinician burnout. Visit Freed.AI and improve your lifestyle. Coupon Code for $50 off your first paid month: PGD
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Ready to diversify outside the stock market? EquityMultiple brings you streamlined real estate investing. Access vetted, cash-flowing opportunities from anywhere. Start today, with just $5K, at equitymultiple.com
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Dr. Johanna B. Moore explains how physicians can avoid feeling awkward or pushy when marketing themselves on social media by embracing authenticity. She highlights the importance of understanding your value and leveraging Instagram’s marketing funnel, which includes reels for broad visibility, posts for engaging current followers, and stories for deeper connection and conversion. Dr. Moore also emphasizes the importance of market research by asking your existing audience why they follow you and what problems you solve for them. This episode provides practical tips for physicians aiming to create a scalable business without compromising authenticity.
Bio
Dr. Johanna B. Moore is a triple board-certified physician, serial entrepreneur, and business coach for women physicians. Trained at top institutions including The Ohio State University and Harvard-affiliated hospitals, she founded She Is Money, a coaching company that helps high-income earners create scalable businesses on Instagram without being pushy or awkward.
Dr. Moore empowers women to market themselves authentically, drawing from her personal experience of overcoming internal beliefs around money and value. She is passionate about helping others grow their financial independence and personal confidence.
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