Ep 70, The 10 Commandments Of The Toy Business
Playing At Business - toy & game business podcast with Steve Reece
Release Date: 04/20/2022
Ep 106 - Board Games: 10 Key Success Factors AKA What I learnt Working On The Best & Worst Selling Games Of All Time
Playing At Business - toy & game business podcast with Steve Reece
In this latest episode host Steve Reece shares 10 Key Success Factors for Board Games based on decades working with and on some of the most iconic Games of all times, including Hasbro's stable of Family Games such as Monopoly. Clue/do, Risk, Game of Life and many more. Unusually Steve also acknowledges working on the worst selling board game of all time, as well as the best. If you are in the business of Games this is a must listen episode. Sign up for our free email newsletter on the Toy & Games industry here:
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Ep 105 - Spielwarenmesse 2024 Toyfair Review & EU Toy Market Outlook For 2024
Playing At Business - toy & game business podcast with Steve Reece
Another Spielwarenmesse Toyfair in Nuremberg has been and gone. This episode reviews this years show, and based on conversations at the show and market data released at this time gives an analytical outlook on the key drivers and trends of the European Toy market for 2024. Sign up for our free Email Newsletter here:
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Ep 104: 2024 Global Toy Market Outlook, Another Year Beckons
Playing At Business - toy & game business podcast with Steve Reece
2020 and 2021 were unexpectedly boom years for the Toy business overall as locked down families invested out of season in play activities for their homebound children. 2022 and 2023 were significantly worse years for the Toy trade. The question now is what happens in 2024? Host Steve Reece talks through the factors affecting Toy market performance in 2024 in this latest episode. For more Toy business analysis, check out our Linked In newsletter here:
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Ep 103 - Why Product Selection Is Critical For Toy Companies (AKA Why I Turned Down Settlers of Catan)
Playing At Business - toy & game business podcast with Steve Reece
In this episode we take a look at how choosing the right products to launch is the fundamental success factor for Toy & Games companies. Host Steve Reece uses an example of when he turned down a now famous & massively successful product as an example of how sometimes turning away good products is necessary in order to focus on what will work best for your company and the business model and market positioning of your company. For more analysis & insights into the global Toy market, check out our Linked In newsletter which has 5000+ subscribers (including readers from all...
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Ep 102: Selling A Toy Business: How Mergers & Acquisitions Work In The Toy Biz
Playing At Business - toy & game business podcast with Steve Reece
Many companies in the Toy business grow via acquisition. Company owners often want to sell up and retire or move onto other pastures. In this episode we take a look at some of the biggest Toy acquisitions of all time, we look at why and how Toy Cos are bought and sold and we discuss the details of the process of buying or selling. Maybe you have a Toy business you want to buy or sell, or maybe you just want to understand how company sales work in the world of Toys, either way this episode will have something for you.
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Ep 101, How To Run A Successful Tech Toy Start Up With HoloToyz
Playing At Business - toy & game business podcast with Steve Reece
In this latest episode host Steve Reece talks to Kate Scott & Declan Fahy, the Founders of Holo Toyz. Their company aims to inspire creativity and imagination via augmented reality technology. Kate stated "At our core, we believe that children should be able to experiment, play and learn through emerging technologies in a kid-safe environment away from the open web, whilst not losing touch with the physical world." We discuss this proposition, and the path from starting the business, through raising funding to achieving distribution for HoloToyz products. This episode is a must...
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Ep 100 - How To Recruit Good People & Find New Job Roles In The Toy Business
Playing At Business - toy & game business podcast with Steve Reece
Join Steve Reece in a deep dive into the toy industry's recruitment nuances. Drawing from over a decade as a consultant, Steve unveils key strategies for companies to recruit effectively and tips for candidates to land their ideal roles. Whether you're hiring or job-hunting, discover invaluable insights to navigate the toy business world. Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help...
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Ep 99, Gift & Hobby Distribution Channels
Playing At Business - toy & game business podcast with Steve Reece
Guess what – people have been buying Toys for adults for a very long time. Even though the ‘Kidult’ thing is the big thing nowadays, hobbyits sand people buying Toyetic gifts for adults have been around for a long while. Listen in to Episode 99 as we look at these adjacent areas in more detail! Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your...
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Ep 98 - How The Toy Industry Clears Excess Inventory
Playing At Business - toy & game business podcast with Steve Reece
A few episodes back we looked at why excess inventory is so dangerous - in this episode we move on to look at the practicalities of how our industry manages excess inventory, where they sell it, how it works and some major banana skins to watch out for when selling clearance stock! Our business is a Consultancy to Toy & Games companies. We have worked with more than half of the biggest Toy companies in the world, as well as 100+ startups and small businesses. Our main areas of business are: Export Sales Consultancy - let us help you sell more of your products overseas. Growth...
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Ep 97 - Unchanging Fundamentals Of The Toy & Game Business
Playing At Business - toy & game business podcast with Steve Reece
We are living through times of massive change and disruption. Technology is advancing at a frighteningly quick rate, and the very fabric of society has been changed by our adoption and development of new technologies. However, despite that there are 5 unchanging fundamentals of the Toy & Games business. In this podcast your host Steve Reece takes a look at what has not changed in his nearly 25 years in the Toy business, and what is unlikely to change looking forward another 25 years into the future. Our business is a Consultancy to Toy & Games companies. We have worked...
info_outlineThere are some core fundamental practises that successful toy & games companies follow. If you look at any company operating in the toy biz with longevity and success, they will no doubt be following these 10 'Commandments'.