Advancing Adtech with Deborah Kilpatrick & Hector Pantazopoulos, Co-Founders @ Source Knowledge
Release Date: 02/28/2020
Surgical Innovation from Vision to Reality with Amy Lorincz, CEO & Co-Founder @ Vopemed
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Amy discusses her pioneering work at Vopemed, a health tech company developing AI software to enhance visualization during minimally invasive surgeries. Amy explains the challenges surgeons face with traditional endoscopic cameras and how Vopemed's software addresses these issues by providing real-time enhanced image feeds. The conversation explores the company's first market focus on laparoscopic surgeries, the potential for expansion into other diagnostic procedures, and the dual go-to-market strategies involving OEMs and hospitals. Using a proprietary dataset, Vopemed's AI enhances surgical...
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At the Canadian AI frontier with Gennady Pekhimenko, CEO & Co-Founder @ CentML
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Branding for Investment Firms with Whitney Rockley from McRock Capital, Amélie Foz-Couture from Diagram Ventures and Clement Bourgogne from Jolt Capital
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I had the pleasure of moderating a panel at the recent Reseau Capital Annual summit on the topic branding for investment firms. My job was pretty easy, I got the chance to listen to the brilliant Whitney Rockley from McRock Capital, Amélie Foz-Couture from Diagram Ventures and Clement Bourgogne from Jolt Capital. They share some unique insights on grassroots marketing, relationship based messaging, adapting for new markets and much more. The panel discusses the importance and impact of marketing and branding in venture capital. Whitney shares the early grassroots marketing journey of...
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Innovating the Slopes with Felix Lapointe, CEO & Co-Founder of Ferréol Technologies
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Dans cet épisode, nous découvrons l'histoire de Ferréol Technologies, une entreprise québécoise fondée en 2018-2019 par trois passionnés de ski et ingénieurs mécaniques de l'Université Laval. Nous apprenons comment Félix, Jonathan, et Étienne ont utilisé leurs compétences complémentaires pour créer des skis adaptés aux conditions de ski variées du Québec, tout en ayant une empreinte écologique réduite. L'entreprise, qui a démarré dans un garage, s'est rapidement fait connaître et est devenue la deuxième plus grande compagnie de ski au Canada. En parallèle, ils...
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The long hard road of deep tech with Joël Sirois, founder & CEO @ Biointelligence
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Joël discusses the inception and development of BioIntelligence which is focused on real-time data monitoring in industrial biotechnology. His journey began with a background in chemical engineering and years of experience in developing bioprocesses. Frustrated by the lack of real-time information in fermentation processes, Joël's team at the University of Sherbrooke developed a revolutionary optical probe technology. This innovation allows operators to monitor multiple parameters in real-time, significantly improving productivity, quality, and resource consumption in industrial...
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Revolutionizing Healthcare with Patient-Centered Technology with Francis Robichaud, Co-Founder & CEO @ Lime Health
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Resilience and perseverance with Jimmy Beauregard, CEO & Co-Founder @ Flovver
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Helping women thrive with Anna Chif, Co-Founder @ Coral
Flagship Podcast
Anna Chif is a world class founder that is one to her second company. She co-founded Coral. a women’s digital health platform designed to help women in perimenopause, menopause and beyond achieve their optimal health. Coral matches users with a wellness coach, who is available to chat asynchronously with users to talk through symptom management. They recently raised $4M in seed financing led by Brightspark as well as Diagram Ventures and The51. We spoke about: Anna’s deep conviction on building Coral Coral’s mission and business model Applicable lessons from...
info_outlineOn this week’s show, we spoke with Hector Pantazopoulos, CRO & Cofounder @ SourceKnowledge and Deborah Kilpatrick, VP Marketing & Cofounder @ SourceKnowledge.
Deborah Kilpatrick is the co-founder and VP of Marketing at SourceKnowledge. SourceKnowledge helps e-commerce brands ignite sales by advertising their products on premium digital channels. The company uses proprietary algorithms and machine learning software to traffic campaigns, with the resulting data made transparent and available to its customers through online analytics and order ID reporting. Because of this data driven audience segmentation process, SourceKnowledge can target and constantly refine the most effective ad delivery for its customers.
Hector Pantazopoulos is the CRO & Cofounder @ SourceKnowledge. Hector has over ten years of experience in the online advertising and marketing industry in a business development role. He has deep expertise in video advertising, affiliate marketing, and online retail.
Founded in 2009, SourceKnowledge is headquartered in Montreal with offices in Toronto, Vancouver and Los Angeles and clients around the world. Deloitte ranked SourceKnowledge as one of the fastest growing companies in the North America Technology Fast 500 in 2014 and 2015.
On the show, we spoke about:
- How they launched Source Knowledge and the drive behind it
- The evolution of their business model
- Importance of the open web
- Moving to a cookie less world
- Eschewing venture capital funding
I learned a ton from talking with Hector and Deborah. They shared some great insights into building a business and about the Adtech industry.
Let us know what you think. What types of guests would like to see on the show? What topics interest you the most? Send me your thoughts at [email protected]
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