59. Jane Bertch - La Cuisine Paris
Piece Of The Pai
“We all have the right to try something different, to express ourselves, to challenge ourselves,” says Jane Bertch, owner of La Cuisine Paris and author of the memoir “The French Ingredient.” In this episode, she joins Nesha Pai to share her journey from banking to entrepreneurship in Paris. Jane explains how a vision during a low point in her life led her to create La Cuisine Paris, overcoming skepticism from her family and the French community. She emphasizes the importance of listening to the universe and dreaming big, even in challenging times. This episode also delves into...
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58. Sripal Jain - India's #1 Accountant
Piece Of The Pai
“For me, success is that you really enjoy certain things and then you don’t even complain about it,” says Sripal Jain, a first-generation entrepreneur and co-founder of Simandhar Education. In this episode, Sripal shares his journey from working at corporate giants to founding an educational institute that offers alternative certifications and practical skills for accounting graduates in India. Sripal discusses his motivation behind Simandhar Education, addressing the high failure rate of the Indian Chartered Accountancy exam and limited career options for graduates. He emphasizes...
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57. Tamara Edwards- PR + Personal Branding Expert
Piece Of The Pai
Tamara Edwards, Founder and Principal of Tamara Edwards and Co., spent a decade working in public relations for several prominent congressmen in Washington, DC, a fast-paced, highly-choreographed environment that required a great deal of nimbleness and strategic thinking. Once she moved back to her native Chicago, she realized that communication in the rest of the world took on a very different form from the esoteric manner of “the beltway,” yet the same elements for developing political campaigns could also be applied to creating PR packages and personal branding strategies for...
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56. Megan Sumrell-The Pink Bee
Piece Of The Pai
As an entrepreneur, are you struggling to effectively manage your time? Well then, you’re not alone! In today’s episode of Piece of the Pai, host Nesha Pai sits down with Megan Sumrell, owner of The Pink Bee to discuss the importance of weekly planning and how to reimagine the concept of self-care so you can prevent overbooking and feel confident about your commitments. Prior you commit to chasing your grand aspirations, Megan suggests learning how to first conquer your daily and weekly challenges. By setting yourself up for success on a weekly basis, you are able to take a step back and...
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55. Ashley Theis - The Constant Wayfarer, Luxury Travel Advisor
Piece Of The Pai
In this episode, host Nesha Pai engages in a heartfelt conversation with Ashley Theis, renowned as The Constant Wayfarer. Their conversation dives into Ashley's remarkable journey as a travel concierge and the hurdles she overcame while building her own enterprise. Unveiling the misconceptions surrounding travel agents, Ashley explains the invaluable contributions they make to the happiness of their clientele. Ashley's journey testifies to the strength of pursuing passion and embracing risks. After working in various jobs, she courageously pursued her dream of becoming a travel advisor....
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54. April Simpkins - Chief HR Officer + Mental Health Advocate
Piece Of The Pai
April Simpkins, Chief Human Resources Officer for Quest Co, is on a mission to break the stigma surrounding mental illness and promote mental wellness in the workplace. Following the passing of her beloved daughter, Cheslie Kryst, Miss USA 2019, who battled depression for years, April has since dedicated her life to advocating for mental health. With unwavering conviction, she calls for the normalization of conversations about mental health in the workplace, urging employers to create a safe haven for employees to openly express their struggles without fear of judgment or stigma. From...
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53. Tali Kogan - Stylist & Empowerment Coach
Piece Of The Pai
“We women operate the best when we feel the best. When you've put this amazing outfit on that makes you feel amazing, this is when you become magnetic, and this is when you become unstoppable,” shares Tali Kogan, Chicago-based premier fashion stylist, empowerment coach and founder of Tel Aviv Couture. Fifteen years ago, Tali was an overweight accountant wearing dark, baggy clothes to hide her unhappiness. When she began to change her physical appearance, she stepped into her full feminine power and her entire life transformed. Now she empowers other women to shine authentically through her...
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52. Edith de Belleville-Your Paris Tour Guide
Piece Of The Pai
“That's what I call the Paris effect. You were in Paris, and you changed,” shares Edith de Belleville, native Parisian, official Paris tour guide, University professor, and published author. Edith spent many years as an attorney before deciding at the age of 50 to return to university for her official tour guide license. Now, she shares her love of Paris and its fascinating history with tourists in French, Spanish, and English. Deeply inspired by Parisian women of the past, Edith wrote her first book, in French, entitled The Beautiful Rebels of Paris ("Belles et Rebelle" Editions du...
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51. R. Michael Anderson-Leadership Expert
Piece Of The Pai
“I was trying so hard to be who I thought other people wanted me to be. I spent so much energy wanting to be accepted or wanting to look cool or look successful, but that wasn't authentic,” explains R. Michael Anderson, serial software entrepreneur, author, leadership coach, and speaker with advanced degrees in psychology and neuroscience. Michael went from being a self-proclaimed ‘bad leader’ to quite literally writing the book on leadership mindset. Learning how to be a more effective and authentic leader was life changing for Michael, and now he aims to help other leaders put their...
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50. Meredith Dean-The Dean's List
Piece Of The Pai
“Even as a young person, I was in rooms where I never thought I would be. So I said, ‘If I can do this, I bet other students can also do it’,” shares Meredith Dean, founder of The Deans List, a Charlotte-based digital branding and career consulting agency focused on building a strong community of empowered individuals. Meredith started The Dean’s List as a side hustle while working a full-time job with Levine Children’s Hospital and has recently moved to running her business full-time. Now, she empowers entrepreneurs of primarily female and minority owned small businesses to make...
info_outline“With a PR team, you don't only look at media outlets. You look at other stakeholders that you're trying to reach in other ways that they get their other media or their news, and what are other creative ways that we can reach them that don't call for a paid advertisement,” explains Brittney Bogues, serial entrepreneur and founder of Bogues Group. Brittney decided to open her own consulting firm after noticing a gap in marketing and branding for athletes and falling in love with PR. Now, her firm provides PR, marketing, and branding services for clients from all backgrounds including athletes, CEOs, healthcare professionals, and many others.
As a woman of color well versed in entrepreneurship, Brittney is no stranger to overcoming obstacles. Additionally, Brittney had a personal obstacle to face as the daughter of a famous basketball star. She wanted to make sure that her small business was truly her own success and not something that was associated with her father. Brittney has learned a lot about what works and what doesn’t when it comes to an effective PR strategy; and she shares some of her tips, along with some common mistakes she has noticed other businesses making. Her biggest tip is simply to pay attention to your local news stations and stay up to date on what is current in order to ensure you are always pitching relevant stories.
Entrepreneurs face many challenges, and regardless of industry, everyone has their own personal obstacles to overcome. With the right PR strategy, you can take your business to the next level. If you are wanting to improve your business’ branding, be sure to check out the Complete Brand Builder Workbook linked below.
Quotes:
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“The fun thing about having a consulting firm is that we get to work with all types of clients.” (3:34-3:39 | Brittney)
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“A lot of businesses should really focus and listen first to their current and local news stations.” (9:10-9:18 | Brittney)
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“With a PR team, you don't only look at media outlets. You look at other stakeholders that you're trying to reach in other ways that they get their other media or their news, and what are other creative ways that we can reach them that don't call for a paid advertisement.” (13:31-13:46 | Brittney)
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“Things that go national, it all starts from a local perspective. People think that everything starts national, it actually is the opposite.” (15:08-15:16 | Brittney)
Connect with Brittney Bogues:
Instagram | https://www.instagram.com/brittbogues
Website | https://boguesgroup.com/
LinkedIn | https://www.linkedin.com/in/brittneybogues/
The Complete Brand Builder Workbook | https://boguesgroup.com/workbook-and-guides/
Connect with Nesha:
Instagram | https://www.instagram.com/neshapai/
Youtube | https://www.youtube.com/@neshapai1480/videos
Buy a copy of Nesha's book, Overcoming Ordinary Obstacles: https://www.amazon.com/dp/1943070741?ref_=cm_sw_r_cp_ud_dp_KEGQ1539QQ5N8Z8XHRNC
Podcast production and show notes provided by HiveCast.fm