How To Become The “Go To” Authority In Your Niche – PTC 521
Release Date: 11/30/2024
Rich German and Living Your Purpose – PTC 542
Podcast Talent Coach
Are you struggling to find purpose in your journey or business? This week on Podcast Talent Coach, I sat down with entrepreneur and ocean conservationist Rich German to dive deeply into the connection between passion, purpose, and creating real impact with your platform. DEFINING PURPOSE FOR SUCCESS If you're searching for stronger work-life balance, or wondering how to blend your business with your life’s calling, you’re going to want to listen. We break down exactly how finding your true "why" can make the bumps in the road easier to overcome, and how it will magnetize listeners who...
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From Podcast to Published - Boosting Your Influence with Susan Crossman – PTC 541
Podcast Talent Coach
Are you looking to elevate your authority, grow your business, and foster deep, profitable relationships through your podcast? In this episode of Podcast Talent Coach, I dive deep into the undeniable power of becoming a published author, and how your podcast is the perfect springboard to make it happen. BENEFITS OF BEING PUBLISHED A book isn’t just a collection of words; it’s the foundation of authority, visibility, and influence in your niche. Whether you’ve been podcasting for a year or have hundreds of episodes under your belt, you already have a treasure trove of content that can be...
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Turning Stages into Opportunities: Expand Your Podcast Reach – PTC 540
Podcast Talent Coach
ARE YOU READY TO GROW YOUR AUDIENCE? In this episode of Podcast Talent Coach, we're diving deep into the secrets of growing your podcast audience by building powerful, profitable relationships. How are you growing audience? When you get on other stages and in front of your ideal clients, how are you attracting them to you? You may be asking yourself how to attract more listeners and keep them coming back for more. It all starts with using your podcast as a robust marketing tool to lead your audience down the path to doing business with you. We're not just about creating content; we're about...
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From Chasing Audiences To Becoming Magnetic – PTC 539
Podcast Talent Coach
THE SECRET TO BECOMING MAGNETIC So many content creators struggle to gain an audience. The problem is that you're chasing people rather than being magnetic and attracting them to you. There is a difference between pursuing and attracting. When you only create content, you need to continuously put that content in front of people. In this episode, we discuss how to become someone worth listening to. 00:00 Attract, Don't Chase, Audience Growth 05:43 Genuine Charisma 08:10 Kelsey's Special Selfie Moment 09:47 Kelsey's Quest for Radio Airplay 14:50 Podcast Growth and Community Success 17:17...
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How To Command Attention – PTC 538
Podcast Talent Coach
You're not creating content for content sake. You're building a platform that will command attention. To succeed, you need to become someone worth listening to. COMMAND ATTENTION BY BECOMING SOMEONE WORTH LISTENING TO In today's episode, we dive into the importance of becoming someone worth listening to. It's the only way to command attention. It's not about having the perfect microphone or even launching the slickest podcast. It's about who you are and how you connect with your audience. Your success requires stepping into the spotlight authentically and creating a platform that will command...
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Share Yourself with Purpose to Strengthen Your Brand – PTC 537
Podcast Talent Coach
Sharing yourself on your podcast is the way to build relationships with your audience. However, you need to be careful what you share. SHARE YOURSELF AUTHENTICALLY We have group calls twice a month inside the Podcast Profits Accelerator. This is where a group of podcasters are growing the audience and business. You can see details at . On a call the other night, one of the members asked what they should share and how much. What you share on your podcast needs to be strategic. It should reinforce your brand. What you share should build relationships. DESI SAW US AS FRIENDS When I was on...
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Unlock the Power of Storytelling in Business – PTC 536
Podcast Talent Coach
Storytelling is a powerful way to create relationships with your audience. Your stories allow you audience to get to know you. STORYTELLING BY THE BEST The best speakers in the world use powerful storytelling. always used great stories in every point he made. He was a master at storytelling. If you've listened to Zig, you've heard the story of the old water pump or the selling pans door to door. He made his stories come to life. When speaks, he is always telling stories. Watch his TedTalk on starting with why and you will see a talk filled with stories. is one of my favorites. Her stories...
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Grow Your Significance – PTC 535
Podcast Talent Coach
Why do you want a podcast? I'm pretty sure you don't want a podcast just to have a podcast. You want influence and authority. You want significance. SIGNIFICANCE AND COMPANIONSHIP It's not about what you're saying. It is about who you're being when you're saying it. Your significance comes from who you are, not what you say. Your listeners come for your content, but stay for you. When I coach clients, they often find it difficult to step into who they really are. They don't think people want to hear about their life or story. But, that's the furthest from the truth. People listen to you for...
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Converting Your Podcast Into A Book – PTC 534
Podcast Talent Coach
You spend so much time creating your content every week, maximize your time by repurposing your content. One powerful way to repurpose is by converting your podcast into a book. Each week you create great show notes. Those show notes can be organized into a book. THE POWER OF CONVERTING A PODCAST INTO A BOOK There are a variety of benefits of turning your podcast into a book. Let's look at a few. A book can help you build your legacy. Your book will be around for years to come. Share your story and build your legacy. Your book can build credibility and expertise. Just having a book gives you...
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Overcoming Your Podcast Struggle – PTC 533
Podcast Talent Coach
What is your biggest podcast struggle? On this episode, we are going to help a handful of podcasters overcome their biggest challenge. LET ME HELP YOU WITH YOUR STRUGGLE If you are struggling somewhere in your podcast process, shoot me an email. That might be getting started, growing your audience, maintaining consistency, generating revenue or something else. I'd love to help you. You can send me your struggle and I'll answer it here on the show. Visit . You can send me a note there. Here are the important links mentioned in this episode: Send your question: Get CastMagic: (affiliate...
info_outlineBecoming an influential authority in your niche is possible through the power of podcasting when you have the right strategy.
AN INFLUENTIAL AUTHORITY
In this episode, I want to help you become that "go to", sought after and influential authority in your industry.
This is a presentation I did during the Podcast Profits Summit.
In this episode, we’ll discuss how authenticity, storytelling, and building relationships can transform your podcast into a powerful tool for influence and success.
I share examples from influential experts like Gary Vaynerchuk and Barbara Corcoran. You'll also get advice on attracting ideal clients, nurturing trust, and expanding your reach beyond your existing networks.
You'll get insights on how to grow both your audience and your business by focusing on authenticity and relationship-building. While many podcasters concentrate on the technical aspects of podcasting, it’s the personal stories and values — the "why" behind what you do — that truly build trust and rapport with your audience.
THE SALES PROCESS
The sales process has nuances that can turn listeners into loyal clients. 40% of the process is about building rapport, 30% involves qualifying leads, 20% is dedicated to educating on solutions, and the final 10% is about closing the deal.
This breakdown highlights the importance of establishing a solid relationship foundation before moving on to sales pitches. Your podcast can do exactly that.
Lead with your own experiences and personality, like other influencers. Great examples include Gary Vaynerchuk, Russell Brunson, and Brendon Burchard. Build a genuine connection with your audience.
Many of my clients have effectively transformed their podcasts into powerful business tools. TaVona Denise is a nurse turned coach. She launched a successful podcast that helped promote her summit.
Scott and Holly Stoner worked with me with their Wellness Compass podcast. We crafted content and a process that brought people to their foundation.
These examples illustrate how effective podcasting can lead to substantial business growth, not just through attracting listeners but by fostering a community built on trust and authenticity.
AUTHORITY THROUGH AUTHENTICITY
Finally, we get into the importance of storytelling and focusing on the 'why' rather than the 'how' in podcasting.
By consistently sharing your origin story and values, you transform your podcast into a platform that people bond with and return to for your unique personality and perspective.
This episode is a treasure trove of actionable insights for anyone looking to not just start a podcast but to become an influential authority in their niche.
Get ready to unlock the secrets to becoming a trusted voice in your industry.
Let me help you develop your level of influence and become the "go to" authority in your niche. Get a taste of what my coaching is all about with an hour-long podcast strategy call. You can find the details and apply for your call at www.podcasttalentcoach.com/apply.