loader from loading.io

Chippin - Dog Snack Company - Disrupting the 27 Billion Dollar Pet Food Market

Pierre Presents: The Shift - A Pet Services Podcast

Release Date: 05/28/2019

Founder Rachel Long of the Rapidly Growing Pet Supply Store - Pet Project LA  show art Founder Rachel Long of the Rapidly Growing Pet Supply Store - Pet Project LA

Pierre Presents: The Shift - A Pet Services Podcast

Our guest on todays episode Rachel Long with the fast growing pet supply store – Pet Project LA makes the decision to stay open and revamp her store to take market share in Downtown LA.

info_outline
Best Selling Author/Renowned Dog Photographer- Grace Chon on Publishing a Dog Book of Your Own and How to Find Your Own Zone of Creativity show art Best Selling Author/Renowned Dog Photographer- Grace Chon on Publishing a Dog Book of Your Own and How to Find Your Own Zone of Creativity

Pierre Presents: The Shift - A Pet Services Podcast

We will learn Graces thought process on life, book publishing, podcasting, social media and tapping into your own creativity. If you are an aspiring photographer, author, or looking to up your photography game, or maybe even publish a book of your own, Grace shares with us her framework so you too can tap into your zone of creativity. 

info_outline
Pet Influencer Bubalah w/Adriana & Kenny. Episode 4 of the Pet Influencer Economy show art Pet Influencer Bubalah w/Adriana & Kenny. Episode 4 of the Pet Influencer Economy

Pierre Presents: The Shift - A Pet Services Podcast

Bubalah has over 36k followers on instagram with a ridiculously high engagement rate. His fans love him for the stylish clothes he wears and his wild hair blow-outs! Learn how they started their social media for fun as a school marketing project, and how its grown in a short period of time. 

info_outline
Just Food For Dogs - The Future of the Pet Food Industry! show art Just Food For Dogs - The Future of the Pet Food Industry!

Pierre Presents: The Shift - A Pet Services Podcast

We are really excited to introduce you to the ultra-talented Veterinarian Dr. Jessica Wilson, DVM of Just Food For Dogs. JFFD is the leader in the human grade whole food pet industry!

info_outline
Sam & Tinkerbelle the Dog - What it takes to become the top pet influencer in the world! Episode 3 of the Pet Influencer Economy  show art Sam & Tinkerbelle the Dog - What it takes to become the top pet influencer in the world! Episode 3 of the Pet Influencer Economy

Pierre Presents: The Shift - A Pet Services Podcast

Topics Discussed: 

info_outline
Teresa & Sushi - Episode 2 of The Pet Influencer Economy show art Teresa & Sushi - Episode 2 of The Pet Influencer Economy

Pierre Presents: The Shift - A Pet Services Podcast

Teresa is an incredibly creative social media marketer and she is going to teach us how to create viral videos with little to no editing, as well as secrets that she uses to monetize her Instagram following.

info_outline
Blooming Culture - Understanding the Multi-Billion Dollar Cannabis (CBD) Industry for Pets show art Blooming Culture - Understanding the Multi-Billion Dollar Cannabis (CBD) Industry for Pets

Pierre Presents: The Shift - A Pet Services Podcast

On today's episode, we talk to Andreanna Pena of Blooming Culture - a pet friendly Cannabis (CBD) company helping pets owners all over the world manage AND OVERCOME conditions such as seizures, and anxiety WITH PHENOMENAL RESULTS!

info_outline
David & Bowser - Episode 1 of The Pet Influencer Economy show art David & Bowser - Episode 1 of The Pet Influencer Economy

Pierre Presents: The Shift - A Pet Services Podcast

Hey Listeners, we're back and I’m Anthony Flores and today we are going to do Episode 1 of what I like to call “the pet influencer economy” - Where we discuss the world of dog influencers starting with David Ha and his dog Bowser who currently have close to 20k loyal followers and growing on Instagram.  

info_outline
Tully's Training - Dog Training Company - The Future of Dog Training show art Tully's Training - Dog Training Company - The Future of Dog Training

Pierre Presents: The Shift - A Pet Services Podcast

On today's episode, we talk to Sara du Bouchet, one of the co-founders of the highly rated dog training in California called Tully's, and how they took their passion for animals and grew it into one of the top dog training companies in California. 

info_outline
Chippin - Dog Snack Company - Disrupting the 27 Billion Dollar Pet Food Market show art Chippin - Dog Snack Company - Disrupting the 27 Billion Dollar Pet Food Market

Pierre Presents: The Shift - A Pet Services Podcast

Today we discuss a new and fast growing dog snack company called Chippin. Chippin dog snacks are a sustainable complete protein using crickets, started by University of Pensylvania graduates, and uber ambitious entrepreners - Laura Colagrande & Haley Russell.

info_outline
 
More Episodes
Today we discuss a new and fast growing dog snack company called Chippin. Chippin dog snacks are a sustainable complete protein using crickets and started by University of Pensylvania graduates, and uber ambitious entrepreners - Laura Colagrande & Haley Russell.

Topics discussed:
 
  • Design Thinking: Ways to communicate the value of your product that embodies all aspects of design
  • How to A/B spit-test packaging and colors to build a brand on
  • How to use dog parks for in-person customer development
  • How to use "cold-calling" to get in front of local pet stores
  • How to handle R&D: testing for consistesy, how the treats break, and how to test for consistency
  • How to overcome trust issues when launching in the pet food space
  • and much more…
 
If you are looking to start your own pet snack, or pet food company business, or want to learn what it takes to build a sustainable food brand in the pet space, you will absolutely love this interview!